Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns (00:18:44)
AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer atte...
The Experiments That Made Hily a 40M+ User App (01:13:16)
In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.Liubomyr has spent the last 10 ye...
This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own) (00:12:21)
Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳In this video, Steve P. Young breaks down why simple apps still win — and how di...
How a Solo Founder Built a $30K/Month App with 5.2M Installs (01:30:33)
In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built e...
Watch This Before Building Your App (Build a Profitable MVP) (00:12:05)
If you’re building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simples...
App Growth Secrets for 2026 “They” Don’t Want You to Know (01:10:01)
Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young,...
The Businesses I Started Before App Masters (00:16:39)
Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅In this video, I’m pulling back the curtain and sharing all the failed businesses,...
How LingQ Scaled to Millions with Zero Ad Spend (00:53:57)
In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly h...
How Building a Community Took Me from Side Hustles to 7 Figures (00:26:41)
How do you go from endless side projects to building a 7-figure business you love?The answer isn’t a marketing hack, or even an app idea — it’s community.In this video, Steve P. Young takes you behind...
How Newsjacking Exploded App Downloads (00:10:43)
What if one tiny visual tweak could send your app viral? 👀In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStat...
Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov...
Live App Store Optimization (ASO) Audit & Optimization (01:10:20)
In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.He’ll a...
If You’re Running Paid App Ads, You NEED to Watch This (00:13:19)
If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.AppsFlyer just rolled out its biggest produc...
App Growth Roadmap: Which Marketing Channels Work at Each Stage (01:25:18)
In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.Ben’s already nai...
5 Proven Frameworks to Create Viral Ads with AI (00:10:07)
AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy.In this episode, we break down five proven content frameworks t...
New Monetization Model That Turns Churned Users into Revenue (00:59:17)
In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time ...
Grow Your App Revenue with This Proven Subscription Framework (00:08:11)
The secret sauce behind profitable consumer subscriptions?Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄In this ...
The Most Important Element of App Store Optimization (ASO Keyword Research) (00:15:23)
ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… an...
How Localization Scaled This App to 6-Figures (By Not Focusing on the US Market) (01:15:36)
Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-power...
This Simple App Makes $300K a Month (And You Can Do It Too) (00:17:20)
A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱In this breakdown, we reveal why distribution beats design and how the simplest apps — wh...
App Marketing Trends for 2026 (00:56:36)
We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG!In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path t...
This App Makes $2M Using AI Ads (Learna App Review) (00:18:17)
🚀 Discover how a language learning app is making over $2 million per month using AI-generated ads — and no, it’s not Duolingo!In this video, Steve P. Young, breaks down how the Learna app is scaling ...
What happens when your app already converts well, but you’ve hit the ceiling with ASO and ASA?In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking...
Black Hat App Growth Strategies You Don’t Know (But Your Competitors Might Be Using) (00:32:21)
Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controvers...
Top 5 App Monetization Trends You Can’t Ignore for 2026 (01:13:00)
Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.We’re join...
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