6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear (00:15:29)
Pop quiz:
What do freelancers fear MORE than death, public speaking, and spiders?
Answer:
Potentially, maybe, somewhat looking desperate when it comes to getting clients.
It’s not your fault…back in school most of us were taught to stay quiet, not stand out from the crowd.
That being “pushy” and asking for what you want is bad.
You're taught that if you stay invisible, you'll never face rejection.
And while that kinda sorta works in high school…
In the business world, it means you never **post about your work on social media.
You never go all in with content marketing.
And you’re afraid to actively make offers to potential clients (if I’m good, they’ll just come to me, right?)
But marketing isn’t desperation…it’s just marketing.
The stuff that you're avoiding doing because of the fear of looking desperate?
Exactly the same stuff that successful business owners do (without any hesitation whatsoever).
One of our clients is a brand designer who had this exact fear.
And when she finally overcame it, she had some of her best months EVER.
If you secretly fear “looking desperate” (or you actually ARE desperate), this one’s for you.
For full show notes, visit https://6figurecreative.com/395
#394: How to Increase Referrals by Fixing These 7 Referral Killers (00:28:45)
Two freelancers.
Both relying on referrals to bring in clients.
One is fully booked solid with a 3-month waiting list.
The other is barely scraping by.
What makes the difference?
These 7 “Referral Killers.”
Get them wrong, and you’ll struggle for clients.
Fix even just one of them, and you’ll get more leads and higher-quality projects.
In this episode, we cover:
How to give yourself a “referrability score”
The secret force multiplier that makes all the difference
How one freelancer spent $927 to land over $32,000 in projects (plus repeat projects and referrals)
How to determine your #1 referral killer and fix it FAST
For full show notes, visit https://6figurecreative.com/394
#393: Most Pure Creatives Are Selfish (Here’s Why That Matters) (00:37:40)
Pure creatives are selfish.
They create art for themselves.
And your potential clients don’t care about your personal creativity.
They care about what's in it for them.
So as a creative, we can't just be selfishly isolated in our little rooms creating art for art's sake because it fulfills us.
When it comes to actually being a business owner, we have to create real value for other people, which means we can't be selfish when it comes to our creativity.
We have to share it with others.
As it says on the wall behind me in my office, “It takes more than passion.”
If you’re running a freelance business, don’t forget - you’re running a business.
And that takes entrepreneurial skills that may not come naturally for many creatives.
This week’s episode is about finding the sweet spot between creativity and entrepreneurship.
Both the creative and the entrepreneur are essential elements of your freelance business…
And there are good parts and bad parts of both.
In this episode you’ll discover:
Balancing the creative and entrepreneurial sides of your brain
What entrepreneurs understand that creatives don't
Using people, processes, and systems, to create value
Keeping your creative spark alive
Scheduling time for creative and entrepreneurial tasks
Expanding your horizons by joining communities and finding mentors
For full show notes, visit https://6figurecreative.com/393
#392: Paid Ads vs Organic Content: What Actually Works in 2026? (00:43:53)
You know what's wild?
I had three of my coaches (Richie, Dennis, and Rob) on the podcast this week to settle the organic vs. paid ads debate once and for all.
Combined, they've spent tens of millions on paid ads and generated hundreds of millions in revenue for clients.
And here's what they said:
If you're doing organic without paid ads, you're playing marketing on hard mode.
Organic takes 90-100+ videos before you hit an inflection point. Each piece takes 3+ hours. And you're competing against dopamine-engineered content designed to keep people scrolling.
Meanwhile, our clients spend $5-10/day on ads and get 5+ booked calls.
But the weirdest part?
The #1 objection we hear from freelancers about running ads is: "I'll look desperate."
Especially music producers. They think if people see them running ads, everyone will assume they're struggling for work.
Which is... completely backwards.
We break down why in this week’s podcast episode.
We also cover:
When organic actually makes sense (and when it's a waste of time)
Why choose YouTube over Instagram when creating organic content
The real reason ads + organic work like rocket fuel together
How one client spent $900 and brought in $40K
For full show notes, visit https://6figurecreative.com/392
#391: Why You Keep Struggling with Feast or Famine (and How to Fix It for Good) (00:22:47)
I need to tell you something you probably don't want to hear.
You don't have a marketing problem. You have a leads problem.
Let me prove it to you:
You're generating less than 5 new leads per month
Some months you get 10 leads, some months you get 1
That's a 1000% variance from your best month to your worst
Meanwhile, my business generates 1,974 leads per month on average
Our variance from lowest to highest month? Only 30%
See the difference?
When you only have 1-10 leads coming in, you're basically starving.
You take whatever clients you can get.
You can't be picky.
You can't raise your rates.
And you're one bad month away from panic mode.
The answer? Uncomfortably simple:
You need more at-bats. More opportunities. More people in your pipeline who could potentially become clients.
And the best way to fix that?
Paid ads.
In this week's episode, you'll learn:
The real root cause of feast or famine for 95% of freelancers (and how to fix it for good)
What a niche photography studio doing $50M/year knows that you don't
The exact number of ad variations you should be testing (hint: it's 100X more than you think)
Most freelancers aren’t “bad at sales” - they just don’t have enough leads coming in to make their business model work.
Let’s fix that.
For full show notes, visit https://6figurecreative.com/391
#390: The 12 Freelance “Muscles” You’re Not Working Out (00:18:18)
Just because you're making money doesn't mean you're thriving as a freelancer.
And if you're NOT making money? You're definitely not thriving.
Here's what a thriving freelance business actually looks like: stable income, financial runway so you can take a hit without panicking, no constant fires to put out, and you actually enjoy what you do.
Sound like your business right now?
Yeah. Didn't think so.
The second you started taking money for your skills, 12 critical roles appeared out of thin air in your business:
Fulfillment, sales, marketing, operations, accounting, project management, IT/tech, legal, client relationships, creative direction, management... and CEO.
In a big corporation, each of those has a department head, managers, and entire teams.
As a freelancer? That's all you, baby.
And if your business isn't where you want it to be, you're failing at exercising one (or more) of these muscles.
So how do you fix this?
That’s what this episode is all about.
You’ll discover:
The "treat it like the gym" framework for consistently working on the hard stuff you've been avoiding for months (or years)
How to identify which muscle is your biggest bottleneck right now and start strengthening it one hour at a time
Why emotions make you a great creative but a terrible business owner (and what to do about it)…
Can you make this work?
Wrong question.
The right question is: How can I make this work?
"Can I" is for dabblers. "How can I" is for people who actually succeed.
So pick your mountain. Set your gym time. And start climbing one hour at a time.
For full show notes, visit https://6figurecreative.com/390
#389: How To Give Yourself A Raise In 2026 (In 4 Steps) (00:31:23)
You know that massive to-do list in your head?
All those things you're "supposed" to do as a freelancer?
New website. Social media content calendar. Cold outreach. Warm outreach. Lead magnets. Funnels. Pricing revamp. Recurring revenue package. Portfolio update.
It's overwhelming as hell.
And oh by the way, 99% of that list doesn't matter right now.
Because your income isn't capped by all those things.
It's capped by ONE thing.
One bottleneck.
This is something called the Theory of Constraints, and it's the simplest framework I've ever seen for giving yourself a raise as a freelancer.
Your business has exactly ONE constraint holding you back right now.
Maybe it's time (you're booked solid but can't take on more clients).
Maybe it's lead generation (nobody knows you exist).
Maybe it's sales (you get inquiries but can't close them).
Maybe it's your average client value (everyone's worth $1,000 when they should be worth $5,000).
Maybe it's fulfillment (clients leave unhappy and never refer you).
Once you identify that ONE constraint and fix it, you get a raise.
