Siste episoder av Agency Bytes podcast

1. Ep 130 – Peter Lang, Digital Agency Business – Buy, Don’t Build! Using M&A to Scale Your Agency27.09.2025 (00:28:57)

   Featuring: Peter Lang, Digital Agency Business In episode 130, I sit down with Peter Lang—co-founder of Digital Agency Business and AVA, and longtime agency acquirer—to unpack how agency owners can use M&A as a growth superpower. Peter shares the seven-day deal that doubled his agency’s revenue, the due-diligence signals that actually matter (talent, client stickiness, and contracts), why most M&A fails on culture not math, and how AI is reshaping hiring and service models. We also get into founder identity after the sale, what “professional maturity” looks like, and why many owners are really capital allocators in the making. Key Bytes • M&A can compress years of organic growth into months—if you underwrite people, clients, and terms before the numbers. • Culture fit and integration planning beat fancy spreadsheets; most failed deals are value misalignment, not valuation. • AI is wiping out entry-level tasks first; the winners redeploy A-players and teach clients how to use AI, not hide from it. • Founder-led sales can’t be the only engine; build repeatable sales capacity that survives distractions. • You already “work for” whoever pays you—selling changes the customer, not your agency DNA. • Treat time like capital: budget it, forecast it, and review it like an effective executive. Chapters 00:00 Cold open, quick re-intro 01:08 The seven-day deal that doubled revenue 03:32 Doing three deals in 90 days during COVID 06:36 Common seller misconceptions and Peter’s deal lens 09:19 Endurance mindset, calendars, and operating like an athlete 13:46 What buyers actually look for beyond the numbers 17:43 AI’s impact on talent, delivery, and survival to 2027 22:10 Life after the sale and “professional maturity” 24:51 Rapid fire: celebrating wins, the race that changed him, dream acquisition 27:45 Where to learn more (digitalagencybusiness.com) Resources Mentioned • Effective Executive by Peter Drucker (time tracking and retrospective) • GrowthHackers community (context on Peter’s portfolio) • digitalagencybusiness.com (Peter’s M&A training and upcoming book) Peter Lang is an entrepreneur, investor, and philanthropist with over 15 years of experience building, buying, and selling companies across online publishing, media, advertising, e-commerce, and consulting. He’s the co-founder and Chief M&A Officer at AVA, a fast-growing digital agency holding company acquiring businesses in the $1–10 million range. Peter also runs Digital Agency Business (DAB), an e-learning company that trains entrepreneurs to launch and scale their own agencies. A former CEO of Uhuru Network and advisor to multiple companies, Peter’s passion lies in using mergers and acquisitions to accelerate growth. An endurance athlete and family man, he lives by the belief that anything is achievable with hard work. Contact Peter on LinkedIn or his website.

2. Ep 129 - Natasha Golinsky, On Purpose Projects – Mindset Matters: The Key to Entrepreneurial Success22.09.2025 (00:30:15)

   Featuring: Natasha Golinsky, On Purpose Projects In episode 129, I talk with Natasha Golinski, founder of On Purpose Projects, a custom web and e-commerce dev agency. Natasha is a three-time Canada Women of Influence nominee, a mom of three, and a breast cancer survivor—and she’s built her business around the belief that mindset is everything. We dig into how she went from “accidental agency owner” to leading a zero-meeting, all-contractor team for over a decade, and why journaling, EFT (tapping), and surrounding yourself with the right people are critical to surviving the entrepreneurial rollercoaster. Natasha also shares how a cancer diagnosis forced her to hire ops support—and ultimately led to one of her agency’s biggest months ever. This episode is a masterclass in grit, leadership, and the mental game of entrepreneurship. Key Bytes • Mindset is the job. Natasha starts most days with journaling and EFT to reset anxiety and focus. • Zero meetings, high loyalty. A culture of respect, gratitude, and no drama keeps her contractor team thriving. • Protect your people. Leadership means absorbing the stress and passing the praise. • Say no early. Guardrails in discovery protect the team from toxic clients. • Crisis as catalyst. Cancer forced Natasha to let go of ops—and it unlocked growth. • Community matters. No one is self-made—surround yourself with peers who lift you up. • Focus sharpens delivery. On Purpose Projects does dev only—like a food truck that just serves crepes. Chapters 00:00 Welcome & Natasha’s background 02:12 Accidental agency beginnings 04:45 Mindset, marketing, and money: her founder lane 07:30 Morning pages & EFT as daily reset tools 11:05 Cancer diagnosis, hiring ops, and a breakthrough month 15:20 Building loyalty in a zero-meeting contractor culture 20:22 Client red flags & protecting your team 23:50 Why no one is self-made: the role of community 26:30 Rapid-fire fun: karaoke, first impressions, food truck metaphor 28:55 Closing thoughts Natasha Golinsky is the founder of an award-winning web development and ecommerce agency, a three-time nominee for the Canada Women of Influence® Award, and a tireless champion of female agency owners. Natasha’s also a mom of three and a breast cancer survivor who brings grit, heart, and a deep sense of purpose to everything she does. I’m thrilled to dig into her journey, her mission, and the lessons she’s learned along the way. Natasha, welcome to the show. Award-winning web development & ecommerce agency founder | Champion & connector of female agency owners | 3x nominee Canada Women of Influence® Award | Breast Cancer Butt-Kicker | Mom x 3 Contact Natasha on their website or on LinkedIn.

3. Ep 128 – Logan Lyles, DemandShift – Build a Thought-Leadership Engine that Sells15.09.2025 (00:28:31)

   Featuring: Logan Lyles, DemandShift In episode 128, I sit down with Logan Lyles, founder of DemandShift and longtime B2B sales and marketing pro. Logan’s career has spanned brand side, agency side, and now his own consultancy—giving him a unique perspective on what it really takes to grow pipeline. We unpack his journey from scaling Sweet Fish Media to Inc. 5000 status, building the Agency Life series at Teamwork, and leading growth at Business Builders. Most importantly, Logan shares how he turned disappointing webinar results into a repeatable framework that consistently converts registrations into booked sales calls. If you’ve ever run a webinar that felt like a win… until the dreaded “conversion cliff,” this episode gives you the practical, step-by-step fixes to turn those views into revenue. Key Bytes • Logan explains how most agencies fall into the “conversion cliff” trap—lots of registrants, little pipeline—and the two-part fix that changed everything. • He shares the importance of packaging your expertise into a clear framework that creates a natural next step. • We break down his two-step registration process that boosted webinar conversions by 5–10x. • We compare free vs. paid events, what impacts show-up rates, and which strategy works best for agencies.| • We talk about how webinars double as content engines for thought leadership and trust building. • Logan shares why solopreneurs and 20-person agencies alike can adapt this strategy with the right tech stack. • He opens up about lessons learned in sales—why not every “yes” is worth chasing. Chapters 00:02 Intro to Logan Lyles and Demand Shift 01:14 Logan’s meandering career path from journalism to sales to agency life 03:09 Lessons from scaling Sweet Fish Media and leading growth at Business Builders 06:44 Why referrals aren’t enough for agencies anymore 07:28 The “conversion cliff” of webinars and how Logan fixed it 09:48 The two-step registration process that boosted conversions 5–10x 12:59 Free vs. paid webinars: show rates, signups, and strategy 15:57 Webinars as thought-leadership engines and content machines 19:11 Blending demand gen with brand building for faster sales cycles 23:02 Rethinking webinars: live podcasts, polls, and engagement tactics 27:08 Sales lessons: why not every yes is worth chasing 27:50 Wrap-up and where to find Logan (demandshift.co) Logan Lyles has spent 17 years in B2B sales & marketing, drawing on his journalism background & working both agency- and brand-side in various roles. He has helped multiple agencies scale, including helping lead Sweet Fish Media onto the Inc 5,000 List 2 years in a row & increasing Business Builders monthly email list growth by 580% in 2024. Logan is the founder of DemandShift, a webinar-as-a-service agency, the co-host of the weekly podcast: The Marketing Max Show & a LinkedIn Top Voice. Contact Logan on his website or on LinkedIn.

