Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer.
Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera.
Hop into this time machine and discover how everything is simply A Matter of Time.
📻 Siste episoder av A Matter of Time
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1860 - 2024: the history of TAG Heuer and motorsport (00:08:45)
Season 4: The TAG Heuer Formula 1 | From the arrival of the automobile to present day, we uncover the enduring relationship between TAG Heuer and motorsport. It’s a connection that goes way back, acro...
2000 - 2024: A race through the decades (00:08:19)
Season 4: The TAG Heuer Formula 1 | In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations th...
1988: Enter the chronograph (00:06:12)
Season 4: The TAG Heuer Formula 1 | Flashback to 1988. As a company that had built its legacy on timekeeping, TAG Heuer decided to integrate the chronograph into the Formula 1 collection. In this epis...
1986: The rise of a cult classic (00:09:33)
Season 4: The TAG Heuer Formula 1 | The year is 1986. It’s the beginning of a new era. With Techniques d’Avant-Garde (TAG) taking over Heuer, the new TAG Heuer Formula 1 collection was born. This is t...
1980s: Finding the right formula (00:07:25)
Season 4: The TAG Heuer Formula 1 | This season, we race into the exhilarating story of the TAG Heuer Formula 1, a collection that symbolizes the indelible relationship between TAG Heuer and motorspor...
2024: the Monaco Split-Seconds Chronograph (Live from Watches & Wonders 2024) (00:03:32)
Season 3: The TAG Heuer Monaco | Live from the TAG Heuer booth at Watches & Wonders 2024 in Geneva, Nicholas Biebuyck introduces the latest iteration of the Monaco. Meet the TAG Heuer Monaco Split-Sec...
2022: TAG Heuer x Gulf - an indelible partnership (00:06:50)
Season 3: The TAG Heuer Monaco | In this episode, we explore one of our most iconic partnerships: TAG Heuer x Gulf. We take you on an exhilarating journey. From the origins of the iconic Gulf livery i...
2004: Crafting the Monaco V4 (00:09:16)
Season 3: The TAG Heuer Monaco | This time, we uncover the story behind the incredible TAG Heuer Monaco V4. From its design and development to its finer details and legacy, this horological masterpiec...
1997: The Monaco reborn (00:07:27)
Season 3: The TAG Heuer Monaco | In this episode, we explore the relaunch of the Monaco in 1997, its rise in popularity and its lasting impact on the brand.
Image: TAG Heuer Monaco, Reference CS2110...
1978: The ‘Dark Lord’ rises (00:07:54)
Season 3: The TAG Heuer Monaco | Turn the clocks back to 1974. The Monaco wasn’t performing very well commercially. In fact, it disappeared from the catalog entirely. But then in 1978, a black-coated ...
1971: When McQueen met the Monaco (00:07:50)
Season 3: The TAG Heuer Monaco | In this episode, we look at why the names ‘Monaco’ and ‘Steve McQueen’ have become inseparable decades after the watch and the superstar were brought together. We begi...
1969: The making of the Monaco (00:07:39)
Season 3: The TAG Heuer Monaco | This season, we explore the history and heritage of the storied TAG Heuer Monaco. Flash back to 1969. As manual wind watches were losing ground to automatic models, Ja...
From racetracks to your wrist: 3 motorsport stories that influenced the Carrera (00:14:19)
Season 1: The TAG Heuer Carrera |
It’s the season finale, so we’ve decided to wrap up this epic story of the Carrera with something different. To celebrate the collection’s 60th anniversary, we’ve rel...
1967: the Skipper is born (00:05:53)
Season 2: TAG Heuer and the ocean |
This time, we travel back to The America’s Cup in 1967. It was the year the racing yacht Intrepid stormed to victory. To commemorate Emil Mosbacher’s triumph, Heuer...
1950s - 1960s: the Seafarer sets sail (00:06:40)
Season 2: TAG Heuer and the ocean |
In this episode, we explore the legacies of a range of Heuer chronographs with tide indicators. From the Seafarers of the 1950s and 1960s to the Solunargraph and th...
1949: Solunar - the first wristwatch with a permanent tide indicator (00:06:44)
Season 2: TAG Heuer and the ocean |
In this second season, we explore TAG Heuer’s intimate connection with the ocean. We turn the clocks back to 1949, when Heuer was creating watches for Abercrombie &...
2023: A new chapter begins (00:04:55)
Season 1: The TAG Heuer Carrera |
Live from Watches & Wonders in Geneva, Nicholas explores the revolutionary thinking behind TAG Heuer’s latest Carrera novelties: the TAG Heuer Carrera Chronograph and...
2021: TAG Heuer x Porsche - an alliance forged by innovation (00:08:40)
Season 1: The TAG Heuer Carrera |
This episode focuses on the special relationship between Porsche and TAG Heuer and their official partnership in 2021. While it’s by chance that the name ‘Carrera’ is...
2008 - 2012: Break into luxury… (00:05:06)
Season 1: The TAG Heuer Carrera |
Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Mon...
1985 - 1990s: The return of the Carrera (00:05:29)
Season 1: The TAG Heuer Carrera |
In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heue...
1970s: Conquering motorsport with Ferrari (00:06:33)
Season 1: The TAG Heuer Carrera |
This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the raci...
1969: The dream team behind the Chronomatic (00:05:41)
Season 1: The TAG Heuer Carrera |
In this episode, we meet the dynamic duo behind the automatic chronograph movement. Join Jake Heuer on his journey towards innovation in 1969.
Image: Heuer Carrera...
1960s: Dato Carreras and the power of advertising (00:06:07)
Season 1: The TAG Heuer Carrera |
Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world.
Image: Heuer ...
1963: The birth of the iconic Carrera (00:06:57)
Season 1: The TAG Heuer Carrera |
In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents ...
1950s: The pre-Carrera years (00:06:40)
Season 1: The TAG Heuer Carrera |
In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to th...
