Alchemy
Business og økonomiTune into Alchemy – the podcast all about building a business on the frontlines of the new economy, hosted by Fyllo’s Chief Commercial Officer, Jeff Ragovin.To learn more, visit www.hellofyllo.com/podcasts
Siste episoder av Alchemy podcast
- Inside the Huddle: Elevating the Fan Experience (00:19:16)
Jen Kavanagh, SVP Marketing & Media at Philadelphia Eagles, explores fan engagement strategies and media innovation, highlighting their role in deepening audience connections.
- Blend & Brand: Distilling Modern Whiskey (00:17:01)
Andrew Borenzweig, Founder and CEO of Beverly Spirits, reveals the intricacies of crafting luxury whiskey, the brand's commitment to sustainability, and the role of strategic partnerships in shaping their market presence.
- High Stakes: The Intersection of Cannabis and Politics (00:19:10)
Joanne Wilson, Founder and CEO of Gotham, navigates the cannabis landscape, spotlighting governance challenges, illicit competition, and the industry's adaptive potential in retail and society.
- Empowering Women's Ventures: Funding an Equitable Future (00:26:45)
Karen Cahn, Founder and CEO of IFundWomen, spotlights the challenges women face in securing capital and discusses IFW's mission to remove barriers for women entrepreneurs.
- Behind the Glow of Beekman 1802's Marketing Strategies (00:18:09)
Brad Farrell, Chief Marketing Officer - Beekman 1802 delves into the brand's commitment to kindness, sustainability, and transformative skincare. Learn about their unique approach to influencer marketing, and how their goat milk products stand out in ensuring skin health and brand authenticity.
- Modern Marketing Innovations for the Cinema (00:23:48)
Eliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates upcoming blockbuster hits.
- Alex Shegelman, CEO, Hempshire Group (00:25:46)
Alex discusses developing smarter ways to smoke, launching a new Delta 8 SKU and partnering with micro-influencers and MMA fighters.
- Brian Rosen, Managing General Partner, InvestBev (00:31:55)
Brian discusses the evolution of the adult beverage industry, the complexity to alcohol replacement trends and his experience investing in cannabis beverages.
- Doug Zarkin, Vice President – CMO, Pearle Vision (00:23:31)
Doug discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.
- Jen Martindale, SVP of Marketing, Chicago Cubs (00:24:24)
Jen Martindale, SVP of Marketing of the Chicago Cubs discusses her career segway into sports marketing, becoming the first MLB team to have an official CBD partner and strategies to deepen fan engagement, connect with new generations and enhance stadium experiences.
- Brad Roth, Partner & President, Known Originals (00:29:07)
Brad discusses building a future-proof agency for modern marketers, Known's unique approach that named them AdAge A-List 2023 Data and Insights Agency of the Year and an exciting new project for McDonald’s and Amazon Prime.
- Lisa King, Founder, Free AF (00:17:01)
Lisa King, Founder of Free AF discusses launching an alcohol-free canned cocktail brand, expanding into Sprouts nationwide and the rise of the "California Sober" movement.
- Graham Farrar, President, Glass House Brands Inc. (00:23:43)
Graham discusses going public, growing Glass House's brand portfolio over last last two years and competing with the illicit market in California.
- Jigar Patel, Co-Founder & Co-CEO, NorCal Cannabis Company (00:23:37)
Jigar discusses his 20+ years pioneering the California cannabis market, surviving market downturns and how NorCal Cannabis Company is celebrating 420 this year.Learn more at www.hellofyllo.com/podcasts
- Stephanie Fried, CMO, Fandom (00:27:27)
Stephanie discusses the rise of fan communities worldwide, recent shifts in television consumer behavior and Fandom's new data-driven study on gamers of all generations.
- Joe Spector, Founder & CEO, Dutch (00:23:51)
Joe discusses his inspirational journey into entrepreneurship, his experience co-founding Hims and how he's advancing access to telemedicine in the pets space with Dutch.
- Mary Beth Pate, VP, Donor Experience and Philanthropy Marketing & Communications (00:19:49)
On this episode of Alchemy, Mary Beth discusses her marketing career path from sports to healthcare and navigating regulations to grow both for-profit and non-profit healthcare brands nationally.
- Heather Malenshek, SVP & Chief Marketing Officer, Land O'Lakes, Inc (00:23:21)
Heather discusses her career success that named her on the Forbes World's Most Influential CMOs list and how she's bringing the Land O Lakes' collective brand story to life.
- Kelly Solomon, Global Chief Marketing Officer, KIND (00:24:51)
Kelly discusses her pioneering marketing career and KIND's newest "I See Almonds" wellness-focused commercial.
- Paul Yau, CEO, Union Square Travel Agency: A Cannabis Store (00:21:38)
Paul discusses opening New York's third dispensary, supporting women and BIPOC-owned cannabis brands and creating cost-effective standout in-store customer experiences.
- David Spreckman, Executive Vice President, Marketing, Verano (00:23:47)
David discusses Verano's recent We Say "Yes" brand campaign in partnership with Fyllo, measuring success from awareness campaigns and the New York opportunity.
- Ishan Bhaumik, Global Vice President, GfK (00:26:20)
Ishan discusses growing demand for cannabis & CBD audience insights, Twitter allowing cannabis ads and the rise of retail media.
- Drew Stein, Co-Founder & CEO, Audigent (00:24:50)
Drew discusses reaching high-ROI audiences that take action and outperform, future-proofing audience targeting strategies and the growing importance of contextual.
- Jeff Culliton, President, The Adcom Group (00:29:05)
Jeff discusses the unique brand agency landscape in Cleveland, brand safety in 2023 and his predictions for growth during economic downturns.
- Karen Schmidt, CMO, Schmidt Brothers (00:26:17)
Karen discusses the inspiration behind the brand, tackling product innovation and balancing investment behind DTC and retail growth strategies.