Om AdTech Heroes - Interviews with Advertising Technology Executives
On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero.
You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com
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Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership (00:28:21)
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sarah Leinberger, Vice President, Head of Marketing at Yoobi. They discuss how transformation and agility are reshaping modern market...
Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising (00:46:44)
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.They discuss Jacob’s perspective on the rise of the “under...
Ep. 55: The Human Edge of AI in Modern Media (00:29:30)
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Liane Nadeau (Chief Investment Officer at Digitas North America) to cover the intersection of AI and advertising. They discuss Liane'...
Ep. 54: From Startup Vision to Global Scale: The Seedtag Story (00:37:08)
In this special episode of the AdTech Heroes podcast, Brian Gleason, CEO of Seedtag, joins co-founders Albert Nieto and Jorge Poyatos to reflect on the journey that took Seedtag from a startup to the ...
Ep. 53: Building a Career in Adtech (00:23:18)
In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolu...
Ep. 52: Reimagining Commerce for the Agentic Era (00:38:01)
Welcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Med...
Ep. 51: MindSync: The Role of Empathy in Advertising (00:36:57)
In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpo...
Ep. 50: T&P: Integrating Creative, Data & Performance (00:33:48)
In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in pr...
Ep. 49: Decoding Media Measurement with M+C Saatchi Performance (00:40:05)
In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technolo...
Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement (00:17:28)
In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to ...
Ep. 47: Starcom: The Dynamics of Consolidation in Advertising (00:36:17)
In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolid...
Ep. 46: UM: When Branding Meets Performance (00:30:03)
In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique ca...
Ep. 45: FirstParty Capital: The Future of AdTech Investment (00:30:40)
In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry...
Ep. 44: The New Rules of TV Measurement (00:43:05)
In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and th...
Ep. 43: Mastering CTV: Insights from MiQ (00:30:15)
In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation cove...
Ep. 42: Navigating AI Ethics in Advertising (00:49:45)
In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the adve...
Ep. 41: Elevating Brand Connections Through Research & Insights (00:37:23)
In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at He...
Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens (00:31:45)
Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.
In this special panel, our hosts, Dal Gill, VP of New Market...
Ep. 39: Navigating the Future of CTV in India (00:34:41)
in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected...
Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative (00:41:50)
In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.
During the conversation, they discussed:
- How to bui...
Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber (00:29:33)
In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business.
During the conversation, they discussed:
- Uber's advertising origi...
Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit (00:33:58)
In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business.
During the conversation, they discussed:
- Why age...
Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA (00:44:39)
In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising.
During the conversation, they discussed:
- How important is audio adver...
Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv (00:41:01)
In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic.
During the conversation, they discussed:
- Jeremy's not traditional j...
Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake (00:23:36)
In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Ba...
