Om 30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.
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#545 - How to Build 11 High-Reply Prospecting Plays You Can Run Today | Prabhav Jain ft. 11x (00:37:12)
AI isn’t replacing sales reps—it’s turning them into force multipliers. Prabhav Jain, CEO of 11x, breaks down how modern sales teams use AI-driven personalization, signal-based outreach, and smarter s...
#544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes (00:30:59)
Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from e...
#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner (00:32:50)
How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentu...
Full YouTube Episode Here
Jen Allen-Knuth puts five real cold emails head-to-head to see which ones actually earn executive attention and which get instantly deleted. Watch as she breaks down subje...
everything you could possibly need to close a 6–7 figure deal at power (00:12:47)
#541 - The $1M Negotiations That Changed the Way I Sell Forever (00:19:14)
Watch Todd’s Free Negotiation Masterclass
Buy 'Four Levers Negotiating' Here
Todd Caponi is a multi time CRO, award winning author, and one of the leading voices on transparency in sales. And ...
#540 - Cold Call Masterclass: The Perfect Script (With LIVE Calls to Prove It) (00:56:03)
We break down the exact cold call script that’s helped book meetings on 1 out of every 3 connects then prove it by making live cold calls on camera.
Armand Farrokh and Nick Cegelski walk through th...
#539 - How to Run Demos That Actually Convert | Alex Kane (00:32:09)
Alex Kane brings elite demo mastery to this episode, teaching sellers how to turn every walkthrough into a high-impact, story-driven buying experience that stands out from every other vendor in the cy...
#538 - Cold Call 3v3: Six Sales Reps Dial in a 92 Degree Room (00:01:57)
Welcome to the most chaotic cold call competition you’ve ever seen. Two elite sales teams go head-to-head in a live 3v3 battle to see who can book the most meetings.
Watch as the top sales minds from...
#537 - How to Get Executive Intros Through Your Champion | Christine Nolan (00:36:24)
Christine Nolan, four-time President’s Club enterprise sales leader at Asana, shares tactical frameworks for multithreading complex enterprise deals by mapping real power, navigating internal politics...
#536 - Cold Email Showdown: Rookie Sales Rep vs 10-Year Director (00:02:12)
We put Evan Greek (Commercial AE at Gong) and Florin Tatulea (Head of Sales Development at Common Room) in a cold email cage match: 10 minutes per round, weird prompts, and you have to write something...
#535 - He Sold A $30M Deal With One Page (00:14:48)
In this episode, Nate Nasralla breaks down the one-page business case framework he used to help close a $30M enterprise deal and multiple seven-figure contracts. He walks through how to structure a on...
#534 - #1 Sales Rep Runs The Exact Demo That Got Him Promoted 8x (00:01:45)
In this episode, Adam Ochart, #1 sales rep from Gong breaks down the exact demo framework that helped him earn 8 promotions, consistently win enterprise deals, and maintain a 30%+ win rate. He walks t...
#533 - How to Build a Team That Thrives on 700 Cold Calls a Week | Melanie Smith (00:34:20)
Melanie Smith, Head of Sales Development at Nooks, breaks down the exact systems, metrics, and coaching frameworks she uses to run one of the highest-performing SDR teams in outbound. In this episode,...
#532 - Santa Unwraps 12 Sales Tactics You NEED to Master in 2026 (00:36:33)
In this special holiday episode, Santa and his elf break down the 12 most impactful sales tactics of 2025, covering negotiation, discovery, cold calling, prospecting, leadership, demo strategy, hiring...
#531 - How to Scale Personalized Prospecting with Video (Even in SMB) (00:25:27)
Discover how Vidyard’s #1 AE, Mike D'Aloisio, uses video to humanize every stage of the sales cycle — from first touch to pricing delivery to re-engagement when prospects ghost. In this 30MPC sell int...
#530 - Negotiation Masterclass: Your Sales Commission Savior (00:40:03)
December deals are different.
Negotiations drag. Legal stalls. Procurement kicks it to January. And your EOQ slips away.
In this Masterclass, Todd Caponi joins Nick and Armand to share strategies fr...
#529 - How to Win Enterprise Deals with Compelling Events (Not Volume) | Luke Floyd (00:37:17)
Luke’s CE Hypothesis Template
Luke Floyd breaks down how he stopped “spraying and praying” and started winning large enterprise deals by tracking where urgency already exists. Instead of chasing logo...
#528 - Live Cold Calls: How Many Meetings Can The #1 Sales Trainer Book? (00:33:36)
Jason hits the phones to prospect into sales and enablement leaders, sharing his live approach between each call.
With a 30% connect rate (thanks to Titan X) and 11% conversion, you'll see how Jason ...
#527 - The Sales Process Elite Reps Use (And You Don’t) (00:21:07)
Get the full playbook (60 minute video masterclass) 100% free right here: https://www.pipedrive.com/en/30mpc-masterclass
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Deal velocity is a huge driver of win rates, which is why Armand and I part...
#526 - The Ultimate Cold Calling Q&A: 16 Questions to Book Your Next Meeting (00:38:13)
From Armand Farrokh and Nick Cegelski, the duo behind the 50,000-copy best-selling cold calling book, this episode breaks down the exact playbook top reps use to consistently book meetings. Learn the ...
#525 - Why Executives Ignore Your Sales Pitch (And How to Fix It Fast) | Nate Nasralla (00:52:08)
Buy "Brief and Brilliant' Here
Turn executive meetings into closed deals with Nate Nasralla’s 4-sentence framework, one-page business case, and proven tactics to speak the language of leadership an...
#524 - Outbound Prospecting Masterclass: Everything You Need to Book Meetings in 2026 (00:39:30)
Outbound is broken, not dead. In this masterclass, Jason Bay breaks down the new outbound playbook for 2025–2026 — how top reps are filling pipeline when cold calls, automated sequences, and mass emai...
#523 - How Top Sellers Find the Real Decision Makers in Deals | Kam Germany (00:34:55)
Kam Germany breaks down how elite sellers win complex deals by uncovering the true decision makers, sparking internal alignment, and turning every stakeholder into a champion that sells for you when y...
#522 - How Many Cold Calls Does It Take To Afford a Baby? (A Youtube Special) (00:00:50)
Full YouTube Video HERE
(https://hubs.li/Q03SzGnP0)
Alex Murphy (Founding AE @ 30MPC) reveals the exact sales prospecting formula that took him from teaching to crushing 200% of quota month after...
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