Ask an Expert by Propelo
Business og økonomiThought-provoking interviews designed to share real and actionable insights from founders, C-level executives, and thought leaders hosted by marketing insider Joshua Carlsen.
Siste episoder av Ask an Expert by Propelo podcast
- Every single time you get a ‘no’ you’re closer to the ‘yes’ By Rob Murray (00:41:05)
In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer.The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what? ...
- How to Price Your Product for Profit with Hermann Simon (00:35:54)
Are you struggling to understand why your product isn't selling? In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy. You'll learn how to assess customer perception, along with practical tips on using conjoint measurement to maximize your profit. Hermann also discusses the role of innovation and market share in difficult economic times. This episode is for y...
- How to Achieve Success: Tenacity, Adaptability & Community (00:36:33)
Looking to climb the career ladder and make a difference? This video explores 3 key ingredients for success: Tenacity & Goal-Setting: Learn from Melissa Eichbauer, a recognized leader, on how clear goals and unwavering determination can propel you forward. Adaptability & Innovation: Discover how Finley Volkswagen thrived during the pandemic by embracing online sales and prioritizing customer convenience. Enhancing the Customer Experience & Community Involvement: See how busine...
- It’s About Serving, Not Selling (00:30:56)
Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."
- Building Trust: The Key to Unlocking Efficiency in the Supply Chain (00:45:31)
Mark Graham, co-founder of Commonsku, tackles both the challenges and the potential of the promotional products industry. He explores the fate of those pens and stress balls we leave behind in hotels, contrasting them with the high-quality items we hold onto. This disparity highlights the industry's struggles. But Graham doesn't just dwell on the problems; he offers a solution: fostering a strong community. He explains how Commonsku's innovative software bridges the gap between distributors a...
- How to Take Initiative and Thrive in Uncertain Times (01:05:48)
Margaret Heffernan, a renowned entrepreneur, CEO, author, and keynote speaker, dives deep into the ever-present reality of uncertainty. From navigating personal challenges to navigating global shifts, Heffernan emphasizes the importance of embracing the unknown and fostering the skills necessary to thrive in dynamic environments. Key takeaways from the episode: Uncertainty is an inevitable part of life: Recognizing this allows us to approach challenges with a proactive mindset.Preparation is ...
- Understanding Promotional Products Strategy by Joseph Sommer (01:01:18)
Using Swag More Intentionally and Thoughtfully by Joseph Sommer Discover the dynamic world of promotional products with Joseph Sommer, the entrepreneurial mind behind Whitestone Branding. In this podcast, Joseph recounts his journey from a culinary enthusiast to the founder of a successful marketing agency. Uncover the challenges of saying "no," scaling a business, and securing major deals, including the Washington Nationals. Explore the evolution of Whitestone's marketing strategies, from ...
- When you have a vision you have direction: the Savannah Bananas by Jesse Cole (00:37:42)
Jesse Cole is the owner of the viral sensation Savannah Bananas, a baseball team that has sold out every home game since the 2016 season. But it wasn’t like this at the beginning, as Jesse explains. With a lot of adversity came the realization that they had to be dramatically different, so they challenged themselves to create an unforgettable customer experience.
- The Secret to Humanizing Your Business by Hilary Corna (01:09:34)
Join us in this episode as Hilary Corna, a seasoned professional with a background in process optimization at Toyota, unveils a groundbreaking approach that places humanity at the forefront of business. Discover how her unconventional, "unprofessional" approach encourages authenticity, allowing individuals and organizations to shed pretenses and connect on a genuine level, fostering a more loyal customer base. Intriguingly, Hilary kicks off the conversation by delving into the importance of ...
- How To Surpass Willpower for Prolonged Success by Jonathan Domsky (01:02:06)
Welcome to today's episode of the Untangled Entrepreneur Podcast. In this edition, we delve into the insights and experiences of Jonathan Domsky, a seasoned entrepreneur with over two decades of expertise. As the Founder of Untangled Coaching, Jonathan's mission is to ignite the growth and potential of fellow entrepreneurs. In this exclusive Ask an Expert Interview, Jonathan shares his remarkable journey, from an impulsive decision resulting in the establishment of his first company, Kidorab...
- 7 Steps to Rebuilding Your Outbound Sales Strategy for Today (01:00:05)
When you think of how to describe Jake Dunlap, the words "sales guru" come to mind, but after interviewing him, that term seems too nuanced. Over the years, Jake has achieved great success in many sales positions, from execution to leadership, but over time he began to realize that office politics had no interest in him. He loved sales, tactics, processes, and customers, but realized the best way forward was to start his own business.That's why Jake founded Skaled in 2012, a sales consulting ...
- Important Lessons Learned During a Rebrand (00:36:57)
Join us on today's episode as we dive into the inspiring journey of our expert guest, Royal Marty. Discover how Royal's customer-centric approach breathed new life into a struggling, long-established business. Uncover the innovation behind the cutting-edge enzyme-based biochemical product, with applications ranging from road construction to soil conditioning. Royal opens up about the valuable lessons learned during a transformative rebranding process and shares insights into agile adaptation...
- How to Find, and KEEP, Top Talent by Kathleen Quinn Votaw (00:55:37)
Today's Ask an Expert guest, Kathleen Quinn Votaw, underwent a dramatic turn of events in a short span – from welcoming her baby boy to receiving a cancer diagnosis, all while navigating a tumultuous work environment in 2003. Inspired by a casual burger and beer date night and her husband's encouraging words, Kathleen embarked on a journey to revolutionize the recruitment industry. Her primary focus has always been aligning an organization's culture with the talent they seek, sometimes helpi...
