Siste episoder av AI Transformation podcast

1. #17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar21.08.2025 (00:29:25)

   Join us for an insightful conversation with Roberto Tovar, a tech and digital transformation leader with extensive experience driving innovation across manufacturing, oil and gas, consumer goods, and pharmaceutical industries. Roberto specializes in digital transformation using emerging technologies, including robotics, intelligent automation, and artificial intelligence.In this episode, Roberto shares proven frameworks and best practices for successful AI implementation, emphasizing the critical triangle of processes, technology, and people. He reveals why 90% of AI success depends on focusing on humans and customers, and how to avoid common pitfalls like automating broken processes.Key Takeaways:The People-Process-Technology Triangle: Why successful AI starts with culture and business objectivesChange Agent Strategy: Identifying and empowering operational-level champions beyond C-suite sponsorshipMaturity-First Approach: Building robust data governance and infrastructure before advanced automationAgentic AI Frameworks: Connecting specialized AI agents across supply chain, marketing, and operationsResponsible AI Implementation: Balancing autonomous decision-making with human oversightFrom POCs to Production: Scaling pilots with clear ROI metrics and strategic roadmapsPerfect for CMOs, CTOs, and transformation leaders looking to implement AI and automation technologies while maintaining operational stability and measurable business impact.Roberto also shares his personal AI tech stack, including Claude, Notebook LLM, and HeyGen, plus recommended learning resources for staying current with AI developments."Start with a business case, then think about the technology. AI should give superpowers to employees, not replace human decision-making entirely." - Roberto Tovar

2. #16 - Scaling AI Creativity: From 10 to 150 Campaigns with Nataniel Espinoza - Nestlé's Digital Strategy Leader07.08.2025 (00:35:27)

   Join us for an insightful conversation with Nathaniel Espinoza, Senior Manager of Digital Strategy and Brand Building at Nestlé, as he shares his remarkable 15-year journey from traditional advertising to AI-powered marketing transformation. Nathaniel reveals how his team revolutionized their approach, scaling from just 10 creative pieces per year to over 150 highly personalized campaigns.In this episode, we explore the evolution of digital marketing through the lens of someone who witnessed the transition from the social media boom of the 2010s to today's AI revolution. Nathaniel provides practical insights on implementing both predictive and generative AI in marketing campaigns, while emphasizing the critical importance of maintaining the human element in creative strategy.Key Takeaways:The Two Pillars of AI Marketing: Understanding the difference between predictive AI (for optimization and measurement) and generative AI (for scalable creativity)Scalable Creativity in Action: How to create personalized campaigns at scale without losing brand authenticity or human insightTeam Transformation: Navigating the uncomfortable but necessary evolution of marketing roles in the AI eraStrategic Partnership Evolution: How AI is reshaping agency relationships from tactical execution to strategic problem-solvingThe Patience Principle: Why experimental approaches and long-term thinking are essential for successful AI implementationHuman-AI Collaboration: How AI serves as a creative partner for ideation while humans retain strategic control and emotional intelligencePerfect for marketing leaders, CMOs, and digital strategists looking to understand how to implement AI tools effectively while preserving the human creativity and strategic thinking that drives meaningful brand connections.Nathaniel also shares his personal AI toolkit recommendations and learning resources, making this episode both strategically valuable and immediately actionable."Clarity comes with working, and now it also comes with questioning. AI helps you start the conversation when you're facing a blank page." - Nathaniel Espinoza

3. #15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey24.07.2025 (00:35:33)

   Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of producing videos for Nike, Kaiser Permanente, and other major brands, Rob shares battle-tested insights on when to use generative AI, when to stick with traditional production, and how to create hybrid workflows that drive real business results.Key Takeaways for CMOs:Why effective content must make audiences feel something - and how AI doesn't automatically deliver compelling videos that drive salesStrategic framework for deciding between generative AI, traditional production, or hybrid approachesHow to rise above "AI slop" while competitors get lazy with generic contentPractical workflow changes needed to integrate AI tools like Vuo3, Kling AI, and Runway effectivelyWhy brands should use AI as an assistant, not an authority, to maintain creative control and brand equityPerfect for marketing leaders looking to harness AI's potential while preserving the human touch that builds lasting customer connections and drives revenue growth.

