The Ad Nerds Podcast is hosted by advertising savant Ken 'Spanky' Moskowitz.
Ken delivers on anything and everything in the space of Branding, Marketing and Advertising, making Ad Nerds the go-to source for people who have or support brands. The podcast covers big brands, small businesses, and the latest marketing trends in a style and delivery that's easy to understand.
If you're in or interested in the world of advertising and want to stay up to date with the latest news, Ad Nerds Podcast is the perfect place to start!
📻 Siste episoder av Ad Nerds
Her er de nyeste episodene tilgjengelige via RSS-feeden:
#78: Crafting Effective Campaigns and Leveraging Digital Platforms (00:36:19)
Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.
## Show Notes:
0:01 - Introduction to the Ad Nerds Podcast
Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry.
1:27 - Listener Question: Targeting a Narrow Niche Market
Will seeks advice on reaching a very small target audience of about 50 potential customers in state agencies across the US.
Spanky's recommendations:
- Use LinkedIn for targeting employees of state agencies
- Create Google ads that follow potential customers around the web
- Leverage video testimonials for credibility
- Utilize email campaigns with enriched data
6:57 - Listener Question: Building Upon "Don't Be a Zero" Campaign
Russell from New Zealand provides an update on his video for the "Don't Be a Zero" review campaign.
Spanky's feedback:
- Increase urgency and speed in the video
- Consider using real people instead of animated characters
- Create a series of short ads featuring "witness protected" store owners who are "zeros"
15:30 - Promotion for BAM (Branding, Advertising & Marketing)
Spanky introduces BAM, his service for small businesses to compete with big brands on a budget.
16:41 - Listener Question: Dealing with SEO Challenges
Rob discusses the difficulties faced by his consumer law firm website after Google's helpful content update.
Spanky's advice:
- Shift focus from SEO to storytelling and content marketing
- Create blog posts with real stories of clients' experiences
- Promote blog posts through Google Ads and Facebook
- Consider creative offline marketing tactics, like a branded "lemon" car
29:52 - Listener Question: Event-Based Advertising for Food Trucks
Charlene, a food truck owner, asks about effective advertising strategies for events.
Spanky's recommendations:
- Use Facebook's Ad Manager to schedule targeted ads
- Start promoting events 2-3 days in advance
- Create geo-targeted ads for the day of the event
- Leverage location-based opportunities, even at places like universities
35:55 - Closing Remarks
Spanky encourages listeners to subscribe, rate, and review the podcast.
#77 - Navigating AI and IP and How To Stay Out Of Trouble (00:21:13)
Welcome to the Ad Nerds Podcast, the ultimate resource for anyone invested in the world of advertising. Hosted by Spanky Moskowitz, a nearly 40-year veteran in the industry, this episode dives deep into the complex world of AI and intellectual property. Special guest and IP attorney James Smedley joins Spanky to discuss the legal intricacies of using AI in advertising. From who owns the content created by AI to the potential pitfalls small businesses might face, this episode provides valuable insights and practical advice. Whether you're a seasoned advertiser or just starting out, the Ad Nerds Podcast is your go-to source for the latest trends and expert guidance in advertising.
Key Moments
00:00 - Introduction
Spanky Moskowitz introduces the unique format of today's episode, focusing on AI and intellectual property with special guest James Smedley.
01:30 - AI and IP Ownership
Discussion begins on the ownership of content created using AI tools. James Smedley explains the factors that determine whether the user or the tool creator holds the intellectual property rights.
04:00 - Legal Framework for AI Content
Detailed analysis of how different types of intellectual property—patents, trademarks, copyrights—are affected by AI-generated content. James emphasizes the importance of understanding platform terms of service.
06:45 - Specific Case: MidJourney Example
Spanky shares a personal example of creating a unique image using MidJourney and questions about IP ownership. James explains the nuances of creativity levels required for copyright protection.
09:30 - Risks for Small Businesses Using AI
Addressing concerns about small businesses using AI for advertising, including the potential for confidentiality breaches and the importance of checking content for accuracy and alignment with brand messaging.
12:45 - Ethical Considerations and Deceptive Practices
Discussion on the ethical use of AI-generated imagery in advertising, particularly for sensitive industries such as healthcare and senior living, ensuring truthful representation.
15:00 - Parody and Deepfakes
Exploration of legal precedents and regulations concerning parody and deepfakes, highlighting the balance between creative freedom and legal restrictions.
18:30 - Practical Advice for Advertisers
James provides practical advice for advertisers on how to safely and effectively incorporate AI into their marketing strategies without crossing legal boundaries.
21:00 - SBA Membership Promo
Spanky introduces the Small Business Advertising Association (SBA) and its benefits, offering big agency expertise at an affordable price to help small businesses succeed.
23:00 - Closing Remarks
Final thoughts from Spanky and James, including encouragement to subscribe, rate, and review the podcast on various platforms.
24:00 - Outro
Spanky wraps up the episode and thanks listeners for tuning in.
#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty (00:23:36)
Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.
