Artpreneur
Business og økonomiDreaming of turning your art into a full-time living? This daily boost of inspiration provides the practical steps you need to discover how to sell more art. There's never been a better time to turn your creativity into a successful business. The Artpreneur Flash Briefing with artist Miriam Schulman will show you how.
Siste episoder av Artpreneur podcast
- A Powerful Tip to Sell More Art (00:02:24)
What’s in a name? Personalize your interactions and introduce yourself. It’s going to help spark conversations, and you’ll be much more likely to make a memorable impression. Be unforgettable and personable and you’ll sell more art. More tips like this are in my book Artprenuer, available for pre-order now!
- Why You Should Avoid Autoresponders on Social Media (00:02:13)
Here’s why you should avoid autoresponders on social media. Bots and automation are not helpful. People who want to engage with you on social are looking for human interaction. Nothing turns off a prospect faster than an automated response. When you respond, ask permission to take the next step. You don’t have to share everything in one long message. Allow the conversation to evolve naturally. Get the Accelerated coaching experience when you buy my book Artpreneur.
- Good Salespeople Versus Bad Salespeople (00:01:51)
Bad salespeople feel like they have to convince. No one enjoys being talked at! Here’s what you can do instead. Draft some great questions to prompt conversations. You’ll sell more art, and people will truly enjoy talking to you too.
- Listen to Your Customers to Sell More Art (00:01:31)
When talking to a customer, it’s hard not to interrupt. Don’t do it! Active listening will help you understand what’s important to them. You don’t need to convince anyone. Feeling heard is going to mean much more to your customer. If selling more art is important to you, then pre-order a copy of Artpreneur and get the bonuses including the Artpreneur Affirmation Series.
- Mind Your Body Language to Sell More Art (00:02:41)
When you're selling in person, body language matters. In fact, I think it matters even if you aren’t in person. You don’t want to be the artist in the corner with your coffee. Plan to stand and project confidence and energy. Be mindful of the space that potential customers find comfortable so they don’t feel like you are hovering. Be approachable and ready to connect. For more great tips like this pre-order Artprenuer and grab the great bonuses while you’re at it!
- Artist Paul Klee on Relieving Stress (00:01:25)
Klee was a multi passionate artist who studied art and the violin. He was in his 30’s before he focused on his art career. Even then, he changed his style often to defy categorization. He believed that creativity comes from beyond consciousness and that making art was a form of mediation. He said, “I paint in order not to cry.” Why do you create art? I’d love to know.
- Abstract Artist Mark Rothko on Overcoming Sorrow (00:01:36)
Rothko’s striking color combinations are meant to be meditations. He wanted to create art church’s where people could look at art and pray. He said “I’m interested only in expressing basic human emotions and the fact that lots of people break down and cry when confronted with my pictures shows that I communicate those basic emotions. The people who weep before my pictures are having the same religious experience that I had when I painted them. Art has a spiritual effect on me. Does it affect you that way too? Let me know what you think.
- Artist Agnes Martin and Mental Illness (00:01:31)
Agnes Martin painted in a minimalist style but considered herself an part of the abstract expressionist movement. She suffered from hallucinations, depression and was often hospitalized and eventually diagnosed with schizophrenia. She used subtle color and meticulously drawn grids to create a calming effect. About her work she said “art is the concrete representation of our most subtle feelings. Her work is also part of the Paul Allen billion-dollar art action at Christies later this month.
- Edvard Munch and The Scream (00:01:40)
Edvard Much painted the scream a few years after his father passed away. He shared that the weight of the world had suddenly hit him. Growing up he was surrounded by death and depression and himself suffered with mental illness himself. He said, “art comes from joy and pain, but mostly from pain.” I can relate to this. Maybe the art comes from pain, but it brings me great joy. Do you feel that way too?
- Yayoi Kusama and Confronting Anxiety (00:03:09)
Japanese artist Yayoi Kusama is known for her polka-dot art. She has been open about her mental health and shred that art has become her way to express her mental problems. In her words "I fight pain, anxiety, and fear every day, and the only method I have found that relieved my illness is to keep creating art.” I feature her in my upcoming book Artpreneur when I talk about embracing your inner weirdo. Many artists suffer from anxiety and it’s one of the reasons that I have mental health experts on the podcast. You can pre-order Artpreneur here.
- Art World Weekend Edition (00:01:57)
Did you know that my book Artprenuer is available for pre-sale? I’ve got the best bonus’ for those who purchase early including a trip to NYC for a coaching session with me. Don’t miss out. Grab the book and the bonuses here. This week’s tips are brought to you but New York auction house
- MoMA Plans to Auction off $70 Million in Art This Fall (00:01:18)
The proceeds are going to be used for digital art and to create a streaming channel. The museum has a wait and see approach to NFT’s but many others are all in. Check out my interview about this topic and how some artists are benefitting from the trend. How Blake Jamieson Makes Money Selling NFTs
- Elaine and Willem de Kooning (00:02:38)
Elaine de Kooning was an accomplished landscape and portrait artist active in the Abstract Expressionist movement of the mid-twentieth century. I knew about Willem and Elaine de Kooning, but I wasn’t aware that they had such a turbulent history. The couple had what was later called an open marriage; they both were casual about sex and about each other's affairs. They separated for years to reunite again later in life. Elaine’s art reflected the turbulence similar to today’s world of conflict and uncertainty. You can find out more about her influences in the book Ninth Street Women: Lee Krasner, Elaine de Kooning, Grace Hartigan, Joan Mitchell, and Helen Frankenthaler: Five Painters and the Movement That Changed Modern Art. Check out other books on my book club list here.