4. #14 - The 10K Rule with Tobias Zwingmann - Make AI Profitable in 90 Days (Not 90 Months)10.07.2025 (00:30:49)

   Tobias Zwingmann, AI advisor and founder of Rapid AI, reveals his battle-tested "10K Threshold" method that helped clients achieve positive returns within 3 months, not 3 years.⚡ What You'll Learn:The 2 fatal mistakes killing AI projects (and how to avoid them)"10K Threshold Poker" - align your team's expectations in minutesWhy starting with $10K/year impact beats chasing million-dollar dreamsThe 3 essential roles every successful AI implementation needsReal A/B testing frameworks for measuring AI productivity gainsNo-code tools for rapid AI prototyping (N8n workflows included)🎯 Perfect For:CMOs, marketing directors, and business leaders are tired of AI hype and want measurable results.🔥 Hot Takes:"Most AI tools are sold aggressively with unrealistic promises""Companies spend 18 months brainstorming instead of 3 months implementing""The biggest ROI comes from augmenting humans, not replacing them"📈 Insight:One recent study shows that 1 AI-powered employee matches 3 traditional team members.🎧 Subscribe for more AI marketing strategies that actually work.

5. #13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI12.06.2025 (00:31:20)

   Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare operations. Discover how his team achieved a 70% reduction in functional inquiries using Microsoft Copilot agents and improved forecasting accuracy by 40% while cutting emergency import costs in half.In this episode, Julio reveals his proven framework for overcoming AI adoption resistance, the power of blending quantitative data with qualitative insights, and why he believes prompt engineering is the new Excel. Whether you're in healthcare or any industry, you'll learn practical strategies for identifying AI champions, measuring adoption success, and building a digital mindset that drives real business results.Key Takeaways:How to change organizational mindset before implementing AI technologyThe importance of identifying early adopters and understanding their daily challengesWhy adoption metrics matter more than technology featuresEssential skills for thriving in the AI landscape: curiosity, prompt engineering, and storytelling with empathyJulio's personal AI tech stack and recommended learning resourcesPerfect for marketing leaders, healthcare professionals, and anyone looking to drive meaningful AI transformation in their organization.

6. #12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus15.05.2025 (00:33:44)

   Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business into a $400M market leader at Adobe, Rob brings a unique perspective on how AI can drive real business results when used strategically.Key highlights:Strategic Restraint Approach: Discover why the most successful AI implementations focus on doing fewer things with greater impact rather than simply automating everythingCMO-CTO Partnership: Learn why collaboration between marketing and technology leaders is the essential first step for turning around underperforming AI investmentsFinding Your Data Edge: Understand how your competitive advantage lies in your own internal customer data rather than increasingly saturated third-party sourcesRedefining Personalization: Explore how AI can enhance genuine human connections by enabling higher-quality bottom-of-funnel interactionsAI Tool Selection Strategy: Gain insights into how to choose AI tools that enhance your workflow without creating distractions or unnecessary complexityPerfect for CMOs seeking to move beyond AI hype to measurable business impact. Discover how strategic focus, cross-departmental collaboration, and smarter use of internal data can transform marketing effectiveness while maintaining genuine human connections with customers.