4. Ep 127 – Kelly Schuknecht, Two Mile High Marketing – The Agency Owner’s Visibility Plan: Podcasts, Stages, LinkedIn08.09.2025 (00:30:05)

   Featuring: Kelly Schuknecht, Two Mile High Marketing In episode 127, I talk with Kelly Schuknecht, founder of Two Mile High Marketing and host of the Beyond the Best Seller podcast. Kelly shares her journey from being laid off to launching her agency, how she quickly built a team, and why she’s focused on helping agency owners and CEOs grow through thought leadership platforms. We dig into what I call The Agency Owner’s Visibility Plan—a repeatable system of podcasts, stages, and LinkedIn that helps agencies build authority, stay top-of-mind, and consistently attract clients. Key Bytes • The Agency Owner’s Visibility Plan comes down to visibility, credibility, and consistency. • Trusting yourself to leap without a safety net accelerates growth. • Niching disqualifies the wrong buyers while pulling in the right ones. • Visibility means showing up where your audience already is. • Credibility is built in a snap judgment—package your proof. • Consistency matters more than volume—set a realistic cadence. • Every podcast interview can fuel a month’s worth of content. • Delegating early unlocks owner time for actual growth work. • In-person events still beat virtual for relationship building. Chapters 00:00 Introducing Kelly and the story behind “Two Mile High” 03:30 From acquisition layoff to launching an agency 06:45 Why she pivoted away from “fractional CMO” 09:55 The challenge and power of niching down 13:50 Hiring early and delegating with trust 16:20 The Visibility–Credibility–Consistency framework 19:55 A realistic cadence for LinkedIn, podcasts, and speaking 24:10 In-person vs. virtual events and AI’s limitations 26:45 Rapid Fire: superpowers, lessons learned, and marketing myths Kelly Schuknecht is the founder of Two Mile High Marketing, where she partners with agency owners and business leaders to build powerful thought leadership platforms. With over 15 years of marketing experience and a track record of elevating brands from behind the scenes, Kelly now helps experts step into the spotlight through strategic content, visibility tactics, and authentic personal branding. She’s the host of Beyond the Bestseller, a podcast featuring women who use their stories to lead. Connect with Kelly on their company website, personal website, or on LinkedIn.

5. Ep 126 – Meeky Hwang, Ndevr – From Code to Courage: A Founder’s Journey in Tech02.09.2025 (00:31:05)

   Featuring: Meeky Hwang, Ndevr In episode 126, I sit down with Meeky Hwang, CEO and partner at Endeavor, a WordPress development agency powering digital platforms for major media and enterprise brands like Bloomberg, Forbes, and Sony. With over two decades of experience in development and DevOps, Meeky has built Endeavor into a trusted name in the WordPress ecosystem while also paving the way as a female leader in tech. We talk about her accidental journey into agency ownership, what it’s like leading in an industry where women are still underrepresented, and how Endeavor built its three-pillar framework for resilient platforms. Meeky shares candid insights on navigating partnerships, the challenges of “over-engineering” with headless CMS, and the importance of masterminds and community for entrepreneurs. Key Bytes • Meeky shares how an “accidental” freelance project led to a decade-long partnership and agency. • She discusses the importance of having clear role delineation with her co-founder to avoid missteps. • Endeavor’s three-pillar framework (audience experience, editorial experience, developer experience) keeps their platforms resilient. • She explains why many publishers are moving away from over-engineered headless CMS solutions back to WordPress. • As a female leader in tech, she reflects on mentorship, representation, and inspiring others by simply “being the first.” • She stresses the value of mastermind groups for growth and support, something she wishes she’d pursued earlier. • Endeavor is exploring AI to streamline workflows and even testing new content tools for clients. • Her advice for organizations: implement proper version control and CI/CD to avoid preventable tech mistakes. Chapters 00:00 Welcome and introduction to Meeky Hwang 03:00 Becoming an “accidental” agency founder 07:00 Women in tech and leadership representation 11:00 Why Endeavor niched into WordPress and media 12:30 The three-pillar framework for resilient platforms 15:00 Headless CMS pitfalls and returning to WordPress 18:00 Navigating co-founder roles and partnerships 23:00 AI, internal tools, and what’s next for Endeavor 25:00 The power of masterminds for entrepreneurs 27:00 Rapid fire: karaoke, hobbies, and tech stack fixes Meeky Hwang is the CEO & Partner at Ndevr, a WordPress development agency trusted by leading digital media and enterprise companies. With 20+ years of experience in web development, open-source technology, and DevOps, she specializes in optimizing complex digital ecosystems, streamlining editorial workflows, and aligning technology with business goals. Meeky has helped major brands like PMC, Hearst, Bloomberg, Forbes, and Sony build scalable, high-performing digital platforms. A champion for women in tech, she is passionate about fostering opportunities for the next generation of leaders. Contact Meeky on their website.

6. Ep 125 – Dolores G Hirschmann, Masters in Clarity – Turning Thought Leadership into Pipeline25.08.2025 (00:28:59)

   Featuring: Dolores G Hirschmann, Masters in Clarity In episode 125, I sit down with Dolores Hirschmann, investor, strategist, and founder of Masters in Clarity. Dolores has built, scaled, and sold businesses—including one to Pete Vargas and Grant Cardone after growing it to eight figures. A former TEDx organizer, she now helps service professionals and thought leaders clarify their message, craft high-converting signature talks, and get booked on stages that drive real business results. We explore her journey from early internet marketing in Argentina to launching an outbound speaker agency, and she shares her framework for creating talks that convert, practical tips for pitching event organizers, and why thought leadership is still one of the most powerful growth levers for agencies. Key Bytes • Thought leadership isn’t about celebrity—it’s about clarity and consistency • A great talk is less about what you say and more about what your audience walks away with • Don’t pitch event organizers with long bios—open the door with a simple yes/no question • The best call-to-action from stage isn’t a free consultation, it’s a free resource tied to your talk • A signature talk framework can be applied to any presentation—keynote, workshop, or boardroom update • Speaking is one of the most scalable ways to build trust, demonstrate expertise, and generate new business Chapters 00:00 Welcome and introduction to Dolores Hirschmann 01:18 Early internet marketing and human-to-human relationships 04:58 Moving to the U.S. and pioneering online learning platforms 06:26 From serial entrepreneur to coach and strategist 08:19 Organizing TEDx and developing the signature talk framework 11:26 Building and scaling a speaker agency to $20M+ 14:29 Why agencies need to lean into speaking and thought leadership 15:44 Practical steps to land more speaking opportunities 20:07 The seven steps of a high-converting talk 23:24 How to craft calls-to-action that drive leads from stage 25:23 Using QR codes and free resources to capture audience interest 26:25 Masters in Clarity workshops and software for speakers 27:02 Rapid fire: tap dancing, gut instincts, and buying businesses Dolores Hirschmann is an investor, strategist, speaker, and founder of Masters in Clarity, a strategy and business coaching firm. She helps service professionals grow their businesses and establish thought leadership. A former TEDx organizer, she specializes in positioning experts, authors, consultants, and coaches for success. Dolores recently sold a company to Pete Vargas and Grant Cardone, supporting its growth to multiple 8 figures in four years. She built a software platform to help speakers get placed on stages and advises businesses on preparing for profitable exits. Masters in Clarity provides fractional Chief Marketing Officer (CMO) services to help companies design and execute marketing initiatives and set up automated marketing systems. As an investor, Dolores acquires and scales small businesses, ensuring their legacy and long-term success. Connect with Dolores on their website.

