Om Acquire- Lead Generation, Digital Marketing for Entrepreneurs
This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.
I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt.
Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.
Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.
📻 Siste episoder av Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Her er de nyeste episodene tilgjengelige via RSS-feeden:
Laster episoder...
📱 Slik abonnerer du på Acquire- Lead Generation, Digital Marketing for Entrepreneurs
EP 103: Would YOU Buy Your Own Offer? Here’s Why It Matters… with Shawn Q (00:33:33)
Are you the bottleneck in your own business growth?Ever feel like your business is growing—but you’re still stuck in the weeds?In this episode of Acquire, I sit down with my friend and fellow entrepreneur Shawn Q—co-founder of Abundance Worldwide, serial entrepreneur, and unapologetic Star Wars fan (yes, lightsabers included!). Shawn’s built million-dollar companies, coached countless founders, and now helps entrepreneurs shift from being the bottleneck in their business to becoming true CEOs.Together, we talk about what scaling really takes, why most founders hold themselves back without realizing it, and how to build systems that give you freedom instead of more work. Plus, Shawn shares his personal story of blending passion projects (like his Star Wars Fitness YouTube channel!) with real business growth.This is one of those episodes that’s equal parts tactical and inspiring—you’ll laugh, you’ll take notes, and you’ll walk away ready to fire yourself from the tasks keeping you stuck.On This Week’s Episode, We Discuss:Shawn’s journey from million-dollar coaching to Star Wars FitnessThe difference between founder-operators and true CEOsThe four areas where most founders get stuck (and how to fix them)How to identify and remove the bottlenecks that block growthWhy systems, SOPs, and accountability are game-changers for scalingThe mindset shift required to step into the CEO roleHow to turn passion projects into real brands and opportunitiesPractical tips for building scalable operations (without losing the fun)The Abundance Worldwide model for helping businesses grow and exitWhy creating an “operational exit” plan gives you freedom long before a sale===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Shawn Q:Follow Shawn Q on Facebook: https://www.facebook.com/HeyShawnQFollow Shawn Q on Instagram: https://www.instagram.com/heyshawnq/Follow Shawn Q on LinkedIn: https://www.linkedin.com/in/heyshawnq/Watch Shawn Q on YouTube: https://www.youtube.com/HeyShawnQCheck out Shawn Q’s website: heyshawnq.com / www.abundanceworldwide.com====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me <a...
EP 102: Retention Is the New Conversion with Heather Wanninger (00:29:51)
What if the secret to scaling your business isn’t a new funnel—but a better client experience?In this episode, I’m joined by the brilliant Heather Wanninger—multi-business owner, creativity powerhouse, and Chief Experience Officer at Abundance Worldwide. Heather has built her career around creating those “surprise and delight” moments that transform how clients feel about you, your offers, and your community.From handwritten notes to full-scale adventure retreats, Heather shows us why experience is often the missing piece in marketing and how even the smallest touches can have the biggest impact. She also pulls back the curtain on her Sweet Lemonade Adventure Club, where women entrepreneurs unplug, travel, and rediscover the joy of slowing down to speed up growth.If you’ve been craving new ways to energize your community, add spark to your services, or simply reconnect with the heart of your business, this conversation will inspire you to elevate how you love on your clients—and yourself.On This Week’s Episode, We Discuss:The art of creating unforgettable client experiencesHeather’s role as Chief Experience Officer and why it mattersTangible tactics for adding surprise and delight to your offersSmall touches—like videos, notes, and swag—that make a big impactHow to build true community in a noisy digital worldBehind the scenes of Sweet Lemonade Adventure ClubThe emotional side of pivoting and letting go of old businessesHow to scale personal touches so they stay sustainableReal stories of client joy (and a few funny behind-the-scenes moments)===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Heather:Follow Heather on Instagram: https://www.instagram.com/heatherwanningercoaching/Follow Heather on LinkedIn: https://www.linkedin.com/in/heather-wanninger-a21080107/Check out Heather’s website: www.sweetlemonadeadventureclub.com / www.abundanceworldwide.com====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the <a href="https://www.facebook.com/groups/smartmarketingsmartresults" rel="noopener noreferrer"...
EP 101: The Simple Systems That Take You From Hustle to Scalable Growth with Dan Jorge (00:31:37)
Are your big ideas getting stuck because you don’t have the right systems in place?In this episode, I’m joined by the incredible Dan Jorge, a marketing operations and systems strategist who has built a career on doing exactly that. From his early start hacking The Sims as a kid to designing powerhouse systems for today’s entrepreneurs, Dan’s story proves that creativity and structure can thrive together.We talk about what it really takes to transform big ideas into seamless execution, why systems aren’t the “boring” part of business (they’re actually the freedom-makers), and how empathy, automation, and even AI fit together in ways most people miss.And because this is Dan, you’ll also get a behind-the-scenes peek at his most personal project yet: turning his father’s dissertation into a living, breathing business.Whether you’re a creative thinker who avoids systems like the plague or a total ops geek who loves building workflows, this conversation will shift the way you see the “back end” of your business—and show you why it might just be the most important part of your growth.On This Week’s Episode, We Discuss:Dan’s unconventional journey: from design to automation wizardHow creativity and structure work best when they’re in syncThe questions Dan asks to turn messy ideas into smooth executionReal-world automations that wow customers and save timeWhere AI actually belongs in your systems (and where it doesn’t)How to spot red flags before you start a projectWhat it takes to turn family passion into a businessWhy systems are the “freedom-makers” most entrepreneurs overlook===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Dan:Follow Dan on Instagram: https://www.instagram.com/danjorgeFollow Dan on LinkedIn: https://www.linkedin.com/in/danjorgeCheck out Dan’s website: www.danjorge.com / www.abundanceworldwide.com====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 100: Your Offer’s Not Broken—Your Message Is (00:35:43)
Are you unknowingly letting your best prospects slip through the cracks?Hitting 100 episodes is a big deal—and we’re celebrating in style with powerhouse guest Ghazzy Amin. She’s a force in both politics and business, with a bold, no-BS approach to sales that will completely change the way you think about converting leads.From her days knocking on doors during political campaigns to helping entrepreneurs diagnose and close their “conversion gap,” Ghazzy has mastered the art of turning interest into sales—without chasing every shiny new lead. In this conversation, we go deep on what it really takes to align your marketing and sales so your audience moves effortlessly from curious to committed.She’s sharing what most business owners overlook, why nurturing your existing audience often beats hunting for new leads, and the simple systems that can transform your pipeline overnight. We also talk trends, ethical selling, and how AI fits into your marketing without making it sound robotic.If you’ve ever felt like your marketing efforts and sales results aren’t quite clicking, this episode will show you exactly where the gaps are—and how to fix them.On This Week’s Episode, We Discuss:The Conversion Gap – What it is, how to spot it, and why it silently kills sales.Lead-to-Sale Diagnostics – Simple ways to uncover where prospects drop off.Small List, Big Revenue – Why fewer leads can mean bigger profits.Real Client Stories – Wins, misses, and surprising lessons from the field.Quick-Win Nurture Strategies – How to turn past leads into present buyers.Lessons from Politics – What door-knocking campaigns taught Ghazzy about real connection.AI with a Human Touch – Using AI without losing your authentic voice.Current Trends in Sales & Marketing – What’s working in 2025 (and what’s not).Sales Mindset Shifts – Reframing sales as service and ditching the sleaze.How to Connect with Ghazzy – Her upcoming Female Founders Feast and where to find her.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Gazzy:Follow Gazzy on Instagram: https://www.instagram.com/authenticgazzy/Follow Gazzy on Facebook: https://www.facebook.com/Authentic-GazzyFollow Gazzy on LinkedIn: https://www.linkedin.com/in/authenticgazzy/Check out Gazzy’s website: https://www.authenticgazzy.com/====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.<a href="https://jenniewright.com/ghl"...
