Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.
Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.
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How American brands can win European audiences on TikTok (00:16:01)
Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the sports and entertainment agency is doing for U.K.-bas...
Reinventing heritage products to appeal to Gen Z with New Balance CMO (00:27:31)
New Balance Global Brand President and CMO Chris Davis talks about how fashion partnerships with Sezane and Miu Miu and sports partnerships with the Australian Open and Josh Allen have helped New Bala...
Why retail media's next era is about relevance, not reach (00:17:15)
Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Brief, Ad Age's contributing editor, Natalie Zfat, si...
How CMOs can maintain relevance, with Chime's Vineet Mehra (00:22:00)
In December, Vineet Mehra formally added growth officer to his chief marketer remit. He's spent much time thinking about how CMOs can maintain relevance by adding a broader business focus to their rol...
How Outlaw is using marketing and price to disrupt legacy beer brands (00:23:28)
Clear consumer targeting and aggressive pricing are helping Outlaw carve out space in a troubled category
Life360 CMO on building brand trust through bold creative (00:19:04)
Mike Zeman talks about how marketing is fueling the brand's evolution into a "family super app"
Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp (00:21:37)
Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science, espouses an approach that flies in the face of much modern marketing wisdom about the impor...
Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments....
From insight to impact: How Octagon helps brands win in the sports and entertainment economy (00:20:50)
In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In this episode, Lou Kovacs, President of Marketing, ...
How to do travel marketing that stands out with Tourism Australia CMO (00:25:08)
Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the U.S., U.K., China and other countries, including ...
CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni (00:20:41)
Avery Akkineni, VaynerX's chief marketing officer, has tips for CMOs riding the social media lightning, and she tells us why VaynerMedia has not followed the whole industry into an AI rebranding.
How LocalX is advancing the local ad-buying ecosystem with its unified data platform (00:11:48)
Local advertising is one of the most effective methods for brands of all sizes to reach the audiences that matter most, and platforms like Locality's LocalX are becoming industry leaders by enabling a...
Bridging the AI-human gap with Stitch Fix CMO (00:20:55)
Debbie Woloshin talks about the brand's generative AI-powered styling tool
Tips on building a beauty brand with former Walgreens CMO (00:24:24)
Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review (00:22:46)
Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with...
Horror marketing 101 with Blumhouse CMO Karen Barragan (00:26:00)
Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on ho...
How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman (00:20:59)
Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and strategic agency of record Pereira O'Dell to launc...
iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie (00:24:22)
Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on "Shark ...
Digital advertising best practices with Meta CMO Alex Schultz (00:24:26)
Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about ...
How Spectrum Reach is redefining CTV advertising through show-level transparency (00:10:10)
Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins (00:22:39)
How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also ...
Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin (00:23:54)
Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fan...
AI search ads 101—everything marketers need to know, with Asa Hiken (00:25:17)
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, G...
The power of experiential marketing - Grillo's CMO Mark Luker on the brand's month-long store pop-up (00:25:12)
On this episode, Luker also talks about what Grillo's looks for in partnerships.
Inside agency hold co power dynamics, with Ewan Larkin (00:22:16)
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency gro...