7. Ep 124 – Joe Rojas, Start Grow Manage – Building a Freedom-First Business15.08.2025 (00:34:03)

   Featuring: Joe Rojas, Start Grow Manage In episode 124, I sit down with Joe Rojas, founder of Start Grow Manage and author of How Entrepreneurs Thrive. Joe has built and sold multiple MSPs, each time leveraging the power of deep niching to accelerate growth. We talk about the pivotal inflection points in a business’s lifecycle, why niching works across any industry, and how systems and values create businesses that can run—and grow—without the owner. Joe shares his framework for moving from “job” to “business,” the core values that drive his work, and how agencies can increase profitability by solving real business problems for clients. We also discuss the parallels between MSPs and agencies when it comes to client retention, lifetime value, and building a life you actually want to live. Key Bytes • Niching accelerates growth because it clarifies your offer and your audience • The difference between a lifestyle job and a lifestyle business is scale and delegation • Core values must be discovered, not invented—and hiring should be based on them • Profitability can start with your existing clients, not just new ones • Long-term success comes from solving clients’ business problems, not just delivering services Chapters 00:00 Welcome and guest intro 01:06 Joe’s journey from the Army to building and selling MSPs 03:18 Understanding the “Start, Grow, Manage” stages 05:03 Why Joe wrote How Entrepreneurs Thrive 06:33 The $1M inflection point and profitability mindset 08:16 Helping clients reclaim their time and freedom 12:20 Building core values that drive the business 16:46 Hiring for abundance mindset and cultural fit 21:07 How Joe’s book applies to agencies today 24:07 Why technology changes but strategy doesn’t 26:08 Expanding accounts by solving deeper problems 28:37 Mapping the client journey for better results 30:21 Rapid fire questions and closing thoughts Joe is the Founder at Start Grow Manage, based in New York, and author of How Entrepreneurs Thrive. He empowers Managed Service Providers and entrepreneurs to overcome the challenges of business formation to create profitable, growing businesses. As a serial entrepreneur himself, he has faced the challenge of making new and growing businesses work. His career started in the military, where he became an expert in information technology, eventually forming his own managed services company. Through that experience, he discovered the formula for businesses and learned that entrepreneurs are good at what they do but struggle to build a business. Connect with Joe on their website.

8. Ep 123 – Jenny Plant, Account Management Skills – The Secret to Growing Client Accounts Without “Selling”11.08.2025 (00:32:45)

   Featuring: Jenny Plant, Account Management Skills In episode 123, I sit down with Jenny Plant, founder of Account Management Skills, to talk about why strong account management is the secret weapon for agency growth. Drawing on over 25 years of experience on both the agency and client side, Jenny shares how she helps account managers develop the skills, confidence, and mindset to grow accounts without feeling “salesy.” We discuss the challenges of hybrid AM/PM roles, how to spot rising account management stars, and why curiosity and relationship skills often outweigh industry knowledge. Jenny also dives into her “Four P’s” of AI for account managers—Productivity, Personalization, Prescribe, and Predict—showing how technology can boost proactivity and client value. We wrap with insights on setting growth targets, charging for account management, and building a culture that celebrates account wins as much as new business. Key Bytes • Account growth starts with training AMs to be proactive, not just reactive service providers • Hybrid AM/PM roles often fail to drive growth because delivery takes priority over development • Curiosity and relationship skills can be more valuable than industry expertise • AI can help AMs be more productive, personalize interactions, prescribe solutions, and predict client needs • Co-creating growth targets with AMs boosts buy-in and accuracy • Celebrating account growth fosters a culture where client retention and expansion matter as much as net new business Chapters 00:00 Introduction to Jenny Plant & Account Management Skills 02:20 Why sales training is vital for account managers 04:16 The challenge of hybrid AM/PM roles in driving growth 08:58 Traits of successful account managers 11:32 Hiring AMs from outside the agency world 13:14 Jenny’s Four P’s of AI for account managers 18:19 Proactivity and presenting ideas to clients 20:38 Co-creating account growth targets 22:55 Charging for account management services 24:36 How many accounts can one AM manage effectively? 28:15 Creating a culture that celebrates account growth Jenny Plant is the founder of Account Management Skills a training company helping agency account managers retain client relationships and grow accounts. Jenny has over 25 years in agency account management and has also worked client-side in marketing for an international airline and pharmaceutical company. Her account management training programmes blend proven client growth methodologies with the integration of AI tools, helping agencies stay relevant, efficient, and proactive. She also hosts the Creative Agency Account Manager Podcast, where she shares insights and interviews to elevate the agency-client relationship management standards across the industry. Connect with Jenny on their website.

9. Ep 122 – Arielle Cohen, Business 411 – Building Scalable Systems for a Multi-Seven Figure Agency06.08.2025 (00:28:14)

   Featuring: Arielle Cohen, Business 411 In episode 122, I sit down with Ariel Cohn, founder of Marketing 411 and CMO of Business 401, to talk about how she scaled a multi–seven figure agency by going all-in on the roofing niche. Ariel shares why niching transformed their operations, how they built scalable systems and sister companies to serve the industry, and why embracing AI and virtual teams has been key to their growth. We also dive into the mindset shifts required to build an agency that supports your lifestyle — instead of running you into the ground. Key Bytes • Niching down creates clarity, repeatable systems, and faster scaling opportunities • A sister company approach can build trust and open new revenue streams • Retainer-based models help stabilize cash flow and increase profitability • Virtual teams and offshore talent can boost efficiency without sacrificing quality • Embracing AI is no longer optional — it’s essential for agency survival and growth Chapters 00:01 Intro and Ariel’s background in roofing marketing 01:12 From generalist to roofing specialist: why niching was key 04:44 Myths about niching and lessons from going all-in 07:32 Defining the ideal client profile and setting minimums 09:00 Early challenges and focusing on revenue first 12:34 Building two complementary companies for growth 16:22 Leveraging virtual teams, overseas talent, and AI for scale 19:07 Retainer models vs. one-off projects for stable growth 20:29 Staying hungry and setting bigger goals 23:18 Embracing AI and adapting to industry change 25:10 Rapid fire: worst advice, daily habits, and explaining her job to a 5-year-old Arielle Cohen is the Co-Founder of Marketing 411 and CMO of Business 411. With over a decade of experience in marketing, she has mastered the art of growing a Multi 7 Figure Agency through building a scalable and efficient operation. As the company grows, her focus has shifted to optimizing her time and building a dream company that supports her vision and lifestyle—without letting the business take over. Connect with Arielle at marketing411.com, business411.com, or @arielleCEO on social.