Sometimes a massive one, like 20%, 30%, even 50%+ in a year.
Then a new constraint pops up. You fix that one.
Yay, you just got another raise!
It's literally whack-a-mole with your income, except every time you whack one you make more money.
In this episode, I walk you through:
The exact framework for identifying YOUR constraint
The five core functions every freelancer needs to master (in order)
The most common bottleneck for six-figure earners
The "Hormozi Holy Trio" that holds most freelancers back
How fixing one simple number can give yourself a 4x raise
This is one of those episodes where if you actually apply what's in it, you'll look back in 6-12 months and realize it changed everything.
For full show notes, visit https://6figurecreative.com/389
#388: The 5 Hidden Dangers That Can Wipe Out a 6-Figure Freelance Business (00:33:14)
You can spend years building a wildly successful six-figure (or multi-six-figure) freelance business...
Only to watch it crumble to dust.
Not because you sucked at your craft.
Not because you weren't talented enough.
But because you didn't defend yourself properly against a handful of silent killers.
One of these silent killers once cost me five weeks of work I had to make up for free.
(Could've been prevented. Wasn't. Sucked.)
So in this week's episode, I'm breaking down the five hidden dangers that can wipe out a six-figure freelance business (and more importantly, exactly how to defend yourself against each one).
Here's what we're tackling:
How to prevent burnout (you know, when you basically hate your clients and want to burn down your entire business) and recognize the warning signs before that happens.
The “give-a-mouse-a-cookie” problem that sucks away your profit (and one simple phrase that stops it).
The simple systems that keep you safe from the tax man (no, you can’t outsmart the system. Don’t try).
Legal essentials that protect your business (rare, but when they strike, they can wipe you out completely. Here’s how to stay out of the danger zone).
And the #1 completely preventable “silent killer” - payment issues.
You've worked too hard to build your business to let it get taken down by something completely avoidable.
Let's make sure that doesn't happen.
For full show notes, visit https://6figurecreative.com/388
#387: How to Build a Portfolio That Attracts High-Paying Clients (00:29:50)
Most freelancers think: "The more work I show, the more clients I'll attract."
But if you have a level 10 skillset working with level 5 clients…
Your portfolio is gonna look level 6 at best.
And it’s hard to level up your clients if your portfolio doesn’t match.
Is your portfolio all over the place?
Not showcasing work at the level you want to attract clients?
This week’s podcast episode will fix that.
You’ll learn:
How to beef up your portfolio if it’s still light or you’re just starting out
How to curate and uplevel your current portfolio to attract higher level clients
The secret ingredient that instantly makes your work look 10x more impressive
For full show notes, visit https://6figurecreative.com/387
#386: The Goldilocks Pricing Rule for Freelancers (Not Too High, Not Too Low) (00:34:45)
“Raise your gosh darn rates.”
I literally have a podcast episode with this title.
But that advice is not for everyone because raising your prices isn’t always the answer.
Every freelancer has a “Goldilocks sweet spot” for their pricing.
The perfect balance of rates that keep you booked, profitable, and sane.
Charge too much? You've got the "luxury mirage"… premium prices, but an empty calendar.
Charge too little? Welcome to the "bargain bin trap"… a packed calendar full of soul-sucking projects where you resent your clients and can barely keep your head above water.
This week’s episode is all about finding that pricing sweet spot that keeps you booked with better clients.
I’ll give you…
4 steps.
and 3 important metrics.
I break it all down on Episode #386: The Goldilocks Pricing Rule for Freelancers (Not Too High, Not Too Low)
For full show notes, visit https://6figurecreative.com/386
#385: Booked Solid? Here’s What Comes Next for (Some) Serious Creatives (00:34:31)
The vast majority of freelancers want one thing: more clients.
But what if that’s not your biggest problem?
What if you’re booked solid…
And now the “good problem to have” is that you can’t ever take a vacation because your income is tied to the hours you work?
It’s a dollars-for-hours trap.