EP 99: The Most Overlooked Lead Gen Strategy That’s Crushing in 2025 (00:25:43)
What if your next 500 leads came from a simple collaboration? no ads, no burnout?Ever feel like your lead gen is stuck on repeat? Like you’ve tried all the usual suspects—lead magnets, webinars, paid ads—and nothing’s hitting the way it used to?In this milestone 99th episode of Acquire, I’m pulling back the curtain on the strategies that are quietly outperforming everything else right now. These aren’t trendy hacks or expensive ad tactics. These are smart, sustainable moves—most of which you probably already know about—but it’s time to look at them through a fresh lens.We’re talking about the comeback of mini summits, guest bundle launches, creator collabs, and yes, even old-school challenges… but with a modern twist that makes them convert like crazy.I’ll walk you through real examples (including how a SaaS brand used strategic collabs to crush their lead goals), give you clear how-tos, and share what’s working inside my own business and client campaigns. If you're ready to ditch ad fatigue and get back to growing your list with aligned, conversion-ready leads—this is your episode.On This Week’s Episode, We Discuss:The #1 reason lead gen still rules your marketing strategyWhat’s making creator collabs outperform traditional adsHow co-marketing bundles and pop-up events are pulling in premium leadsWhy mini summits are converting better than paid launches—and how to structure yoursA SaaS case study that proves why giveaways and testimonials can drive serious ROICreative ways to turn podcast episodes or summits into chapter books that grow your listWhy 3–5 day challenges are still gold (when done right)The timing trap: when not to run your lead gen campaignsHow to track success in partnerships without overcomplicating itSneak peek: where the Acquire podcast is heading next====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 98: Trademarks, Trust & Scaling Smart: What Every Business Owner Needs to Know (00:24:14)
Ever wonder if your business is legally protected… or if you're one cease and desist letter away from chaos?In this episode, I’m joined by Joey Vitale—award-winning trademark attorney and founder of Indie Law—for a straight-talking, eye-opening look at what it really takes to protect your brand. Whether you’re building your business brick by brick, launching a new offer, or already scaling something big, this convo is your legal wake-up call.Joey and I unpack everything from the biggest mistakes entrepreneurs make when it comes to trademarks, to wild trademark battles (wait ‘til you hear about Starbucks’ green apron debacle 😬), to simple, proactive steps that keep your business safe and sound.You’ll walk away knowing:What a trademark actually protects (hint: it’s more than your logo)Whether your domain, LLC, or summit name is enough (spoiler: it’s probably not)How to confidently move forward—without legal overwhelmGrab a notebook—Joey’s even sharing a contract bundle and a special listener discount for those ready to take action.On This Week’s Episode, We Discuss:What trademarks actually protect (and why they’re so misunderstood)The most common legal slip-ups entrepreneurs make when naming offers, programs, and businessesThe domain name myth—why owning your URL doesn’t mean you own your brandReal-life cautionary tales, including a Starbucks trademark fail that cost bigTrademarking 101: “in use” vs. “intent to use”—what you need to knowCan’t trademark that: book titles, generic terms & other brand-name no-nosNaming smarter: how creative brand identity = stronger legal protectionAI and trademarks: how ChatGPT copycats could be hurting your brandWhat to do today if your brand isn’t protected (even if you’ve been in business for years)Free tools + offers to help you get legally legit, fast✨ Special Offer: Book your free trademark consult at Indie Law and mention Jennie Wright or Acquire to get $300 off your flat-fee trademark package.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Joey:Follow Joey on Instagram: https://www.instagram.com/thejoeyvitale/Follow Joey on Facebook: https://www.facebook.com/thejoeyvitaleFollow Joey on LinkedIn: https://www.linkedin.com/in/thejoeyvitale/Check out Joey’s website: www.indielaw.com====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing,...
