Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
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How Nvidia Owned A.I. | Light Speed or Bust | 1 (00:44:24)
It’s the early 1990s and video games are about to go 3D. And in a Denny’s in Silicon Valley, three engineers are plotting to cash in on the transition with a startup called Nvidia. But when they misjudge the market, CEO Jensen Huang will have to pull off a multi-million dollar Hail Mary to save it from ruin.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Many Deaths of Dungeons & Dragons | Game On | 3 (00:39:51)
Fifty years after its inception, Dungeons & Dragons has become more than just a fantasy game for nerds. It’s a cultural phenomenon, thanks in part to Netflix’s “Stranger Things” and livestream channels like Critical Role. So how can D&D’s parent company Wizards of the Coast keep the momentum going and deliver more innovations? Ryan Dancey, former VP at Wizards of the Coast, breaks down this D&D ‘Golden Age’ and explains what it will take for the game to enter a new digital realm. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Many Deaths of Dungeons & Dragons | A Kingdom Reborn | 2 (00:38:39)
After years of falling sales, Dungeons & Dragons’ publisher TSR is being dragged under by massive debts and in need of rescue. But as hopelessness takes hold, TSR boss Lorraine Williams resorts to desperate measures that will put the future of the famed game on the line. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Many Deaths of Dungeons & Dragons | Wizards and Witch Hunts | 1 (00:43:58)
When Gary Gygax and his gaming pal Dave Arneson create Dungeons & Dragons, he believes he’s onto something special and starts a business called TSR to publish it. But when TSR publishes the game, he must find a way to overcome player confusion to make it a best-seller. But just when everything seems ready to come together, a missing kid plunges TSR into crisis.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen Now: American Scandal | The West Memphis Three (00:07:49)
On May 5, 1993, three 8-year-old boys were brutally murdered in West Memphis, Arkansas. The tiny local police department launches an investigation but finds little physical evidence to lead them to a suspect. Eventually, outside pressure pushes them to charge someone with the killings, whether or not the evidence supports their conclusions.American Scandal takes you deep into the heart of America’s dark side to look at what drives someone to break the rules and what happens when they’re caught. In our latest series, three teenage boys are falsely accused of a vicious triple homicide, but their story doesn't end with their trials or convictions. Instead, their plight will capture the imagination of the entire country and spark a campaign for justice that will last for almost two decades. Listen to American Scandal: The West Memphis Three: Wondery.fm/AS_IFDSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ozempic Wars | The Next Injection | 2 (00:36:48)
Novo Nordisk can't keep up with demand for Ozempic and Wegovy, giving competitor Eli Lilly the edge in the GLP-1 market. And off-brand competitors continue to hammer the company's market position. Layoffs and board resignations signal that Novo Nordisk has entered a downward spiral. But with new leaders, acquisitions and deals, can they force a comeback?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ozempic Wars | The Hundred-Year Duel | 1 (00:34:55)
When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabetes medication was about to become a multibillion-dollar weight loss drug. But they had no sooner launched this game-changing drug, then competitors swooped in to knock Novo Nordisk off its throne.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Gap's Revival | Better in Navy? | 3 (00:39:49)
The “Better in Denim” ad campaign put Gap back on the map for Gen Z — but are viral ads enough to fuel a comeback? Jordyn Holman of the New York Times breaks down how Gap CEO Richard Dickson is taking the company back to its pop culture roots. Later, David dives deeper into Old Navy’s strategy with Aubrey Avery Jr., who helped Gap build the new brand from the ground up. He explains how Old Navy became the company’s shining star. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Gap's Revival | Back in Blue | 2 (00:38:17)
It’s late 2023, and Gap’s new CEO Richard Dickson is trying to revive the brand’s fading fortunes. Dickson is the man who rescued Barbie from cultural irrelevance and turned her into a blockbuster movie star. To do the same at Gap, Dickson finds out that he’ll have to change Gap’s culture — one that puts a cheerful spin on even the bleakest financials. Dickson also must win back the imagination of shoppers. For that, he’ll try to enlist a big-name fashion designer while pumping up Gap’s ads with some of the hottest pop tracks. But that will put Gap on a cultural collision course with another denim powerhouse. Now, the question is: Who’s got the better jeans?Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Gap's Revival | Faded Khakis | 1 (00:42:28)
It’s 2016, and a fire is ripping through a Gap distribution center in Fishkill, New York. When the smoke clears, thousands of Gap T-shirts, khakis, and jeans are reduced to ash. But one analyst sees good news in the wreckage. Gap probably couldn’t have sold all those clothes anyway, and that’s because the company has lost the pop culture cool that once brought shoppers to it in droves. For the next four years, sales don’t improve at Gap and Banana Republic, and Old Navy starts slipping, too. So Gap does something dramatic: It partners with a rapper, a fashion icon, and a lightning rod for controversy — Kanye West. That bold bet won’t spark a comeback, though. It’ll burn Gap instead.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How Lululemon Won Athleisure | Mirror, Mirror | 2 (00:33:00)
It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How Lululemon Won Athleisure | Child's Pose | 1 (00:39:56)
In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist, and invented the yoga pants that have become ubiquitous today; he also created an empire. In the coming years, Lululemon will rapidly expand across Canada and the US. With no real competition and an expanding market, Lululemon should be unstoppable. But soon, the company’s founder will start to get in the way.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Rise and Fall of Peloton | Pedal On | 3 (00:42:04)
Peloton’s pandemic hype and sales have died down and now, the company must determine what’s next. Lauren Thomas of the Wall Street Journal talks to us about what it’ll take for Peloton to continue as a standalone company. Later, we’re talking to fitness creator Cassey Ho, who founded the YouTube channel Blogilates. She shares how she built an online fitness community and later created the activewear brand POPFLEX — and what it was like to have Taylor Swift wear one of her designs. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Rise and Fall of Peloton | Maximum Effort | 2 (00:36:23)
