Om Adventures in kakeland - A podcast about running a cake business
Episodes aired Monthly(last Tuesday of every month)Adventures in Kakeland (cakeland) is a podcast about running a side hustle cake business. My business is called Kake and Cupkakery and l am sharing my experience of all the challenges I’ve faced of running a cake business to help you run yours.I also interview other cake makers, cake artist and small business owners who are doing amazing things within their space. Authentic and vulnerable conversations as well as laughs and sharing honest experiences of life in the cake world.
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Consumer shifts that are changing our cake businesses (00:41:28)
In today’s episode I look at consumer shifts that are or will be changing our business. From the increase in GLPs to nostalgia. I also look back at the month of November in the business and what I’ve seen trending across social media. This is the last episode for 2025, I’ll be back in January. Merry Christmas If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures i...
Episode 35: Creating without burnout: My fresh start on social media (00:33:29)
In todays episode i talk about my strategy for reconnecting with social media after my cake hiatus and and what tools and approach i am going to take to make social media manageable. I also speak about how I've created a social media planner to solve my own problem of being strategic in my approach. Plus how i have dabbled with A.I to create some custom GPTs for cake business owners. These resources will be under Adventures in kakeland studio (the link is below) I also talk about this years c...
Episode 34: Jenny - Sweet as success Cake business mentor and coach (00:33:23)
Today we have another episode (two in one month ) and today is a guest episode where l am in conversation with Jenny who is a cake business mentor and coach with her business Sweet as success, In the episode we speak about how Jenny started off her love of baking by falling in love with patisserie at catering college, starting up a business during a recession and how it became a six figure cake business. We also spoke about how as well as business coaching she also taps into the wellness and ...
Episode 33: Observations from my cake break (00:35:03)
I'm back with season 5 of the podcast and in this episode i speak about what i have been upto over the summer as well as things i have observed while being on my cake break. The cake industry is changing and it’s evident across social media, one of newer changes is how Cake content creation is a now a viable way to keep making cakes and generate an income . And as usual I discuss the current cake trends and how keeping it simple across social media is really effective to keeping your au...
Episode 32: Cake picnic tour (00:44:59)
In todays episode l am in conversation with Elisa Sunga who is the woman behind the phenomenal concept of the cake picnic tour and also the beautiful Instagram account Salted Rye. We spoke about her introduction to baking and the inspiration behind the Cake picnic tour which is also coming to the UK in July. Cake picnic tour Saltedrye Instagram Saltedrye Instagram Cake picnic tour Also in todays episode l catch up with what i have been up to in the business in the month of June and also...
Episode 31:The physical toll of running a cake business (00:34:08)
In todays episode l speak about aspects of running a cake business that takes it toll on us physically and the changes l have personally made to reduce the toll and stress. Also i spoke about a collaboration with Cristina Arevalo on her podcast called the Art cake coach podcast. We were talking all things cake business and issues that effect us in running a business. This conversation will lead to a series of podcast episodes later in the year discussing the various issues that effect us with...
Episode 30: Amber Marshall - Caketu (Cake to you) (00:52:05)
Today i am in conversation with Amber Marshall who is the owner and the creator of the Caketu platform which is baker market place. We speak about the reason for creating her platform, how it fills a gap in the market place and what inspired the name and the use of a cockatoo as a brand logo. Also i talk about what has been trending in the cake world and what ive been upto in the business during April. If you want to connect with Amber and caketu you can find her here: website Caketu.co...
Episode 29: My reset reading list for motivation and mindset (00:37:15)
In todays episode l share 5 books (and few bonus titles) l have read that have helped when motivation is lacking and the mindset needs a boost. I enjoyed reading them and hopefully you will too. And in usual fashion l discuss what l have been up to in the business in the month of march and also what l have seen trending in the cake sphere on social media. Hidden potential Adam Grant Superfans Pat Flynn How to style your brand Fiona Humberstone Mindset Carol Dweck The power hour Adriene Herber...
Episode 28: Tosin Adebutu: Rebake (00:50:31)
In this episode i am in conversation with another fabulous guest. Tosin Adebutu is the founder and owner of Rebake which is a baker to baker resale marketplace for baking equipment and baking themed books, think vinted for bakers. Its a fabulous concept and just what is needed within the industry especially to encourage sustainability and avoid waste. Tosin speaks about what inspired her to create the app, her challenges and her mission around sustainability. Also within this episode l recap ...
Episode 27:Patience Nwodu - Chibu London (00:45:54)
I am back to my normal podcast schedule. In todays episode i am in conversation with Patience Nwodu who is the owner of a business called Chibu London which makes the most gorgeous cake carriers for celebration cakes. This is such a inspiring founder story that certainly has inspired me. As well as the interview i reflect on the month of January in the business and how taking my time coming into the new year was a good start to the year. And l also speak about what i have seen tr...
Episode 26: 2024 reflections and 2025 tweaks (00:29:40)
Happy new year Todays episode is a reflection of 2024 and how i felt the business went, and as usual looking back at the month of December being the year i didn't actively undertake a Christmas promotion. I also speak about tweaks i am making in the business for 2025 and working on setting quarterly goals instead of a huge list. I want to start the year off slow and and let my goals come to me in a more organic process. If you have a question or feedback about this episode...
Episode 25: My day at Cake international 2024 (00:28:56)
In this months episode I share my opinion on what I thought about this years cake international show that was held at the NEC the weekend of the 1st - 3rd November 2024 It was also the 30th Anniversary of the show. Cake international is a mixture of workshops, cake stands from our fave suppliers and the biggest cake competition, and to win at the show is a very high achievement as the standard is so very high. I also share (as l usually do) how my business has performed in November, my ...