No work = no money.
Vacation? You're not making money.
Get sick? Not making money.
In the hospital? Not making money.
Your income is handcuffed to the hours you work.
And there's a ceiling. A theoretical maximum. You can inch it up by raising your rates, but eventually... that's it.
That's your max.
Some people are cool with that.
If you’d like a future where you’re making great money NOT trading dollars for hours…
Where you “outgrow” freelancing and transition your expertise into something more scalable…
This episode is for you.
Should I start an agency?
Sell software/products?
Or - should I start teaching what I know and build a coaching business?
In this episode, I talk about the pros and cons of each, and why I think creating a scalable coaching offer is the way to go (spoiler alert: it’s the one I’ve gone all in on, which is why you’re reading this).
For full show notes, visit https://6figurecreative.com/385
#384: The “Power Hour” Method (How Smart Freelancers Work) (00:31:52)
We all get the same 24 hours in a day.
So why can some people get more done in that 24 hours than others?
It’s not ALWAYS about doing more.
In many cases it’s about doing the RIGHT things consistently (at the right time of day).
My day starts at 5:30 AM with 15 minutes of reading and straight to the gym for a workout.
It’s a non-negotiable for me, whether I feel like it or not.
So my advice for you:
Set aside “power hours” to work ON your business every day - as a non-negotiable.
Just like going to the gym, it’s a “business booty bootcamp” that directly adds junk to your trunk (aka revenue to your bank account) when you do it consistently.
(Oh, and DO NOT check emails first thing in the morning. Ever.)
This week’s episode is all about how to know WHAT to work on and how to prioritize it so you can actually have the business and the life that you want.
Things like:
Micro-routines that help you knock out the important stuff quickly
How I structure my day based on my energy levels, and my best “hacks” for creative focus
The “hate-charity” trick that helps me accomplish my goals
The 3 biggest issues that keep you from prioritizing (even when you want to)
Listen now to Episode #384: The “Power Hour” Method (How Smart Freelancers Work)
For full show notes, visit https://6figurecreative.com/384
#383: What Are You Willing to Give Up to Grow Your Freelance Business? (00:16:42)
“I'd love to be jacked.”
“I'd love to be great at pottery.”
“I’d love to be a scratch golfer.” ← this one’s me.
You can say you wanna be good at something, but if you’re not willing to do what it takes to get there, you don’t really want it enough.
And sometimes that’s okay.
But when it comes to your freelance business, I hear a lot of people say, “I want to be making 6 figures, charging $10k per project, etc etc.”
And yet when it comes time to do the work - they “don’t have time” for it.
That time excuse? We know it’s not really true.
I've seen people juggling full-time jobs, families, community roles, even taking care of extended family... and they STILL make massive progress in their businesses.
Then I see freelancers with literally zero responsibilities (single, no kids, no clients, hell, some even just got laid off and have nothing but time) and they're STILL using "lack of time" as their excuse.
We all have the same 24 hours.
So what are you willing to do to make time and space for progress?
That’s the question I tackle on this week’s episode: What Are You Willing to Give Up to Grow Your Freelance Business?
Don't just SAY you want to grow your freelance business. Show it with your choices.
For full show notes, visit https://6figurecreative.com/383
#382: The Top 5 Ways Freelancers Land Clients (And What Actually Works) (00:33:09)
If you've ever thought to yourself, "I need more clients, please God, rain them down out of the sky" - I'm probably gonna piss you off today.
Hopefully in a good way.
Some numbers I found interesting and concerning:
68% of freelancers rely on passive methods to get clients.
58% said client acquisition was their number one challenge.
🤨 Hmmmm…I wonder why that is?
Now, when I say “passive methods” I mean things like word of mouth and referrals, networking, and social media.
If you’re waiting and hoping for a potential client to reach out to you…
EVEN if you’re on the freelance marketplaces or showing up to networking events…
You still have a passive client acquisition system.
