Social Media, Online Marketing is in a constant state of influx - so I want to help shorten your learning cycle, understand big picture and provide you insight, blueprint, How to's to establish a successful strategy and implementation plan. We will share Wordpress for creating an optimized Website and Blogging platform; social media strategies, best practices, and tactics; tools to help manage your time, analyze your efforts, grow your communities, increase web traffic, enhance online presence. We are here to help you!
📻 Siste episoder av analucianovak
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Week 4: Presentation on Designing Microsites with Eileen Burick (00:34:00)
We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will share her expertise on the following topics:
1. Definition of a targeted, singe-theme microsite marketing platform; Best practices and mistakes to avoid when creating a microsite
2. Differences between a microsite and landing page; When should you use a landing page and when do you need a microsite?
3. Benefits of a microsite; Characteristics of a microsite & principles of microsite design
4. When should I use a microsite for my brand's multi-channel marketing campaign? Case studies and Results
According to an article in Website Magazine, Single-page site design — a hybrid of sorts, between a Microsite and a Landing Page -- is among 2013’s hottest trends, and for good reason.
2014 will only accelerate this trend — save the date for Tuesday, November 12,19, 26 and December 3 from 2:00-2:30pm PST
See more at: http://www.websitemagazine.com/content/blogs/issues-pro/pages/ess
Week 3: Characteristics of a #Microsite with Eileen Burick, Burick Communication (00:26:00)
We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will share her expertise on the following topics:
1. Definition of a targeted, singe-theme microsite marketing platform; Best practices and mistakes to avoid when creating a microsite
2. Differences between a microsite and landing page; When should you use a landing page and when do you need a microsite?
3. Benefits of a microsite; Characteristics of a microsite & principles of microsite design
4. When should I use a microsite for my brand's multi-channel marketing campaign? Case studies and Results
According to an article in Website Magazine, Single-page site design — a hybrid of sorts, between a Microsite and a Landing Page -- is among 2013’s hottest trends, and for good reason.
2014 will only accelerate this trend — save the date for Tuesday, November 12,19, 26 and December 3 from 2:00-2:30pm PST
See more at: http://www.websitemagazine.com/content/blogs/issues-pro/pages/essential-rules-of-single-page-site-design.aspx
Week 2 - Microsite Series with Eileen Burick, Burick Communication Design (00:24:00)
We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will share her expertise on the following topics:
1. Definition of a targeted, singe-theme microsite marketing platform; Best practices and mistakes to avoid when creating a microsite
2. Differences between a microsite and landing page; When should you use a landing page and when do you need a microsite?
3. Benefits of a microsite; Characteristics of a microsite & principles of microsite design
4. When should I use a microsite for my brand's multi-channel marketing campaign? Case studies and Results
According to an article in Website Magazine, Single-page site design — a hybrid of sorts, between a Microsite and a Landing Page -- is among 2013’s hottest trends, and for good reason.
2014 will only accelerate this trend — save the date for Tuesday, November 12,19, 26 and December 3 from 2:00-2:30pm PST
See more at: http://www.websitemagazine.com/content/blogs/issues-pro/pages/essential-rules-of-single-page-site
Week 1: Microsite Series with Eileen Burick, Burick Communication Design (00:33:00)
We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will share her expertise on the following topics:
1. Definition of a targeted, singe-theme microsite marketing platform; Best practices and mistakes to avoid when creating a microsite
2. Differences between a microsite and landing page; When should you use a landing page and when do you need a microsite?
3. Benefits of a microsite; Characteristics of a microsite & principles of microsite design
4. When should I use a microsite for my brand's multi-channel marketing campaign? Case studies and Results
According to an article in Website Magazine, Single-page site design — a hybrid of sorts, between a Microsite and a Landing Page -- is among 2013’s hottest trends, and for good reason.