Show Notes:
0:04 - Introduction to the Ad Nerds Podcast
Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry.
1:30 - Listener Question: Building Out "Don't Be a Zero" Campaign
Russell from New Zealand seeks advice on expanding the "Don't Be a Zero" review campaign.
Spanky's recommendations: Use digital and out-of-home campaigns, including digital billboards, and create engaging and fun content.
6:30 - Discussion on Billboard Advertising
Spanky discusses the efficacy and cost of billboards in the U.S. versus other parts of the world.
Tips on finding underpriced billboards and making billboard messages clear and concise.
11:00 - Listener Question: Stuck in Creative Process for Branding
April is struggling with overcomplicating her brand messaging.
Spanky's advice: Keep it simple and memorable, focus on creating an emotional connection, and use tactile and impactful messaging.
16:30 - Listener Question: Shadow Banning on Meta Platforms
Joe is dealing with shadow banning issues for boutique companies making pocket knives and other items.
Spanky's solution: Create siloed accounts with unique data fields and consider moving to TikTok for organic content.
24:00 - Spanky's Thoughts on Platform Viability
Discussion on the future of TikTok and the viability of using it for advertising despite current controversies.
28:00 - Promotion for BAM (Branding, Advertising & Marketing)
Spanky introduces BAM, his service for small businesses to compete with big brands on a budget.
Encouragement to join BAM for access to Spanky's extensive experience and expertise.
30:00 - Closing Remarks
Spanky encourages listeners to subscribe, rate, and review the podcast.
Sign off and thanks to listeners.
#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More (00:36:02)
Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to find your right audience, distinguish between branding and marketing, and convert a massive following into paying customers.
Show Notes:
0:04 - Introduction to the Ad Nerds Podcast
Spanky Moskowitz welcomes listeners to the podcast.
Overview of Spanky's extensive experience in the ad industry.
1:06 - Listener Question: Marketing Strategy for a Food Truck
Charlene from Upstate New York seeks advice on marketing a new catering service for college students.
Spanky's recommendations: Use Instagram and TikTok to create enticing food videos, build interest with testimonials, and execute a targeted 48-hour paid media push.
5:22 - Listener Question: Attracting the Right Customers for Outdoor Structures Business
Jim from Pennsylvania wants to attract high-value customers for his pergolas and gazebos.
Spanky's advice: Retarget Google Ads data on visual platforms, use old-school tactics like lawn signs and postcards, and combine digital and traditional marketing strategies.
17:20 - Differences Between Branding and Marketing
Spanky explains the key differences: Branding is long-term, builds loyalty, and creates value and feelings, while marketing is short-term, builds responses, and is transactional.
20:38 - Listener Question: Converting TikTok Followers to Paying Customers
Anita from California asks how to monetize a large TikTok following for a couple’s therapy business.
Spanky's suggestions: Charge a nominal fee for valuable video content to increase perceived value, and follow up with a sales sequence via email.
24:25 - Listener Question: Branding Strategies for a Wealth Coach
Neal, a wealth coach, seeks advice on branding in the coaching industry.
Spanky's guidance: Offer valuable, microscopic content without an immediate ask to build trust and loyalty, then retarget with offers.
27:47 - Listener Question: Moving Excess Inventory for a Supplement Business
Taz from Orlando needs to clear out old stock of amino acid supplements.
Spanky's strategy: Conduct a blowout sale for old flavors, use targeted ads to drive traffic, and retarget with new products for upsells.
34:37 - Closing Remarks
Spanky shares additional insights and wraps up the episode.
Encouragement to subscribe, rate, and review the podcast.
35:53 - Outro
Spanky signs off and thanks listeners.
We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B (00:21:19)
On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a significant move into live sports. Meanwhile, Apple faces backlash for a controversial ad, leading to an apology from their VP of Marketing. Spanky also explores the importance of sensory advertising, the rising customer acquisition costs for DTC brands, and how Amazon could be their savior. Plus, he offers five essentials for crafting the perfect welcome email for new subscribers. Tune in for a blend of breaking news, expert insights, and actionable advice to elevate your advertising game.
00:00 - Intro and Overview
Introduction to today's topics: Netflix's NFL deal, Apple's ad flop, sensory advertising, DTC brands' customer acquisition costs, and email marketing tips.
01:20 - Breaking News: Netflix Lands Live NFL Games
Netflix secures a three-year deal to broadcast live NFL games on Christmas, positioning itself as a major player in live sports.
03:30 - Apple's Ad Flop and Apology
Discussion on Apple's controversial ad titled "Crush," which received backlash for its destructive theme, leading to an apology from Apple's VP of Marketing.
https://www.youtube.com/watch?v=ntjkwIXWtrc
07:15 - The Importance of Sensory Advertising
Spanky emphasizes the power of sensory advertising and how modern ads often fail to engage all senses effectively.
10:45 - DTC Brands and Amazon: A New Hope?
Analysis of how DTC brands are turning to Amazon to solve rising customer acquisition costs and the pros and cons of this strategy.