And it sucks @$$ for several reasons…
First: For every freelancer that's out there, there hundreds (or thousands) of clients that need your services who never hire anyone (or hire the wrong person) simply because they didn't know you exist.
Second: By ****waiting around for clients to find you magically, not only are you hurting yourself and your bank account, you're hurting those potential clients you could have helped (if they just knew you existed).
The solution? Convert passive methods to active ones.
This week’s episode is all about how to do that including:
How to amp up your referral flow
A better way to do direct outreach
Why “freelance marketplaces” are kinda a scam
The ONE active strategy that works better than anything else
For full show notes, visit https://6figurecreative.com/382
#381: Steal These 8 Business Lessons From WAY Smarter Industries (00:45:12)
The average freelancer is often absolutely clueless when it comes to running a business.
And I can only say this because I did some of the dumbest possible things for the first five years that I was a freelancer.
Until I started looking at best practices from other successful industries - in many cases who had spent millions (or hundreds of millions) of dollars to figure this stuff out.
When you take what’s already working in other industries and adapt it to your freelance business…
You can charge higher prices, have more predictability, higher close rates, more finished projects without tearing your hair out from the stress.
What lessons exactly?
That’s what this week’s episode is all about:
8 Business Secrets Freelancers Can Steal From Multi-Billion Dollar Industries
If you’re currently:
Doing most of your work as one-off projects
Providing a whole bunch of different services and packages
Relying on referrals and warm leads to get clients
This episode could change your entire business for the better.
For full show notes, visit https://6figurecreative.com/381
#380: What I Use Instead of Proposals (And Why It Works Better) (00:41:16)
Traditional proposals are a massive waste of time.
You put all this time and effort into a long, fancy 10-page proposal that you THINK is going to impress your clients…
When in reality, there’s a better way to close that deal.
This week’s episode is for you if you rely on proposals to do the heavy lifting for you.
Instead, use my 4-step “anti-proposal sales process” that lands you more clients:
HINT: Don’t sell them the flight and logistics, sell them the vacation.
This episode will dive into:
What to do instead of sending proposals
Why proposals = ghosted clients
My BAMFAM follow-up tip that always works
BONUS - how to turn your “proposal” into a paid product (this one is genius)
For full show notes, visit https://6figurecreative.com/380
#379: The 6‑Star Client Experience That Doubles Referrals & Repeat Work (00:38:14)
Let me make something clear:
Referrals aren’t BAD.
Just don’t rely on them as your ONLY source of leads.
But a client is a client, and if people are sending them your way, you’re not gonna say no!
And the best way to bring in more referrals is to deliver a “6 Star Client Experience.”
If you’ve ever been to a 5-star hotel, you know it’s the little details that make it luxury:
The chocolate on your pillow, the handwritten note, how your bags somehow appear in your room while you're checking in…
There's no such thing as a 6-star hotel. It doesn't officially exist.
Which is exactly why, as a freelancer, you should be aiming to create a 6-star experience SO smooth and thoughtful that your clients would feel stupid NOT referring you.
This week’s podcast episode is full of ways to create that 6-star client experience.
Easy to implement - but 99% of freelancers will NEVER do it.
I’m breaking down:
What to do RIGHT after you take payment that instantly reverses any buyer’s remorse
The surprise and delight offboarding that triggers your client’s “natural referral instinct”
The post-project nurture system that turns one client into many
For full show notes, visit https://6figurecreative.com/379
#378: Still Not Getting Leads or Clients? It’s NOT Your Website, Funnels, or Ads... (00:14:59)
If you’re not getting the number of leads and clients you want…
It can be tempting to think that you need to DO more.
No, it’s not time to update your website again.
No, you don’t need a higher-converting funnel.
No, you don’t need more content.
No, the latest AI miracle isn’t going to save you.
None of that matters if your positioning is vague and you’re saying something nobody really cares about…
OR you have zero evidence to back it up.