2014 will only accelerate this trend — save the date for Tuesday, November 12,19, 26 and December 3 from 2:00-2:30pm PST
See more at: http://www.websitemagazine.com/content/blogs/issues-pro/pages/essential-rules-of-single-page-site-design.aspx
Linkedin Diva Lori Ruff,Carol Smith CEO: Profit by Linkedin (00:58:00)
Company: Profit by Social Media
Focus: Profit by LinkedIn
Web: Profit by Social Media
Partners:Carol Smith, CEO and Lori Ruff, LinkedIn Diva
Bio's: http://profitbylinkedin.com/principal-bios
We will be discussing the skills, experience, traits necessary to hire the right type of social media professional plus Loriand Carol will be sharing exciting news on their mastermind targeting specific markets:
Mastermind for Executives & Entrepreneurs
Mastermind LinkedIn Pro Exclusive C Suite
Mastermind LinkedIn Power Thrust
Mastermind LinkedIn Executive Network Marketeers
Anne Martin:Reinventing Yourself To Thrive in Today's World (01:01:00)
Throughout her life, Anne Martin has served as a model of reinvention to many people. In 1993, she decided, after fifteen years of practice, that a legal career no longer fit her definition of a successful, purpose filled life. After exploring numerous possibilities, she concluded that a home based business with Mary Kay Cosmetics offered the flexibility, income potential, fulfillment that she was seeking. Her transition from law to lipstick has been featured in numerous publications, including the book, Inspiring Entrepreneurs, which she co-authored. She has spoken on career transition and life reinvention at numerous retreats and workshops.
Anne has continued to reinvent herself, her business and her lifestyle through life transitions, market conditions and a recent relocation from Pennsylvania to San Francisco. As a speaker, writer and certified Master Dream Coach® and Reinvention Specialist, she teaches that mastering the art of reinvention is essential to thrive in a rapidly changing world. Her mission is to inspire others to adopt a reinventor’s mindset that views challenge and transition as invitations to explore new possibilities and craft innovative new ways to live, work, and contribute to the world. She is offering a one-day workshop on September 24 in the Bay Area to invite women to take their fist steps toward reinventing their lives. Please visit www.reinventbythesea.com for additional information.
http://lawtolipstick.com/about-anne/
7 Essential Systems for Profitable Productivity (00:54:00)
Joshua Zerkel is the founder of Custom Living Solutions; former president of NAPO-SFBA and is a Certified Professional Organizer. He is also a recognized SF Green Business owner. Joshua will be sharing with us the 7 Essential Systems for Profitable Productivity. He will cover Planning, Pruning & Editing, Space, Paper, Technology, Time and Maintenance, as well as sharing common mistakes people make when trying to organize their home/business office. You can learn more about Joshua by visiting his website www.customlivingsolutions.com; joshua@customlivingsolutions.com and follow him on Twitter under JoshuaZerkel, clsorganizing, and clsproductivity
RECEIVE 50% off the Profitable Productivity System, enter AnaLucia in the coupon code box upon check out
King Brown Partners: Business Strategy Research & Analytics (00:58:00)
Hal King, Founder, Business Strategist with a BA at Stanford University and MBA, Harvard Business School
Jon Wells, award winning designer,designer, writer, filmmaker and insightful brand strategist
Hal is KBP’s founder and, not coincidentally, its chief analyst. He has an uncanny ability to see patterns in mounds of otherwise undifferentiated data, making sense out of disorder, insight out of chaos.
Founded in 1992, King, Brown & Partners (KB&P) provides custom market research and marketing consulting services for clients in the technology, retail, pharmaceuticals, financial services and entertainment industries. The company's research and advice helps clients identify key customers, develop products, and build effective marketing campaigns. KB&P offers qualitative and quantitative research utilizing focus groups, in-depth interviews, and surveys as well as providing analysis of the results using such techniques as segmentation, perceptual mapping, predictive modeling, and regression. Clients have included Google, PG&E, AT&T, BMW, Autodesk, FedEx, NIKE, and Wells Fargo.
http://www.kingbrown.com/
Project the Power of Your Image Today with Ginny Baldridge (01:02:00)
become more secure, calm, confident and prepared for things outside of your control-inspires trust confidence.
Debby Dowling is the creator of Wedding Pro Newsletter, a biweekly newsletter and social media tool that geared toward wedding professionals. Wedding Pro Newsletter automates the marketing process so that the professionals can attract more brides, earn more money, and have more freedom... even if they don’t know a thing about marketing.
