Abandoned Cart is the podcast for eCommerce founders and marketing leaders who want more than just inspiration - they want insight they can actually use.
Hosted by Adam Smith and Laura Hanlon of &Allies, we go behind the scenes with the people building and scaling real eCommerce brands. No gurus. No fluff. Just honest conversations, hard-won lessons, and practical takeaways you can apply to your own growth journey.
From marketing wins and brand-building breakthroughs to the mistakes they’d never make again - this is where the real growth stories get told.
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From 0 to £5m in 9 Months: Joe Munns on Baked In and Early TikTok Shop Growth (00:38:46)
In this episode of Abandoned Cart, Adam sits down with Joe Munns, an experienced FMCG leader, entrepreneur and brand builder, and the founder of home baking business, Baked In.Joe shares the full story, from starting Baked In as a side hustle while working at IBM, to building an accredited food manufacturing operation and landing major retail listings. He opens up about the whirlwind pandemic boom that took the business from around £1m to nearly £5m in just nine months, and the lessons that followed as the business navigated funding pressure, operational complexity, and the realities of sustaining growth.A standout section of this episode is Joe’s early adoption of TikTok Shop, including what it actually took to make live selling work, how they used community to build momentum, and why TikTok Shop quickly became Baked In’s biggest D2C channel during peak periods.Expect a refreshingly honest conversation about:The best advice Joe ever received, and why “don’t stretch yourself too far” became a defining lessonBuilding Baked In from baking kits to a subscription vision, alongside retail and manufacturingThe hidden complexity of too many SKUs, too many channels, and not enough resourceWhat rapid pandemic growth really looked like behind the scenesHow Meta and Google supported subscription acquisition, and what changed post-pandemicThe power of community and how a Facebook group helped spark early momentumTikTok Shop in its early days: going live to tiny audiences, pushing through the awkward start, and finding a repeatable rhythmWhy QVC-style demos worked so well for Baked In, and what most brands get wrong when they quit too earlyHow super fans became moderators, created social proof in the comments, and helped convert new viewersBrand partnerships that improved margins (and the risks when values and perception clash)The TV ad experiment: what it taught Joe about top of funnel marketing and measurementInvestors, debt funding, and the tougher reality of raising capital during a slowdownThe personal impact of running a high pressure business, and what Joe would do differentlyWhat Joe is building now with Cutting Edge Golf, and his approach to sustainable growth this timeConnect with Joe:LinkedIn: https://www.linkedin.com/in/josephmunns/Email: joe@cuttingedgegolf.comConnect with &Allies:To discuss how we can help your brand grow, visit www.andallies.co.uk
Thriving in a market that fell out of love with natural beauty with Nini Organics (00:28:06)
In this episode of Abandoned Cart, Adam sits down with Alex, co-founder and CEO of Nini Organics, the artisan skincare brand built on passion, authenticity and a mission to reformulate the beauty industry for the better.Alex shares the story behind Nini Organics, from struggling with severe acne and working in luxury beauty retail, to formulating products by hand and building one of the highest returning customer rates in the skincare space. He explains why the natural beauty movement fell out of favour after COVID and how Nini continued to thrive by staying true to its ethos, avoiding greenwashing, and keeping human connection at the centre of the brand.Expect a refreshingly honest conversation about:• The best advice Alex ever received and how it shaped his approach to business and boundaries• The early beginnings of Nini Organics and why artisan, small batch creation is true luxury• How the natural and organic beauty movement changed and why consumer sentiment dipped• Why authenticity, founder presence and human connection have become Nini’s greatest growth levers• The brand’s scrappy, founder-led marketing, experiments that worked, and content that absolutely did not• How to build a loyal customer base without compromising on values or chasing trends• The role of paid media, why Instagram remains their strongest platform, and the pros and cons of navigating Meta and TikTok• What is next for Nini Organics, from pop-ups to new formulations and wider collaborations in the green beauty spaceWhether you are an e-commerce founder, a marketer or simply someone building a brand with heart, you will take away valuable lessons on staying focused, standing firm in your mission and using authenticity to cut through a crowded market.Connect with Nini Organics:Instagram: @niniorganicsWebsite: niniorganics.comReach out directly on the Nini hotline or via DM for personalised skincare advice.Connect with And Allies:If you’re a scaling ecommerce brand looking for a growth partner across strategy, paid media & creative, head to https://andallies.co.uk/Enjoy the episode, and subscribe for more honest conversations with the founders and marketers shaping the future of ecommerce.