Quick diagnostic:
No clicks = you have a positioning problem
Clicks but no opt-ins = you have a proof problem
Discovery Calls but no sales = probably a proof + offer problem
Which one are you? Listen to this week’s episode to find out (and how to fix it).
For full show notes, visit https://6figurecreative.com/378
#377: The Best Ad Platforms for Freelancers (Ranked & Explained) (00:46:23)
If you think that running paid ads for your freelance business is a complete and total waste of time and money, with no chance of ever getting you clients…
Don’t bother reading any further.
I get why many freelancers believe this - especially if you’ve tried to run ads in the past and been burned with low-quality leads, high costs, and NOTHING to show for it.
It can be easy to conclude that “paid ads just don’t work.”
So here’s a fun fact:
Google and Meta made $424 BILLION from ad revenue in 2024.
That’s $48.5 million an hour.
$808,000 per MINUTE.
These platforms are printing money because they work.
So the question isn’t whether paid ads generate results…
It’s whether you know how to use them properly.
That $808k a minute?
It’s coming from businesses who figured out how to make the math work (and that includes my business).
Most freelancers are burning money on the wrong platforms with the wrong strategy.
We’re here to fix that.
We broke it all down in this week’s episode:
Meta vs. LinkedIn vs. YouTube vs. Google.
Which one’s best? Which ones to avoid? And how to know if ads make sense for your business.
Joining me is Dennis Schneider, one of our coaches who’s spent over $15 million on ads (not a typo).
He’s also the person running our ads right now.
By the end of this one, you’ll know:
The exact platform we use to bring in thousands of leads every single month
Why some ad platforms are a total waste for freelancers
And 4 specific situations where you should NOT run ads
For full show notes, visit https://6figurecreative.com/377
#376: Meet The 5 Freelancing Villains Secretly Sabotaging Your Results (00:57:29)
Every superhero has an arch-nemesis (or two).
Batman’s got the Joker.
Spidey’s got the Green Goblin.
Superman? Lex Luthor.
But you?
You’ve got five freelancing villains quietly sabotaging your business.
There’s no maniacal laughter or evil stare.
They’re not wearing capes or threatening to destroy the world with a giant-ass laser.
These villains are more subtle:
“Just one more YouTube video…”
“I’ll do those reachouts tomorrow…”
“I need to fix my portfolio first…”
And before you know it?
They’ve stolen another week of progress.
If there’s one thing I’ve learned working 1 on 1 with hundreds of creative freelancers, it’s this:
You don’t rise to the level of your strategy…You fall to the level of your patterns.
I've seen clients with a flawless strategy that they're trying to execute…
And yet they can't get out of their own damn way to execute it.
Because when things get hard, or new, or uncomfortable…
We default down to whatever survival pattern we’ve always used to cope.
In this week’s episode, I’m joined by one of the Clients by Design coaches, Josh Love, to call out all 5 of those freelancing villains (and how to finally defeat them).
We’ll dive into:
how these patterns form
how they masquerade as productivity
what to do when you catch yourself spiraling.
The first step to defeating your particular villain is knowing which one you’re dealing with.
For full show notes, visit https://6figurecreative.com/376
#375: Why Your “Dream Clients” Aren’t Hiring You (And How to Fix It) (00:35:07)
Back in 2011, I made a list called “My Future Wife.”
A bullet-point breakdown of everything I wanted in…you guessed it…my future wife.
The whole dream package.
But after reading through it, I had a sinking realization:
I wasn't the type of guy who would be attractive to that type of woman.
So I spent the next few years becoming that man.
That list changed my life, and eventually led me to my actual wife who IS the perfect-fit person for me.
I came across that document recently and it made me realize:
Most freelancers never do the same exercise with their business.
They dream about high-paying, low-drama, “perfect-fit” clients…
But never ask the hard question:
Am I the kind of freelancer my dream client is looking for?