15:30 - The Downside of Technological Advancements
Reflection on how technology, despite its promises, can diminish critical thinking and lead to burnout.
20:20 - Five Essentials for Crafting the Perfect Welcome Email
Spanky outlines the five key elements of an effective welcome email to engage new subscribers and set the tone for a strong relationship.
We 6/28 - Hitting Pause For Cancer Treatment (00:11:41)
In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the platform for a personal public service announcement. Recently diagnosed with lower colorectal cancer, he discusses his experiences with the medical world, his impending treatment journey, and how he expects to be stepping away from the podcast for a few months. He emphasized the importance of routine colorectal screenings, expressing gratitude for his own proactive approach, which allowed for an early diagnosis. As an asymptomatic patient, Spanky underscores the crucial role these screenings play in the detection of such health issues. With a palpable air of optimism, Spanky encourages listeners to prioritize health check-ups and not fear these procedures.
Key Moments:
Spanky reveals his recent diagnosis with lower colorectal cancer (00:07:00)
He highlights the importance of routine colorectal screenings (00:11:45)
Expresses his gratitude towards his medical team at MD Anderson Cancer Center (00:16:30)
Shares the treatment plan and potential outcomes (00:22:45)
Talks about the surgeries he will be undergoing (00:28:45)
Emphasizes the importance of early detection and treatment (00:34:00)
He ends the episode with a call to listeners to schedule their colonoscopy appointments (00:39:00)
Tu 6/27 - Apple Loves Outsiders | Is Pride A PR Move | AI Travel Meets Real World Luggage (00:12:15)
In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspectives in its marketing strategy to the creative journey sparked by Amtrak's collaboration with the X Games. Spanky shares his take on the fascinating integration of AI in Away's marketing campaigns and contemplates the potential minefield that Pride month represents for brands attempting to strike a balance in today's divided societal landscape. The icing on the cake? We get an insider's peek into Apple's advertising and marketing strategies through the lens of their Big Gun, Toran. Finally, we are treated to a trip down memory lane with a nod to the iconic Spike Lee, known for his ground-breaking 90s ads, who is once again taking center stage in the industry.
Key Moments:
Direct-to-consumer brand Away integrates AI into marketing (1:22)
First-of-its-kind partnership between X Games and Amtrak (3:09)
Discussion on the challenges brands face in celebrating Pride month (5:52)
Insight into Apple's advertising and marketing strategies with Toran (7:45)
Reflection on the impact of Spike Lee on the advertising industry (10:01)
Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising (00:13:02)
In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of programmatic ads and new throat tools, highlighting the alarming reality that advertisers are losing 23% of their programmatic ad dollars due to a lack of transparency. The discussion then takes a fascinating turn towards the revolutionary advent of Generative AI and AI hallucinations, and how these trippy visions can help small businesses grow their brand. As the episode progresses, Spanky details how to utilize generative AI to supercharge digital marketing efforts and increase customer engagement. Rounding off the discussion, he sheds light on the potential applications of generative AI for small businesses, the emergence of TikTok as a new frontier of strange cultural phenomena, and the current state of the advertising world in 2023.
Key Moments:
Advertisers lose 23% of their programmatic ad dollars due to a lack of transparency (1:34)
Introduction to generative AI and AI hallucinations (3:05)
How small businesses can use AI hallucinations to grow their brand (4:36)
Utilizing generative AI to boost digital marketing efforts and increase customer engagement (5:41)
The potential applications of generative AI for small businesses (7:41)
TikTok as the new frontier of strange cultural phenomena (9:19)
The current state of advertising in 2023 (10:59)
Fr 6/16 - Lather, Rinse, Repeat | Conservatives Boycott Tony The Tiger | Buyer Personas Are BS (00:14:25)
In this captivating episode of Ad Nerds, Spanky whisks us on a fascinating journey across diverse marketing landscapes. From Tony the Tiger stirring controversy at the Tony Awards to the questionable effectiveness of buyer personas in advertising, the discussion takes unexpected turns. Spanky also delves into Timberland's iconic crossover into hip-hop culture and Roku's bold foray into new ad formats. He wraps up with an insightful analysis of McDonald's playful 2023 campaign by DDB Slovenia. This episode is a rollercoaster ride, full of nuggets of wisdom and intriguing perspectives on the evolving world of advertising.
