Om AdTech Heroes - Interviews with Advertising Technology Executives
On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero.
You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com
📻 Siste episoder av AdTech Heroes - Interviews with Advertising Technology Executives
Her er de nyeste episodene tilgjengelige via RSS-feeden:
Laster episoder...
📱 Slik abonnerer du på AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership (00:28:21)
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sarah Leinberger, Vice President, Head of Marketing at Yoobi. They discuss how transformation and agility are reshaping modern marketing, from leading purpose-driven brands to adopting AI-powered tools, agile workflows, and consumer-centric strategies. The conversation explores how marketers can move faster, stay authentic, and balance technology with human insight in an ever-evolving industry.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising (00:46:44)
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.They discuss Jacob’s perspective on the rise of the “undernet,” the evolution of ad tech, and how agent-to-agent interactions could reshape the future of advertising. They also explore the growing importance of structured data, the challenges of discoverability in an AI-driven world, and the role of performance teams in preparing for a new era of automated consumer journeys.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 55: The Human Edge of AI in Modern Media (00:29:30)
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Liane Nadeau (Chief Investment Officer at Digitas North America) to cover the intersection of AI and advertising. They discuss Liane's journey into the advertising industry, her role at Digitas, and how AI is transforming media strategies. Liane emphasizes the importance of the human element in decision-making, the need for cross-channel planning, and the evolving nature of consumer loyalty and context in advertising.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 54: From Startup Vision to Global Scale: The Seedtag Story (00:37:08)
In this special episode of the AdTech Heroes podcast, Brian Gleason, CEO of Seedtag, joins co-founders Albert Nieto and Jorge Poyatos to reflect on the journey that took Seedtag from a startup to the global leader in neuro-contextual advertising.They discuss the evolution of their roles, the story behind Liz, Seedtag’s neuro-contextual AI, and the cultural DNA that shaped the company’s growth. The conversation also explores Brian’s vision for scaling Seedtag globally while preserving its creative and human spirit.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 53: Building a Career in Adtech (00:23:18)
In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolution of the advertising industry, the importance of networking, and the impact of AI on creativity in marketing. They also cover the need for personal relationships in the industry and the potential for technology to enhance, rather than replace, human connection.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 52: Reimagining Commerce for the Agentic Era (00:38:01)
Welcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Mediabrands. They discuss the evolution of commerce in the agentic era, Amy's career journey in advertising, and the impact of AI on consumer behavior and marketing strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 51: MindSync: The Role of Empathy in Advertising (00:36:57)
In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 50: T&P: Integrating Creative, Data & Performance (00:33:48)
In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in proving value, the shift in CMO perspectives towards commercial outcomes, and the need for collaboration between creative, media, and data teams.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 49: Decoding Media Measurement with M+C Saatchi Performance (00:40:05)
In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technology and AI in enhancing measurement processes, the importance of first-party data, and the impact of new media channels on measurement strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement (00:17:28)
In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent. Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative.Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25
Ep. 47: Starcom: The Dynamics of Consolidation in Advertising (00:36:17)
In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolidation, acquisitions, and the impact of macroeconomic factors. Jacques shares insights from his extensive career in programmatic advertising, emphasizing the importance of adaptability, training, and innovation in navigating the complexities of the industry. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 46: UM: When Branding Meets Performance (00:30:03)
In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique career journey from engineering to media planning, insights gained from working in various countries. They discuss the importance of collaboration between branding and performance teams, the perception of ad tech across different markets, and the future of measurement and AI in advertising. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 45: FirstParty Capital: The Future of AdTech Investment (00:30:40)
In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry's appeal for investors, and the unique approach of FirstParty Capital in supporting adtech entrepreneurs. The conversation delves into sourcing investment opportunities, the impact of major players in the market, and the future trends in ad tech startups, including the influence of AI and global economic factors.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 44: The New Rules of TV Measurement (00:43:05)
In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies. They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 43: Mastering CTV: Insights from MiQ (00:30:15)
In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation covers key learnings from 2024, predictions for 2025, the enduring relevance of linear TV, and the growing performance marketing aspect of CTV. Stephen emphasizes the need for audience-first approaches and the role of MIQ's TV intelligence tool in navigating the CTV ecosystem.