Episode 24: Aiza Cheung - Studio Coya (01:04:39)
In this months episode l am in conversation with Aiza Cheung who is a brand designer and runs her own business called Studio Coya. We talk about the use of color in branding, how to stand out in a crowded market and the branding process. It was a very interesting conversation. As well as the interview l discuss my monthly roundup of what l have been up to in the business during October and what I've seen trending in the world of cake (and makeup) If you have a question or feedback about...
Episode 23: Fancy a catch up ? (00:30:23)
I am back with a new season, and a new episode of the podcast. Today its a catch episode of what i have been up to during the summer, as well as what's trending in the cake world. I speak about: Sales over the summerShifting focus when you run your business part timeGetting ready for quarter 4My first collabScams in the cake worldThe positive aspects of using A.I How cake content creators are using TikTok to generate additional incomeIts a real mix of content. Cake business festiv...
Episode 22: Cake supply chain, are you vulnerable ? (00:33:38)
This is the last episode of season 3 and In this months episode l share issues i have had trying to perfect my packaging and how vulnerable we are regarding our supply chain. As well as this l share what i have been up to in the business, and the absolute joy cake making can bring. I also look at what's trending in the world of cake, The podcast will be on a break for the summer and then back with season 4 in September. Have a great summer and Happy baking. If you have a que...
Episode 21: The baking business lounge (00:48:16)
Its the penultimate episode of season 3 and its another guest episode. Today l am in conversation with Krissy from the baking business lounge. Krissy has diversified her business and this has been a common theme that cake business owners do when they realise they do not have to rely on one source of income, but can use their knowledge and skills to help others by becoming a cake business coach. We spoke about finding confidence, going full time in the business, pricing and using fresh flowers...
Episode 20: Natalie Freeman 13Rhythms (00:53:25)
Today l have a guest episode where i am in conversation with Natalie Freeman from 13 Rhythms. Natalie is a business coach and a pricing strategist who l cam across via TikTok. We discuss pricing, ideal customer, social media as well as other topics. Also in my usual fashion i discuss what i have been upto in my business as well as whats trending. If you would like to connect with Natalie you can find her across her various social media channels: TikTok Instagram Website If you have a questio...
Episode 19: Entrepreneurship and ADHD with Lauren Smy (00:51:04)
In this months episode I start off the episode reflecting on the month of march in my business and how i struggled to get motivated after a quieter end of the month, and then discussing what i have noticed is trending across social media. and yes the viral Bruce cake gets a mention. In the second part of the show I am catching up with my first ever guest i interviewed on the podcast, Lauren Smy. This is a fascinating interview discussing why her recent ADHD diagnosis has contributed to her ...
Episode 18: My Day at the #SBS Event (00:34:08)
In todays episode l share my day away from the kitchen to attend the Theo Paphitis Small business Sunday event which was held in Birmingham UK. #SBS is a small business network that has over 4000 businesses' within the network . Its a day in which i always leave feeling inspired and motivated and eager to make little changes within my business. I also speak about my month in business and the usual what's trending within the world of cake. If you have a question or feedback a...
Episode 17: Delights by Cynthia (00:44:36)
So back to the normal podcast schedule and back with the first guest episode of 2024. In the beginning of todays episode l start with my January reflections and what's trending in the cake world then l am in conversation with Cynthia Akinsanya who is the owner of Delights by Cynthia. Some of the topics we spoke about were managing a full time business alongside remote working, being on TV, and continuous development by undertaking courses. It was such a fun episode. Y...
Episode 16: New year new goals (00:23:31)
Happy new year I begin this episode with reflecting on December sharing a cake disaster i had and how my Christmas promotion went, Then l reflect on 2023, what went well and what did not go so well and did i manage to stick to my previous goals. If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio: Creative projects, custom GPTs, books and resource...
Episode 15: Cristina Arevalo, The art cake coach (00:50:00)
In todays episode (which is the last one of 2023) I interview Cristina Arevalo who is a fellow podcast host of The art cake coach podcast. We speak about how she went from teaching and studying art to transitioning to starting her cake business and then transitioning again to become a cake business coach. l also reflect on the month of November in the business as well as sharing my opinion on my visit to cake international and launching my Christmas promotion aka Christmas kakeageddon. ...
Episode 14: To niche or not to niche (00:26:23)
In todays episode i talk about how i went from thinking Niching in business was a bad idea to now thinking its the best thing i could do for my business and also the realisation that niching down is working in attracting my ideal customer. I also look back at October in the business, what is trending in the cake world as well as a few tips if you are visiting cake international. If you have a question or feedback about this episode you can message me here. Thank you for listening You c...
Episode 13: Planning for QTR 4 (00:36:16)
I am back with season 3 of the podcast. In todays episode l reflect over the summer and what l have been up to in the business. I look at what has been trending and give my opinion on a couple of viral social media events that happened regarding perceptions of cost within the wedding industry' and a freebie request made to a bakery in exchange for "exposure" Then l move onto the main topic of this episode which is planning for the busiest time of the year QTR 4 and primarily focusing on...
Episode 12: Ann Powell, Imposter syndrome (00:42:43)
In todays episode l am in conversation with Ann Powell my first non cake guest and a long time friend and today we are talking about imposter syndrome. I have had a couple of conversations with Ann around this topic and her opposing views on this common phenomenon is very enlightening so a perfect guest to have a conversation with, I am intrigued whether you think the same. you can connect with Ann via LinkedIn: http://linkedin.com/in/ann-louise-powell-54561a5 or via twitter...