Key Moments
Spanky kicks off with the intriguing idea: "What's Old Is New Again." (0:02)
The playful depiction of a cheeseburger in Vanished Detergents' campaign sparks a thought-provoking discussion. (1:28)
Kellogg's controversy surrounding the 76th annual Tony Awards takes center stage. (2:56)
Spanky debates the implications of recent boycotts initiated by conservatives. (5:26)
The effectiveness of creating buyer personas in advertising comes under scrutiny. (6:51)
Spanky sheds light on the four different buyer types advertisers need to target. (8:19)
The episode dives into Timberland's successful crossover into hip-hop and its cultural significance. (9:22)
Roku's ambitious roll-out of a new lineup of ad-free advertising units is discussed. (11:04)
Spanky wraps up the episode by discussing the new ad formats introduced by Roku, including Marquee spots and interactive ads. (12:29)
We 6/14 - Ooops It's Wednesday | Apple's Branding Lesson | Doritos And Papa John's Make A Baby (00:18:18)
In this episode of Ad Nerds Podcast, aired on WEDNESDAY, June 14, 2023, (not Tuesday) host 'Spanky' Moskowitz delves into the essence of Apple's brand strategy, the exciting collaboration between Papa John's and Doritos aimed at the Gen Z market, and the AI-driven billboard rivalry between fast food giants McDonald's and Burger King. Spanky emphasizes how Apple's innovation, user experience, strong ecosystem, and ability to adapt have contributed to its immense success. He also highlights the effectiveness of strategic partnerships in attracting specific market segments, using the Papa John's-Doritos collaboration as an example. Lastly, the podcast discusses the intriguing use of AI in advertising as illustrated by the playful billboard face-off between McDonald's and Burger King.
Key Moments:
How Apple maintains consumer trust while continuously innovating (1:35)
Discussion on how to emulate Apple’s business model in your business (3:51)
Elucidation on Apple’s strong ecosystem and its importance (6:23)
The importance of the long game in brand-building, as it is a marathon, not a sprint (8:20)
Analysis of Papa John’s and Doritos' high-stakes game of strategy, tapping into the Gen Z market (10:06)
Suggestions on how small businesses can implement aspects of the Papa John’s and Doritos campaigns without breaking the bank (12:31)
Coverage of the burger battle between McDonald's and Burger King (14:51)
Breakdown of dueling billboards and a battle of wits with a chatbot (16:17)
Tu 6/6 - Girl Scouts Use AI To Scout | L.A. Red Carpet For US Open | Jack & Coke Time (00:14:53)
Spanky Moskowitz, the host of the Ad Nerd Podcast, enlightens us about some intriguing developments in the advertising world today. The US Open has called in big Hollywood names, Jason Bateman and Will Arnett, to spearhead their humor-filled advertising campaign, hoping to draw in more viewers and add a layer of fun to the sporting event. Meanwhile, brands like The North Face, Vans, and General Mills are focusing on sustainable and regenerative agriculture to appeal to environmentally conscious consumers. With initiatives like clothing lines made from regeneratively grown cotton and rubber, these brands are leading the green revolution.
Next, we learn about the rising trends on TikTok - extreme DIY, micro-acting, self-interviews, five-day challenges, and nostalgic animation. Brands are encouraged to leverage these trends and use them creatively to engage with their audience. In another corner of the ad world, Jack Daniels has launched its "It's Jack Time" campaign featuring the entertaining duo Martin and Roman Kemp, highlighting that any time is the right time for a Jack and Coke, aiming to position the brand as the perfect wind-down companion after a long day.
Finally, we see the Girl Scouts embracing technology in an innovative way, using AI to analyze member data to understand recruitment and retention patterns. This tech-forward approach allows them to personalize content and interaction, ensuring they remain relevant and continue empowering young girls in the digital age. Spanky wraps up the podcast, reminding listeners that technology should serve your mission, not alter it.
Key Moments
Jason Bateman and Will Arnett spearheading a humorous advertising campaign for the US Open (1:01)
The North Face, Vans, and General Mills focusing on regenerative agriculture for more sustainable production (5:25)
The rise of new trends on TikTok like extreme DIY, micro-acting, and nostalgic animation (2:45)
Jack Daniels launching its "It's Jack Time" campaign featuring the Kemp duo, promoting any time as the right time for a Jack and Coke (6:39)
The Girl Scouts using AI to understand member data and personalize interactions (10:12)
Mo 6/5 - Chilli's Does Weddings | Free Advertising You Can Do | Walmart Takes A Pride Stand (00:14:38)
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz delivers diverse advertising industry news, ranging from a viral TikTok wedding catering strategy by Chili's to an exciting music-oriented summer campaign launched by Pepsi in collaboration with Apple and global hitmaker Bad Bunny. He also shares a success story from a local pizza joint and the recent move of Kraft Heinz into the frozen food aisle with their beloved mac and cheese. Moreover, he discusses the stance of Walmart during Pride Month, standing strong despite the recent controversy faced by Target.
Key Moments:
Spanky explains how Chili's capitalized on a viral TikTok wedding to drive their marketing campaign (0:01)
He shares insights on how a local pizza restaurant improved sales through a smart social media strategy (8:07)
The host announces Pepsi's summer campaign in collaboration with Apple Music and Bad Bunny (18:46)
He discusses Kraft Heinz's new product line of frozen mac and cheese meals (23:10)
Walmart's firm stance in supporting Pride Month in light of recent controversy involving Target is mentioned (30:58).
