Welcome to our podcast, where we dive into the world of promotional products, brand marketing, and occasionally, digital marketing. Our hosts, Gary and Melissa, are two experienced industry professionals who are not afraid to discuss all the ins and outs of the promotional market. Together, they offer behind-the-scenes insights, tips and tricks, success stories, and even share failures. Join us as we explore everything related to the industry with their unique angles. Taking you on a journey into the world of brand marketing. Hosted on Acast. See acast.com/privacy for more information.
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All The Days that Matters (2026 edition) (00:34:09)
Melissa and Gary sought the creativity of AI to generate a list of excuses for running promotional marketing projects each month in 2026. They compared these ideas with their own, identifying the diff...
Timing Is Everything (00:23:38)
November and December are among the busiest and most strategic months in the promotional products (brand merchandising) industry. During this time, several unique seasonal trends, deadlines, and oppor...
Trend Talk with Matt (00:36:38)
Fall is upon us, and it’s the perfect moment to dive into the exciting world of promotional merchandise trends as we gear up for the holiday gifting season! In this episode, Melissa and Gary are joine...
Why Partner with a Promo Marketing Consultant? (00:29:10)
In today’s world, a wealth of information is at our fingertips, empowering buyers to conduct their own research, explore a vast array of products online, and complete purchases with the aid of AI assi...
How Much Do You Know About Web Development? (00:30:41)
Your website is the heartbeat of your business, serving as the gateway to your brand story that potential customers can explore around the clock! So, have you ever wondered if your business website is...
How You Doing? (00:20:47)
It’s hard to believe that three months have passed since their last conversation about the important trade policies between Canada and the United States. In this episode, Melissa and Gary share their ...
Evolution Promo Tech (00:31:12)
The rapid evolution of technology presents a challenge in keeping up with the latest trends and innovations. In the promotional product industry, the ability to adapt is crucial for achieving market s...
How can Marketers help HR (00:26:22)
There are two principal types of brands within an organization: the corporate brand and the employer brand. The marketing department is primarily tasked with managing corporate branding through outwar...
A Promotional Distributor Look at the Canada-U.S. Tariffs (00:24:46)
We find ourselves in the midst of a trade war between Canada and the United States, and its implications are undeniable. Gary and Melissa explore how tariff policies affect Canada’s purchasing landsca...
An Intro to Online Programs (00:32:30)
There are numerous ways a corporation can uphold brand consistency, retain talented employees, and inspire best practices. One powerful approach is to implement promotional programs within the organiz...
What A Year (2024 Edition) (00:20:37)
Wow, what a year it’s been! We’re excited to bring you the final episode of 2024! Join Melissa and Gary as they reflect on all the highs and lows from the past year, sharing what they’ve learned along...
What’s Next? Artificial Intelligence (00:26:53)
Artificial Intelligence (AI) is here to stay, and advancements are being made globally to reinforce this reality. As marketers, we have a choice: We can fear AI or fully embrace its potential. Melissa...
What’s Next? Decoration (00:33:09)
The promotional product industry is filled with diverse decoration methods that inspire creativity. Melissa and Gary are sharing their knowledge on traditional techniques like embroidery, screen print...
Gather Around for Story Time. (00:39:55)
Gary and Melissa exchange stories about various topics related to the promotional products industry. They discuss key terms such as sampling, setup charge, Pantone colour, overruns, and underruns, whi...
What’s Next? Sustainability. (00:38:31)
Promotional products have often been wrongly criticized for their lack of environmental friendliness. However, this is far from the truth. In this episode, Melissa and Gary discuss sustainability and ...
How Does a SWAG Box Work? (00:34:05)
Creating a SWAG box is gaining immense popularity nowadays. In this episode, Melissa and Gary lay out the essential steps to creating a promotional SWAG box. It involves much more than just placing pr...
Paid Ads, Are They For Me? (00:33:19)
The dynamic trio of Melissa, Gary, and Laurel are back with part 2 of their discussion, and this time they're diving into the world of Paid Social Media Advertising. They'll be unravelling the ins and...
What is it about Social Media? (00:33:21)
Melissa and Gary have finally decided to dive into the world of digital marketing. They've invited Laural to join them in a lively discussion about social media and how businesses can use these platfo...
Who Makes The Ideal Client? (00:36:17)
Gary and Melissa had a special guest, Jordan, join them for a fun and friendly chat about finding the right clients. They shared stories and discussed the essential characteristics and attributes they...
Where do we get the Good Stuff? (00:37:48)
In this episode, Gary and Melissa share their knowledge and insights gained from their experience and interactions with their supplier partners. They will dive deep into various aspects of the promoti...
Who is the Middleman? (00:28:20)
Gary and Melissa provide an overview of the promotional product industry by identifying the key players: distributors, suppliers, and manufacturers. Furthermore, they draw upon their experiences to hi...
What is a Promotional Product? (00:18:14)
Join Gary and Melissa in this episode as they discuss the promotional products industry and their journey into their current positions. They will define what promotional products are and discuss the r...
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