Ep. 42: Navigating AI Ethics in Advertising (00:49:45)
In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the advertising industry. They explore the impact of generative AI and the ethical considerations surrounding AI outputs. The conversation also delves into the evolution of AI models and how they are utilized in campaign generation, emphasizing the importance of human expertise in the process.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
Ep. 41: Elevating Brand Connections Through Research & Insights (00:37:23)
In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers.
Key topics with timestamps:
00:00 - Introduction to Insights & Careers.
05:10 - Harmonizing Human Expertise & Technology for Rapid Insights.
06:59 - Navigating Media & Advertising Analytics Trends.
10:23 - Building Brand Loyalty Through Deep Consumer Understanding.
14:10 - Adapting Brands to Evolving Market Categories.
19:33 - Building a Meaningful Brand Difference for Growth.
21:19 - Innovative Strategies: Exploring New Market Spaces.
25:11 - The Rise of High-Quality Creative Digital Advertising.
29:41 - Innovative Storytelling: Diverse Approaches in Creativity.
33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic.
36:05 - The Ultimate Superpower for Consumer Understanding.
Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens (00:31:45)
Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.
In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?
Key takeaways:
Harnessing the power of context across screens
Delivering relevant content that respects user privacy
Leverage AI to enhance audience engagement
Schedule a call with one of our contextual advertising experts today at https://Seedtag.com
Ep. 39: Navigating the Future of CTV in India (00:34:41)
in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India.
Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales.
The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising, projecting a substantial increase in smart TV penetration over the next few years, bolstered by advancements in 5G and increased data availability.
Vikram emphasizes the evolving nature of CTV advertising from mainly upper-funnel branding to more performance-based approaches, touching on innovations like interactive, shoppable ads, and the importance of upskilling within the industry.
Key topics with timestamps
00:00 - Embracing Continual Learning
06:19 - India's CTV Revolution: Riding the Wave of Digital Transformation
08:10 - Influence of Content Consumption on TV Purchases
13:09 - The Influence of OTTs on TV Content Consumption
14:44 - CTV Revolution: Upgrading the AdTech Landscape
17:15 - CTV Evolution: Embracing Diversity and Programmatic Advancements
21:18 - Automation and effectiveness in TV advertising
25:06 - The Future of Measurement in CTV
27:57 - CTV Education and Upskilling: Navigating the Shift in Advertising Paradigms
31:43 - Unveiling Contextual CTV: Shaping the Future of Advertising
Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative (00:41:50)
In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.
During the conversation, they discussed:
- How to build strategic partnerships.
- Ownership of the ad stack and who plays a role.
- Adaptability for success.
Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber (00:29:33)
In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business.
During the conversation, they discussed:
- Uber's advertising origin story.
- Examples of companies using Uber Advertising.
- How Uber is using data.
Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit (00:33:58)
In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business.
During the conversation, they discussed:
- Why agencies and brands should be advertising on Reddit.
- Alex's advice for brands that want to get started on Reddit.
- The consumer culture shift.
Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA (00:44:39)
In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising.
During the conversation, they discussed:
- How important is audio advertising in today's world?
- What is AMA role in audio advertising?
- What's next for audio advertising?
Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv (00:41:01)
In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic.
During the conversation, they discussed:
- Jeremy's not traditional journey into entrepreneurship.
- What does Cognitiv do?
- What is bid shading?
Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake (00:23:36)
In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie.
---
During the conversation, they discussed:
---
- How blending digital and physical experiences can enhance a marketing campaign's impact.
- The criteria brands need to consider when selecting partnerships for cross-promotions.
- How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.
Side 1 av 2
AdTech Heroes - Interviews with Advertising Technology Executives - Gratis RSS Feed for Norsk Podcast | OpenPodMe | OpenPodMe - Åpen RSS for Norske Podcaster