Fr 6/2 - Gary Vaynerchuk Joins Spanky To Talk About Branding, Advertising, and Marketing (00:12:26)
In the latest episode of the Ad Nerds Podcast, the host 'Spanky' Moskowitz talks to special guest Gary Vaynerchuk, an entrepreneur and internet personality known for his work in digital marketing and social media. Gary shares insights from his unique entrepreneurial journey, including his early days of running a lemonade stand and flipping baseball cards, as well as his successful venture into the liquor business that boosted the family's brand value from $3 million to $60 million. The conversation dives deep into the current marketing landscape, where Gary recommends three key strategies for small businesses to thrive: creating organic social content, experimenting with AI, and establishing a core platform, such as a podcast or a social media series. He underscores the importance of businesses becoming their own media companies, warning against complacency that could potentially give a competitor the edge. Gary also shares his thoughts on programmatic ad buying, highlighting the importance of ad quality and placement. Finally, in a discussion about the long-term value of branding, advertising, and marketing, Gary emphatically champions the value of brand, showcasing his own decision-making in purchasing high-end sneakers.
Key Moments:
Introduction of guest Gary Vaynerchuk and overview of his entrepreneurial journey (00:01:00)
Gary shares his three recommended strategies for small business marketing: creating organic social content, experimenting with AI, and establishing a core platform (00:08:00)
Discussion on the need for businesses to act like media companies to stay competitive (00:12:30)
Debate on the value and drawbacks of programmatic ad buying (00:18:00)
Gary highlights the importance of brand in the trifecta of growth for businesses - branding, advertising, and marketing (00:25:00)
We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement (00:18:19)
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Channel's operations in Spain and Italy, transforming the former into the world's largest out-of-home advertiser. It also deliberates on the appropriate timing for outdoor media purchases. Spanky moves onto the rebranding strategy of Dannon's Light and Fit yogurt, emphasizing its commitment to quality, flavor, and nutritional benefits. A global ad campaign launched by Heinz aims to celebrate its customers' brand loyalty. The merging of DDB New York and Adam & Eve NYC, forming Adam & Eve DDB, signifies a major shift in the advertising industry. Lastly, the host addresses Bud Light's donation to the LGBTQ Chamber of Commerce as a response to a boycott sparked by an Instagram post. The episode concludes with a teaser for an upcoming episode featuring Gary Vaynerchuk.
Key Moments
JCDecaux acquires Clear Channel's operations in Spain and Italy, making it the largest global out-of-home operator (05:40)
Spanky discusses when and why to buy out-of-home or outdoor media (09:55)
Dannon's Light and Fit yogurt undergoes a major rebranding to redefine its image and strengthen consumer connection (19:20)
Heinz's global ad campaign leverages customer stories to celebrate their brand loyalty (27:55)
Advertising giants DDB New York and Adam & Eve NYC merge, creating Adam & Eve DDB (33:30)
Bud Light donates $200,000 to the LGBTQ Chamber of Commerce in response to a boycott (41:20)
Teaser for an upcoming episode featuring Gary Vaynerchuk (46:00)
Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC (00:17:09)
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses the importance of humor in advertising and how it can connect with audiences on a deeper level. He provides practical advice on the appropriate use of humor in messaging, keeping it light and positive while avoiding anything offensive. He also talks about the increasing digitization of advertising in New York City's subway system through programmatic ad buying, and how it's attracting new brands to the Metropolitan Transit Authority. Spanky shares an interesting case study on Columbia Sportswear's advertising strategy that uses humor effectively, focusing on how the company's products help customers engage with the outdoors. Finally, he examines Instagram's strategy to increase ad presence and discusses the potential risks of ad saturation.
Key moments:
Discusses the power of humor in advertising and advises on how to effectively use it (00:03:10)
Talks about the transformation of advertising in the New York City subway system to programmatic buying (00:12:30)
Shares a case study of Columbia Sportswear's humorous ad campaign (00:25:50)
Discusses Instagram's increased ad presence and potential negative impact of ad saturation (00:33:20)
Provides a personal update on his health and plans for the podcast (00:42:00)
Tu 5/23 - Corona In Prison | Kraft Says CHEESE | Apple Awards | Why Get Your Colonoscopy (00:18:27)
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides a detailed analysis of several recent developments in the world of advertising. He begins by delving into the intriguing concept of beer brand Corona establishing a prison soccer league in Mexico, with the hope of facilitating reform and promoting its brand. Spanky then addresses a controversial business deal involving Meta and Giffy that was deemed anti-competitive in the UK, and has subsequently been taken over by Shutterstock. The podcast moves on to Kraft Singles' strategy to attract Gen Z and Millennial consumers through a refreshing rebrand. Peloton's brand overhaul is also discussed, highlighting its efforts to recover from recent setbacks and present itself as a versatile fitness provider. Finally, Spanky acknowledges Apple's recent accolade at the One Show Awards, emphasizing the impact of its inclusive advertising approach.