EP 97: Team Up, Earn More: Why Micro‑Agencies Are Winning Bigger Projects (00:22:10)
Have you ever wondered how freelancers land those “agency-level” projects without actually running an agency?In this episode, I’m sharing how forming small, flexible collaborations—what I call a micro agency—changed the way I work, the projects I land, and the income I bring in.I’ll walk you through how I pulled together independent professionals to deliver end‑to‑end solutions, why this model is thriving right now, and exactly how you can do it too. You’ll hear my best tips, my cautionary tales, and the practical steps to start building partnerships that help you scale without giving up your independence.If you’re a freelancer, coach, or service provider ready to grow beyond solo work, you’re going to love this one.On This Week’s Episode, We Discuss:What a micro agency is—and how it gives you “big agency” power without the overheadWhy clients are craving full‑service solutions (and how you can meet that demand)How teaming up with others can land bigger contracts and open new opportunitiesMy own wins and mistakes building micro agencies (so you don’t repeat them)Key steps for finding the right partners and setting clear expectationsSmart ways to handle profit splits, leads, and payment processesBranding or not? When to create a collective identity and when to stay soloThe tools and systems that keep small teams in sync and projects on trackPitfalls to watch out for—like scope creep and uneven workloadsHow to know if this model is right for you (and how to start small)Press play to learn how you can build partnerships that expand your reach, increase your revenue, and keep your business nimble.====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 96: Your Copy Isn’t the Problem—Your Value Prop Is (Here’s How to Fix It) (00:35:00)
What if your competitor swapped in their copy for yours… and no one noticed? If you’ve ever worried your website sounds a little too “meh,” blends into the crowd, or could easily be mistaken for someone else’s, this episode is for you.This week, I’m sitting down with my friend and fellow conversion copy geek, Linda Melone—a copywriter, former personal trainer, and founder of The Copy Worx—to unpack what makes brand messaging actually stand out and convert.We’re digging into real-world examples, conversion psychology, and why sounding like ChatGPT with a logo is killing your credibility. Plus, Linda’s breaking down her 5 pillars of a high-converting value proposition and sharing juicy behind-the-scenes stories (including one where humour helped close a $70K deal 😏).Whether you're DIY-ing your sales page, working with a copywriter, or just know something in your messaging feels off—you’ll walk away with clear, actionable steps to clarify your unique edge and boost conversions.On This Week’s Episode, We Discuss:Is your brand copy interchangeable? Why it’s a red flag if no one notices you.What makes a value proposition actually work (and what to stop doing now).Finding your edge: Linda’s shift from fitness writer to high-conversion strategist.The 5 pillars of unforgettable messaging: Unique, Desirable, Specific, Clear, Memorable.The AI trap: How generic content is costing you clients (and what to do instead).Copy audit tips you can DIY using heatmaps, rage clicks, and bounce rates.Real client examples: From “bland” to bold with one sentence that changed everything.Humour that converts: How a funny line helped land a $70K contract.Brand pivots done right: How to evolve without losing your audience.When niching is your superpower: Getting known for your “one thing.”===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Linda:Follow Linda on Instagram: https://www.instagram.com/lindamelone17/Follow Linda on Facebook: https://www.facebook.com/LindaMeloneWrites/Follow Linda on LinkedIn: https://www.linkedin.com/in/linda-melone/Watch Linda on YouTube: https://www.youtube.com/channel/UCSCheck out Linda’s website: https://thecopyworx.com/====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.<a href="https://jenniewright.com/ghl" rel="noopener noreferrer"...
EP 95: In-Person Is Back: Why Coaches are Hosting Retreats Again (and it's working!) (00:25:42)
Are in-person retreats really worth the time, effort, and investment? (Spoiler: yes—when done right.)If you’ve been wondering whether to host a retreat, workshop, or live event as a way to grow your brand and serve your clients in a deeper, more meaningful way—this episode is your permission slip to seriously consider it.I’m walking you through why in-person experiences are making a major comeback—and what that means for online entrepreneurs like us.From my own experience hosting immersive events (hello, Machu Picchu and Stonehenge!) to the latest data from hospitality giants like Hilton, I’m pulling back the curtain on how smart, well-planned retreats can skyrocket connection, conversion, and long-term revenue.You’ll walk away from this episode with the tools and confidence to start mapping out your own profitable, high-touch retreat—without second-guessing every decision.Whether you’re ready to book the venue or just daydreaming about adding an in-person offer, let’s talk about how to make it sustainable, scalable, and truly transformational.On This Week’s Episode, We Discuss:Why in-person is booming: Face-to-face events are back—and outperforming virtual.The ROI of retreats: More revenue, deeper impact, stronger client loyalty.What to charge (and why): The $2K–$5K attendee range that still converts.Designing retreats that sell: How to create high-converting event experiences.The Hilton event model: “Prepare, Comfort, Engagement”—and how to apply it.Avoiding major mistakes: What to never do (think: bland venues, unclear outcomes).Upsells that feel good: How retreats naturally feed into your bigger offers.Creating true community: Why live events build raving fans and referrals.First retreat steps: From survey to beta—how to start smart.Jennie’s lessons learned: The behind-the-scenes of what worked (and didn’t).====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 94: Staying Lean & Profitable: Avoiding Business Bloat (00:27:30)
Am I over-investing in software and tools I don’t really need?Have you ever found yourself drowning in software subscriptions, chasing shiny new tools, or outsourcing yourself right into overwhelm—only to realize your profits aren't reflecting your effort?If that hits a little too close to home, trust me—I’ve been there! (Hello, "Confusionsoft" days! 😉)In this candid conversation, I’m joined by monetization and funnel expert Conny Twomey to unpack the sneaky trap we call "six-figure bloat." It’s that all-too-common tendency for growing entrepreneurs to overspend on tech, tools, and outsourcing in the name of scaling—usually at the expense of simplicity, clarity, and profit.Together, Conny and I share our messy missteps, mindset traps, and how we finally learned to run our businesses lean, intentional, and truly profitable. Plus, we dive into exactly why we both love using Systeme.io as a lean and powerful alternative to bloated, complicated software.Whether you're just cracking five figures or scaling toward seven, this conversation will help you streamline your business and reclaim your peace of mind (and your profits!).On This Week’s Episode, We Discuss:Six-Figure Bloat (and How to Spot It): How overspending on software and outsourcing secretly sabotages profits.Keeping Your Business Lean (Even While Scaling): Why simplicity is the secret to sustainable growth and higher profits.Our Personal Tech Misadventures: Real-life lessons from costly mistakes (so you don’t have to make them).The Emotional Side of Spending: Identifying impulse buying, shiny-object syndrome, and business FOMO.Strategic Outsourcing—The $10, $100, and $1,000 Tasks: How to delegate wisely (and keep what matters).How to Audit Your Tech Stack (No Mercy!): A step-by-step method to cut excess, simplify operations, and boost profits.Choosing & Transitioning Tools Without Headaches: Smooth and strategic tips to upgrade your tech—minus the overwhelm.Mindset Shifts for Profitable Scaling: Conny’s wealth mindset advice for breaking income ceilings without bloat.Building Funnels & Monetizing Smartly: High-converting funnels, lean tech, and intentional monetization strategies.Running a Location-Independent Business: How Conny’s simplified systems let her work (and thrive!) from anywhere.===Tools Mentioned:Systeme.io (the simplified, all-in-one tool both Conny and I trust!)===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Conny:Follow Conny on Instagram: https://www.instagram.com/workwithconny/Follow Conny on Facebook: https://www.facebook.com/workwithconny/Follow Conny...