10. Ep 122 – How Forge and Smith Scaled with Low-Code WordPress to Boost Profit and Delivery Speed28.07.2025 (00:32:53)

    Featuring: Shawn Johnston, Forge and Smith In episode 121, I sit down with Shawn Johnston, founder of Forge and Smith and creator of Refoundry—a low-code WordPress platform that’s transforming how agencies build and deliver websites. We talk about how Shawn cut delivery time by 70%, turned profit margins around using the Profit First method, and transitioned his agency toward a scalable, productized model. He shares insights on navigating developer pushback, balancing client empowerment with agency control, and preparing for evolving tech shifts like AI in web development. Whether you’re struggling with project bottlenecks, shrinking budgets, or scaling challenges, Shawn’s story offers a clear path forward for building smarter, more profitable systems. Key Bytes • Refoundry cut Forge and Smith’s development time by 70%, transforming profitability. • Adopting Profit First changed their approach to pricing and overhead limits. • Client empowerment through low-code builds loyalty and drives referrals. • Transitioning leadership allowed Shawn’s team to grow into bigger roles. • Technological shifts (like Webflow and AI) demand constant agency adaptation. • Productizing an internal tool opened new revenue streams beyond services. • Balancing developer pride with client needs is critical for successful adoption. • Early lessons in print taught Shawn to anticipate and embrace industry change. Chapters 00:01 Introduction to Shawn Johnston and Forge and Smith 02:11 Moving from freelance to full agency and early challenges 04:39 Implementing Profit First and shifting to scalable systems 06:38 Why Refoundry: Bringing low-code to WordPress 08:22 Cutting development time and improving project profitability 11:23 Developer pushback and prioritizing client empowerment 14:44 Evolving Refoundry into a product for other agencies 17:03 Transitioning leadership and building team collaboration 24:17 Preparing for tech shifts like AI and staying nimble in delivery 28:30 Rapid fire questions and final reflections Shawn Johnston is the founder of Forge and Smith, a digital agency that’s launched over 500 websites in the past 13 years. After hitting the usual delivery bottlenecks and burnout cycles, he built Refoundry—a low-code platform for WordPress that helped his team cut build times by 70% and scale without sacrificing quality. Now he’s on a mission to help other agencies streamline delivery, boost margins, and build systems that actually work. Contact Shawn on Forge and Smith or Refoundry.

11. Ep 120 – Greg Bellinger, White Rabbit – What Happens When You Niche Hard and Go All In21.07.2025 (00:29:11)

    Featuring: Greg Bellinger, White Rabbit In episode 120, I sit down with Greg Bellinger, co-founder and CEO of White Rabbit, a web and mobile development agency with nearly 100 in-house employees spread across Colombia, India, and the U.S. Greg shares his journey from frontend developer to visionary CEO and breaks down how White Rabbit scaled by staying focused on one niche—supporting other agencies. We explore why White Rabbit only hires full-time employees, how niching into agency delivery gave them a competitive edge, and the strategic thinking behind launching their own internal project financial software. Greg also talks about his passion for creation, not just in code but in culture, leadership, and future products. This one’s full of takeaways for agency owners looking to scale with purpose. Key Bytes • Greg shares why they only hire full-time employees and the cultural benefits that come with it • He explains how niching into working with agencies helped them scale more efficiently • Greg reflects on stepping away from product management and letting his leadership team shine • He talks about the challenges of managing across three countries and how they keep their culture unified • Greg reveals details about their custom-built project management and financial tool • He offers insight into people management, tough conversations, and protecting your energy • He shares his personal philosophy of “create,” from coding to building culture • Greg discusses what entrepreneurship means to him and how it’s been part of his DNA from the start Chapters 00:00 Welcome and guest intro 01:00 The origin of White Rabbit and its full-time hiring philosophy 02:30 Transitioning out of coding and project management 06:00 Working exclusively with agencies vs. going direct 07:15 Niching and its impact on growth and clarity 10:00 Scaling globally: why Colombia, India, and the U.S. 12:00 Uniting culture across three countries 14:00 Vision for the future: stepping back, launching products 16:30 Building internal software for project and financial management 19:00 Lessons in people management and entrepreneurship 25:00 Rapid fire: guilty pleasures, two-word advice, and dream hire Greg Bellinger is the Co-Founder and CEO of White Rabbit Group, a web and mobile development agency with a fully in-house team of nearly 100 employees across three countries. His passion for technology began in childhood, leading him to hand-code his first websites in 2008. In 2016, he co-founded White Rabbit Group, building it into a trusted development partner for world-class agencies and creatives. Under his leadership, the company has earned a reputation for delivering high-quality digital solutions while fostering a close culture of technical experts. Contact Greg on the White Rabbit website or on LinkedIn.

12. Ep 119 – Jessica Malnik – Building Your B2B Content Moat14.07.2025 (00:27:10)

    Featuring: Jessica Malnik In episode 119, I sit down with Jessica Malnik, a B2B messaging strategist who’s helped over 75 founders and lean marketing teams craft content that actually gets read—and drives results. We talk about the risks of over-commoditized content in the age of AI and why a flood of “cheap” output isn’t a strategy. Jessica walks me through her signature framework, the Marketing MOAT, which focuses on Messaging, Distribution, and Content Efficiency. She also shares practical, low-lift ways agencies can build content machines, maximize existing assets, and stay consistent without burning out. We even talk about content imposter syndrome, the curse of knowledge, and why you don’t have to be totally unique—you just need to show up as yourself. If you’ve ever struggled with creating content that converts (and keeps converting), this episode is packed with clarity, systems, and smart takes that’ll help you raise your signal-to-noise ratio. Key Bytes • Messaging without a unique perspective leads to content that gets ignored • AI-only content creation can dilute your brand and commoditize your services • Her “Marketing MOAT” framework focuses on messaging, distribution, and content efficiency • Distribution must be built into strategy from the beginning, not as an afterthought • Agencies should reuse and repurpose evergreen content instead of always creating new • Consistency (3x/week on LinkedIn) matters more than frequency spikes • Authenticity in content doesn’t mean oversharing—it means resonance • Set goals based on team size, budget, and business stage, then reverse engineer your strategy Chapters 00:01 Welcome and intro to Jessica Malnik 01:46 Common agency messaging mistakes 03:26 Why AI-only content is risky for agencies 05:14 Jessica’s Marketing MOAT framework explained 07:21 How to develop “spiky” messaging and content positioning 10:34 Distribution strategy: where your audience actually is 14:04 Own your content—don’t rely only on social algorithms 15:09 Content efficiency and repurposing systems 19:00 Best practices for publishing frequency 21:16 Balancing personal and professional content 22:28 Reverse engineering content strategy based on goals 23:41 Rapid Fire Q&A with Jessica Jessica Malnik has helped over 75 B2B founders and lean marketing teams fix their positioning and craft messaging people actually read and respond to. She’s spoken at half a dozen in-person conferences in the U.S., Australia, and Thailand, as well as dozens of virtual webinars, workshops, and podcast guest appearances. She’s also been featured in WSJ, The Next Web, MicroConf, Wynter, SXSW, and MSN UK, among many others. Contact Jessica on their website or join their newsletter.