- Grace Hartigan and the Ninth Street Women (00:02:10)
Her work received new attention when it was part of an exhibit in Denver. She was also featured in the book Ninth Street Women: Lee Krasner, Elaine de Kooning, Grace Hartigan, Joan Mitchell, and Helen Frankenthaler: Five Painters and the Movement That Changed Modern Art. Check out other books on my book club list here.
- Paul Allen's Art Collection Headed to Auction (00:02:39)
The late Microsoft co-founder Paul Allen, was an avid art collector and it’s all going to auction. It’s valued at 1 billion dollars. What can you get? One of my favorites is Gustav Klimpt’s Birch Trees. It inspired me for more than one of my collage musical tree paintings. You could also grab Georgia O’Keeffe’s White rose and works from Agnes Martin and Louise Bourgeois. There doesn’t seem to be a recession when it comes to major collectors. This is expected to sell for the highest ever in art-auction history.
- Get Paid to Write Poetry (00:04:12)
When I left the Metropolitan Museum of Art, I walked past a man with a typewriter and a sign that said poems $2. I was intrigued and asked him to write me a poem. He asked me to share a bit about myself and he wrote a poem just for me. You can follow him on Instagram at j.d.b My book, Artpreneur The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, is now available for pre-sale. For poets and artists everywhere.
- Race and Winslow Homer (00:03:45)
I visited this exhibit with two other artists from the incubator. We all loved his painting called Cotton Pickers. It’s a beautiful painting and we all felt that Homer depicted the two women in a powerful way without trying to romanticize the era. His watercolors are all realistic, and he captures the expressions of the people in his paintings in a realistic way. If you’d like to learn to paint watercolor portraits you can get my new Portrait Painting ebook (free!) that has my 5 steps plus my recommended list of supplies to get you started.
- Representing the Black Experience Through Sculpture (00:07:45)
While at the Metropolitan Museum of Art, I came across an exhibit I was not expecting called Why Born Enslaved. It’s a single sculpture by artist Jean Baptist-Carpeaux. He created this sculpture after emancipation in America and 20 years after slavery had been abolished in France as well. The sculpture is beautiful and it’s also a reminder that this woman was depicted as a slave in what could be considered an example of a white man’s vision of a woman in bondage. It’s a good reminder that context is always a part of the artist’s vision. For more on that topic, check out two great podcast conversations: How to Be an Anti-Racist Artist and Poverty Mindset, both with artist Erica Courdae.
- Seneca Village Artists (00:04:34)
I checked out the new exhibit called Afro-Futurism at the Metropolitan Museum of Art. That’s where I learned about Seneca Village. It was a thriving community until the land was appropriated for the park and the museum. The exhibit attempts to portray what might have come from the artists if the village had been permitted to thrive. I’d love it if you’d leave me a review for the Artpreneur Alexa skill. If you do, email a screen shot to hello@schulmanart.com and we’ll send you my ebook Unlocking Your Style as a thank you.
- Ceramic Face Vessels (00:06:38)
Museums have been making and effort to reset the balance of their exhibits and the artists promoted. It’s part of the response to the social justice movements and subsequent conversations about the lived experience of non-white and other unrepresented artists. The Metropolitan Museum of Art had several exhibits that highlighted previously overlooked artists. One of my favorite exhibits were ceramic face vessels. If you are visiting (or planning to visit) the Metropolitan Museum of Art, be sure to check out my secret hack that will allow you to skip the long lines at the main entrance.
- The Future of Marketing is Email, Not Social Media (00:04:33)
Tik Tok is taking over, and Instagram is no longer working. What am I recommending to my artist clients instead? Hear an excerpt from my upcoming book where I lay out the exact strategy that continues to work for me. Here’s what you need to know: email marketing is more effective then social media in almost every category! That’s why my book Artpreneur highlights time-tested principles to help you grow your art business. Don’t forget to preorder the Artpreneur Book and get the bonus right away!
- Instagram Failing to Keep Up with TikTok (00:02:56)
Are you using Instagram way less than you used to? I am. The content I create is getting less engagement and making reels is too time consuming. Instagram is failing to make reels effective by punishing people for reposting the same content. Guess what I’m doing instead of spending hours on video? Don’t forget to preorder the Artpreneur Book and get the bonus right away!
- Artists Tell Instagram ' Stop Tryin to be TikTok' (00:01:52)
Instagram creators are NOT happy. Over 300,000 people signed a petition complaining about the recent changes. Emphasizing video content instead of the graphics and photos that we all loved has created havoc for many artists and other businesses. The problem isn’t algorithm changes. The problem is relying on social media sites to reach your new and existing clients. I’ve been telling everyone who’ll listen to create your own platform (hello email list!) so you can always reach those who’ve raised their hand to get your info.
- The Rise of the Product Drop (00:03:06)
Technology is changing how companies are launching all types of products. Artists should pay attention to this effective strategy. Using exclusivity to create demand is good news and good business for artists. Preorder the Artpreneur Book to learn how you can use this strategy selling your art and get the bonus right away!
- The Death of the Business Card (00:06:40)
I admit that I recently had new cards printed up for those in-person events when people can’t see my name on the screen. There are other ways to share info. QR codes come to mind, and I was recently made aware that you can get a chip embedded in your hand that people can scan with their phone. No thank you! Business cards can be helpful when you are meeting people in a social or network setting. Hear the 3 ways I use them to connect and keep in touch. Don’t forget to preorder the Artpreneur Book and get the bonus right away!