In this week’s episode of the podcast, I share the 4 traits that make you magnetic to your dream clients (the things many freelancers completely overlook).
It’s not just about being good at what you do.
It’s about being the kind of person your dream client is drawn to.
Let’s make you irresistible (in business, anyway).
For full show notes, visit https://6figurecreative.com/375
#374: The 3 Emails That Could Add $10K+ to Your Freelance Business | With Danielle Weil (00:38:55)
“I don’t want to bother people.”
That one thought has killed more freelancers than bad pricing ever has.
“I don’t want to bother people with emails.”
“I don’t want to follow up too soon.”
“I don’t want to come off pushy.”
Translation?
You’re broke because you’re assuming you’re bothering people…
When in reality?
They’re probably happy to be bothered.
I would rather be annoying than irrelevant.
That’s why for this episode I brought in Danielle Weil (our in-house email marketing strategist) to break down 3 simple emails that stop leads from slipping through your fingers without being pushy or annoying.
These aren’t newsletters.
They’re not long, complicated sequences.
They’re short, strategic, and designed to put money back in your pocket.
If you’re not doing email marketing (or doing it badly), this is your wake-up call.
For full show notes, visit https://6figurecreative.com/374
#373: The Best Way to Answer “How Much Do You Charge?” (Without Undervaluing Yourself or Scaring Clients Off) (00:21:23)
"How much do you charge?"
Six simple words.
But if you're like most freelancers, that question makes your stomach drop. You freeze. You ramble. You undercharge. You regret it.
Why?
Because it’s a trap.
And if you’re not paying attention, you’ll walk right into it.
This week’s episode breaks down exactly how to answer this question without sounding desperate, unsure, or cheap (no matter whether it comes via DM, email, or awkward in-person moment.)
The 4 scenarios where you never give a number
My actual templates you can use to stay in control
How to filter out bad-fit clients without scaring off the good ones
If you’ve ever fumbled this question (or avoided it completely), this is the episode that will fix it.
For full show notes, visit https://6figurecreative.com/373
#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself (00:52:47)
Hard to explain. Not specific enough. Too wide an audience.
Freelancers kinda suck at crafting offers.
Even the good ones.
Especially the good ones.
If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it…
You're probably doing this wrong.
We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do…
How are your clients gonna know?
Congratulations, you just killed the sale with confusion.
In this week’s episode, I bring on our Clients by Design coach Stephen Hutson to break down the five pieces every great offer needs.
We show you:
Why your Franken-service is repelling clients
How to instantly raise your rates without changing your service
The one litmus test to see if your offer actually makes sense
Crafting a great offer is both an art and a science, and it’s one of the first steps to building a Client Acquisition Machine.
Get this right, and great clients will instantly know what you do, why you’re worth the price, and how to say “hell yes.”
Get this wrong, and you’ll keep selling the what… while they walk away confused about the why.
For full show notes, visit https://6figurecreative.com/372
#371: Why The Most Talented Freelancers Sabotage Their Own Progress (00:36:05)
If you’re great at what you do…
If people look up to you, hire you, refer you…
And you’re still struggling with client acquisition…
You know what you SHOULD be doing.
So what’s holding you back?
Sometimes, after being so good at what you do for so long, the idea of starting something you might not be great at right away can feel uncomfortable.
We forget what it’s like to be a newbie, making mistakes.
And now? That fear of sucking again is keeping you stuck.
I get it… “marketing” can feel like a wild west with zero rhyme or reason.
Paid ads? I could end up donating money to Zuck for nothing.
Building funnels and automations? Seems complicated.
So it’s easier to stick with what you know.
Even if it’s not working like it used to.
How much is that inaction costing you? How much longer can you afford to NOT fix this?
But guess what… The people who grow the fastest are the ones willing to look dumb for a while. Willing to dare to suck.
This week’s episode is all about that feeling (and why being okay with sucking again is often the first step toward real growth.)
For full show notes, visit https://6figurecreative.com/371
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