13. Ep 118 – Jamie Brindle – From Freelancer to Entrelancer: Building a Business That Scales07.07.2025 (00:38:50)

    Featuring: Jamie Brindle In episode 118, I’m joined by Jamie Brindle—a freelancer, strategist, and creator who’s built a half-million-strong audience around helping creative solopreneurs build sustainable, scalable freelance businesses. In this conversation, Jamie breaks down what it means to be an “Entrelancer”—a hybrid of entrepreneur and freelancer—and why the traditional view of freelancing is overdue for a reboot. We talk about why having an audience builds instant trust, how freelancers can evolve into business owners without employees, and the myths around websites and portfolios that keep too many creatives stuck in planning mode instead of taking action. Jamie also shares a powerful framework for moving strangers into long-term client relationships—and why every freelancer should be thinking like a strategist, not just a task-taker. Whether you’re freelancing, running an agency, or somewhere in between, this one’s packed with fresh thinking. Key Bytes • Jamie shares the origin of the term “Entrelancer”—and how it reflects a more modern, business-minded freelancer. • He explains how their TikTok content (originally not for clients) unexpectedly opened doors to Fortune 100 opportunities. • We dig into the importance of digital products, productized services, and building systems to support time freedom. • Jamie outlines the four stages of the customer journey: Stranger → Lead → Client → Client for Life. • He gives a masterclass in how to manufacture delight, over-deliver, and secure repeat work. • We challenge the sacred cows of freelancer websites and portfolios—and why Jamie believes they’re massive time-wasters. • Sales anxiety? Jamie offers a grounded, simple mindset shift that removes pressure and focuses on being helpful. • He explains how positioning yourself as a solution—not a task-taker—is the unlock to charging more and building authority. Chapters 00:00 Welcome and Intro to Jamie Brindle 01:00 The accidental power of TikTok and building trust 04:30 Redefining success as a freelancer 07:00 “Entrelancer” vs. freelancer: What’s the difference? 11:40 Scaling without employees: Productized and digital offers 13:00 Pivoting from video work to social media consulting 15:25 Lessons from shifting services and getting back in the field 19:30 Jamie’s four stages of the customer journey 24:00 Reframing sales: It’s just solving a problem 28:00 Positioning yourself as a strategic partner 34:00 Why portfolios and websites are the biggest time wasters 37:00 Final thoughts and closing Jamie Brindle is a freelancer who gives advice to over half a million other creatives on social media about building a scalable and sustainable freelance business. Contact Jamie on their website or @thejamiebrindle on all socials.

14. Ep 117 – Wanda Allen, Follow Up Sales – Overcoming the Fear of Follow-Up30.06.2025 (00:29:37)

    Featuring: Wanda Allen, Follow Up Sales In episode 117, I sit down with Wanda Allen, international speaker, coach, and author of Follow Up Sales Strategies. With 25 years in the corporate world and a background in business banking, Wanda developed a systemized approach to sales follow-up that now helps business owners and sales professionals increase their close rates. We dive into the psychology behind why so many people avoid follow-up, the fears that hold them back (hint: it’s not really about time), and how a simple shift in mindset and process can transform your sales pipeline. Wanda shares data-backed insights, actionable tips for improving follow-up cadence, and even debunks myths about being “pushy.” Whether you’re in active outreach or avoiding the phone like the plague, this episode will motivate you to reframe your follow-up game—and pick up the phone with purpose. We also talk about her book-writing journey, the importance of believing in the value you bring, and a bucket-list dream that has her heading south of the border. Key Bytes • 98% of sales don’t happen on the first contact—follow-up is essential. • Fear of being “pushy” and fear of rejection are the top two mindset blocks around follow-up. • 80% of sales happen between the 5th and 12th contact—most people quit after 2. • Follow-up is a form of service, not pressure—it shows interest and professionalism. • The phone is the most efficient tool in sales, yet it’s the most underused. • You can’t build trust without consistent, committed follow-up. • Stop assuming silence means disinterest—prospects are often just busy. • Confidence in your pricing comes from believing in your value. Chapters 00:01 – Introducing Wanda Allen and the importance of follow-up 01:04 – From corporate banking to follow-up systems expert 03:35 – Writing two books and why her first was retired 06:07 – The real reason people don’t follow up: mindset and fear 07:59 – How to prioritize follow-up and overcome procrastination 11:00 – Why consistent follow-up beats your competition 14:12 – Action over anxiety: staying out of your head during follow-up 16:18 – The forgotten power of the phone in today’s sales world   Wanda Allen is an international speaker, coach, and corporate trainer. She's also the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25 year corporate career where she held the position of Senior Vice President for 15 years. She has a strong skill set for developing systems and applied this skill to the follow up process. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance, and strengthen relationships by developing strong follow up skills. Contact Wanda on their website, LinkedIn, or Facebook.

15. Ep 116 – Clara Stedman and Ben Engvall, Palmer Advisors – The Dynamics of Agency M&A23.06.2025 (00:31:48)

    Featuring: Clara Stedman and Ben Engvall, Palmer Advisors In episode 116, I sit down with Clara Stedman and Ben Engvall, founding partners of Palmer Advisors, a boutique M&A firm focused on marketing, media, and tech agencies in the lower to middle market. Clara and Ben break down what agency owners need to understand about selling their business, navigating deal structures, and preparing for acquisition—even if an exit isn’t on the immediate horizon. We talk about why Palmer was founded, the major shifts in deal terms over the last few years, and why so many agency founders are choosing to stay on post-acquisition. They also share candid insights into common red flags that signal an agency isn’t ready to sell—and what to do about it. We dive into how niching (especially by industry) impacts valuation, what kinds of agencies are in high demand, and how AI and proprietary tools may influence future multiples. Whether you’re dreaming of an exit, fielding buyer interest, or just want to understand how your agency is valued, this episode pulls back the curtain on the M&A process and what today’s buyers really want. Key Bytes • Palmer Advisors focuses on M&A for service-based businesses. • The agency market is evolving with new deal structures. • Cultural fit is crucial in agency acquisitions. • Founders should not exit at their peak performance. • Timing is key when going to market for an exit. • Having a strong leadership team is essential for agency sales. • Niche agencies are more attractive to buyers. • Understanding EBITDA is vital for agency owners. • Deal structures can be creative and flexible. • The future of M&A looks promising with technology advancements. Chapters 00:00 Introduction to Agency Bites 01:47 The Formation of Palmer Advisors 03:35 Reflections on the First Year 05:32 Understanding Agency M&A Dynamics 09:23 Identifying Readiness for Exit 13:28 The Importance of Owner Involvement 16:02 The Value of Niching in M&A 19:09 Demystifying M&A Terminology 23:19 Future Trends in M&A 25:11 The Role of IP and Technology in Valuation 28:34 Rapid Fire Questions and Closing Thoughts Clara Stedman and Ben Engvall are the founding partners of Palmer Advisors, a boutique M&A advisory firm built specifically for founders of service-based businesses. With a focus on marketing, media, and tech agencies in the lower to middle market (typically $1–10M in EBITDA), Clara and Ben bring a modern, founder-first approach to buying, selling, and valuing businesses. They’ve quickly built a reputation for their strategic deal-making, brutally honest readiness assessments, and commitment to crafting win-win outcomes that align both financial and cultural goals. Clara leads as CEO, bringing a background in corporate retail and fitness, while Ben heads up M&A with a traditional finance foundation. Together, they’re reshaping what agency exits can—and should—look like. Contact Ben and Clara on LinkedIn or on the Palmer Advisors website.