7. #11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization30.04.2025 (00:25:29)

   Join host Miguel Machado in conversation with Georgina Dominguez, Marketing Excellence leader at Opella (formerly Sanofi Consumer Healthcare). With 15+ years of experience across global organizations including HP, Johnson & Johnson, and now Opella, Georgina shares how AI is transforming healthcare marketing strategies despite regulatory challenges.Key highlights:AI-Powered Efficiency: Discover how implementing strategic AI tools has saved Georgina's team 80% of their time on marketing projectsSpecialized Marketing Tools: Learn about powerful solutions like Persona Bot for creating "living digital personas" and InnoExplorer for predicting product potentialPrecision Marketing in Healthcare: Understand how AI enables delivering personalized content to both consumers and healthcare professionals while navigating regulationsHuman-AI Partnership: Explore why human intelligence remains essential in guiding AI tools to ask critical business questions and deliver better resultsLearning Through Practice: Gain insights on the most effective approaches to mastering AI, from industry events to the critical importance of hands-on experimentationPerfect for marketing leaders in healthcare and regulated industries seeking practical AI applications that drive measurable results. Discover how to implement personalization strategies, automate content creation, and transform marketing approaches while maintaining compliance and human-centered thinking.

8. #10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI Landscape10.04.2025 (00:37:08)

   Join host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seven-time IBM champion in Data and AI, co-host of the award-winning Marketing Over Coffee Podcast, and author of "AI for Marketers," Chris shares practical insights on implementing AI in marketing.Key highlights:Process Before Technology: Discover why understanding business problems and decomposing processes is essential before implementing AIGlobal AI Democratization: Learn how models like DeepSeek are reshaping the AI landscape beyond Silicon Valley giantsAI Agents Demystified: Understand what truly constitutes an AI agent versus automation and when each is valuablePrivacy-Conscious Implementation: Practical approaches to run state-of-the-art AI models internally without compromising sensitive dataSpecialist AI Tech Stack: Explore the tools Christopher uses daily, from coding environments to model hostingPerfect for CMOs, CTOs, and marketing leaders seeking to implement AI strategically rather than following trends. Gain actionable insights on when transformation is truly necessary and how to enhance existing processes with AI capabilities.

9. #9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI27.03.2025 (00:29:37)

   Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across Europe, Asia, Africa, and Latin America, Vacchiano shares exclusive data on how AI is transforming marketing partnerships worldwide.Key highlights:Strategic Shift in Client Expectations: Discover how CMOs are moving beyond cost-cutting to leveraging AI for data insights and creative enhancementAgency Evolution Blueprint: Learn how AI is enabling agencies to deliver faster, personalized, data-driven solutions while elevating their strategic valueFuture Agency Business Models: Explore how AI will create new revenue streams and intellectual property opportunities by 2026-2027Talent Transformation: Understand which agency roles will evolve and how AI implementation affects team structure and client relationshipsEssential listening for CMOs, agency leaders, marketing directors, and innovation strategists navigating the AI revolution in marketing. Get actionable insights on selecting the right AI partners and implementing transformative technologies while strengthening client-agency relationships.

10. #8 - AI Agents Revolution | Nicolas Babin, Top 10 Thought Leader - Emerging Technology06.03.2025 (00:34:54)

    Join host Miguel Machado in conversation with Nicolas Babin, recognized as a top 10 thought leader in emerging technology and AI with 29 years of experience dating back to Sony's pioneering AI robotic business. As a seasoned business strategist who led Sony's AI and robotics division in Europe, Nicolas shares invaluable insights on how AI agents are revolutionizing marketing in 2025.Key highlights:AI Evolution Journey: Discover how Nicolas' work with Sony's AIBO robot in 1996 shaped his perspective on AI as augmentation rather than replacementAI Agents Defined: Learn what truly constitutes an AI agent and how these autonomous AI-based programs are transforming customer engagementEnterprise vs. Startup Implementation: Practical approaches for organizations of all sizes to leverage AI agents through both low-code/no-code platforms and dedicated data science teamsBreaking Data Silos: Strategies for CMOs to overcome legacy system challenges and unify fragmented data for effective AI implementationHuman-Centric Transformation: Why successful AI adoption depends more on change management than technology deploymentPerfect for CMOs, digital marketers, business strategists, and innovation leaders looking to implement AI agents for competitive advantage. Gain actionable insights on productivity enhancement, customer-centric marketing automation, and step-by-step transformation approaches that can increase campaign ROI by up to 15% according to the latest research.