EP 93: I wasn’t happy (and nobody knew) (00:18:15)
Have you ever felt secretly burnt out in your own business, even when everything looks great on paper?Maybe you've started feeling resentful towards clients. Maybe you're losing your excitement and can barely motivate yourself to show up at your desk. Maybe you're even wondering, "Why do I feel so isolated when everyone else seems to be thriving?"Trust me, friend, I’ve been there.In this very personal episode, I'm opening up about my long journey with depression, burnout, and feeling completely out of alignment in my business, and exactly how I reclaimed my joy, passion, and energy.If you’ve ever wondered if it’s just you, if you’re doing entrepreneurship "wrong," or if there's a way out of feeling stuck and unhappy, I promise, this one’s for you.Trigger warning: This episode discusses personal experiences with depression. Please take care of yourself, and skip this episode if it feels sensitive or triggering right now. I’ve got plenty of tactical marketing and sales episodes waiting for you when you’re ready. 💖On This Week’s Episode, We Discuss:My Personal Mental Health Journey: How depression and burnout deeply impacted my business.Spotting Burnout & Resentment: Why losing joy and feeling resentful are key signals you can't ignore.The Entrepreneurial Paradox: Why business freedom can sometimes feel isolating and overwhelming.My Biggest Fear in Pivoting: Facing the reality of making big changes when others depend on you.Auditing My Business for Joy: Practical steps to redefine your offers and client work.Stepping into the Fractional CMO Role: How embracing strategic marketing reignited my passion.Setting Healthy Boundaries: Revamping my onboarding and schedule to protect my energy.Combating Isolation & Choosing Joy: Being selective with projects to avoid resentment.Giving Yourself Permission to Pivot: Recognizing when change is essential—without guilt.Mental Health as a Core Strategy: Why prioritizing self-care and mental wellness is non-negotiable.====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 92: Your Website is Costing You Leads – Here’s How to Fix It (00:30:30)
Is your website actually converting—or just sitting there looking cute?In this video, I’m joined by my longtime friend (and total website genius) Andrea Krones, co-owner and Creative Director of Inkling Design. Andrea’s not just about pretty pages—she’s all about purposeful design that guides people toward action, grows your email list, and helps your site actually support your business goals.We’re unpacking the most common mistakes service providers make when it comes to websites—from cluttered layouts and vague CTAs to ignoring the customer journey entirely. And we’re giving you the practical tools to fix them.This is the kind of episode where you’ll want to take notes—whether you’re planning a redesign, prepping for a launch, or just need a website that finally works as hard as you do.On This Week’s Episode, We Discuss:The #1 Website Mistake (And It’s Not Bad Design): Why skipping strategy is what’s really hurting your conversions.Pretty vs. Powerful: What separates eye-catching websites from ones that generate leads and grow lists.The Anatomy of a Great Customer Journey: How to structure your pages so visitors know exactly where to go next.CTAs That Convert (Not Confuse): Why more isn’t better—and what to do instead.Lead Magnet Strategy 101: Where to place opt-ins, what to offer, and how to get people to say yes.Designing for Launches: Simple tweaks that make your next big promo actually pop on your homepage.Overdesign Alert: Why busy, collage-style pages are killing your UX and what to do about it.The SEO vs. UX Tug-of-War: How to optimize for both without sacrificing user experience.What to Track (And How to Start): Easy-to-implement tracking tips so you can measure what’s actually working.2025 Web Trends to Watch: Human vs. AI content, and why storytelling is still your secret weapon.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Andrea:Follow Andrea on Instagram: https://www.instagram.com/inkling.design/Follow Andrea on LinkedIn: https://www.linkedin.com/in/andreakrones/Check out Andrea’s website: https://inklingdesign.ca====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list...
EP 91: You’ve Outgrown Your Clients—Now What? (00:24:41)
Am I attracting the kind of clients who energize me—or exhaust me?Maybe you’re overbooked but burnt out. Maybe your rates don’t match your results. Or maybe you’ve just outgrown the clients you used to be excited about.In this episode, I’m diving into something I’ve been thinking a lot about: how our client rosters reflect the stage our business is in—and what it takes to shift into something that feels aligned, energized, and sustainable.After 14 years in business, I’ve seen it all: scope creep, boundary-stomping, people-pleasing (hi, former yes-girl here 🙋♀️), and that moment when you realize… this isn’t the work you want to be doing anymore.This episode is equal parts reflection and strategy—so if you’re in a season where your business is growing but your clients aren’t matching that growth, we’re gonna talk about how to shift that, without burning everything down.On This Week’s Episode, We Discuss:Why Your Clients Feel “Off” Right Now: What it really means when clients ghost, exhaust, or outgrow your process.The Mirror Effect: How your client list reflects the current maturity level of your business.Boundaries, Burnout & People-Pleasing: Why good service doesn’t mean saying yes to everything.The Trap of the Scrappy Start: Why staying in hustle mode too long will stall your growth.Scope Creep & Undervaluing Your Time: Real stories and fixes you can use today.The Shift to CEO Energy: What changes when you start attracting aligned, high-calibre clients.Pricing for Transformation, Not Time: Moving from hourly rates to value-driven pricing.Practical Strategies for Attracting Better Clients: How to audit your offers and evolve your messaging.Raising Your Standards: How to qualify leads, screen for red flags, and finally stop client whack-a-mole.Permission to Evolve: Why it’s okay to outgrow clients—and how to make space for the ones who truly get you.====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 90: Financial Success Without the B.S. for Entrepreneurs (00:29:19)
What’s the one financial blind spot keeping smart entrepreneurs stuck in “just-enough” mode?Ever wonder what happens when a burnout social worker accidentally becomes a powerhouse investor, early retiree, and financial coach for women?Let’s just say… it’s not what you’d expect—and it’s exactly what your business and bank account might need.In this episode, I’m sitting down with Annie Cole, the founder of Money Essentials, who shares how she fast-tracked her retirement by 20 years (yes, 2-0!) and built a 7-figure portfolio—all while helping other women do the same.We talk about what’s really keeping entrepreneurs stuck in feast-or-famine cycles (hint: it’s not your offer), and how Annie uses simple financial foundations and lead gen strategies to unlock consistent, scalable growth.If you’ve been winging your finances or wondering why your leads aren’t translating into revenue, this one is loaded with tactical takeaways you can use today.On This Week’s Episode, We Discuss:Annie’s Unplanned Pivot into Entrepreneurship: How burnout and a little bit of “what if” led to a booming business.The Biggest Financial Mistakes Entrepreneurs Make—and how to avoid them before they cost you your future.How to Set Financial Goals You’ll Actually Hit: Breaking down KPIs, P&Ls, and money targets you can work backwards from.Why Most Lead Gen Isn’t Working (and how to reverse-engineer it to hit your income goals).Scaling Your Business Intentionally: From solo service provider to CEO—what to shift and when.How One Simple Funnel Fix Changed Everything: Why a 1% boost in conversion can radically impact your profit.Using Long-Form Content to Build Trust (and Buy-In): Smart ways to leverage summits, webinars, and media to grow deeper relationships.Real Talk on Retirement and Financial Freedom: What early retirement actually takes—and how to start building that roadmap now.Cash Flow Meets Wealth Building: Juggling monthly income with long-term growth through real estate and investing.The Feedback Loop You Need: Annie’s insights on how testing and feedback lead to smarter offers and stronger sales.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Annie:Follow Annie on Instagram: https://www.instagram.com/build.wealth.with.annie/Follow Annie on LinkedIn: https://www.linkedin.com/company/money-essentials-for-womenCheck out Annie’s website: https://www.money-essentials.com/====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.<a href="https://jenniewright.com/ghl" rel="noopener noreferrer"...