Why Do Most Businesses Struggle with Marketing Analytics? (00:36:42)
In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce. We discuss the importance of pricing for quality and how testing and understanding customer behavior is crucial for marketing analytics. We also explore challenges faced by small businesses with low website traffic and future trends in CRO, including the role of AI and the convergence of UX and CRO.Kim Leary's Journey and Squibble's StoryChallenges in Marketing AnalyticsImportance of User Behavior DataUnderstanding UX vs CROThe Future of CROLinksKim (Turrell) LearyLinkedIn : https://www.linkedin.com/in/kimberleyjane/Website : https://squibble.design/& Allies (Formerly Pink Leopard)www.andallies.co.uk
How to create highly converting videos for your eCommerce brand (00:24:31)
In this episode, we are joined by Stokely Howard, a performance creative expert. Stokely shares insights from his journey, influenced by his granddad's advice about the brevity of life, which fuels his drive across multiple ventures. We explore the importance of storytelling in e-commerce, detailed strategies for creating effective videos, the role of continuous testing, and cost-effective ways to produce engaging content. We also discuss the impact of TikTok on modern branding and how creative elements can significantly boost conversion rates on websites. Stokely emphasises the necessity of adaptability, understanding customer pain points, and consistently feeding the content creation loop with fresh and strategic ideas. The episode wraps up with actionable tips for leveraging video content to enhance customer trust and drive sales.Stokely's Background and BusinessCreating Highly Converting VideosThe Importance of Brand StrategyCost-Effective Content CreationTikTok and Creative StrategiesLinksStokely HowardLinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/Website: https://www.trendygrandad.com/&Allies (Formerly Pink Leopard)www.andallies.co.uk
The Evolution of e-commerce Search (00:24:22)
In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms. Matt explains the transition from keyword matching to more advanced algorithmic approaches and the importance of high-quality content, structured data, and product optimisation for e-commerce businesses. We also delve into the future of AI in search, its potential privacy issues, and strategies that e-commerce leaders can implement to stay competitive in the evolving digital landscape.Key takeaways:The Evolution of E-commerce SearchThe Future of AI in E-commercePractical Tips for E-commerce LeadersKey Strategies for Shopify SEOThe Impact of SEO on E-commerce SuccessUnderstanding and implementing effective SEO strategiesLinksMatt CaronLinkedIn : https://www.linkedin.com/in/matt-caron/Pink Leopardwww.pinkleopard.co.uk
Personalised User Experiences in eCommerce (00:29:31)
In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency, emphasising the importance of personalised user experience (UX) in web design. Throughout the episode, we discuss actionable insights such as leveraging tools like Rebuy and DataShips, integrating AI for tailor-made customer interactions, and the critical role of understanding and targeting the right customer demographic to boost online sales.Key Takeaways:Rebecca's Journey: From Dropshipping to Rainy CityThe Importance of User Experience (UX) in e-commerceChallenges and Misconceptions in UXPersonalization in Web DesignTools and Technologies for Personalization5 Future Trends and Final ThoughtsAdvice for Improving Website UXLinksRebecca WorsleyLinkedIn : https://www.linkedin.com/in/rebeccaworsley/Website : https://www.rainycityagency.com/Pink Leopardwww.pinkleopard.co.uk
5 Keys To Profitable Growth (00:29:24)
In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention strategies. Celia elaborates on how each element contributes to a successful and efficient business, stressing the importance of testing, optimisation, and making data-driven decisions.Key Takeaways:The Five Keys to Profitable GrowthUnderstanding Profit and Customer AcquisitionCreative Strategy: The Volume GameCrafting the Perfect OfferOptimizing Conversion RatesBuilding Brand AwarenessRetention Strategies for Long-Term SuccessDaily Tracking and Prioritizing Based on DataLinksCelia TugoresLinkedIn : https://www.linkedin.com/in/celia-tugores-322626156/Website : https://upcirclebeauty.com/Pink Leopardwww.pinkleopard.co.uk
Measurement - Which Click Wins? (00:25:32)
