AdExchanger
Business og økonomiPolitikk og nyheterAdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Siste episoder av AdExchanger podcast
- Retail's AI Moment Is (Almost) Here (00:54:55)
Jeff Cohen, Skai's new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren't quite there yet.
- The Legal Analyst In Google's Corner (00:36:10)
Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad empires. In this episode, she breaks down the DOJ's antitrust battles with Google – and why she sometimes finds herself rooting for the so‑called evil empire.
- Why Medium Said No To Easy Ad Money (00:58:52)
Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.
- Why CFOs Overlook Marketing's True Impact (01:00:16)
Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.
- The Business Case For Carbon Cuts (00:52:03)
Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn't just about saving the planet; it's about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.
- Why Media Quality Should Be The Center Of Attention (00:47:49)
Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. "I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality," he says.
- The Economist's POV On Remedies For Google's Ad Tech Monopoly (01:06:54)
In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn't beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.
- Marketing In The Age Of AI Answers (00:52:36)
The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.
- Shifting Gears, With The CMO Of Genesis Motor America (00:49:25)
As the newly appointed CMO of Genesis Motor America, it's Amy Marentic's job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she's analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic's unique origin story, from astronaut hopeful to chief marketer.
- Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews (00:46:31)
HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for Hypha), CEO Joanna Drews is more than ready to get the company moving forward again.
- Addressing Addressability, With ID5 CEO Mathieu Roche (00:46:31)
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche's mind was an expletive. But it doesn't really matter what happens with cookies on Chrome anymore. "Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web," Roche says.
- ROAS? Nah. The Home Depot's All About ROMO (00:44:58)
Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot's retail media network.
- The Science (And Art) Of Scaling Native Ads (00:46:07)
Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to compose it on the fly, says Priti Ohri, CEO and co-founder of startup Advertible, which describes itself as "native-as-a-service."
- HouseFresh Clears The Air On Google's Changing Search Experience (00:47:11)
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here's how it's pivoting in response to stiffer affiliate marketing competition and zero-click AI search.
- AI In Ads – And Ads In AI (00:41:50)
Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn't mean it's getting out of the ad tech game.
- Making Sense of DSP-SSP Convergence (00:48:08)
DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.
- When AI Meets Media Quality (00:48:52)
From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can't adapt and find new ways to make money, says Mediavine CRO Amanda Martin.
- There's No Such Thing As An Attribution Easy Button (00:50:00)
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there's a single easy button for attribution. It simply doesn't exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.
- Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace (00:15:44)
In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.
- Rockerbox's Attribution Journey (00:35:30)
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.
- Introducing The Wedding Tech Stack (00:55:07)
Today, David's Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.
- Spilling The Rosé In Cannes, With TikTok's Monetization Chief (00:32:54)
Despite ongoing uncertainty over TikTok's fate in the US – the potential ban just got extended for the third time – advertisers aren't concerned, according to TikTok's David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok's ad platform, says it's pretty much been business as usual for buyers.
- The Indy Innovates With AI (00:52:47)
The best thing publishers can do with generative AI is experiment with it. If journalists don't decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.
- The Next Level Of Niche, With Puck's New CRO (00:50:38)
Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there's a place for long-form, in-depth, dishy journalism.
- Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert (00:31:55)
In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.