EP 89: Cancel Those Subscriptions: The One Tool Replacing My Entire Tech Stack (00:29:57)
Have you ever looked at your monthly software bill and thought, "Wait, how did this happen?!" (Guilty—I’ve totally been there.)Or maybe you feel stuck using tools you're paying way too much for, but the idea of switching feels daunting?And let’s be honest, do you even know what half of your subscriptions do anymore?Friend, if you're nodding your head, you’re not alone—and you’re in the perfect place. In this episode, I'm getting real (and maybe a little embarrassed!) about my journey from software overload and subscription chaos to a streamlined, simplified tech stack.I'm sharing exactly how I took my bloated $700+ monthly software budget down to a fraction of that—and how you can too—by embracing an all-in-one solution (shout-out to GoHighLevel!). We’re talking practical steps, actionable tips, and even a real-life case study of a client who did the same—saving thousands while boosting efficiency.Let’s cut through the overwhelm together and finally ditch those unnecessary subscriptions so you can spend less time troubleshooting and more time growing your business.On This Week’s Episode, We Discuss:The Real Cost of Software Overload: Why juggling multiple SaaS subscriptions isn’t just draining your wallet—it’s stealing your productivity and sanity.My Eye-Opening "Aha!" Moment: How I went from tech overwhelm to tech minimalism—and why I resisted it for way too long.Breaking Down the Numbers: The shocking statistic that small businesses spend an average of $10K/year on SaaS—and half of it goes unused.The Game-Changing Switch to GoHighLevel (GHL): The one platform that replaced multiple expensive tools, simplified my workflow, and saved me $5,000+ a year.Migration Without the Meltdown: Step-by-step tips for auditing your tools, creating backups, and transitioning smoothly (even if tech gives you hives!).Client Case Study: How Sarah, a business coach, drastically cut costs and increased efficiency by consolidating to one streamlined solution.Answering Your Biggest Fears: Will my email deliverability suffer? Is putting all my eggs in one basket risky? Can I actually get good support during a switch?Advanced Migration Tips & Tricks: From detailed spreadsheets to domain transfers, my secrets to making your tech switch as painless as possible.DIY vs Outsourcing Your Migration: Pros, cons, and what I recommend based on your tech comfort level and budget.Ready to Make the Leap? Practical next steps and insights to finally tackle your own tech overwhelm (you’ve totally got this!).====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me <a href="https://jenniewright.com/"...
EP 88: Don't Let a Boring Brand Sabotage Your Success with Fifa Tran (00:26:01)
Ever look at someone’s brand and think, “Wow... how do I look like that without spending a fortune?”On this week’s episode, we’re getting into the truth about branding—and no, it’s not just logos and hex codes.I’m sitting down with the brilliant Fifa Tran, a Toronto-based designer and brand elevation expert who helps service providers and coaches build brands that don’t just look good—they convert, scale, and evolve as you grow.Fifa’s journey from business school grad to sought-after branding strategist is full of pivots, grit, and DIY hustle. She’s completely self-taught and built her business from scratch—and now? She’s booked out with projects that help coaches turn their websites and visual brands into polished, profitable assets.In this episode, we talk about what branding really means in 2025, how to start elevating your own brand (even if you’re still in DIY mode), and what it looks like to scale a service-based business without losing your mind—or your weekends.Whether you’re on Squarespace, WordPress, or still figuring out your fonts, this is a must-listen for any entrepreneur who wants to level up how they show up online.On This Week’s Episode, We Discuss:Fifa’s Nonlinear Path to Brand Strategy: From GeoCities to agency-quality branding—how Fifa turned her curiosity into a profitable business.The Truth About Branding (Hint: It’s Not Just Design): How messaging, audience clarity, and storytelling shape a truly magnetic brand.How to Elevate Your Brand Voice (Without a Full Rebrand): Simple shifts that make your brand feel more “you” and more premium.Scaling as a Service Provider: Fifa and I get real about VIP days, client red flags, and structuring offers to avoid burnout.The DIY Branding Tip You Need Now: Fifa shares the one thing that instantly helps you stand out—even if you’re not ready to hire help yet.What Makes a Brand “Look Like Money”: How to create trust and credibility from the very first click.What’s Working Now in Brand Strategy: From personal connection to micro-messaging—how to stay relevant in an AI-fueled world.Client Experience That Converts: Why a beautiful site means nothing if it doesn’t guide people to say “yes.”Investing in Mentorship for Long-Term Growth: How learning from others helped Fifa refine her process and raise her rates.A Candid Look at Entrepreneurship: From firing clients to setting boundaries—we talk about the messy middle of growing a brand-backed business.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Fifa:Follow Fifa on Facebook: https://www.facebook.com/feimodernFollow Fifa on Instagram: www.instagram.com/feimodernFollow Fifa on LinkedIn: www.linkedin.com/in/fifatranCheck out Fifa’s website: https://www.feimodern.com/====Connect...
