Ad Age Marketer's Brief
Business og økonomiPolitikk og nyheterActionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Siste episoder av Ad Age Marketer's Brief podcast
- How to balance consistency and agility, with Heaven Hill CMO Matt Blevins (00:22:39)
How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also discusses new agency relationships with Mono and Assembly.
- Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin (00:23:54)
Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fans in all corners of the world, including basketball player Luka Dončić, who plays at one of the highest possible ranks in Overwatch. CMO Monica Austin discusses a recent partnership with Dončić, plus why Blizzard sees value in partnering with creators who are vocal critics of its work. She also discusses balancing Blizzard's global marketing strategy with region-specific campaigns.
- AI search ads 101—everything marketers need to know, with Asa Hiken (00:25:17)
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they’ll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers’ changing AI habits. YouTube announced new ad tools that will give creators more power to curate sponsorships across their content libraries. Read how YouTubers are becoming more like traditional media networks. And a tax change set for 2026 threatens the future of free agency food. Get the info on how lunches might become the next differentiator for recruiting talent. Dig deeper on the topics mentioned in this week's episode: ~Everything to know about AI search ads ~Inside Perplexity’s ad test ~Answer engine optimization tips ~Listen to Grillo’s CMO on the importance of experiential activations
- The power of experiential marketing - Grillo’s CMO Mark Luker on the brand’s month-long store pop-up (00:25:12)
On this episode, Luker also talks about what Grillo’s looks for in partnerships.
- Inside agency hold co power dynamics, with Ewan Larkin (00:22:16)
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon’s DSP. The partnership is a milestone in both companies’ ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies’ changing power dynamics ~Dentsu’s strategy to stand out amid industry M&A ~Behind the scenes of the updated “How Many Licks” campaign ~Listen to Little Caesar’s CMO talk sports marketing strategy
- Advice on being an NFL sponsor, with the CMO of Little Caesars (00:27:24)
Greg Hamilton joins the Marketer’s Brief Podcasts to talk about the chain’s four years as an NFL sponsor.
- Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse (00:21:23)
Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand’s practices. Plus, Group Black is changing its name to Portrait Media Group. In an exclusive interview with Ad Age, co-founder Bonin Bough explained the reason as well as the company’s future path. And one change for future CMOs is the rise of test-running roles before committing full-time. Read more on how to get noticed for interim marketing positions. Dig deeper on the topics mentioned in this week's episode: ~Inside brand-agency marriage counselling ~The stats on client-agency tenure ~Google won’t be forced to sell Chrome ~What Kraft Heinz’s reorganization means for its future ~Keep up with the latest account reviews ~Buy tickets to Ad Age’s Business of Brands conference ~Listen to Manscaped’s CMO talk unconventional media strategies
- Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz (00:22:57)
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.
- Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett (00:26:55)
Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge, which place paid content in chatbots such as ChatGPT. Dig into the debate between maintaining chat quality and monetizing the technology. And Svedka has resurrected its Fembot character in a plea for people to put down their phones and go out with friends. Dig deeper on the topics mentioned in this week's episode: ~The latest on the Cracker Barrel rebrand saga ~Refresh yourself on American Eagle’s Sydney Sweeney campaign backlash ~Inside E.l.f. Cosmetics’ Matt Rife social campaign ~Keep up with the latest account reviews ~Buy tickets to Ad Age’s Business of Brands conference ~Listen to Hinge’s CMO talk connecting with Gen Z
- How to create loyal Gen Z connections, with Hinge CMO (00:25:17)
Jackie Jantos, Hinge’s president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines
- How CVS Media Exchange connects health-focused shoppers with the right brands (00:14:32)
In Ad Age’s Marketer’s Brief podcast, CMX’s Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.
- 2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd (00:25:15)
Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are staying flat. Dig deeper into the differentiators. And E.l.f. Cosmetics finds itself the latest subject of consumer scrutiny after partnering with controversial comedian Matt Rife. Find out where experts are saying the brand went wrong. Dig deeper on the topics mentioned in this week's episode: ~Tim's list of the top ads of 2025 so far ~Coca-Cola's AI-generated holiday campaign ~Google's not-so-good Olympics AI ad ~Walton Goggins' Doritos porn spoof ~Apply to join Ad Age's Small Agency Network ~Keep track of agency account reviews here
- LA28 playbook—Olympics marketing strategy, AI and Dungeons & Dragons, with Honda's Ed Beadle (00:22:02)
Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background as a media strategist and Dungeons & Dragons Dungeon Master shapes his approach and leadership style.
- Avocados from Mexico CEO on the history of the brand jingle and focusing on football (00:25:57)
Alvaro Luque talks tariffs, media mix and his guacamole recipe
- How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign (00:20:33)
Cash App targeted movie theaters for its recent campaign starring Timothée Chalamet
- Behind the playful branding and charitable spirit of Montucky Cold Snacks (00:19:20)
How the free-spirited light beer brand became Gallo's first beer investment
- How drug safety brand Overdrive Defense is marketing itself (00:22:04)
Creative Director Ryan Weaver talks about removing the stigma and increasing accessibility
- Why Savage X Fenty is focused on ‘bold inclusivity’ when others are pulling back (00:18:07)
CMO Vanessa Wallace talks about her ‘fun, fast, furious first year’ at the lingerie brand
- Mars Global CMO on global flavors and faster meals (00:25:57)
Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer’s Brief Podcast
- Why the transaction moment is the new frontline for performance marketing (00:14:59)
Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025
- Nissan's marketing challenge (00:21:23)
Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.
- Why Instacart’s new 90s nostalgia campaign is resonating and what’s ahead (00:22:19)
CMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agencies
- Snap’s new CMO on building a better ad platform (00:20:43)
Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.
- Marketing job market trends (00:21:58)
We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.
- How Maesa Beauty builds beauty and wellness brands (00:23:41)
The company just debuted its first intimate care line