One of the best ways you can grow your practice is by building a referral network with three categories of partners: professional, local, & client. We'll discuss the differences in how to build each network and how you can use the 70/30 principle to grow your practice fast.
Episode 25: The Art of the Business Card (00:18:26)
How much energy should we put into our business cards? Do they even matter in the digital age?
Business cards still play an integral role in your business marketing and can serve a dual purpose for your client correspondence. We'll look into the do's and quite a few don'ts when it comes to the art of the business card.
Episode 24: Growing Your Practice in a Facebook Group (00:16:25)
Everyone knows that you can use Facebook for marketing, but we don't always understand how. Ads, boosts, and likes are all possibilities that take money or know-how. But Facebook Groups are one of the best ways to network in your community at no cost and with little knowledge. However, there are a few tricks you'll need to know and we cover them today on All On The Table.
Episode 23: Posers and Professionals (Will the real LMT please stand up) (00:18:07)
As the massage industry grows and becomes more synonymous with wellness care, more unlicensed facilities vie for business. How can you set yourself apart and how can we all educate the general public to support and protect our industry?
Episode 22: Words Matter in Massage (00:32:20)
How you talk about your practice will make the difference in the quality and types of clients that you attract. Suzanne and vince explore the words that attract quality clients and build value, the ones that help you avoid creeps, and the ones that don't mean anything at all.
Episode 21: Finding Time for Marketing (00:34:50)
Vince and Suzanne explore ways to break up your marketing tasks, reduce decision fatigue, and build a consistent but manageable marketing plan.
Episode 20: Networking Your Practice (00:40:50)
The idea of networking can strike fear into the heart of many massage practitioners. Suzanne and Vince tackle this daunting topic and answer questions like, what types of networking might be a better fit for you and how to stop feeling like a fish out of water when you show up to a new event.
Episode 19: How and When Should I take Payment? (00:54:08)
Suzanne and Vince explore how massage therapists take payment, when they take payment, and which payment processors are the best based on your payment policies.
Getting Ready for 2024 (00:40:15)
In this final episode for 2023, Vince and Suzanne discuss what massage therapists should do at the end of the year—review, reflect, and forecast. They look at the best way to set attainable goals, what metrics are important, and how therapists need evaluate more than just revenue.
Getting Good at Good Reviews (00:31:29)
Today we're taking a look at the art of getting good reviews. There are a few elements that we discuss in this episode. If you want to watch the video and get the links you can find it all at allonthetablepodcast.com/the-art-of-getting-good-reviews
Should Clients Be Your Facebook Friends? (00:27:29)
Vince and Suzanne take a look at the often asked question, should we allow our clients to be our social media friends? The question may not be as black and white as some will tell you. Join us as we look at the good, the bad, and the confusing when discussing social media and clients.
Work Life Balance in Massage (00:30:13)
We all struggle with work/life balance. But as an independent massage therapist, it can be even harder to set good boundaries and make time to recharge. Vince and Suzanne tackle this pervasive challenge with some tips to help you stay healthy and add longevity to your business. (apologies for the sound quality on this episode. We are testing out new methods of recording).
Promotion During the Holidays (00:16:03)
The end-of-year holidays are a great time to encourage your current clients to help you build your business. Gift cards, bundles, and other promotionals can have a big effect on the next year's clients and the growth of your practice. Let's dive in.
Check out the free resources from this episode at https://allonthetablepodcast.com/giftcertificate/
Episode 13: Don't go it alone (00:29:49)
Being an independent massage therapist can be isolating if we're not careful to build peer and mentor relationships. Suzanne and Vince take a look at the importance of staying connected for the longevity and success of your career in massage.
Episode 12: Pricing your Massage Practice (Part 2) (00:26:19)
Join us as we continue our discussion on a subject that affects every independent massage therapist—pricing. We explore the psychological aspects of pricing and the impact it your price point has on your business.
Did you know that women and minorities often underprice their services by 20% more than others? This episode sheds light on the reasons behind this phenomenon and provides empowering insights.
Suzanne and Vince discuss the importance of recognizing your true value, regardless of your background, and how to confidently price your services in the market. You'll gain practical tips on communicating price increases to your clients and ensuring a smooth transition. Discover the value of creating bundles at your current rate to provide clients with a sense of security during pricing changes.
Whether you're a massage therapist, a small business owner, or simply interested in understanding the psychology of pricing, this episode offers valuable advice and encourages you to step into your worth. Don't miss this episode that explores pricing, self-perception, and the path to a more successful and fulfilling practice.
Episode 11: Pricing Your Massage Practice (00:25:28)
Vince and Suzanne dig into the topic of pricing. How do you price your services? What are the feelings and barriers to being priced appropriately? And what can you do to be priced correctly and make a good living in massage? We'll dig into the practical details of this important subject.
Episode 10: Abundance Vs. Scarcity (00:31:59)
In our favorite episode yet, Suzanne and Vince take on the importance of building your business with an abundance mentality and the destructive nature of scarcity mentality in your massage practice.
Episode 9: Building Long Term Clients (00:37:03)
The easiest way to build a sustainable massage practice is with long-term clients who get regular care. But for a lot of practices finding those clients can be challenging. Suzanne and Vince bring their experience to the challenge as they look at how to build a long-term client base.
Episode 8: The Problem with Discounts (00:22:27)
Vince and Suzanne explore the challenges that can come from using discounts as the primary way to grow your practice. Learn the true drivers behind client decision-making and learn to create value over being a commodity.
Episode 7: 3 Keys to Being Successful in Business (00:23:12)
Vince and Suzanne dig into a therapist's question about what it takes to build a successful practice. The 3 keys they discuss are the foundation for any successful business and a great backbone for the decisions you make as your practice grows.
Episode 6: 3 Keys to Being a Successful Massage Therapist (00:14:14)
Suzanne Reynolds (LMt, Teacher, and co-founder at Pacific Northwest Massage Academy) shares her three elements that build a successful massage therapist. Then we explore how to grow in each area as you continue your career.
Episode 5: Building a Client Profile (00:14:03)
Suzanne and Vince discuss the often-overlooked step of developing a client profile. This step is often the key for a therapist to better understand where they should spend their marketing energy and avoid the pitfall of spreading yourself too thin.
Episode 4: Trust and Humility in Your Practice (00:25:10)
Co-hosts Suzanne Reynolds (co-founder at Pacific Northwest Massage Academy) and Vince Williams (CEO of Click Hive Marketing) take a look at the feelings and attitudes that can cause challenges within a practice. Often new practices feel unworthy or feel as if they are "faking it" until they get more established. understanding what you already bring to the table is an important part of dictating your value and building a relational practice with consistent and loyal clients.
Episode 3: 5 Keys to a good massage business website (00:26:41)
Vince and Suzanne explore the idea of massage practice websites. Why having a bad one is worse than not having one at all, and the 5 keys to improving your site for a better client experience.
Episode 2: Finding a Practice Identity (00:26:54)
There is a sea of massage practitioners that people can choose from. It is important for a practice to understand how to create an identity that separates you from the pack. Listen as Vince and Suzanne discuss the idea of identity and a few practical ways to incorporate it into your practice.
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