Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
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CrowdStrike: All Systems Down | Digital Dominos | 2 (00:35:19)
When CrowdStrike's faulty software update shuts down airports, hospitals and TV networks around the globe, they face intense backlash from the public. The world is forced to reckon with a terrifying n...
CrowdStrike: All Systems Down | Guarding the Cloud | 1 (00:36:38)
In 2011, CrowdStrike launched with an innovative vision: using cloud-based software to provide cybersecurity. They attracted big clients, including Fortune 500 companies and critical government agenci...
Waymo and the Rise of the Robotaxis | Driving Too Fast | 2 (00:42:57)
When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challen...
Waymo and the Rise of the Robotaxis | Test Drive | 3 (00:38:56)
Ever wondered what it’s like to ride in a Waymo? David and his daughter headed to downtown Austin to take their first trip in a driverless taxi. Together, they documented all the ups, downs, twists an...
Waymo and the Rise of the Robotaxis | To Build a Driver | 1 (00:51:04)
When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challen...
This fall, Beyond Meat became a meme stock, surging …and then falling right back down. For years, alternative meat companies Beyond Meat and Impossible Foods have struggled to win over customers en ma...
ENCORE: Beyond Meat vs Impossible Burger | Break from the Herd | 4 (00:35:17)
Beyond Meat and Impossible Burger boomed in the 2010s, but changing tastes have turned their sizzle into a fizzle. And as they continue to slide deeper into debt, these companies have struggled to get...
ENCORE: Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3 (00:32:05)
It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with...
It’s 2016 and both Pat Brown’s Impossible Foods and Ethan Brown’s Beyond Meat are cooking up plant-based burgers for mass consumption. Ethan tries to woo Whole Foods executives to carry his Beyond Bur...
It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a last n...
How Nvidia Owned A.I. | Once in a Lifetime | 2 (00:42:52)
Flush from its success in video game graphics, Nvidia sets its sights on turning its gaming chips into the tools that will power the next wave of computing advancement. With both investors and compute...
How Nvidia Owned A.I. | Light Speed or Bust | 1 (00:44:24)
It’s the early 1990s and video games are about to go 3D. And in a Denny’s in Silicon Valley, three engineers are plotting to cash in on the transition with a startup called Nvidia. But when they misju...
The Many Deaths of Dungeons & Dragons | Game On | 3 (00:39:51)
Fifty years after its inception, Dungeons & Dragons has become more than just a fantasy game for nerds. It’s a cultural phenomenon, thanks in part to Netflix’s “Stranger Things” and livestream channel...
The Many Deaths of Dungeons & Dragons | A Kingdom Reborn | 2 (00:38:39)
After years of falling sales, Dungeons & Dragons’ publisher TSR is being dragged under by massive debts and in need of rescue. But as hopelessness takes hold, TSR boss Lorraine Williams resorts to des...
The Many Deaths of Dungeons & Dragons | Wizards and Witch Hunts | 1 (00:43:58)
When Gary Gygax and his gaming pal Dave Arneson create Dungeons & Dragons, he believes he’s onto something special and starts a business called TSR to publish it. But when TSR publishes the game, he m...
Ozempic Wars | The Next Injection | 2 (00:36:48)
Novo Nordisk can't keep up with demand for Ozempic and Wegovy, giving competitor Eli Lilly the edge in the GLP-1 market. And off-brand competitors continue to hammer the company's market position. Lay...
Ozempic Wars | The Hundred-Year Duel | 1 (00:34:55)
When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabet...
Gap's Revival | Better in Navy? | 3 (00:39:49)
The “Better in Denim” ad campaign put Gap back on the map for Gen Z — but are viral ads enough to fuel a comeback? Jordyn Holman of the New York Times breaks down how Gap CEO Richard Dickson is taking...
Gap's Revival | Back in Blue | 2 (00:38:17)
It’s late 2023, and Gap’s new CEO Richard Dickson is trying to revive the brand’s fading fortunes. Dickson is the man who rescued Barbie from cultural irrelevance and turned her into a blockbuster mov...
Gap's Revival | Faded Khakis | 1 (00:42:28)
It’s 2016, and a fire is ripping through a Gap distribution center in Fishkill, New York. When the smoke clears, thousands of Gap T-shirts, khakis, and jeans are reduced to ash. But one analyst sees g...
How Lululemon Won Athleisure | Mirror, Mirror | 2 (00:33:00)
It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, sma...
How Lululemon Won Athleisure | Child's Pose | 1 (00:39:56)
In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist,...
The Rise and Fall of Peloton | Pedal On | 3 (00:42:04)
Peloton’s pandemic hype and sales have died down and now, the company must determine what’s next. Lauren Thomas of the Wall Street Journal talks to us about what it’ll take for Peloton to continue as ...
The Rise and Fall of Peloton | Maximum Effort | 2 (00:36:23)
As the Covid-19 pandemic rages, Peloton’s stock surges and the company scrambles to keep up with the new demand for its products. They pour millions of dollars into increasing production and cutting d...
The Rise and Fall of Peloton | Welcome to the Ride | 1 (00:39:31)
In 2011, avid fitness fan John Foley comes up with an idea for an internet-connected exercise bike that allows users to experience the communal nature of a cycling class from the comfort of home. He t...
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