EP 87: Why Your Launch Isn’t Failing—Your Pre-Launch Is (00:25:41)
Is Your Launch Flopping Because You Skipped This Step?Ever wonder why your launch didn’t convert like you hoped—even though your offer is rock solid, your sales page looks amazing, and you thought you did “everything right”?Here’s the truth: most launches don’t flop during the launch… they fail weeks before it even starts.In this solo episode, I’m peeling back the curtain on the pre-launch mistakes that silently kill conversions—and sharing the strategies I’ve used to take launches from flat to sold-out. I even share how one of my clients went from 11 to 97 sales (yep, that’s an 8x increase) just by tightening up her pre-launch game.We’re talking about the real work that needs to happen before you ever open the cart. From warming up your list, seeding your offer, and creating intentional visibility… this episode is basically your roadmap for a high-converting launch that doesn’t rely on hope and duct tape.Oh—and if you’ve been flying by the seat of your pants or ghosting your list until launch day? This one’s especially for you.On This Week’s Episode, We Discuss:Why Pre-Launch Strategy = The New Secret Weapon: Why launches really fall flat and how the pre-launch phase makes or breaks your revenue.The “Spray & Pray” Problem: Why winging your content or showing up out of nowhere won’t cut it—and what to do instead.Jennie’s 6-Week Pre-Launch Formula: A real behind-the-scenes look at how I help clients (and myself!) build momentum before the cart even opens.Case Study: From 11 Sales to 97: The simple pre-launch pivots that helped one client go from crickets to a 6-figure result.The Top 5 Mistakes Killing Your Launch: Including hiding your offer, ghosting your audience, and chasing vanity metrics over real engagement.What’s Actually Working in 2025: We’re ditching outdated advice and leaning into micro-content, storytelling, and curated visibility strategies.How to Re-Engage a Cold List (Without Being Weird): Tips to wake up your subscribers before you need them to buy.Your Pre-Launch To-Do List: A step-by-step breakdown of what to focus on each week leading up to your next launch.The Free Resource I Swear By: I’m giving you access to my Pre-Launch Playbook—the same checklist I use to prep my highest-performing launches (no opt-in required, because that’s how we do it here).🔗 Grab the Free Pre-Launch PlaybookNo opt-in. Just strategy.https://jenniewright.com/pre-launch-playbook====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 86: Why Brands Are Paying Small Creators BIG Money (And How to Get Your Share) (00:32:53)
How can you turn your content, community, or next summit into sponsor gold?In this week’s episode, I’m sitting down with the go-to sponsorship coach—Justin Moore, founder of Creator Wizard, author of Sponsor Magnet, and the brains behind over $5 million in brand partnerships. And the best part? A whole lot of that came from working with small, mighty creators just like you.We’re diving into the real reason brands are spending BIG on niche creators and the exact playbook you can use to pitch, land, and grow your own sponsor deals—whether you’re running summits, hosting a podcast, growing a membership, or just building your first engaged audience.You don’t need a six-figure following—you need strategy, alignment, and a little bit of sponsorship swagger. Lucky for you, we’re breaking it all down in this episode.On This Week’s Episode, We Discuss:The New Sponsorship Landscape: Why follower count is out—and psychographics, engagement, and niche relevance are in.Justin’s $5M+ Sponsorship Strategy: From ICU to industry expert, how Justin cracked the code on brand deals that actually work.What Brands Actually Want in 2025: Spoiler: It's not a viral video. It's trust, alignment, and audience insight.Sponsorships + Summits = Magic: How to pitch your summit or virtual event as a brand partnership no-brainer.The “Spray & Pray” Problem: Why most pitches fail—and the simple audience-first tactic that gets a “yes.”The Relationship-First Mindset: Turning one-off deals into long-term partnerships with ease.Sponsor Magnet—The Book: What inspired Justin to write it, and how you can use it as your step-by-step sponsor system.Sponsor Games—The Anti-Conference: Why Justin created this immersive, live event—and why it might be your next best investment.===Want to attend Sponsor Games?Justin’s offering my audience $400 off your ticket—just use the code JENNIE400 at checkout.Grab your ticket + learn more (Yes, this is my affiliate link—and yes, I’ll cheer you on all the way there.)Need extra promo content or graphics? Justin’s got you covered:Check out the promo assets here===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts (https://podcasts.apple.com/ca/podcast/acquire-lead-generation-digital-marketing-for-entrepreneurs/id1700748039)! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Justin:Follow Justin on Instagram: https://www.instagram.com/creatorwizard/Follow Justin on LinkedIn: https://www.linkedin.com/in/justinnmoore/Watch Justin on YouTube: <a href="https://www.youtube.com/c/creatorwizard" rel="noopener noreferrer"...