16. Ep 115 – Jason Hennessey, Hennessey Digital – Owning a Niche and Scaling It to 8 Figures16.06.2025 (00:30:18)

    Featuring: Courtney Jason Hennessey, Hennessey Digital In episode 115, I sit down with Jason Hennessey, internationally recognized SEO expert and CEO of Hennessey Digital. Jason shares the story of how a single talk at a legal mastermind sparked his first agency, and how he’s since scaled a powerhouse SEO firm serving top-tier law firms. We talk about niching down, the power of building a personal brand, and why delegation was key to scaling without burning out. Jason opens up about leadership, team culture, and how stepping back actually helped his agency grow faster. Plus, we dive into strategies like direct mail, personal outreach, and even outsourcing genius to level up results. Key Bytes • Jason Hennessy has been in SEO since 2001 and started his first agency in 2008. • He transitioned from his first agency to Hennessy Digital in 2015, focusing on law firms. • Innovative marketing strategies, like sending personalized books, helped him secure clients. • Hennessy Digital primarily serves personal injury lawyers but sees potential in other legal niches. • Building a personal brand has significantly increased response rates to his outreach. • Delegation and outsourcing are key to scaling an agency effectively. • Jason emphasizes the importance of investing in leadership and team development. • He still engages with SEO on a personal level, leveraging external expertise. • Agency culture is a priority, fostering support and recognition among team members. • Asking for help and seeking coaching is crucial for agency owners. Chapters 00:00 Introduction to Agency Bites and Guest Background 01:04 Jason Hennessy's Journey in SEO and Agency Growth 03:55 Transitioning from First Agency to Hennessy Digital 07:00 Innovative Marketing Strategies for Law Firms 10:06 Market Potential and Niche Focus in Legal SEO 11:58 Building a Personal Brand and Leadership Structure 16:01 Scaling the Agency and Delegating Responsibilities 20:03 Passion for SEO and Outsourcing Expertise 23:05 Expanding Services Beyond SEO 24:54 Agency Culture and Team Dynamics 27:04 Personal Insights and Advice for Agency Owners Jason Hennessey is an entrepreneur, internationally recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers, titled Law Firm SEO and Honest SEO. As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader. Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children. Contact Jason on his personal website, his agency website, Instagram, Twitter, Facebook, LinkedIn, YouTube, TikTok, IMDB, or Muckrack.

17. Ep 114 – Courtney De Ronde, Forge Financial – Unlocking Business Growth09.06.2025 (00:28:10)

    Featuring: Courtney De Ronde, Forge Financial In episode 114, I sit down with Courtney De Ronde, CEO of Forge Financial and Management Consulting, to talk about the powerful intersection of financial visibility and leadership growth. Courtney shares her journey from CPA to strategic business advisor, and we dig into her Simple Scale Up System—a framework designed to help agency leaders evolve from scrappy doers to scalable CEOs. We explore the importance of accurate revenue recognition, the dangers of relying too heavily on gut instincts, and the mindset shifts needed to lead at the next level. Courtney also gets candid about AI’s impact on the accounting industry and why embracing technology is a must—not a maybe. We wrap things up with some rapid-fire questions that reveal the human side of this numbers expert. Key Bytes • Courtney De Ronde has over 20 years of experience as a CPA. • Understanding financial visibility is crucial for business growth. • AI presents both challenges and opportunities in the CPA industry. • The Simple Scale Up System focuses on scaling leaders and organizations. • Leaders must shift from relying on instincts to leveraging insights. • Cash flow issues often indicate deeper business problems. • Delegation and trust are essential for scaling a business. • Learning from others' failures can accelerate growth. • Financial reporting should match revenue with related expenses. • Things don't have to be perfect to be effective. Chapters 00:00 Introduction to Agency Bites and Guest Background 01:04 Courtney's Evolution from CPA to Business Leader 03:19 Understanding Financial Visibility and Coaching Services 04:12 Common Financial Red Flags in Service-Based Businesses 08:06 The Impact of AI on the CPA Industry 12:25 The Simple Scale Up System Framework 15:46 Shifting Mindsets: From Instincts to Insights 22:53 Challenges in Scaling Dependent Businesses 25:13 Rapid Fire Questions and Closing Thoughts Courtney De Ronde is the CEO of Forge Financial & Management Consulting and the creator of the Simple ScaleUp System™. With over 20 years as a CPA and 15 years in business leadership, Courtney specializes in guiding small businesses from startup to scaleup. She’s an expert in business intelligence, leadership, and corporate finance. We’re thrilled to have her share her insights on how you can achieve your most ambitious goals. Take our free Business Intelligence Grader to gain visibility within your business.

18. Ep 113 – Dr. Jeremy Weisz, Rise25 – The Gift of Podcasting30.05.2025 (00:27:45)

    Featuring: Dr. Jeremy Weisz, Rise25 In episode 113, I sit down with Dr. Jeremy Weisz, co-founder of Rise 25 and host of the Inspired Insider podcast. Jeremy and I talk about how podcasting—when used the right way—can become one of the most effective tools for building real relationships, not just content. He breaks down the Dream 200 strategy for identifying ideal clients, why giving value always beats chasing sales, and how his agency uses both podcasting and strategic gifting to keep top-of-mind with partners and clients. We also dive into how he accidentally became an agency owner, the underrated power of thoughtful gifts, and his take on creating a high-impact referral ecosystem. And yes, we end with some rapid-fire questions—including the surprising mascot he’d pick for his agency. Key Bytes • Podcasting is a powerful tool for networking and professional development. • Building relationships through podcasting can lead to business opportunities. • The Dream 200 strategy helps identify and target ideal clients. • Giving away valuable information attracts the right clients. • Gifting strategies can enhance client engagement and retention. • Podcasting can serve multiple purposes: authority building, SEO, and content creation. • Networking through podcasts can create referral partnerships. • Understanding your niche is crucial for effective marketing. • Regular touchpoints with clients through gifts can strengthen relationships. • Consider the source of business advice before acting on it. Chapters 00:00 Introduction to Podcasting and Rise 25 02:52 The Evolution of Podcasting and Its Benefits 05:47 Building Relationships Through Podcasting 09:10 The Dream 200 Strategy for Targeting Clients 11:53 Gifting Strategies for Client Engagement 14:54 Rapid Fire Questions and Closing Thoughts Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2008 that include founders/CEOs of Pixar, P90X, Atari, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on www.InspiredInsider.com He runs Rise25, which helps B2B businesses connect to their ‘Dream 200’ clients and referral partners and get ROI, using a podcast. They eliminate 99% of the work and make sure you get ROI. Rise25 is an easy button for you to launch and run your podcast. Podcasting has been one of the best things I've done both personally and professionally. It's been an amazing tool for connecting with referral partners, strategic partners, clients, and more. Podcasting is like a "Swiss Army knife" because it is business development, referral marketing, strategic partnerships, lead generation, SEO, content creation, and personal and professional development, all in one. Contact Dr. Weisz on their website, listen to Inspired Insider, or connect on LinkedIn.

19. Ep 112 – Jay Owen, Business Builders – Slow Growth, Strong Culture23.05.2025 (00:27:25)

    Featuring: Jay Owen, Business Builders In episode 112 of Agency Bytes, I sit down with Jay Owen, founder of the multimillion-dollar agency Business Builders and the community Agency Builders. Jay started his web design business at just 17 and has spent the last 26 years growing it—intentionally and steadily—into a values-driven company focused on people over ego and sustainable growth over fast wins. We dive into the long game of agency leadership, building a business that can thrive without you, and the fulfillment that comes from creating jobs that others love. Jay shares how his faith and values guide the way he leads, the role community has played in his journey, and why slow growth might just be the secret weapon nobody talks about. Whether you’re scaling your team, wrestling with niching, or thinking about legacy, this episode is full of wisdom for the road ahead. Key Bytes • Jay Owen started his entrepreneurial journey at a young age. • Slow growth can lead to more sustainable success. • Creating job opportunities for others is a key motivation. • Community is essential for agency leaders. • Collaboration over competition fosters growth. • Integrating personal values into business is important. • Niche down or maintain variety based on personal preference. • Productization can enhance agency efficiency and profitability. • Having a support system prevents burnout. • Building a strong team is crucial for agency longevity. Chapters 00:00 The Entrepreneurial Spirit Begins 02:37 Navigating the Hills and Valleys of Business 05:35 Building a Team and Creating Opportunities 08:54 The Importance of Community Over Competition 12:50 Creating a Supportive Environment 16:56 Integrating Personal Values into Business 20:56 Niche vs. Variety in Agency Growth 23:32 Productization and Agency Wisdom Jay Owen started a web design company at 17 years old that has grown to a multi-million dollar agency and still growing 26 years later. He’s the author of Building a Business that Lasts and Host of a Podcast by the same name. Jay founded Agency Builders, a community to help agency leaders grow and scale in a healthy way. Contact Jay at the Agency Builders Retreat or his AI with Jay website.