As the Covid-19 pandemic rages, Peloton’s stock surges and the company scrambles to keep up with the new demand for its products. They pour millions of dollars into increasing production and cutting down on shipping time. But when tragedy strikes, Peloton’s newfound popularity takes a hit. And soon, it's an open question if the company can survive on its own.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Rise and Fall of Peloton | Welcome to the Ride | 1 (00:39:31)
In 2011, avid fitness fan John Foley comes up with an idea for an internet-connected exercise bike that allows users to experience the communal nature of a cycling class from the comfort of home. He thinks the idea will make gyms a relic of the past. The next year, he and four others found Peloton and the company develops a devoted, but niche following. And when the Covid-19 pandemic hits, Peloton’s popularity skyrockets. The revolution Foley predicted seems like it’s coming true. But can Foley capitalize on this moment, or will Peloton turn into yet another fitness fad?Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dieselgate | Running on Fumes | 2 (00:38:38)
By 2014, Volkswagen has taken the U.S. auto market by storm with its fleet of affordable, fuel-efficient diesel cars. But a new study threatens to reveal the dirty truth behind so-called ""clean"" diesel. When the EPA comes knocking with questions, the company's very survival is at stake.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dieselgate | Truth or Dare | 1 (00:30:45)
In 2007, Volkswagen's new CEO Martin Winterkorn sets his sights on besting GM and Toyota to become the top automaker in the world. But the company can't get there without cutting a few regulatory corners.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Great Sriracha Feud | If You Can't Stand the Heat | 3 (00:43:55)
Why has hot sauce gotten so - well, hot? Bon Appétit’s Joseph Hernandez sheds some light on the rise of condiment culture, and why the spicy stuff got so popular over the past ten years (even Mötley Crüe has a hot sauce line!). Later, we explore our biological reactions to spice and heat with Nik Sharma, author, chef and molecular biologist. He’s guiding David through a taste test of some of the hottest peppers, sauces and condiments out there today. And, he’s breaking down the science of each reaction — let’s see if David can handle it! Find Nik’s Latest Book: Veg-Table Read the latest issue of Bon Appetit. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Great Sriracha Feud | Showdown | 2 (00:37:49)
The rift between David Tran’s Huy Fong Foods and Underwood Ranches becomes insurmountable. The two companies sue each other and wait for the courts to decide who was in the right. But in the meantime, Huy Fong struggles to find peppers to make their Sriracha. Meanwhile, Underwood Ranches desperately tries to make up the income they’ve lost when Huy Fong canceled their contract. They come up with a novel idea: make their own version of Sriracha. The two former partners are now arch rivals. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Great Sriracha Feud | The Only Hot Sauce Billionaire | 1 (00:38:03)
In the early 80s, David Tran developed a sauce he called Sriracha; its popularity quickly spread among chefs and customers throughout Southern California. But to grow his business, Tran needs to find a reliable source of red jalapeños. So he forms a partnership with a farm called Underwood Ranches. For nearly 30 years, the two companies have an enduring and highly profitable partnership, until one day it all falls apart.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
McDonald's vs The Burger Revolution | The Price is Right | 2 (00:38:39)
The “better burger” business has been rapidly expanding across the United States and internationally, with chains like Five Guys and Shake Shack growing at break-neck speed. In response, McDonald’s has tried switching up its own menu to lure back health-conscious customers. But when the pandemic hits and people start tightening their wallets, the better burger business model will be put to the ultimate test. When it comes down to it, how much do people really value quality over cost?Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
McDonald's vs The Burger Revolution | Better Burgers | 1 (00:40:13)
It's the mid-2000s, and new burger chains are popping up across the United States. Places like Five Guys and Shake Shack are touting their higher-quality ingredients. As these chains rapidly expand, they force behemoths like McDonald’s to reevaluate their own businesses and switch up their menus. And as “better burgers” make it big, they start competing with each other for space in an increasingly overstuffed industry.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Southwest Airlines announced some big changes recently, and customers of the “Love Airline” are not feeling it. Joe Guinto, a business reporter who wrote this season, joins David to discuss the airline’s next steps, and what it’ll take to keep fans and employees loyal. Later, Bankrate’s Benét Wilson (also known as the “Aviation Queen”) https://www.bankrate.com/authors/benet-j-wilson/ explains those high ticket prices, and which credit cards give frequent flyers the most bang for their buck. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Can Southwest Airlines Survive? | Excess Baggage | 2 (00:42:14)
It’s 2023 and Southwest Airlines’ stock is in a nosedive. With costs ascending, Southwest CEO Bob Jordan freezes hiring and slashes spending. Amid all that, a crisis at Boeing has left Southwest short on jets. With Southwest weakened, an unwelcome, activist investor rushes on board. Jordan jettisons staffers along with longstanding policies like open seating and free bags. It’s a new era for the airline. But the question remains: Will Southwest passengers go along for the ride?Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Can Southwest Airlines Survive? | Hard Landing | 1 (00:40:29)
It's 2021 and for the first time in nearly 50 years, Southwest Airlines posts an annual net loss. Amid the crisis, thousands of Southwest workers head for early retirement. The next year, Southwest is short on staff as Americans return to the skies. Pilots and flight attendants complain of being overworked. A winter storm cripples Southwest’s operations, exposing the airline’s underinvestment in technology. Millions are stranded. Lawmakers and the public ask: Will Southwest ever straighten up and fly right?Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