Key Moments:
Organizing a Prison Soccer League in Mexico. (1:06)
Giffy deal comes under fire in the UK. (3:04)
Kraft Single gets a facelift to attract a new generation of cheeseheads. (4:48)
Kraft Single’s unveils contemporary rebrand aimed at engaging with millennials. (6:05)
Peloton’s Brand Revamp. (8:02)
This comes alongside of promotional campaign featuring real customers in an attempt to highlight the brand's versatility and inclusivity. (9:57)
Peloton is optimistic about the brand refresh and its potential for recovery and assures that this is just the beginning. (11:42)
Siri sets the scene for the morning. (13:51)
Spanky shares something on a personal note. (16:23)
Mo 5/22 - Facebook $1B Fine | Walmart Gets Social | Twitter Rival Launches (00:15:28)
In this episode of the Ad Nerds podcast, we deep dive into the big headlines of the ad industry. Facebook reels from a hefty 1.2 billion euro fine for breaching EU data transfer regulations, and we discuss what this means for small business owners. Next, we examine the recent departure of Diego Scotti, former CMO of Verizon, and the implications it holds for the telecom giant. Walmart's Senior Manager of Social Campaign and Commerce, Lina Zhao, makes waves in the social media shopping realm, proving her mettle with successful campaigns on Snapchat and Twitter. We discuss the abrupt closure of creative agency Butcher Shop, leaving over 100 employees jobless despite a successful run in 2021. Finally, we speculate on the upcoming challenges for Twitter with the launch of Meta's new chat-based app, Barcelona. Our host, Spanky Moskowitz, shares his insights gained from nearly four decades in the ad industry.
Key Moments:
Discussion of Facebook's 1.2 billion euro fine (4:15)
Examination of Diego Scotti's departure from Verizon (13:10)
Lina Zhao's social media shopping strategies for Walmart (21:45)
Closure of creative agency Butcher Shop (30:20)
Introduction of Meta's new chat-based app, Barcelona, and its implications for Twitter (37:55)
Fr 5/19 - Big Screens For Small Biz | YouTube Wants Respect | Montana TikTok Ban = Political Games (00:14:20)
In this episode of the Ad Nerds Podcast, host 'Spanky' delves into a range of timely topics, offering an insightful perspective on the world of advertising. He discusses Screenvision's fresh strategy to allure advertisers, the effectiveness of cinema ads compared to television, the significance of engaging content. Spanky also sheds light on YouTube's new advertising model featuring unskippable ads and highlights the innovative collaboration between the Royal Bank of Canada and Apple. The episode concludes with an analysis of the recent controversy surrounding TikTok's ban in Montana.
Key Moments:
Discussion on Screenvision's innovative strategy to captivate advertisers. (1:22)
Evidence suggesting that cinema ads elevate unaided awareness and purchase intent by 20% more than television advertising. (3:03)
Emphasis on the importance of making advertisements engaging. (4:48)
YouTube's new ad strategy involving unskippable 30-second ads in its top TV content. (7:48)
Examination of the Royal Bank of Canada's collaboration with Apple, offering a fun digital banking experience that includes a free iPad. (9:12)
Consideration of the concept of a trifecta win-win situation in advertising. (10:48)
Analysis of the lawsuit stemming from Montana's forthcoming ban on TikTok. (12:01)
Th 5/18 - Tesla Adds Ads | Oscar Meyer Cuts Their Wiener | French Innovation (00:10:26)
In this episode of the Ad Nerds Podcast, our host Spanky brings you the latest news from the advertising industry. Elon Musk discusses his interest in exploring advertising as a means to expand beyond Tesla's existing user base. Get ready for an exciting lineup of stories, including Pepsi's partnership with Apple Music for the "Press Play on Summer" campaign, the return of BMW Films with the thrilling short film "The Calm," and Car Driving Schools in France going the extra mile to provide lifts to those in need. Stay tuned for all this and more on today's episode!
Key Moments:
Elon Musk's interest in advertising for expansion (1:25)
Oscar Meyer Cuts The Wiener (2:59)
Pepsi's partnership with Apple Music (4:04)
BMW Films' return with "The Calm" short film (5:43)
Car Driving Schools in France providing lifts to those in need (7:35)
Tu 5/16 - Coke Bets On AI | The Best Small Biz Social Strategy | How To Split Test Ads On LinkedIn (00:17:20)
In this episode of the Ad Nerds Podcast, hosted by Spanky, the discussion covers Lipton's new Hard Tea campaign and why he ripped on them so hard yesterday and how brands like Kaiyo and Furnish are taking steps to address the issue of waste and promote sustainability in the furniture industry. The importance of circular furniture efforts being both financially and environmentally beneficial is emphasized. The episode also touches on the topic of feeling inadequate on social media and emphasizes that you don't need a podcast to make an impact. Furthermore, Coca-Cola's focus on AI over Web 3 technology is highlighted, along with the launch of a new tool by LinkedIn that simplifies split-testing for ads. Lastly, the episode explores the process of setting up an A-B test in LinkedIn.
