A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.
📻 Siste episoder av A Change of Brand
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We wrap up our "Inside the Studio" mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship an...
Inside the Studio: Motto (00:46:34)
In this bonus episode, Blake sits down with Sunny Bonnell, co-founder of Motto, a brand transformation agency helping visionary leaders in the tech and innovation space. Sunny shares Motto’s 20-year e...
Inside the Studio: Smith & Diction (00:47:50)
Is it possible to build a successful agency by giving away your process? In this bonus episode, we go inside the Philadelphia-based studio Smith & Diction with co-founders Chara and Mike Smith. Known ...
Amazon with Arthur Foliard (01:07:00)
Amazon is the world’s largest online retailer, home to a vast catalogue of categories and sub-brands. But as the company expanded, its brand architecture became increasingly fragmented. To bring clari...
Walmart with Tosh Hall and David Hartman (01:05:42)
Walmart is one of the largest retailers in the world. With 4700 stores, thousands of fleet vehicles, and countless assets online, there’s no chance a rebrand could be an overnight flip of the switch. ...
Utah Mammoth with Ben Barnes (00:47:29)
How many projects require three brands to be developed within a year? For Utah’s newest professional sports team, they needed visuals for the announcement of getting a hockey team, the temporary Utah ...
Jaguar with Laura Ries and James Morris (00:56:28)
One of the most sensational rebrands of 2024 was Jaguar, the British luxury car brand that seemed to leave their legacy on the side of the road. While the uproar of negative reactions felt unanimous, ...
Manischewitz with Lisa Smith (00:46:20)
Manischewitz is a beloved staple in any Jewish pantry. However, both the brand and the Kosher food market were on the decline. Can a rebrand not only lift them both back up, but rekindle joy and conne...
Branding in the Age of AI with Teemu Suviala (00:47:40)
AI has been making waves across industries–and for much longer than we think. It’s weird, messy, and maybe magic. As innovation accelerates, can the branding world truly embrace AI without losing the ...
Herman Miller with Garrett Corcoran (00:34:12)
Changes don’t have to be drastic to be delightful. Sometimes all it takes is a little rearranging and refining, like furniture design legend Herman Miller, which unveiled their first rebrand in almost...
Humane World for Animals with Bethany Lesko (00:48:29)
With a muddled awareness, misperceptions, and slowing donation growth, the Humane Society of the United States knew that after 70+ years it was time for a change–and that started with the name. But re...
New York City FC with Milo Kowalski and Justin Au (00:59:05)
As New York City FC approached their 10th season, the club set its sights on cementing its place among the city’s most iconic teams. But in a city of strong opinions, it wouldn’t be easy. Soccer suppo...
PayPal with Andrea Trabucco-Campos (00:58:51)
Rebranding any global brand is a challenge, but especially in fintech where trust is non-negotiable. How do you approach rebranding a financial giant like PayPal? Andrea Trabucco-Campos, Partner at Pe...
Bonus: Best and Worst Brand Writing of 2024 with Carissa Justice (00:45:05)
We’re stepping into the overlooked and underappreciated world of verbals to reflect on the best (and worst) brand writing of 2024. From one-off campaigns to full verbal identities, which brands made t...
Pepsi with Mauro Porcini (00:47:51)
When Pepsi’s overly philosophical rebrand launched in 2009, it was a real head scratcher for average consumers and design aficionados alike. While their 125th anniversary provided an opportunity for c...
EA Sports FC with Nils Leonard (00:32:46)
When EA Sports and FIFA parted ways in 2023, there was just one minor problem: the popular soccer video game’s brand was entirely wrapped up in the FIFA name. Nils Leonard, Co-Founder of Uncommon Crea...
Twitter vs. X with Armin Vit & Jason Cieslak (00:51:24)
Twitter’s overnight transformation into X is still a mystery. What would cause a brand to take such extreme measures as to shed its identity completely? And what lessons, if any, can we take from this...
Reddit with Natasha Jen (00:46:21)
With their rising success and a cult-like following, Reddit had ambitions of enhancing their global presence. But would the desire for change push too far for fans? And would their beloved mascot, Sno...
RISE with Gavin Hurrell (00:36:57)
The cannabis industry is basically the Wild West. In an emerging market, how do you execute a rebrand for a dispensary while juggling state-by-state regulations and varied public perception? Gavin Hur...
Are Script Logos Dead? with James Bowie & James Edmondson (00:45:35)
In 2023, we saw Eddie Bauer and Johnson & Johnson retire their widely recognizable script logo for a basic sans serif type, causing a sweep of panic in the design community. Are all script logos doome...
U.S. Army with Matt Egan and Jason Miller (00:48:52)
You thought your clients were tough? Try having a branch of the military as a client. To combat their brand and recruitment challenges, the U.S. Army enlisted the help of Siegel+Gale, a partner within...
LG with David Stevens and Tom Carey (00:41:07)
LG is an electronics giant with one of the most instantly recognizable logos. But with decades of brand equity in their smiling icon and “Life’s Good” tagline, how do you signal a shift in the marketp...
Formula 1 with Mike Reed (00:48:46)
Once F1 was acquired by a mass media company in 2017, they faced a crossroads that many legacy brands face: How can they honor their storied past while attracting a new, more global audience? In our m...
Glassdoor with Deanna German (00:50:49)
After Glassdoor’s acquisition of Fishbowl in 2023, they enlisted the help of Deanna German, Creative Director at Koto, and her team to reposition them as more than just a workplace insight platform, b...
Minecraft with Harry Elonen (00:36:39)
As a highly successful and ever-expanding company, the Minecraft brand began spawning major inconsistencies as it was built over time; block by block. But in 2022, they released a brand update that ti...
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