- Why Customer Experience Matters More Today by Nate Brown (00:47:25)
In this enlightening episode, join us as Nate Brown, the Chief Experience Officer at Officium Labs, delves into the often underestimated realm of customer experience (CX). With a wrestling belt award adorning his office wall as a testament to his CX prowess, Nate brings a wealth of insights to the table. Having honed his skills on the front lines and sought guidance from CX mentors, Nate has transformed into a sought-after thought leader. Tune in to discover how to assess your own customer e...
- What 99% of Accountants Miss Reviewing Your Business by Greg Crabtree (00:56:27)
Accounting encompasses more than mere financial statements and tax preparation, as mentioned by today’s guest on Ask an Expert. Greg Crabtree serves as a partner at the accounting services firm Carr, Briggs and Ingram. He holds a reputation as an international speaker and acclaimed author, known for his work titled "Simple Numbers." Greg's perspective centers on the idea that accounting can serve as a potent tool to aid owners and management in effectively operating businesses. It further fa...
- How to Simplify Your Marketing w/ A One-Page Plan by Allan Dib (00:45:15)
Allan Dib, author of the wildly popular book “The 1-Page Marketing Plan” comes on the show and shares a ton of useful information so get ready to take notes. Allan’s background is in technology, but he learned a valuable lesson early on that even if you’re the best in your industry if you’re not also very good at marketing you’re going to struggle. “A dollar from your ideal customer is much more valuable than a dollar from just any random customer even though your bank manager will tel...
- How to Convert Customers Into Tribal Fans by David Meerman Scott (00:46:21)
Sorry folks, but… “Nobody cares about your product but you,” states David Meerman Scott. David has been studying businesses across countless David recently co-authored the best-selling book “Fanocracy” which details why, and how, you should focus on turning your customers into fans. Naturally, you need to have a good product or service, but if you can put the needs of your customers at the forefront, and then focus on developing an engaging experience you can start to create a tribal co...
- Why Your Accounting Doesn’t Have to Suck by Spencer Sheinin (00:45:16)
Accounting doesn’t have to suck, so Today’s Ask an Expert guest went out and improved it. Spencer Sheinin, Founder and CEO of Shift Financial, literally wrote the book on how to simplify your financials so you can turn accounting into a powerful business lever. We talk about his book, Entreprenumbers, and how his simplification strategy allows you to control and leverage your accounting, in fact, he gives you the 6 specific metrics you need to focus on. We also talk about cash flo...
- How You Develop Presentations That Drive Action by Rich Mulholland (00:50:12)
People don’t hate presentations, they hate crappy presentations according to Rich Mulholland. Rich founded Missing Link over 20 years ago focused on helping individuals and organizations to develop and then deliver presentations that aren’t just memorable, but ones that drive action. Rich has spoken and given presentations all around the world and has helped elevate the audience experience for tens of thousands of people. Today he gives actionable insights from the 4 pillars of a...
- Using Leverage & Your Balance Sheet for Growth by David Waddell (00:45:20)
The biggest financial winners are those that can leave their emotion at the door and capitalize on becoming countercyclical says today’s Ask an Expert David Waddell. With over 900 clients nationwide, David’s wealth management firm Waddell & Associates take a holistic approach to growing wealth. David talks about the distinction between asset management and wealth management, and why the latter is a better approach to financial growth. He also talks about what he’s seen ...
- How to Never Lose A Customer Again by Joey Coleman (01:06:37)
Joey Coleman is such a customer experience expert that even Zappos consults with him. While Joey has had a very interesting career, he’s spent the past 20 years analyzing and figuring out ways to improve the customer experience. In fact, he even wrote the book, “Never Lose a Customer Again” which emphasizes how important the first 100 days of the customer experience are. Joey shares ways that you can accurately evaluate your own customer experience today, and moving forward. He then gives too...
- Opening Doors & Overcoming Objections by Caryn Kopp (00:53:09)
For years Caryn Kopp, and her team at Kopp Consulting, have not only been helping businesses open desirable doors, but they’re able to develop compelling interest with those prospects. Caryn learned early the value of hiring proven professionals vs. younger less expensive reps that she’d have to train up. Her secret sauce though was pairing the proven door openers with content and message writers. Add a sales process she continues to evolve to this day and Caryn’s team has opened...
- How Real Estate is Being Reinvented by Sherry Chris (00:27:50)
As more and more technology is being introduced into Real Estate, today’s Ask an Expert guest Sherry Chris wants real estate agent’s to focus on getting back to deeper and more human relationships. Sherry is CEO of Better Homes & Garden Real Estate, and was the driving force to elevating the company to a nationally recognized brand. In today’s episode, Sherry is going to share insights on several topics from current trends in real estate, how direct mail is still a powerful marke...
- How to Reapproach Your Business Development by Bernie Brenner (00:58:36)
How to Reapproach Your Business Development by Bernie Brenner TrueCar Cofounder, Bernie Brenner stops by our “Ask an Expert” and comes out of the gate helping to differentiate between business development and sales strategies. After years of successfully growing TrueCar, he reconciled all of his notes and realized he’d created a systematic approach to biz dev, which outlined in his book, The Sumo Advantage. Bernie walks through the 4 pillars of business development that you need to be focused...
- How to Change Your Habits & Change Your Results by Noah St. John (00:36:18)
Too many self-help gurus out there tell you what you already know, today’s Ask an Expert guest actually gives you the tools to reach your full individual and business potential. Noah St. John is known as “The Power Habit Mentor” and has helped businesses add an additional $2.7 billion in revenue. Back in 1997, Noah had an epiphany when he discovered that the traditional affirmation models we all have tried to help change our lives fell short, and so he made a subtle but powerful shift ...