Key Moments:
Lipton’s New Hot Hard Tea Campaign (1:02)
Brands like Kaiyo and Furnish tackling furniture waste and promoting sustainability (3:16)
Importance of financial and environmental benefits in circular furniture efforts (5:17)
Feeling of inadequacy on social media (7:12)
Not needing a podcast to make an impact (8:55)
Coca-Cola's focus on AI over Web 3 tech (10:42)
LinkedIn's new tool for split-testing ads (12:59)
Setting up an A-B test in LinkedIn (14:53)
Mo 5/15 - Depp Is In Deep | Lipton Brews Up Bad Ads | The Happiest Place On Earth Masterclass (00:18:37)
On this episode of the Ad Nerds Podcast, Spanky, starts with the exciting news of Johnny Depp signing a record-breaking deal with Dior for a men's fragrance. Frosty Jack Cider's first TV ad is also highlighted, followed by insights on how businesses can create simple ads. The podcast delves into VisitFinland's secret to happiness, revealing how a tourism promotion transformed into a global movement. Additionally, Spanky expresses his disappointment with Lipton's "Summer Cooler" ad campaign, emphasizing its lack of humor and disruptiveness. Then he addresses the attention span of Generation Z, which is a mere 1.3 seconds, and explores strategies for grabbing the attention of this audience segment.
Key Moments:
Johnny Depp signs record-breaking deal with Dior for men's fragrance (2:02)
Frosty Jack Cider's First TV Ad (3:45)
How to make a simple ad like this for your business (5:44)
VisitFinland's secret to happiness (7:07)
Transformation from a desire to promote tourism to a global movement (8:41)
Critique of Lipton's "Summer Cooler" ad campaign (10:42)
Lack of humor and disruptiveness in Lipton's campaign (13:05)
Attention span of Generation Z being 1.3 seconds (14:52)
Strategies for capturing the attention of Gen Z (16:33)
Links:
Johnny Depp's Dior deal: https://adland.tv/adnews/johnny-depp-inks-record-breaking-20-million-dior-deal-mens-fragrance
Frosty Jack's Cider TV ad: https://adland.tv/adnews/frosty-jacks-crack-open-unexpected-2023-30-uk
Visit Finland's Happiness Masterclass: https://www.adweek.com/social-marketing/visit-finlands-happiness-masterclass-drives-150000-entries/
Lipton's Hard Iced Tea campaign critique: https://adage.com/article/marketing-news-strategy/how-lipton-marketing-its-hard-iced-tea/2494666
Gen Z attention span (Link 1): https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/11/29/2022-11-29b.html
Gen Z attention span (Link 2): https://www.insiderintelligence.com/content/gen-z-has-1-second-attention-span-work-marketers-advantage
Fr 5/12 - Twitter Names A New CEO | Zuckerberg Is Penetrated By AI | Mother's Day Feels (00:16:42)
In this exciting episode of the Ad Nerds Podcast, hosted by Spanky, we cover a range of intriguing topics. First up, we discuss the major announcement of Linda Yaccarino, NBC's Advertising Chief, being named the new CEO of Twitter. Then, we dive into the Y and Z effect on Mother's Day, exploring how big brands are leveraging emotions to forge connections with moms this year. We also highlight Walmart's generous giveaway of 20,001 year-long Walmart Plus memberships to new moms. Curious about how much time moms actually get to themselves on Mother's Day? We've got you covered. And if that's not enough, we delve into the fascinating world of robots and their impact on the advertising industry. Lastly, we reveal the groundbreaking news that Facebook and Instagram are incorporating generative AI into their platforms, and we discuss the adoption rate of this innovative technology among advertisers. Tune in for all this and more!
Key Moments:
(1:06) Linda Yaccarino appointed as new CEO of Twitter
(3:13) The Y and Z effect on Mother's Day
(6:00) Emotional connections in Mother's Day advertising
(8:21) Walmart's giveaway of Walmart Plus memberships
(10:24) How much time moms get to themselves on Mother's Day
(12:02) The impact of robots in the advertising industry
(13:29) Facebook and Instagram's integration of generative AI
(14:55) Adoption of generative AI among advertisers
Nbc Advertising Chief Linda Yaccarino Named New CEO of Twitter
The Y and Z effect on Mother’s Day
Big brands are tapping into a motion to connect you to your moms this year
Walmart is giving away 20,001 year Walmart Plus memberships to new moms
How much time does mom really get to herself on Mother’s Day?
The robots have penetrated the kingdom
Facebook and Instagram Are Bringing Generative AI Into Their Platform
How Many Advertisers Are Using Generative AI?
Th 5/11 - How Crazy Is Too Crazy In Ads | It's Raining Fish | Join Me In Costa Rica | Airbnb Rooms (00:17:45)
In this episode of the Ad Nerds Podcast, hosted by Spanky, the team discusses the fine line between creativity and effectiveness in advertising, exploring the question of how crazy is too crazy when it comes to ad campaigns. They emphasize the real risk in marketing, which is wasting advertising dollars, and highlight the importance of finding the right balance between innovation and practicality. The episode also delves into a strange annual phenomenon in the district of Euro, explores the emerging role of creators as social media strategists, and dives into Airbnb's introduction of new category offerings and flexible booking options to adapt to the evolving travel landscape.