11. #7 - Building Authentic AI Content | Ronald Van Loon, CEO of Intelligent World & Global AI Influencer 20.02.2025 (00:25:40)

    Join host Miguel Machado in conversation with Ronald Van Loon, ranked among the top 10 global AI influencers with 500,000+ followers. As CEO of Intelligent World, Ronald reveals how he's increased productivity by 300% using AI marketing tools and data analytics. Discover practical AI implementation strategies for content creation, audience engagement, and marketing automation in 2025.Key highlights:Personal Brand Building with AI: Learn how AI-powered content creation tools like ChatGPT, Midjourney, and Huawei's AI avatars can amplify your social media presenceStep-by-Step AI Marketing Strategy: Master the modular approach to implementing AI tools in your marketing stack without disrupting workflowsData-Driven Marketing Automation: Explore how clustering algorithms, auto-tagging, and LLMs can transform your audience segmentation and engagementContent ROI Optimization: Actionable techniques to measure and improve your AI marketing content performance across LinkedIn, X, YouTube, and emerging platformsPerfect for CMOs, digital marketers, content creators, and business leaders looking to harness AI marketing tools for competitive advantage. Gain insights on AI video creation, automated workflow tools, and data integration techniques that drive measurable marketing results in the age of artificial intelligence.

12. #6 - Agentic AI & Quantum Computing Revolution | Dr. Utpal Chakraborty, CTO Intel AI & Global AI Expert05.02.2025 (00:25:25)

    Join Miguel Machado as he explores the future of AI marketing technology with Dr. Utpal Chakraborty, ranked among the top 20 generative AI experts globally. With over two decades of experience as CTO of Intel AI and former head of AI at S Bank, Dr. Chakraborty reveals breakthrough insights on autonomous AI agents and quantum computing applications for marketing.Key highlights:Autonomous AI Marketing Agents: Discover how self-learning AI will transform customer experience and marketing automation in 2025Human-AI Collaboration Framework: Implement practical strategies for marketers to work alongside generative AI toolsQuantum Machine Learning for Marketing: Explore how quantum computing will revolutionize campaign optimization and predictive analyticsCross-Industry AI Innovation Roadmap: Learn which emerging AI technologies will deliver the highest marketing ROIEssential listening for CMOs, digital marketing directors, MarTech specialists, and innovation leaders preparing for the next wave of AI disruption. Get actionable strategies for implementing agentic AI and quantum-powered marketing tools while maintaining the human element in your campaigns.

13. #5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola 23.01.2025 (00:25:29)

    Join Miguel Machado as he explores practical AI implementation with Deepak Jose, named among 2023's CPG Visionaries and Top 100 Innovators in Data & Analytics. Drawing from his leadership experience at global powerhouses Mars and Coca-Cola, Deepak reveals the frameworks that drive measurable results in consumer goods marketing.Key highlights: Business-First AI Implementation: Master the strategy of solving specific marketing challenges before collecting data Modular Data Architecture: Learn the "Lego block" approach that allows CPG brands to adapt AI systems as technology evolves Marketing ROI Measurement: Discover how to calculate and communicate the financial impact of AI marketing initiatives Data Quality Framework: Implement the proven trinity methodology connecting people, processes, and platforms for reliable analyticsEssential for CPG marketing directors, retail analytics leaders, brand managers, and executives looking to transform customer engagement through data. Get actionable techniques for AI implementation that delivers measurable business outcomes while avoiding costly technology investments that don't generate returns.

