An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
📻 Siste episoder av Adtech Unfiltered
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How Agencies Deliver Innovation (with Savannah Westbrock) (00:22:35)
Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions ...
Target Effectively in the Privacy-First Era (with Liz Emery) (00:30:45)
Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She join...
Advertising with a Conscience (with Chad Hickey) (00:32:01)
What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible...
The Age of the Savvy Media Buyer (with Darrick Li) (00:17:45)
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of techno...
Finding Smarter CTV Audiences (with Peter Crofut) (00:16:43)
In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched...
The Untapped Power of Curation (with Filippo Gramigna) (00:15:31)
Curation isn't just a buzzword—it's become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation re...
Building Better Online Communities for Users—and Advertisers (with Jim Daily) (00:17:53)
How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor...
How AI Is Transforming Creative Effectiveness (with Ian Forrester) (00:17:03)
In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad wo...
Simplifying the Programmatic Supply Chain (with Greg Sherrill) (00:20:42)
Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies...
Recalibrating Identity (with Ali Mack) (00:14:21)
In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise...
Where Music, Culture and Advertising Meet (with Rob Christensen) (00:14:51)
What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins h...
Becoming an AdTech God (with Ari Paparo) (00:30:08)
While Ari Paparo may not be the AdTechGod, he's undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Be...
How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug) (00:32:22)
In this episode, Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how one of the NFL's most iconic franchises approaches marketing in a time of rapid innovation. From T...
Fixing Measurement (with Tameka Kee) (00:27:03)
In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement. From CTV to...
AdTech's Hidden Bottleneck (with Matt Barash) (00:17:32)
In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level. As agencies undergo seismic shifts and bat...
Making Ads Less Hateable (with Terry Taouss) (00:20:11)
What makes an ad "acceptable"? And who gets to decide? In this episode, Terry Taouss, President of the Acceptable Ads Committee (AAC), joins host Noor Naseer to explore why user experience is at the h...
Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow) (00:19:34)
From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertising is evolving, well...fast. In this episode, T...
The Future of MMM (with Greg Dolan) (00:11:53)
Fragmentation in the marketing industry isn't new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Ke...
Bringing Strategy Back to Adtech (with Tash Walker) (00:13:47)
Is too much tech undermining your marketing strategy? In an era where there seems to be a tech point solution for everything, hear why it's critical to build a strong strategic foundation first be...
Rethinking Work in Adtech (with Rishad Tobaccowala) (00:37:27)
Host Noor Naseer sits down with author, podcaster, and ad industry visionary Rishad Tobaccowala to discuss how leaders should be rethinking work in today's adtech landscape. Rishad explores how work ...
Understand Adtech Like a Pro (with Shiv Gupta) (00:42:48)
In the fast-evolving world of programmatic media and adtech, staying informed is key to advertising success. In this episode, U of Digital Founder Shiv Gupta joins host Noor Naseer to discuss how adve...
Uncovering Human Insight for Programmatic Success (with Albert Thompson) (00:38:10)
In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so. I...
The CIO's Playbook for Media Investment (with Shelby Saville) (00:37:57)
In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby...
The Art of Selling to Holding Companies (with Beau Davis) (00:37:51)
In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today's advertising...
Dealing with Signal Loss (with Vince Voiro) (00:28:05)
As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever. In this episode, Vince Voiro, Sr....
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