In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity. John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4. We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the importance of building a compelling brand story.Listeners are given a special opportunity to try Ask Bosco and receive further support from Pink Leopard for their digital marketing needs.Key Takeaways:The Story Behind Ask Bosco and Modo 25Challenges in E-commerce Performance MeasurementImpact of iOS Changes on Digital MarketingStruggles of Small Brands in the Current MarketThe Importance of Brand in BusinessUnderstanding Attribution ModelsMulti-Touch Attribution and Its ChallengesThe Role of Retargeting in AttributionEducating Stakeholders on AttributionClick Fraud and Bot TrafficOptimizing Budget Allocation with AILinksJohn ReadmanLinkedIn : https://www.linkedin.com/in/johnreadman/Website : https://askbosco.io/ & https://modo25.com/
How Design Can Make or Break Your Marketing and Sales Strategy (00:29:21)
In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. She also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success.Key Takeaways:Understanding Solely Creative and Commercial DesignThe Importance of First Impressions in DesignBuilding Brand Equity and ResonanceThe Impact of Commercial Design on Business SuccessHow to Brief a Designer EffectivelyTop Tips for Implementing Commercial DesignLinks:Lucianne SoleyLinkedIn: https://www.linkedin.com/in/lucianne-soley/Website: https://www.soleycreative.com/Pink Leopardwww.pinkleopard.co.uk
How We Drove Our Client's Strongest Sales Week Ever Using PR (00:26:04)
In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission. Key points include Lem-Uhn's unique approach to PR, the historical context of PR, and how embracing AI and future trends is crucial for agency success. This conversation also addresses using PR for long-term brand growth and direct revenue generation, alongside methods for effectively measuring PR's impact.Key Takeaways:The Birth of Lemon PRThe Importance of Positive Work CultureUnderstanding PR: A Deep DiveWhy Brands Need PRInnovative Approaches to PR in 2024Leveraging PR for Community BuildingDriving Revenue Through PRMeasuring PR ImpactLinks:Riannon PalmerLinkedIn : https://www.linkedin.com/in/riannon-palmer/Website : https://www.lem-uhn.com/Pink Leopardwww.pinkleopard.co.uk
Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls (00:19:24)
In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses.Key Takeaways:Nikita's Journey and Aspect's EvolutionDiving into Email DeliverabilityCommon Email Marketing MistakesFixing and Monitoring Email DeliverabilityThe Importance of Email MarketingNurturing vs. Hard Selling in EmailLinks:Nikita VakhrushevLinkedIn: https://www.linkedin.com/in/nikita-v/Website: https://aspektagency.com/Pink Leopardwww.pinkleopard.co.uk
How Design Can Make or Break Your Marketing and Sales Strategy (00:29:21)
In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. We also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success.Key Takeaways:The Importance of First Impressions in DesignBuilding Brand Equity and ResonanceThe Impact of Commercial Design on Business SuccessHow to Brief a Designer EffectivelyTop Tips for Implementing Commercial DesignLinks:Lucianne SoleyLinkedIn: https://www.linkedin.com/in/lucianne-soley/Website: https://www.soleycreative.com/Pink Leopardwww.pinkleopard.co.uk
Taking the fear out of setting up a product business without having to outsource (00:28:49)
In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners. We cover crucial steps for new entrepreneurs, like understanding company structure, trademarks, web domains, and pricing strategies. This conversation emphasises the importance of taking time to plan and research in order to build a sustainable business.Key Takeaways:Ruth's Business JourneyStarting a Product Business: Key ConsiderationsDIY Business Setup: Feasibility and TipsThe Reality of Business SuccessCreative Minds in BusinessThe Myth of Overnight SuccessLinks:Ruth BradfordLinkedIn: https://www.linkedin.com/in/bradfordruthWebsite: https://blackandwhitebookproject.com/Pink Leopardwww.pinkleopard.co.uk
How do I scale my eCommerce operations? (00:27:50)
In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd.We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manual work. Simplifying your tech stack can enhance efficiency, allowing more tasks to be accomplished with the same or fewer resources, ultimately reducing costs.Tune in to learn how you can simplify, automate, and scale your eCommerce business for long-term growth and success.Key Takeaways:How to Scale Your eCommerce Operations: Simplify, Automate, and ScaleThe Importance of SimplificationThe Power of AutomationStrategic ScalingBenefits of Simplifying Your Tech StackEfficiency and Cost ReductionLinks:Iain CoplansLinkedIn: https://www.linkedin.com/in/iain-coplans-a8639a17/Company Website: https://www.stok.ly/--Pink Leopardwww.pinkleopard.co.uk
