Ad Age Insider
Politikk og nyheterWeekly crash course on the stories, trends and innovations shaping advertising, marketing and media.
Siste episoder av Ad Age Insider podcast
- Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030 (00:14:45)
Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies of record and transformation of capabilities, plus what industry leaders need to know to start strategizing now. This series is in celebration of Ad Age’s Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Dig deeper on the topics mentioned in this week's episode: ~Read Ad Age’s Future of Advertising 2030 package ~Inside the 2030 ad agency ~2030 readiness checklist ~How to incorporate AI into your work ~The future of social media and influencer ~How AI is changing the RFP process
- Loyalty, influencers and consumers: Ad Age Future of Advertising 2030 (00:15:10)
Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics to revamped loyalty programs and the role of the Super Bowl in 2030, listen for insights into how consumers will interact with brands in 2030. This series is in celebration of Ad Age’s Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Dig deeper on the topics mentioned in this week's episode: ~Read Ad Age’s Future of Advertising 2030 package ~The CMO job in 2030 ~Loyalty and shopping in 2030 ~How AI is changing the RFP process ~Will the Super Bowl still matter in 2030? ~Inside the 2030 ad agency ~The future of social media and influencer
- Future-proof your marketing career: Ad Age Future of Advertising 2030 (00:12:49)
Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite roles to how entry-level marketers should differentiate their expertise, listen to hear insights that will inform your career path strategy. This series is in celebration of Ad Age’s Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Through Sept. 26, get the best deal yet on an Ad Age All Access subscription. Dig deeper on the topics mentioned in this week's episode: ~Read Ad Age’s Future of Advertising 2030 package ~The CMO job in 2030 ~The evolution of entry-level skillsets ~How to incorporate AI into your work ~Inside the 2030 ad agency ~2030 readiness checklist ~The future of creativity
- How tech will reshape marketing: Ad Age Future of Advertising 2030 (00:13:50)
Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how marketers can strategize for the industry’s AI future. This series is in celebration of Ad Age’s Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Through September 26, get the best deal yet on an Ad Age All Access subscription. Dig deeper on the topics mentioned in this week's episode: ~Read Ad Age’s Future of Advertising 2030 package ~How AI will impact creativity ~Building a 2030-ready tech stack ~The changing role of agencies in the AI future ~5 things to do to get ready for 2030 ~The future of social media and influencer ~How shopping will be different in 2030
- AI search ads 101—everything marketers need to know, with Asa Hiken (00:25:17)
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they’ll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers’ changing AI habits. YouTube announced new ad tools that will give creators more power to curate sponsorships across their content libraries. Read how YouTubers are becoming more like traditional media networks. And a tax change set for 2026 threatens the future of free agency food. Get the info on how lunches might become the next differentiator for recruiting talent. Dig deeper on the topics mentioned in this week's episode: ~Everything to know about AI search ads ~Inside Perplexity’s ad test ~Answer engine optimization tips ~Listen to Grillo’s CMO on the importance of experiential activations
- Inside agency hold co power dynamics, with Ewan Larkin (00:22:16)
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon’s DSP. The partnership is a milestone in both companies’ ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies’ changing power dynamics ~Dentsu’s strategy to stand out amid industry M&A ~Behind the scenes of the updated “How Many Licks” campaign ~Listen to Little Caesar’s CMO talk sports marketing strategy
- Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse (00:21:23)
Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand’s practices. Plus, Group Black is changing its name to Portrait Media Group. In an exclusive interview with Ad Age, co-founder Bonin Bough explained the reason as well as the company’s future path. And one change for future CMOs is the rise of test-running roles before committing full-time. Read more on how to get noticed for interim marketing positions. Dig deeper on the topics mentioned in this week's episode: ~Inside brand-agency marriage counselling ~The stats on client-agency tenure ~Google won’t be forced to sell Chrome ~What Kraft Heinz’s reorganization means for its future ~Keep up with the latest account reviews ~Buy tickets to Ad Age’s Business of Brands conference ~Listen to Manscaped’s CMO talk unconventional media strategies
- Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett (00:26:23)
Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge, which place paid content in chatbots such as ChatGPT. Dig into the debate between maintaining chat quality and monetizing the technology. And Svedka has resurrected its Fembot character in a plea for people to put down their phones and go out with friends. Dig deeper on the topics mentioned in this week's episode: ~The latest on the Cracker Barrel rebrand saga ~Refresh yourself on American Eagle’s Sydney Sweeney campaign backlash ~Inside E.l.f. Cosmetics’ Matt Rife social campaign ~Keep up with the latest account reviews ~Buy tickets to Ad Age’s Business of Brands conference ~Listen to Hinge’s CMO talk connecting with Gen Z
- Marketing Trends of 2025 so far, with Tim Nudd (00:24:55)
Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are staying flat. Dig deeper into the differentiators. And E.l.f. Cosmetics finds itself the latest subject of consumer scrutiny after partnering with controversial comedian Matt Rife. Find out where experts are saying the brand went wrong. Dig deeper on the topics mentioned in this week's episode: ~Tim's list of the top ads of 2025 so far ~Coca-Cola's AI-generated holiday campaign ~Google's not-so-good Olympics AI ad ~Walton Goggins' Doritos porn spoof ~Apply to join Ad Age's Small Agency Network ~Keep track of agency account reviews here
- Introducing Ad Age Insider (00:01:12)
Ad Age Insider is the weekly podcast for breaking down marketing, advertising and media’s biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and brand campaigns—from the rise of AI and streaming ads to the future of ad creativity—with the Ad Age reporters who cover it all.
- Why Rick Astley is never gonna give up snacks or drums (00:39:31)
The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.
- How The Lincoln Project’s endless stream of viral ads were actually made (in record time) (00:41:00)
Ben Howe of Howe Creative, one of The Lincoln Project’s key video collaborators, on the making of ‘Mourning in America’—and what it takes to go viral
- Behind Hendrick's Gin's quirky ad approach (00:29:51)
On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “somewhat smart” speaker and the Hendrick’s Streaming Service, which consists of videos of actual streams—yes, running water.
- Behind Calm's unexpected Election Night win (00:28:49)
In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.
- How Activision Blizzard found success amid a global pandemic (00:32:37)
On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive momentum around its leagues, including the inaugural season of the Call of Duty league.
- How streaming news channels made their mark in the 2020 election (00:22:18)
On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Christy Tanner, executive VP and general manager of CBS News Digital, and Elaine Quijano, anchor, CBSN, about the state of the streaming news marketplace.
- How to not miss the mark in multicultural marketing (00:43:38)
Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, global head of diversity and inclusion, Droga5, on how to move multicultural marketing beyond a check box.
- The state of the CMO (00:31:05)
Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.
- How a microbe from Yellowstone could shake up the food industry (00:28:38)
When Karuna Rawal got a call from a recruiter about a marketing gig at a startup using a microbe to make protein-packed, animal-free food, she was intrigued. The lifelong vegetarian joined the company, now called Nature's Fynd, as its chief marketing officer and first marketing hire. Now, she and her Chicago-based team are just starting to get the company's name out in the world while preparing to launch its first products next year.
- LinkedIn’s head of global sales on the early pandemic ad panic (00:33:01)
Ad Age spoke with Penry Price, LinkedIn’s VP of global sales, to understand how the site managed through the crises that have hit all industries. The pandemic affected digital advertising as sectors like travel pulled back on spending while other industries pulled ads temporarily to make them more appropriate for the national mood.
- Omnicom Media Group CEO on how covid has changed the ad landscape (00:26:58)
In a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the industry overall.
- Marketing a Mexican import (00:38:01)
Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand’s marketing overhaul, which includes a move away from boxing and into music. We break down the brew’s “Mexico is in US” campaign that emphasizes the brand’s border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.
- Main Street One CEO Curtis Hougland on the launch of a senior political influencer network (00:32:23)
Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for campaigns and brands to leverage older (55+) influencers.
- Defeating D.C. Council's ad and personal information tax (00:27:50)
4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of “personal information" proposed by The Washington, D.C. City Council as part of a plan to combat a growing budget deficit, and won. She says the fight isn't over though.
- Moving from CMO to CEO (00:32:42)
Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it’s like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.