With over 20 years of marketing experience, Debby teaches others how to make use of their time effectively and how to pick and stick with the perfect marketing strategy. If effective time management and marketing is not a hot topic for many small business owners, I don't know what is. I think your listeners would enjoy hearing from Debby. She also just launched her Effortless Bridal Marketing product which allows bridal vendors to effectively attract more brides online. Blog: http://www.debbydowling.com"Nine Ways to Improve Your Marketing… and Make More Money in 2011"
Michelle Mangen:Business Time Management Tools (00:49:00)
Michelle Mangen: For those of you not following me on Twitter the first thing I'd tell you is that I'm a software/application junkie. Offering Social Media Virtual Assistant services means that it's important for me to try to stay on top of the ever-growing list of great tools out there!
For those of you that hate numbers - I'm a number geek too and offer virtual Bookkeeping Services as well.
And then of course I help other people with their Wordpress sites, Facebook Fan Pages or Social Bookmarking.
When I'm not saving the day as a Virtual Assistant then I'm working around my Lake Winnebago Vacation Rental and or one of the two bedroom apartments I have in Neenah, WI.
And if you want to know even more about me, check out my Manifesto.
I'd love to connect with you online!
Get Smarter Radio Social Media Stats and Facebook Pages (00:27:00)
Weekly discussions, how-to's, tips, tactics and strategies around social media marketing with @AnaLuciaNovak - shared recent social media stats, Pagemodo.com facebook landing page affordable design tools. This is a 30 minute show. just me (AnaLuciaNovak)
Debbie Russell Using Social Media for Insurance Prospecting (00:52:00)
Debbie Russell, Certified Insurance Counselor, has over 30 years in Marketing for Insurance Companies helping insurance agents develop new business opportunities in the Property & Casualty industry.
She realizes the importance of Social Media to Agencies and especially producers for prospecting and client retention. Social Media can answer the question that new and prospective clients have... “Who Are You?” Social Media is a Powerful Marketing tool that when used properly can develop new business leads and put you in ahead of the others trying to vie for their attention. Personal Branding and Creating your online Reputation as the “expert” is more than just joining Facebook or Linkedin.
Debbie shares information and tools that can help you get started so that you can be successful in this Social Media age. She currently markets My Branding System, which is a complete turnkey system to get people started in social media by branding themselves as the experts in their field.
You can contact Debbie at:
Watch Debbie: http://youtu.be/wu142kOZ6OQ
debbie@DebbieRussell.me
561-613-2622
@_DebbieRussell
Online Social Smarts Get Smarter Radio with Lissa Duty (00:53:00)
We know Lissa Duty as a social media strategist, but did you know that Lissa Duty is a sought after speaker in her local area, her passion for helping small business owners embrace social media and online marketing is infectious. Join me as I interview Lissa Duty around her passions and knowledge on social media and internet marketing@AnaLuciaNovak and @LissaDuty; @onlinesocsmarts
Please like our Facebook business page!
Gail Nott is a specialist in social media and relationship marketing. Her company, Nott Ltd Solutions, manages internet marketing campaigns for businesses large and small throughout California.
Gail has over 13 years experience in web user interface design and programming, SEO, and social media strategies. She was a recipient of the Constant Contact All-Star Award for two years in a row for demonstrating best-practices in the effective use of email marketing.
Gail helps her clients’ turn their business goals into actionable plans and marketing strategies that pay off. Her clients learn how to focus their social networking efforts to develop both “word of mouth” and “speed of light” marketing with the right sites and systems to their professional advantage.
Gail has lived in Concord, California for the past eight years with her husband, Cory, and her stepson, Cody. She enjoys reading, singing, hiking, and camping…when she’s not online.
Author Alison Silbert "Boost Your Revenues by Turning People (00:55:00)
Alison will be discussing her recently published book that reaches out to business owners who are looking for easy-to-understand strategies on how to do business online.This book is a must-have for any entrepreneur – seasoned or brand new. It is also ideal for college/university graduates who want a leading-edge in a competitive job market.
Asking the right questions: Learn how to ask the right questions of a prospective website development company and learn where to find great website designs at a low cost.
Real-life situations: "Included are real-life situations which are chock-full of business advice that makes success as easy as ABC, with C standing for Computer. In two simple steps you will learn to identify your ideal client and how to publicize properly so that your ideal client can find your site."