The power of hosting in-person events to connect with your customers (00:33:34)
In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success. They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget. This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales.Key Takeaways:The Perfect Turtleneck JourneyHosting in-person eventsThe Power of Personal ConnectionsEvent types and their purposesTips for Planning Successful Events - Even on a budgetLinks:Connect with: Fallon & Ava Website: https://fallonandava.com/Facebook: https://www.facebook.com/fallonandavaPink Leopardwww.pinkleopard.co.uk
Scaling eCommerce businesses with self-managed platforms (00:14:57)
In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce. Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure.We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify. Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth.Key Takeaways:Understanding Self-Managed PlatformsChallenges in Scaling eCommerce StoresSupporting Fast Growth with Self-Managed PlatformsTechnical Issues and SolutionsPotential Pitfalls in ScalingLeveraging AI for E-commerceLinks:Connect with Luke CollymoreLinkedIn: https://www.linkedin.com/in/lukecollymore/Instagram: https://www.instagram.com/develo.design/Pink Leopardwww.pinkleopard.co.uk
Why video marketing should be the cornerstone of your marketing activities (00:40:29)
In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively. Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined. The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences.Key Takeaways:The importance of following your passion, being consistent, and never giving upPower of Human ConnectionVideo's dominance in mobile trafficEmbracing AIQuality over QuantitySimplifying Complex MessagesStart Small: Begin with smartphone videos.Look for inspiration: learn from industry examples.Working with an Agency: Choose an agency that understands your business.Links:Connect with Rob & NRG Digital:NRG Digital Website : https://www.nrgdigital.co.uk/Instagram : https://www .instagram.com/nrgdigital--Pink Leopardwww.pinkleopard.co.uk
How to effectively enhance brand recognition in today's highly visual culture (00:15:27)
In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding.Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success. The conversation covers the need for a cohesive team, the role of a brand strategist, and the integration of web design with graphic design. Jenny also highlights her journey and the impact of her college mentor's advice on her career. Tune in to learn how to effectively enhance brand recognition in today's highly visual culture.Key Takeaways:Career Journey and ExpertiseThe Importance of Presentation in DesignTop Priorities for Increasing Brand RecognitionThe Role of Graphic Designers in Web DesignGraphic Design and Web Design InterplayThe Importance of a Cohesive TeamLinks:https://fanclubbrands.com/https://www.linkedin.com/in/jennifer-morgan-fan-club-brands/www.pinkleopard.co.uk
Creating change to stay relevant and meet customer desires (00:25:28)
In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires. Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients, which ultimately led to significant business growth, including doubling her revenue in 2020. The episode covers valuable tips on visualisation, the importance of carving out time to think, and the benefits of embracing pivots in business.Key Takeaways:Finding clarity and visionCreating change to stay relevantThe importance of listening to customersRebranding and business growthNavigating the challenges of changeVisualising success and overcoming obstaclesLinks:https://www.shopcommonthread.com/https://www.instagram.com/shopgirlsteph/--www.pinkleopard.co.uk
The Importance Of Having A Supportive Marketing Ecosystem (00:24:37)
In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem.We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies.Key Takeaways:Branding and marketing strategy with a focus on aligning businesses with their values and purpose.Marketing ecosystem importance and ambassadors protecting brand reputation. Building a supportive ecosystem for businesses with limited resources. In-house marketing vs. agencies, pros and cons of each.Partnering with specialist agencies for digital marketing support. Links:Erica Bonserhttps://www.linkedin.com/in/erica-bonser/https://fanclubbrands.com/vip-dayswww.pinkleopard.co.uk
From Pennies to Profit: Budget-Friendly Marketing Tactics That Work (00:20:09)