14. #4 - Personalization vs Privacy in the AI Era | Helen Yu, CEO & Digital Transformation Expert02.01.2025 (00:27:18)

    In this episode, Miguel Machado welcomes Helen Yu, founder and CEO of Tigon Advisory Corp., a globally recognized thought leader in AI, cybersecurity, and digital transformation. Helen reveals actionable strategies for balancing hyper-personalized marketing with growing privacy concerns, implementing generative AI for content creation, and leveraging predictive analytics to transform customer journeys.Key highlights: Privacy-First Personalization: Master the delicate balance between data-driven marketing and customer privacy protection in 2025 Generative AI Marketing Strategy: Discover how leading brands are using AI content creation tools to scale personalized campaigns Predictive Customer Analytics: Learn how AI forecasting models are revolutionizing engagement rates and retention metrics AI Leadership Roadmap: Exclusive book recommendations, learning resources, and must-attend conferences for marketing executivesEssential listening for CMOs, CX leaders, digital marketing directors, and innovation executives navigating AI transformation. Gain practical insights from Helen's extensive experience advising Fortune 500 companies on implementing AI-powered marketing while maintaining customer trust.

15. #3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt 12.12.2024 (00:18:11)

    Join Miguel Machado for an exclusive conversation with Victor Tapia, IT&D Global Director for Digital, Marketing and E-commerce Nutrition at Reckitt. Discover how this digital transformation leader is revolutionizing consumer experiences across multiple touchpoints through strategic AI implementation and data-driven decision making at one of the world's leading CPG companies.Key highlights: Purpose-Driven Digital Transformation: Learn the three-pillar framework (passion, ecosystems, purpose) that's delivering measurable results in consumer goods marketing AI-Powered Personalization Strategy: Explore how Reckitt leverages artificial intelligence to create hyper-relevant consumer experiences across digital channels Ethical Data Management: Master the balance between AI innovation and responsible data practices in highly regulated markets Omnichannel Marketing Architecture: Implement the technology stack that connects consumer insights to seamless experiences across e-commerce and traditional retailEssential for CPG marketing executives, digital transformation leaders, e-commerce directors, and brand managers looking to integrate AI into their consumer experience strategy. Get actionable frameworks for implementing AI marketing solutions that deliver both business growth and consumer trust.

16. #2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader15.11.2024 (00:27:34)

    Join Miguel Machado for a strategic deep dive with Jimmy Klein, Global Digital Innovation Manager at Diageo, as he reveals how AI is reshaping product development, personalization, and marketing in the spirits and CPG industry. Discover how one of the world's leading beverage companies is preparing for the AI-driven future of consumer engagement and search marketing.Key highlights: AI Product Personalization: Learn how FlavorPrint technology and AI-customized packaging are creating unique consumer experiences in CPG Search GPT Strategy: Master the emerging search paradigm that's disrupting digital advertising similar to early Google innovations Intellectual Property Protection: Implement frameworks for safeguarding brand assets while leveraging generative AI for marketing 2025 AI Roadmap: Exclusive insights into Diageo's strategic plan for AI implementation across the consumer journeyEssential for CPG marketing directors, brand innovation leaders, digital transformation executives, and marketing strategists navigating the intersection of AI and consumer goods. Get actionable strategies for implementing AI personalization while preparing for the revolution in search marketing that Search GPT represents.

17. #1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights26.09.2024 (00:30:38)

    In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic brands, including Pringles, Zucaritas, and Cheez-It. Omar shares his journey and delves into the AI-driven innovations transforming marketing strategies at Kellanova. Discover how Omar and his team navigate the challenges of creating relevant content for diverse audiences and how AI is shaping everything from media optimization to audience targeting. He also discusses the success stories that have emerged from implementing these advanced tools, with insights from campaigns presented at Cannes Lions. Tune in to learn about Kellanova's 5 key tech priorities for 2024, which include the use of AI and machine learning, digital twins for supply chains, and innovations in e-commerce and personalization. Whether you're interested in marketing, AI, or brand strategy, this episode is packed with actionable insights that will inspire your next steps in the evolving digital landscape. Key Takeaways: The power of AI in personalized marketing and campaign optimization How Kellanova leverages data analytics to enhance consumer experiences The role of digital twins and smart sensors in supply chain innovation Join us for an inspiring conversation on the future of AI in brand management and marketing!