Uncertain times: 'In uncertain times, perhaps the best advice is the least obvious. Turn people away, so you can concentrate on your ideal client. "
Are online businesses more popular? Leveraging the internet has never been so important.
Go to http://virtualbooktour-theyppublishing.blogspot.com/p/author-alison-silbert-boost-your.html website to follow Alison Silbert’s full tour schedule or visit her website http://idealvisitor.com/idealsite/book-2/.
Catarina Rando-Sought After Speaker Summit Will Grow Your Bu (00:34:00)
My guest, Catarina Rando, founder of Thrive Pubishing and Attract Clients with Ease will be sharing the details for the upcoming Sought After Speaker Summit held in Brisbane, California on June 11-12, 2011
Caterina Rando’s life work is showing entrepreneurs how to be loud and proud about who they are and the value they bring. She shares ways to build a thriving business with public speaking, teleclasses, webinars, writing and being published. She is a master certified coach, business strategist, creator of the Sought After Speaker Summit and author of the national best-seller "Learn to Power Think" now published abroad in 11 languages. Caterina is the founder of THRIVE Publishing a firm that publishes multi-author books that build businesses and trains entrepreneurs on how to use their books increase their visibility and build their expert status. Download your free audio on How to Be A Sought After Speaker at http://www.soughtafterspeaker.com
Contact: Caterina Rando, 415 668-4535, info@soughtafterspeaker.com
Online Social Smarts: Blogging-QR codes-Wordpress Plugins (00:51:00)
Lissa Duty and Ana Lucia Novak share blogging ettiquette, do's and don't's; QR codes, what it is, how you as a small business owner (local or online) can use them; we shared our favorite WordPress plugin's.
Send questions to Info@onlinesocialsmarts.com
John Carroll: Globalization: The Leadership Challenge Ahead (00:54:00)
Globalization is becoming a business imperative in most industries for both survival and growth. What steps have you taken to globalize your business and pepare for success in the "New World"economy?
John Carroll, Founder & CEO, Tres Coaching Services
You can reach John at
Office: 817.562.4240,
Mobile: 817.371.4021
http://www.trescoach.com
Online Social Smarts Get Smarter Radio - Website as your Hub (00:35:00)
Technology has made it possible for anyone to start a blog website, some platforms are even free. I will share why you need a main hub to work from, pro's and con's about free platforms, and a few good alternatives if you're on a shoe string budget!
Online Social Smarts with Yvonne Wu, Authors Assistant (00:50:00)
If you are an aspiring business owner and/or thinking about publishing a book, this show will cover what Yvonne does fora living : running her own Internet Marketing and Author's Assistant business. Learn how Yvonne Wu became an Author Assistant and Internet Marketing Virtual Assistant and how she helps author's publish and market their books!
Founder of The YP PublishingCanada: 905-341-0997USA: 1-347-674-9951http://theyppublishing.comhttp://theyppublishing.com/services/http://www.youtube.com/user/theyppublishing
Get Smarter Radio Facebook Do's and Don'ts (01:02:00)
Ana Lucia Novak and Lissay Duty will share social media strategy, tactics, tools, designed for the business owners who are stuck, can't wrap their arounds Twitter, Facebook Pages, or Linkedin. Forward questions related to social media, location based marketing, online marketing to Info@OnlineSocialSmarts.com
Get Smarter Radio: Social Media Time Management Tools (00:56:00)
Online Social Smarts Get Smarter Radio: Weekly discussions, how-to's, tips, tactics and strategies around social media marketing with @AnaLuciaNovak and @LissaDuty; guest appearances will be scheduled around certain topics
How to Grow Your Facebook Fans & Increase Your Engagement (01:01:00)
Amy Porterfield is the creator of the online program "The Simple Social Media Formula" and co-author of "Facebook Marketing All-In-One for Dummies" (June 2011). Amy is a regular contributor for the top-rated online magazine, Social Media Examiner, as well as manages their 30,000+ Facebook community. URL for Upcoming Book:
charset="utf-8" />Facebook Marketing All-In-One for Dummies http://amzn.to/fORM8W
Get Smarter Radio with John Jantsch, Referral Engine (00:54:00)
Weekly discussions, how-to's, tips, tactics and strategies around social media marketing with @AnaLuciaNovak and @LissaDuty; guest appearances will be scheduled around certain topics