In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies.We discuss low-cost marketing tactics for small businesses, emphasising the importance of staying up-to-date with trends and tools, utilising customer feedback and analytics, and being authentic and creative. We also discuss strategies for marketing with limited budgets, including creating a marketing plan, understanding the target audience, and tracking and analysing marketing efforts. Key Takeaways:Free and low-cost marketing tools for startups and small businessesMeasuring marketing efforts with limited budgetsCommon pitfalls when working with small budgetsAllocating limited marketing budgets across channelsTips for navigating creativity with limited fundsMarket to existing customers for free marketing and loyaltyUsing limited budgets for testing before scaling successesBrainstorming campaign ideas through open discussionLinks:https://thecreativebenefit.com/https://www.instagram.com/savielaurel/www.pinkleopard.co.uk
Why being authentically different is so important (00:26:32)
In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality.Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, highlighting the challenges of identifying and showcasing talented designers, catering to a diverse range of customers, and creating a unique online platform that fosters authenticity and quality. We also discuss the importance of understanding one's target audience and staying true to oneself in order to succeed in the retail industry.Key Takeaways:Authenticity and being true to oneself in business and life. Pivoting from an online crowdfunding platform to an omnichannel marketplace with physical stores to provide personalised shopping experiences. Entrepreneurship, self-discovery, and adapting to change in the retail industry. Using technology and human experience to grow a business during the pandemic.Branding, authenticity, and technology in the fashion industry.Links:https://www.curated-crowd.com/https://www.instagram.com/curatedcrowd/--www.pinkleopard.co.uk
How to build a brand that emotionally connects with its consumers (00:36:20)
In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, relevancy, and authenticity in brand messaging and offers practical advice on creating emotional connections at each stage of the marketing funnel—from awareness to advocacy. The conversation also touches upon the importance of community engagement and personalised customer experiences, offering valuable insights for businesses looking to deepen their relationship with their audience.Key Takeaways:Building a brand that emotionally connects with consumers. Entrepreneurship, marketing, and brand growth with a focus on Slumberkins, a children's brand. Marketing funnel, customer segmentation, and building trust through helpful content and prompt responses. Creating emotional connections with customers through marketing. Links:https://www.vanessaholfert.com/https://www.linkedin.com/in/vanessaholfert/--www.pinkleopard.co.uk
The importance of well-crafted and considered creative to fuel performance marketing and scale (00:36:39)
In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success. Kate shares valuable advice on the power of visibility in scaling businesses and discusses her approach to performance marketing, emphasising the necessity of understanding the customer journey and optimising website conversion rates before initiating paid advertising.We also explore the evolving landscape of digital advertising, highlighting trends in TikTok utilisation and the strategic importance of aligning ad content with current social trends to maximise engagement and scaling potential.Key Takeaways:The Power of Creative in Performance MarketingCustomising Creative for Different AudiencesBalancing Feeling and Data in Creative DecisionsPrioritising Conversion Rate OptimisationThe Right Time to Scale Your BusinessLeveraging TikTok for Organic Reach and EngagementLinks:https://mondaydigital.com.au/https://www.linkedin.com/in/kate-howard-/https://www.instagram.com/helloitsmondaydigital/www.pinkleopard.co.uk
The Power Of UGC Content (00:17:29)
Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, shares how UGC helped build her brand's recognition and community. Tune in to get valuable insights on how to encourage customer sharing, how to build your community, and boost sales through authentic user content.Key Takeaways:The power of user-generated content in e-commerce.Leveraging user-generated content for business growth. UGC evolution and its impact on consumer behavior. User-generated content marketing strategies.Links:Gingie Mcleod Website: https://saintchic.com/Instagram : https://www.instagram.com/omgingie/www.pinkleopard.co.uk
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