EP 85: Is Organic Marketing Dead? Here’s What’s Replacing It (and How You Can Still Win) (00:29:55)
Wondering why your organic reach has plummeted even when your content is 🔥? Let’s break down what’s really going on.In this episode, I’m tackling the big question head-on: Is Organic Marketing Dead? (Short answer? Not exactly. Long answer? You’re gonna want to hear this.)I’m pulling back the curtain on what’s really happening with organic reach in 2025, why the “post and pray” method isn’t cutting it, and what’s actually working now for smart, sustainable list building and lead generation.From jaw-dropping stats on declining reach to honest insights from private convos with AI experts and high-converting copywriters, I’m sharing the shifts you have to make if you want to stay relevant (and profitable).This episode is packed with practical strategies to help you future-proof your marketing without burning out—or blowing your budget on ads that don’t convert.On This Week’s Episode, We Discuss:The Real Talk About Organic Marketing: Why what worked in 2018 isn't cutting it anymore (and what the data says about it).Why Lazy Posting = Playing the Marketing Lottery: And how to actually show up strategically.The “Borrowed Authority” Method: How summits, bundles, and collabs can shortcut your trust-building (and convert faster than cold social media posts).Engagement > Exposure: Why it’s not about how many followers you have—it’s about how many conversations you’re starting.The Rise of Micro-Communities: Why smaller, curated spaces are outperforming massive public audiences.Smart Paid Support: How to boost your organic efforts (without needing a $20K ad budget).Real Stats from Real Launches: A peek behind the curtain at recent summits and campaigns.How to Future-Proof Your List Building: Building ecosystems that nurture at every step (not just one-off launches).Paid vs Organic: How to Combine for Maximum Impact: The new marketing mix that actually works for sustainable scaling.Jennie’s Action Plan for 2025 & Beyond: Practical, no-fluff next steps to adapt and win in the new marketing landscape.====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 84: CEO Power Hour: How to Manage Your Business Like a Leader (00:30:11)
Are you still stuck running your business like an overwhelmed solopreneur instead of leading like a CEO?In this episode, I’m joined by the incredible Donna Dube—certified Director of Operations, business growth strategist, and former ICU nurse turned systems powerhouse. (Yep, she’s lived the high-pressure life and brought that calm focus into entrepreneurship.)We’re pulling back the curtain on what it really takes to shift out of day-to-day hustle and into your role as the strategic leader of your business. Donna and I are talking about what’s keeping business owners stuck in maintenance mode, how to prioritize like a true CEO, and the smart systems and delegation strategies that can unlock serious scalability.Whether you’re running a multi-6-figure business or you're scaling past $20K months, you’ll walk away with practical, repeatable steps to stop spinning your wheels and start running your business like the visionary you are.On This Week’s Episode, We Discuss:From ICU to CEO: Donna’s inspiring pivot from nurse to operations strategist—and what high-pressure lessons still guide her work today.The CEO Mindset Shift: Why making the leap from operator to visionary is the move for sustainable growth (and what keeps people stuck).Delegation Done Right: How to categorize your work into “growth” vs. “maintenance” so you stop bottlenecking your business.Operational Bottlenecks You Don’t See Coming: The common traps high-achievers fall into—and how to avoid them with systems that scale.Creating Your CEO Dashboard: How to use a simple framework to align your time, team, and top priorities every single week.Weekly Power Hours that Actually Move the Needle: The real secret to staying focused on revenue-generating activities without adding more hours.Team Training That Builds Longevity: Why delegating isn’t just offloading tasks—it’s building an operational engine that grows with you.When to Promote from Within: Donna’s tips for retaining team talent and creating leadership pathways in your business.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Donna:Follow Donna on Facebook: https://www.facebook.com/donna.dube.96/Follow Donna on Instagram: https://www.instagram.com/ceoamplify/Follow Donna on LinkedIn: https://www.linkedin.com/in/donna-dube/Check out Donna’s website: https://ceoamplify.ca/====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 83: How to Maximize Revenue With a Multi-Offer Ecosystem (00:34:20)
What if scaling your business didn’t mean creating more—but creating smarter?Ever feel like your single offer just isn’t cutting it anymore? You’ve got the audience, your funnel’s dialled in—but you’re still hitting a revenue plateau that just won’t budge?In this episode of Acquire, we’re talking about how to break through that ceiling and start building real momentum… the kind that stacks, scales, and sustains long after your launch ends.I'm walking you through how to design a multi-offer ecosystem—the exact strategy used by some of the fastest-growing businesses to increase lifetime value, plug leaky funnels, and meet potential clients exactly where they’re at.This isn’t just about adding a bunch of offers and hoping something sticks. It’s about crafting the right offers at the right level, mapping a journey your clients actually want to take, and ensuring your business grows with you—not at the cost of you.Whether you’re in your first year or already on your way to 7-figures, this is the roadmap to scale smarter and more sustainably.On This Week’s Episode, We Discuss:Why a Single Funnel Isn’t Enough Anymore: How relying on just one offer might be stalling your growth—and what to do instead.How to Build a Multi-Offer Ecosystem That Converts: From low-ticket offers to high-touch premium programs, I break down the ladder (and when to build each rung).Strategic Entry Points for Different Buyer Readiness: Learn how to meet your audience where they’re at—so you’re never leaving revenue on the table.Offer Positioning That Feeds the Ecosystem: Tips to align your messaging so each offer leads into the next (without sounding salesy).Mapping Your Offer Flow with Purpose: How to strategically guide clients through your value ladder without overwhelm.Scaling Sustainably (Not Just Hustling Harder): What offer mix actually supports long-term growth—especially when you’re tired of launch–crash–repeat.Conversion Optimization That Doesn’t Feel Pushy: How to increase sales without adding pressure—yes, it’s possible.Retention Tactics to Keep Clients Coming Back: Let’s talk about backend monetization—because the second sale is always easier.====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 82: Why Storytelling Drives Deeper Connections with Your Audience (00:33:17)
Have you ever wondered why some brands effortlessly attract ideal clients, while others struggle to stand out?Or maybe you're secretly dreading your next photo shoot because being in front of the camera feels…well, intimidating?Ever wish you knew the secret sauce behind visuals that not only look good—but actually convert?Today I’m thrilled to introduce you to my amazing guest, Nathalie Amlanie, a Toronto-based personal brand strategist and photographer who's mastered the art of capturing authentic, magnetic brand stories. Nathalie blends her strategic MBA background with a deeply creative approach to help entrepreneurs like you visually tell their stories, build genuine connections, and elevate their brands in a powerful way.In this conversation, Nathalie pulls back the curtain on her unique method to crafting brand visuals that are both strategic and true-to-you. You’ll hear exactly how authentic branding photography can boost your visibility, build instant trust, and yes—drive serious conversions.This episode isn’t just about looking good in photos (although, who doesn’t love that?); it's about stepping confidently into your brand’s true story and letting your visuals do the selling.Ready to see your business—and yourself—in a whole new light? Let's dive in.On This Week’s Episode, We Discuss:Authenticity Sells: Why storytelling through visuals isn't just nice—it's necessary for business growth.From Camera Shy to Confident: Nathalie’s personal journey (and how she empowers clients to feel amazing on camera).Instant Brand Credibility: How professional brand photography immediately boosts your business reputation.Strategic Visual Storytelling: Nathalie’s step-by-step process to create images that resonate deeply with your ideal audience.Conversion-Boosting Photos: How Jennie’s own testing proves high-quality visuals significantly increase engagement and sales.Planning Your Perfect Shoot: Nathalie shares her Brand Clarity Workbook to help you get camera-ready and crystal-clear on your brand vision.Overcoming Camera Anxiety: Easy, practical tips for feeling at ease—and even excited—in front of the lens.Whether you're already comfortable in front of the camera or still a little hesitant, Nathalie’s insights are game-changing. Don’t miss this episode packed with strategies that turn authentic imagery into revenue-generating results.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Nathalie:Follow Nathalie on Facebook: https://www.facebook.com/pictonatphoto/Follow Nathalie on Instagram: https://instagram.com/pictonatbrandingcreativeFollow Nathalie on LinkedIn: https://www.linkedin.com/in/nathalie-amlani/Check out Nathalie’s website: https://pictonat.com/====Connect with me <a href="https://jenniewright.com/" rel="noopener noreferrer"...