20. Ep 111 – Corey Quinn – Deep Specialization16.05.2025 (00:31:30)

    Featuring: Corey Quinn In episode 111 of Agency Bytes, I sit down with Corey Quinn—agency growth expert, author of Anyone, Not Everyone, and the guy who helped scale Scorpion from $20M to $150M. We unpack what it really means to specialize as an agency and why empathy might just be your most overlooked growth lever. Corey shares how moving from generalist to deep specialization can unlock operational efficiency, stronger positioning, and a hell of a lot more revenue. We also dig into outbound sales strategies (including the power of gifting!), how to expand into multiple verticals without becoming a generalist again, and what the future of agency specialization looks like in an AI-driven world. If you’ve ever worried about niching down “too far,” this conversation will flip that fear on its head. Key Bytes • Corey Quinn emphasizes the importance of deep specialization for agency growth. • Empathy is crucial for understanding clients' specific problems. • Transitioning from inbound to outbound sales requires a strategic approach. • The generalist trap can lead to operational inefficiencies and client loss. • Building trust through industry engagement is key to agency success. • Agencies should consider adjacent verticals for expansion. • Creative teams may need variety to stay engaged in specialized markets. • The tools used in marketing may change, but the outcomes remain constant. • Agencies should focus on solving real-world business problems for clients. • Founders can explore new verticals once they achieve a certain market share. Chapters 00:00 Introduction to Agency Growth and Specialization 01:11 Corey's Journey in the Agency World 03:02 Scaling Scorpion: From 20M to 150M 07:15 The Shift to Outbound Sales Strategies 11:44 Deep Specialization: Breaking the Generalist Trap 12:10 Empathy in Agency Specialization 19:10 Building Trust Through Industry Engagement 21:10 Expanding into New Verticals 25:17 Addressing Fears of Niching Down 27:42 Future Trends in Agency Specialization Corey Quinn has over 18 years in the agency space, including as Scorpion's CMO, where he helped grow revenue from $20M to $150M in 6 years. His bestselling book: "Anyone, Not Everyone: a Proven System for Agencies to Escape Founder-Led Sales" has been endorsed by Aaron Ross, John Ruhlin, Dr. Benjamin Hardy, Marcel Petitpas, and many others. Today, his company helps digital agencies become the go-to choice within a vertical market with his Deep Specialization Methodology. Contact Corey on his website or LinkedIn.

21. Ep 110 – James Barnard, Barnard Co – Going Viral: The TikTok Breakthrough12.05.2025 (00:36:57)

    Featuring: James Barnard, Barnard Co In episode 110 of Agency Bites, I sit down with the incredibly talented James Barnard, a logo designer and design educator based in Australia. We dive deep into his fascinating journey from the publishing world in the UK to building a thriving freelance design business powered by social media — especially TikTok! James shares how he crafted his pricing strategies, attracts qualified leads, and balances freelance life with family life. We also get into his design process, the value of design education today, and how he's expanded his income streams through courses and brand partnerships. Plus, we wrap things up with a few rapid-fire questions that give a glimpse into James's personal side. You won't want to miss this one! Key Bytes • James transitioned to graphic design at 25 after a career in publishing. • Social media, especially TikTok, played a crucial role in his business growth. • Viral content can significantly increase client leads and visibility. • Pricing strategies are essential for attracting qualified leads. • Balancing freelance work with personal life is a priority for James. • A structured design process leads to higher quality work and client satisfaction. • Diversifying income streams can alleviate pressure from client work. • Education in design is evolving with social media as a learning tool. • James emphasizes the importance of being hands-on in his work. • Pitching for work is often a waste of time in the design industry. Chapters 00:00 Introduction to James Barnard 02:28 James's Journey into Graphic Design 05:30 The Impact of Social Media on Business 09:52 Going Viral: The TikTok Breakthrough 12:27 Pricing Strategies and Qualified Leads 14:49 Balancing Freelance Work and Personal Life 18:57 Design Process and Client Interaction 25:58 Diversifying Income Streams 30:11 The Value of Design Education 31:37 Rapid Fire Questions and Closing Thoughts James Barnard is a logo designer and design educator specializing in creating logos and visual identities with meaning. With over 15 years of experience in the graphic design industry, he began his career in the UK’s publishing sector before transitioning into branding and education. Passionate about sharing his expertise, James is dedicated to mentoring and inspiring the next generation of designers through his social platforms, where he provides valuable insights, tutorials, and industry knowledge. Contact James on his website, on Instagram, TikTok, YouTube, or LinkedIn.

22. Ep 109 - Tony Wilson, Accquip – Knowing Your Numbers05.05.2025 (00:26:59)

    Featuring: Tony Wilson, Accquip In episode 109 of Agency Bytes, I sit down with Tony Wilson, founder of Accquip and a financial powerhouse for agencies who want to stop flying blind. Tony shares his story of stepping out of corporate during the Great Resignation and stepping into his passion—helping agency owners build profitable businesses they actually love running. We break down Days Till Zero, a simple but powerful metric Tony developed to help agency owners understand exactly how long their cash will last—and how to make smarter, proactive decisions before things get tight. Tony also dives into gross margin benchmarks, how overlooked they are, and why net profit alone doesn’t tell the full story. Plus, we talk through: • Red light, yellow light, and green light cash benchmarks every owner should know • Project-level gross margin mistakes (and how to fix them) • Why time tracking is about clarity, not micromanagement • Smart investments vs. sitting on cash If you’re ready to stop reacting and start running your agency with financial confidence, this one’s for you. Key Bytes • Tony Wilson's journey reflects the empowerment of agency owners. • Accquip focuses on educating entrepreneurs about accounting. • Understanding financial metrics leads to better decision-making. • Days till zero is a crucial metric for agency health. • Proactive financial management can prevent crises. • Cash reserves should be monitored regularly. • Gross margins are vital for assessing agency profitability. • Identifying project profitability helps in resource allocation. • Time tracking provides valuable operational insights. • Agencies should prioritize selling over playing business. Chapters 00:00 Introduction to Agency Bites and Tony Wilson's Journey 01:37 The Concept of Equip and Its Mission 03:46 Understanding Days Till Zero: A Key Metric for Agencies 08:54 Proactive Financial Management for Agencies 11:34 Cash Reserves: Understanding Red, Yellow, and Green Light Zones 14:39 The Importance of Gross Margins in Agency Profitability 18:21 Identifying and Addressing Overhead and Project Profitability 21:02 Tools and Systems for Effective Time Tracking and Financial Management 24:11 Rapid Fire Questions and Closing Thoughts Tony Wilson’s entrepreneurial journey was shaped by three pivotal moments: launching a business with his brother in 2010, witnessing his roommate’s life-changing pivot from carpenter to software developer, and becoming a father—which ignited his drive to lead by example. In 2021, Tony joined “The Great Resignation” to help digital agency owners grow thriving, profitable businesses without sacrificing their well-being. Through Accquip, he is on a mission to empower agency owners to build the businesses they love without going bankrupt in the process. Contact Tony on his website or LinkedIn.