Key Moments:
The real risk in marketing is wasting advertising dollars (3:01)
Strange annual phenomenon in the district of Euro (5:10)
The Commitment Summit in Costa Rica (8:58)
The emerging role of creators as social media strategists (11:35)
Seamless integration of brand message into beloved formats (13:57)
Airbnb's new category offerings and flexible booking options (15:46)
Links:https://www.adweek.com/creativity/eos-aims-to-be-the-right-amount-of-weird-with-foxy-campaign/https://adage.com/creativity/work/every-year-yoro-honduras-it-rains-fish-now-ogilvy-helping-locals-turn-it-business/2494191https://2023.thecommitmentsummit.com/?fbclid=IwAR3Nxqbmy2uLD_eiKOD2dqTHEFGBsos0ouULArdEB_Lp0RNvDljy-eXM424https://adage.com/article/digital-marketing-ad-tech-news/creators-are-becoming-social-media-strategists-brands/2494111https://adage.com/article/marketing-news-strategy/airbnb-promotes-new-rooms-offering/2494196
Tu 5/9 - Industrial Emissions Face Mist | Lisa Loeb Loves Goldfish | Audio's 342% ROAS (00:18:00)
On today's Ad Nerds podcast, host Spanky Moskowitz covers a variety of topics related to advertising and marketing. Vattenfall, a Swedish energy company, has collaborated with organic cosmetics brand co GERD to create an industrial-strength face mist made from fossil-free hydrogen emissions. Lisa Loeb makes a comeback for Old Bay seasoned Goldfish in a new ad campaign featuring a remake of her famous song with lyrics made from social media posts from fans. Audio marketing is shown to be highly effective, with 45% of listeners making purchases, and New Balance seeing a 342% return on ad spend from full funnel audio. American Express Platinum has launched a new campaign highlighting its benefits and urging customers to make the most of their lives. Finally, Ryan Reynolds stars in a new ad for Mint Mobile, featuring the skeptical Ronald Gladden who is won over by the consistently low prices offered by the brand.
Key moments:
Vattenfall and co GERD collaborate to create industrial-strength face mist from fossil-free hydrogen emissions (1:37)
Old Bay seasoned Goldfish makes a comeback with a new ad campaign featuring Lisa Loeb (4:25)
Audio marketing shown to be highly effective, with New Balance seeing a 342% return on ad spend from full funnel audio (9:33)
American Express Platinum launches a new campaign highlighting its benefits (12:38)
Ryan Reynolds stars in a new ad for Mint Mobile featuring Ronald Gladden (14:59)
Links:
https://adage.com/creativity/work/why-cara-delevingne-promoting-face-mist-made-industrial-wastewater/2493296https://adage.com/article/marketing-news-strategy/see-lisa-loeb-old-bay-goldfish-video/2493271https://adage.com/article/opinion/why-cmos-looking-performance-media-are-turning-audio/2395011https://www.nielsen.com/us/en/insights/report/2022/nielsen-audience-insights-media-landscape-report-dec-2022/https://www.iheartmedia.com/thought-leadership/understanding-value-audiohttps://www.moreaboutadvertising.com/2023/05/dentsu-creative-goes-all-out-for-american-express-platinum/https://www.youtube.com/watch?v=LQakmDqQtpM
Mo 5/8 - Nick Rebrands What You Can Learn From It | The Gecko Gets A Frenemy | Meta Still Silent (00:16:30)
In this episode, Spanky discusses Nickelodeon's rebranding efforts and the importance of evaluating a brand's core identity when considering a rebrand. He also talks about Geico's new campaign featuring actor/comedian Will Arnett and the use of partnerships and storytelling in effective advertising campaigns. Finally, Spanky discusses Meta's ongoing issues with ad delivery and the challenges faced by smaller businesses seeking refunds.
Key moments:
Nickelodeon's rebranding efforts (1:03)
Geico's new campaign featuring Will Arnett (5:07)
Tips for small businesses to create effective ad campaigns (11:27)
The ongoing issue of advertisers' drained bank accounts on the Meta ad platform (15:15)
Links:
Nickelodeon unveils new look for the first time in 14 years - https://www.adweek.com/brand-marketing/nickelodeon-unveils-new-look-for-first-time-in-14-years/
Geico’s Gecko Gets a Frenemy in Will Arnett - https://www.adweek.com/brand-marketing/geicos-gecko-gets-a-frenemy-in-will-arnett/
How Meta Has (Or Hasn’t) Responded To A Major Account Overspend Error, Two Weeks Later - https://www.adexchanger.com/ad-exchange-news/how-meta-has-or-hasnt-responded-to-a-major-account-overspend-error-two-weeks-later/
Ad Zombies - https://www.adzombies.com/
Side 1 av 2
Ad Nerds - Gratis RSS Feed for Norsk Podcast | OpenPodMe | OpenPodMe - Åpen RSS for Norske Podcaster