EP 81: What Makes a Summit Profitable? The Must-Have Elements to Turn Views into Sales (00:24:27)
Are you building a summit that fills your list and your bank account, or just one that “looks good” on paper?Ever wondered why some virtual summits pull in six figures while others barely break even? It’s not just about getting people to sign up—it’s about strategically designing your summit for conversions. In this episode, we’re cutting through the noise and diving into exactly what it takes to turn your summit from just another free event into a profitable, lead-generating machine.I’m breaking down the biggest mistakes I see summit hosts make (so you don’t have to), the must-have elements of a money-making event, and the strategies that will help you sell more VIP passes, attract the right speakers, and create an offer that extends beyond the summit itself.If you’ve ever considered running a virtual summit to grow your audience and revenue, this episode is your roadmap to doing it right.On This Week’s Episode, We Discuss:The #1 Reason Most Summits Flop: Why focusing solely on sign-ups instead of revenue strategy is a costly mistake.Monetization Must-Haves: A breakdown of the most effective revenue streams—including VIP offers, sponsorships, and back-end sales.How to Pick the Right Speakers (And Avoid the Wrong Ones): Why aligned, strategic speakers = higher engagement and better conversions.Creating a VIP Offer People Actually Want: How to stack bonuses, add irresistible perks, and craft a fast-action incentive that gets people to buy.The Profit-First Summit Promotion Strategy: How to get your speakers to actually promote, leverage affiliates the right way, and maximize email marketing for conversions.How to Make Money After the Summit Ends: Why the real profit is in the post-event offers and how to design a high-converting follow-up plan.The Data That Matters: What metrics to track during and after your summit so you can optimize and scale for bigger wins next time.By the end of this episode, you’ll have the blueprint for turning your summit into a money-making event that not only grows your list but also fuels your revenue for months to come.🎧 Ready to plan a profitable summit? Let’s dive in!====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
EP 80: ADHD, Entrepreneurship, and Simplification Hacks to Transform Your Business with Steph Blake (00:27:00)
What if your business could run smoother and more profitably with fewer tools, fewer tasks, and less overwhelm?In this episode, I’m sitting down with Steph Blake, founder of the Simple Business School, who went from a C-suite career in digital marketing to building a business that helps entrepreneurs streamline, scale, and ditch the hustle-for-hustle’s-sake mentality. We’re talking about why simplicity is the key to long-term success, the biggest mistakes business owners make when trying to "do it all," and how to set up your business in a way that actually supports the life you want to live.Plus, Steph gets real about her journey with undiagnosed ADHD, battling shiny object syndrome, and how she channeled those experiences into creating an all-in-one software that makes running an online business so much easier.If you’re feeling overwhelmed by all the moving pieces in your business, this episode is packed with actionable, no-fluff strategies to help you simplify, scale, and still have time to breathe.On This Week’s Episode, We Discuss:How Steph transitioned from corporate to entrepreneurship—and why she knew she needed a business built around simplicity.Why working harder isn’t the answer—breaking free from hustle culture and redefining success.The #1 reason most business owners get stuck—and the small shifts that can lead to massive results.Shiny Object Syndrome & ADHD in entrepreneurship—how to stay focused when every idea feels like “the one.”Creating a streamlined business model that actually works—how Steph’s Simple Business Suite helps eliminate busywork.The real secret to sustainable success—why automation, delegation, and simplification are non-negotiable.Tools, strategies, and must-know tips—how to audit your current systems and cut the clutter from your daily workflow.By the end of this episode, you’ll have a clear roadmap to simplifying your business, cutting unnecessary stress, and focusing on what truly moves the needle.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Steph:Follow Steph on Facebook: https://www.facebook.com/thestephblakeFollow Steph on Instagram: https://www.instagram.com/theblakecollectiveWatch Steph on YouTube: https://www.youtube.com/@theblakecollectiveCheck out Steph’s website: www.theblakecollective.com====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the <a href="https://www.facebook.com/groups/smartmarketingsmartresults" rel="noopener...
EP 79: Your Funnel Is Leaking Money—Here’s How to Plug the Holes (00:30:11)
What’s the #1 mistake that makes people bounce from your funnel before they ever hit ‘buy’? (Hint: It’s fixable, and I’ll tell you how.)Ever feel like you're pouring time, money, and energy into your marketing funnel but those sales just aren’t showing up? You're not alone, my friend—and chances are, your funnel is leaking valuable leads and revenue.In this episode, I’m digging into all the sneaky spots where your funnel might be losing money—and most importantly, how to fix them fast. Whether you're just launching or already hitting those six- or seven-figure marks, the strategies I'm sharing today are game-changers that you can implement right away.We're diving into all the juicy details: from pinpointing the common funnel slip-ups (hello unclear messaging!), crafting calls-to-action that people can't ignore, to creating lead magnets so compelling your audience practically begs to opt-in. Plus, we're talking about smart retargeting, nurturing sequences that actually build relationships (instead of boring your subscribers to tears!), and powerful conversion optimization tactics that will set your funnel on fire—in a good way, of course!Ready to turn that struggling funnel into a thriving revenue-generating machine? Let’s dive in!On This Week’s Episode, We Discuss:Spotting Funnel Leaks: How to quickly recognize where you're losing valuable leads and revenue.Traffic vs. Conversion: Why you might not need more leads, just better conversions—and how to fix that.Landing Page Magic: Real benchmarks for summits, webinars, and sales pages—and how to crush them.Messaging Makeover: Why unclear messages and weak CTAs are killing your sales (and exactly how to fix it).Creating Killer Lead Magnets: The simple formula for irresistible, hyper-targeted opt-ins that your audience genuinely craves.Emails They Can’t Ignore: Crafting engaging email nurture sequences that build real relationships (and sales!) instead of collecting virtual dust.Advanced Funnel Hacks: Leveraging retargeting ads and abandoned-cart strategies to turn maybes into paying clients.Preparing Your Funnel for Market Shifts: Why optimizing existing traffic is the smartest strategy during unpredictable times.By the end of this episode, you’ll know exactly how to seal those leaks and start generating serious revenue from the audience you already have—no extra ad spend required!====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community