23. Ep 108 – Yael Morris, Decode Insights – Why Your Customers Buy, or Don’t28.04.2025 (00:31:36)

    Featuring: Yael Morris, Decode Insights In episode 108 of Agency Bytes, I sit down with Yael Morris from Decode Insights to dive deep into the psychology behind why customers really buy — and why they don’t. Yael shares her fascinating journey from selling granola bars to becoming a go-to expert for decoding customer motivations through intimate, one-on-one conversations. We explore why traditional focus groups often miss the mark, how true empathy fuels marketing success, and why no AI tool can replace the magic of a real human conversation. If you’ve ever relied on gut feelings to shape your messaging, this one’s a must-listen. Plus, stick around for some rapid-fire questions where Yael shares personal insights, favorite tools, and advice she’d give her younger self. Key Bytes • Understanding buyer psychology is crucial for effective marketing. • Customer insights can drive product development and marketing strategies. • Empathy in marketing leads to better customer connections. • Human conversations yield deeper insights than surveys or forms. • AI cannot replace the emotional context of human interactions. • One-on-one interviews provide richer data than focus groups. • Customer-driven messaging is essential for successful marketing. • Patience is key when introducing unconventional ideas. • Building rapport in interviews encourages openness from customers. • Insights from customer conversations can significantly impact business growth. Chapters 00:00 Understanding Buyer Psychology 02:52 The Journey to Customer Insights 05:59 The Importance of Human Conversations 09:10 The Role of Empathy in Marketing 11:47 Universal Application of Customer Insights 15:05 The Impact of AI on Customer Understanding 18:03 The Value of One-on-One Interviews 21:02 Leveraging Insights for Business Growth 24:05 Focus Groups vs. One-on-One Interviews 26:52 Rapid Fire Questions and Closing Thoughts Yael Morris from Decode Insights goes deep into buyer psychology to decode the real reasons behind why your customers buy, or don't buy from you. Through 1:1 customer interviews, she uncovers her clients’ customers' real-lived moments of struggle and desired outcomes that led them to purchase, giving a new human-level understanding of exactly what really matters to customers. Contact Yael on LinkedIn.

24. Ep 107 – Blair Enns, Win Without Pitching – The Fourth Conversation22.04.2025 (00:38:40)

    Featuring: Blair Enns, Win Without Pitching In episode 107 of Agency Bytes, I sit down with Blair Enns, founder of Win Without Pitching and author of The Win Without Pitching Manifesto and The Four Conversations. If you’ve heard Blair on other shows—or are one of the many who’ve followed his work for years—you might think you’ve heard it all. Not this time. In this conversation, we go beyond the usual talking points and uncover insights he’s never shared before. Blair opens up about the real mindset shifts creative professionals need to make if they want to stop selling like vendors and start showing up as experts. We break down the Four Conversations model, what most agency owners still get wrong about pricing, and how to rewrite the dynamics of the sales process to work in your favor. We also explore why repetition beats inspiration, how to protect your power in client engagements, and what Blair believes is the single biggest opportunity for agencies right now—even in a time of AI disruption and economic uncertainty. If you want to charge more, pitch less, and finally own your value—this episode brings the fire. Key Bytes • Blair Enns emphasizes the importance of lifestyle choices in career decisions. • The Win Without Pitching Manifesto serves as a foundational text for creative professionals. • Sales should be viewed as a series of conversations rather than a pitch. • Pricing is a critical area for agencies to improve profitability. • Repetition in learning is essential for mastery of sales techniques. • Creative professionals often struggle with the mindset of being a salesperson. • The Four Conversations provides a framework for navigating sales effectively. • Surviving economic uncertainty is crucial for agency success. • Agencies should focus on their unique expertise to stand out in the market. • Building strong client relationships is key to successful sales. Chapters 00:00 Introduction to Blair Enns and His Journey 02:59 The Catalyst for Change: Lifestyle Choices 06:00 The Birth of Win Without Pitching 09:06 Understanding the Win Without Pitching Manifesto 12:12 The Four Conversations: A New Model for Selling Expertise 17:54 Lessons Learned from Coaching Agencies 20:50 The Importance of Repetition in Learning 25:56 Navigating Sales Conversations Effectively 31:59 Mindset Shifts for Creative Professionals 35:05 Opportunities and Challenges Ahead for Agencies Blair Enns is the founder of Win Without Pitching and the author of three books on selling and pricing for expert advisors and practitioners, including the brand new The Four Conversations: A New Model for Selling Expertise. A former advertising professional and consultant, Blair launched Win Without Pitching in 2002 to help creative professionals learn to win more business at higher prices without giving their services away for free in a pitch. His selling philosophy and pricing strategies resonated beyond the advertising and design professions to the point where today Win Without Pitching serves expert advisors and practitioners around the world in over a dozen professions, including finance, marketing, consulting, engineering and healthcare. Blair also co-hosts, along with David C. Baker, the popular podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Contact Blair on winwithoutpitching.com.

25. Ep 106 – Lisa Colantuono, AAR Partners – Building Relationships, Not Pitches14.04.2025 (00:44:18)

    Featuring: Lisa Colantuono, AAR Partners In episode 106 of Agency Bytes, I chat with Lisa Colantuono, president of AAR Partners and a 25-year veteran in agency-client matchmaking (though she hates that word!). If you’re tired of wasting time on endless pitch decks, spec work, and one-sided RFPs, this episode is a must-listen. Lisa shares what really matters to brands during the agency search process—and how agencies can proactively position themselves to win more work without chasing every lead. We dive into how to build trust that leads to long-term relationships, how to get your agency noticed through smart PR, and why your creative work still needs to deliver real impact. Lisa also drops actionable advice on reputation-building, client retention, and what it really takes to stand out in a crowded agency landscape. Whether you’re running a small shop or a growing firm, Lisa’s insights are full of practical steps to help you stay relevant, get on the right shortlists, and keep your agency’s name in the room—even when you’re not. Key Bytes • Streamlining the agency review process is essential—both for marketers and agencies trying to avoid wasted time and energy. • Marketer-led reviews now make up 85% of the search landscape—agencies need to understand how to stand out in this evolving dynamic. • Trust and relationships are everything. People buy from people they trust, and lasting partnerships are built on emotional connection. • Agencies must treat themselves like their number one client. Prioritize your own marketing, just like you would for your best-paying account. • Referrals, recognition, and press coverage are key to visibility—smart PR can put your agency on a brand’s radar before the pitch even starts. • Great creative still wins. No amount of charm or strategy can replace standout work that delivers results. • Proactivity beats complacency. The biggest reason agencies lose clients? They stop showing up with ideas. • Personalized outreach beats “spray and pray.” Insightful, relevant communication gets attention—generic blasts get ignored. • Your network defines your success. The company you keep, the connections you nurture—they’re all part of the relationship-driven business we’re in. Chapters 00:00 Introduction to Agency Bites and Lisa Colantuono 01:44 Reinventing the Agency Search Process 04:21 Streamlining the Review Process 08:11 Trends in the Marketing Industry 12:26 Building Trust and Relationships in Agencies 18:10 The Importance of Reputation and Press Coverage 23:28 The Power of Recognition in Agency Work 25:06 The Importance of Account Management 26:39 Complacency: The Silent Account Killer 28:07 Proactivity in Client Relationships 29:33 Building Trust Through Networking 30:56 Emotional Connections with Brands 32:55 The Value of Insightful Communication 35:05 Understanding Client Pain Points 39:19 The Comprehensive Marketing Approach 40:09 Personal Insights and Life Lessons Lisa Colantuono is the President of AAR Partner. With nearly 25 years of experience, Lisa has helped marketers like Ancestry, Subaru, and Panera Bread connect with the right agencies to drive meaningful results. She’s a pioneer in modernizing the agency search process, the author of @AARLisa: New Biz in 140 Characters (or Less), and the host of the On Purpose podcast. Lisa is passionate about building impactful partnerships and shaping the future of the marketing industry. Contact Lisa on their website or on LinkedIn.