Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters.
Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.
Subscribe to stay current—and see the industry more clearly.
📻 Siste episoder av Ad Age Insider
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The Super Bowl ad formula and Olympics marketing trends, with Tim Nudd and Jon Springer (00:26:59)
The countdown to Super Bowl Sunday is on. Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss the formula for a timeless Super Bowl ad, how marketers are approaching televise...
Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett (00:26:29)
Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...
Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer (00:24:15)
Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to ...
Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli (00:27:18)
After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they...
2026 marketing predictions: Ad Age reporters on industry trends and pivots (00:22:17)
On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry....
Laid off from an agency? What to do now and next, with Lindsay Rittenhouse (00:22:39)
Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provide...
How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli (00:25:14)
Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their o...
Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin (00:27:49)
Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent ...
AI in 2026: What's hype vs. what's real, with Garett Sloane (00:25:06)
Ad Age Chief Technology Reporter Garett Sloane discusses how to separate artificial intelligence noise from real utility, the state of chatbot shopping, AI brand readiness and tools marketers are crea...
Starbucks' Bearista cup and viral drop strategy, with Gillian Follett (00:23:13)
Ad Age reporter Gillian Follett breaks down why brands are leaning into the limited-edition strategy, the elements of a successful product drop strategy and more holiday social media trends. Plus, wha...
AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse (00:22:59)
Ad Age Senior Reporter Lindsay Rittenhouse explains how AI is automating work typically done by entry-level talent, and how marketers and educators are responding by training students and junior staff...
Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff (00:24:48)
Ad Age Editor-at-Large Jack Neff explains why pharma ads can't be banned, and how the Trump administration is cracking down on marketers. Plus, what stricter regulation would mean for creatives and ho...
Best Halloween ads 2025, with Tim Nudd (00:25:07)
Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why ...
Social bots and brand crises—how to fight fake accounts, with Erika Wheless (00:24:30)
Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identif...
Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli (00:21:39)
Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. H...
Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030 (00:14:45)
Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies...
Loyalty, influencers and consumers: Ad Age Future of Advertising 2030 (00:15:10)
Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics t...
Future-proof your marketing career: Ad Age Future of Advertising 2030 (00:12:49)
Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite rol...
How tech will reshape marketing: Ad Age Future of Advertising 2030 (00:13:50)
Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...
How tech will reshape marketing: Ad Age Future of Advertising 2030 (00:13:50)
Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...
AI search ads 101—everything marketers need to know, with Asa Hiken (00:25:17)
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, G...
Inside agency hold co power dynamics, with Ewan Larkin (00:22:16)
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency gro...
Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse (00:21:23)
Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consul...
Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett (00:26:23)
Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to ...
Marketing Trends of 2025 so far, with Tim Nudd (00:24:55)
Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective...