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ASOM Pod

ASOM Pod

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Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer). Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives. Whether you're looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.

Siste episoder av ASOM Pod podcast

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  1. Inside Commerce Roundtable San Diego 2025: A Behind-the-Scenes Tour of the Best DTC Event (00:21:48)

    In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you inside the Commerce Roundtable San Diego, held at the Port Pavilion on Broadway Pier. From the packed registration line to the speaker’s lounge with ocean views, they take you along for the ride, chatting with founders, operators, and marketers who make this industry tick.This isn’t your average, dull conference. Think: food trucks on the pier, vacation giveaways, and conversations with heavy-hitters. Along the way, the crew dives into hot topics like AI, live selling, and what’s next in eCommerce growth all while capturing the buzz and camaraderie that make Commerce Roundtable the go-to event for DTC brands.Whether you missed San Diego or just want a front-row seat to the action, this recap brings the energy, insights, and chaos (the fun kind) of Commerce Roundtable 2025 straight to you._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Welcome to Commerce Roundtable San Diego00:48 Exploring the Venue and Food Trucks01:44 Registration and Initial Impressions02:53 Behind the Scenes: Speaker's Lounge04:39 Conversations with Attendees09:19 Touring the Conference Venue10:16 Exploring the Lounge Area10:54 Raffle Excitement and Giveaways12:20 Outdoor Patio and Networking13:15 Insights from SubSummit16:02 Live Selling and AI Innovations17:26 Founder's Journey and Business Growth19:10 Event Highlights and Conclusion___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  2. EP66: The DTC Playbook to Live Shopping Success on Whatnot (00:57:59)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), unpack the growing world of live shopping with a spotlight on the Whatnot platform. John (a.k.a. the Android Loving Survival King) shares his real-world playbook for turning Whatnot streams into a profitable and scalable sales channel. From treating live selling as entertainment to building a community that keeps coming back, the conversation blends data, strategy, and war stories from the front lines of live commerce.What you’ll learn in this episode:Why live shopping is more than sales it’s entertainment.The key operational roles every live selling team needs.How consistency and scheduling make revenue more predictable.Gamification tactics that keep audiences engaged (and spending).Lessons from testing different show formats and hiring dedicated team members.Why Whatnot can outperform TikTok Shop in both engagement and growth.The importance of leveraging existing communities while expanding to new ones.How to scale live shopping sustainably without burning out your team.Whether you’re already experimenting with TikTok Shop or just curious about Whatnot, this episode offers actionable insights to help eCommerce and DTC brands future proof their sales strategy with live shopping._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:14 John's Presentation on Live Shopping04:23 Live Shopping Trends and Data Insights08:19 Comparing Whatnot and TikTok Shop12:15 Community Building and Engagement22:59 Roles and Strategies for Live Selling28:10 Forecastable Revenue and Show Scheduling28:49 Gamification and Audience Engagement28:56 Team Meetings and Scheduling30:54 Hiring and Team Expansion32:09 Conservative Growth Strategy34:19 Leveraging Social Media and Organic Growth36:04 New Hosts and Show Formats38:40 Channel Growth Potential43:25 Gamification Strategies46:12 Takeaways and Final Thoughts57:28 Podcast Wrap-Up and Closing Remarks___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  3. EP65: How to Avoid the Most Expensive Mistakes First-Time eCommerce Founders Make (00:57:02)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down the most expensive mistakes first-time founders make when trying to take their eCommerce dreams from “side hustle” to scalable business. From the messy realities of handling fulfillment yourself (yes, shipping nightmares are real) to the dangers of over-ordering inventory that ends up sitting in your garage, they share the hard-earned lessons most entrepreneurs wish they’d heard sooner.What you’ll learn in this episode:Why handling fulfillment wrong is the fastest way to stall growth.How to avoid the cash-flow killer of over-ordering inventory.When (and when not) to think about retail.The numbers you must know before you scale.The hiring mistakes that drain time, money, and morale.Why compliance and legal issues can’t be an afterthought.The value of a strong network and mentors to keep you sane.How to stay resilient when resistance is at its highest.Whether you’re sketching your first product idea on a napkin or already wrestling with suppliers, this episode is a must listen._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:43 Intro to The ASOM Pod06:56 Debating Gary Vee’s Influence and Strategy16:16 Four Pillars of a Successful eCommerce Business27:06 Pre-Launch Strategies27:27 Executing the Launch28:40 Building Hype and Engagement29:37 Leveraging Community and Affiliates32:47 Soft Launch and Testing42:32 Technical Stack Essentials48:04 Post-Launch Optimization51:24 Scaling Your Business57:00 Final Advice and Conclusion___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  4. EP64: The Four Pillars of a Successful eCommerce Business: How to Launch, Scale, and Win (00:58:10)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) tackle the four pillars of a successful eCommerce business, but not in the boring, “MBA textbook” way. They dive into the messy, real-life side of launching and scaling a brand: from product differentiation (why your “unique” product probably isn’t unique enough) to launch strategies that actually build hype, not crickets. Along the way, they poke fun at industry tropes, debate Gary Vee’s influence, and share war stories from scaling in the trenches. This episode is packed with plenty of “wish I knew that sooner” insights.What you’ll learn in this episode:The Four Pillars that separate thriving eCom brands from forgettable ones.How to prep for launch without overthinking yourself into paralysis.Why community and affiliates are your unfair advantage.The non-negotiables for your first tech stack (and what can wait).How to spot when it’s time to optimize, scale, or pivot.Why over communication beats silence every time during challenges.Whether you’re dreaming up your first product or already pulling late nights keeping a store alive, this episode gives you the no-BS playbook for launching strong and scaling smart._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:43 Intro to The ASOM Pod06:56 Debating Gary Vee’s Influence and Strategy16:16 Four Pillars of a Successful eCommerce Business27:06 Pre-Launch Strategies27:27 Executing the Launch28:40 Building Hype and Engagement29:37 Leveraging Community and Affiliates32:47 Soft Launch and Testing42:32 Technical Stack Essentials48:04 Post-Launch Optimization51:24 Scaling Your Business57:00 Final Advice and Conclusion___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  5. EP63: COGS - The Secret Fuel Behind Explosive DTC Growth (01:09:05)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Will Nitze, CEO of IQ Bar, to unpack how he scaled from a scrappy eCommerce start-up to landing on shelves at major retailers. Will gets real about the limits of staying DTC-only, the strategic bets that helped IQ Bar break into brick-and-mortar, and why obsessing over COGS and operations is just as important as marketing. From Harvard neuroscience to entrepreneurship, his journey is packed with insights on product development, retail partnerships, and the messy reality of scaling in food and beverage.What you’ll learn in this episode:Why DTC is powerful but not always enough to scale.How Amazon can be a stepping stone to retail deals.The critical role of COGS and operational efficiency in growth.Lessons from landing CVS and navigating retail complexities.The future of IQ Bar with new product lines in hydration and coffee.Whether you’re building your first CPG brand or plotting your move from online to in store, this episode gives you the inside scoop on growth, grit, and the real costs of scaling._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:30 Meet Will Nitze: From Neuroscience to DTC06:53 The Birth of IQ Bar10:50 Challenges in Food and Beverage Industry19:28 Navigating Product Trends and Market Fit22:13 Funding and Growth Strategies26:19 Outsourcing and Company Structure30:53 Early Distribution and Product Strategy35:14 Securing a Major Retail Deal36:15 Challenges of Scaling Production37:03 Lessons from Retail Experience38:41 eCommerce vs. Retail41:21 Importance of Cost Optimization45:21 Innovations in Packaging and Fulfillment48:01 The Role of Operations in Marketing51:26 Navigating the Convenience Store Market54:19 Future Growth and Expansion Plans01:02:55 Challenges of the Convenience Store Market01:07:53 Conclusion and Final Thoughts___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  6. EP62: ASOM Updates - Behind the Scenes of Business and Life (01:25:56)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) get real about what it actually takes to scale in eCommerce and SaaS. Spoiler: it’s not cranking out products. The crew digs into how AI is cutting out busywork, the chaos (and occasional magic) of pulling off huge events, and why keeping investors in the loop builds way stronger partnerships. On top of that, you’ll hear candid updates on team shakeups, business pivots, and the not-so-glamorous restructures that come with chasing big growth.What you’ll learn in this episode:How AI is reshaping agency workflows, productivity, and customer engagement.The hidden complexities (and lessons) of event management at scale.Key takeaways from navigating investment relationships and restructures.How personal business pivots translate into broader market lessons.Why communication, transparency, and adaptability matter more than ever when scaling.Whether you’re launching your first brand, reshaping an agency, or chasing the next big investment play, this episode drops battle tested lessons on growth, grit, and why distribution wins every time._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer04:59 John's Whatnot Experience09:14 Bryan's SuperZoo Insights16:18 Amer's App Development Pivot20:44 Jimmy's Year in Review28:02 John's Battle Games Challenge34:49 Bryan's Media Spend Strategy40:17 Amer's AI Initiatives44:13 Autonomous Agents and Their Limitations47:30 The Misconceptions About AI50:13 Event Management Insights01:06:09 Investment Reflections and Lessons01:14:18 Restructuring for Growth01:18:11 The Power of Distribution___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  7. EP61: Want Free Traffic? Build an eCommerce Content Strategy That Works Without Ads (01:03:35)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down the real playbook for building a content strategy that drives free organic traffic to your eCommerce business without relying on ads. From posting consistently to tapping into the viral potential of short-form video, they share how brands are turning content into their most powerful growth engine.The conversation gets into the messy balance of organic vs. paid, why founder led content matters, and how to measure ROI without losing your mind. You’ll hear when to pivot if your strategy isn’t working, the dangers of chasing low-intent traffic, and why constant experimentation is the only way forward in today’s content landscape.What you’ll learn in this episode:Why storytelling is the secret sauce to building a brand people actually care about.How to balance organic and paid traffic for long-term growth.The rise of short-form video (and when long-form makes a comeback).Tips to create a repeatable content workflow that doesn’t burn you out.How to measure ROI and know when your content strategy isn’t working.Common mistakes eCommerce brands make with content (and how to avoid them).Whether you’re a scrappy founder or a growing brand, this episode is packed with tactical advice, real world lessons, and inspiration to build an eCommerce content engine that brings in free traffic while building long term loyalty._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:19 Intro to The ASOM Pod05:44 Organic vs Paid Traffic Strategies09:19 The Power of Content Marketing12:55 Building a Brand Story18:00 Content Creation Tips and Strategies29:46 Leveraging Different Content Forms31:24 The Pitfalls of Low-Intent Blog Traffic32:10 SEO Strategy: Focus on Core Pages First34:05 The Rise of Short-Form Video Content35:17 Surprising Content Formats and Their Effectiveness36:09 The Power of Reddit for SEO37:11 Creating Content That Helps Users47:33 Measuring ROI and Identifying Effective Content50:23 Adapting to Social Media Trends57:04 The Shift to Long-Form Content on TikTok01:01:04 Common Mistakes in eCommerce Content Strategy___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

  8. EP60: The Queen of Pet eCommerce: Redefining the Industry Through Innovation (00:59:03)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Amer Grozdanic (CEO of Praella) chat with Natalie Yung, founder of Doggielawn and Bark Potty to unpack her 15-year rollercoaster from flops to full on success in the pet world. From spotting a quirky pain point and turning it into a subscription business, to scaling without taking a single VC check, Natalie spills the real story behind building a profitable, passion-fueled empire.You’ll hear about the messy middle like operational headaches, testing ideas on the cheap, and building a workplace people actually love showing up to. Natalie also gets candid about giving back to shelters, creating products that change life for pet owners with special needs, and teaming up with her husband as a strategic partner. This is a real look at the wins, losses, and lessons of staying self funded and mission driven.What you’ll learn in this episode:Why keeping your day job while testing ideas might be your smartest early move.Strategies to manage multiple brands without losing focus.How to build a supportive team culture that boosts retention and growth.Ways to balance passion projects with profitability and scalability.How self-funding can mean more freedom and far fewer headaches than chasing VC money.If you’re an aspiring entrepreneur (or just a sucker for a good dog story), this episode is loaded with practical advice, unfiltered founder wisdom, and inspiration to build something that lasts._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:01 Welcome to the ASOM Pod02:41 Meet Natalie Yung: Serial Entrepreneur03:18 The Birth of DoggyLawn06:34 Embracing Failure and Learning from It12:05 Challenges and Strategies in Entrepreneurship14:28 Subscription Model Success17:11 Managing Multiple Ventures25:58 Customer Feedback and Business Growth27:53 Team Dynamics and Employee Retention29:11 Building a Village: Management Style and Trust30:51 Company Structure and Team Dynamics32:16 Balancing Multiple Brands and Projects32:52 Employee Growth and Career Path35:10 Leadership and Conflict Management38:22 Partnerships and Personal Dynamics50:31 Advice for Aspiring Entrepreneurs53:01 Future Plans and Concluding Thought___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

  9. EP59: What Meta Won’t Tell You - The eCommerce Metrics Founders Should Actually Track (01:09:29)

    In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox), formally Founder of Sendlane) and Amer Grozdanic (CEO of Praella) chat with Jordan, a seasoned eCommerce entrepreneur and advisor behind brands like KitNipBox, Paint Plot, and Salvit Advisors.  From resisting shiny objects to choosing the right channels, this convo is packed with real talk on what it actually takes to scale profitably without losing your mind (or your margins). Forget vanity plays—this is a crash course in clarity, focus, and founder resilience.What you’ll learn in this episode:Why focusing on one or two marketing channels is key before scaling.How to make smarter decisions by understanding CPA, contribution margin, and engagement rates.What most founders get wrong about incrementality and testing.How to use AI and human intuition to drive growth.The role of mission-driven decision making in long term success.Insights into a Reddit partnership and strategic brand plays.Why having a trustworthy team might be your best growth lever.If you're building, scaling, or advising in eCommerce, this episode is loaded with takeaways to help you do it better and with a lot more clarity._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:14 Welcome to the ASOM Pod04:13 The Journey of KitNipBox10:46 The Reddit Partnership14:27 Managing Multiple Businesses22:12 The Mission-Driven Approach26:42 Understanding Data in eCommerce34:24 Understanding Incrementality35:08 AB Testing and Media Spend40:41 Customer Engagement and Repurchase Rates43:44 Scaling and Contribution Margin51:52 Leveraging AI and Automation55:25 Omnichannel Strategies and Profitability01:01:05 Final Thoughts and Takeaways_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  10. EP58: The Evolution of a 32-Year American Manufacturer: The Story of TigerTough (01:01:40)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Amer Grozdanic (CEO of Praella)sit down down with Sheldon Zitzmann from TigerTough, a Minnesota–based company that makes ultra-durable seat covers for hard-working vehicles and even harder-working people. From humble beginnings in 1993 to a full-on brand transformation in 2016, Sheldon shares how Tiger Tough went from sewing custom interiors to going all-in on rugged, U.S.-made seat protection.Forget chasing trends, this is a story about choosing focus, building in the U.S., and showing up for the blue-collar customer with killer products and content.What you’ll learn in this episode:Why TigerTough ditched custom work to go all-in on branded products.The real challenges of keeping manufacturing in the U.S.How they’ve built trust with fleets and direct-to-consumer buyers.The power of niche content (torture tests, anyone?) in driving sales.How a small-town mindset fuels smart decisions and big moves.Why marketing to blue-collar America takes authenticity, not fluff.The value of resilience, speed, and customer obsession in brand building.If you’re into building niche, no nonsense products that people rely on every day this one’s for you._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer00:50 Intro to The ASOM Pod 01:24 Small Town Life in Vesta, Minnesota 04:38 The Origin of TigerTough 06:11 The Evolution of the Business 13:23 Challenges and Innovations in Manufacturing 20:54 Marketing and Sales Strategies 28:43 Exploring Product Durability and Expansion 29:12 Venturing Beyond Seat Covers 32:16 Manufacturing in the USA 36:14 Challenges and Rewards of Domestic Production 38:26 Sales Strategies and Market Penetration 48:25 Marketing and Content Creation 48:54 Reflections and Future Plans 58:15 Final Thoughts and Advice_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  11. EP57: From Navy Vet to Burned-Out CEO: Scaling from $0 to $50M in 2 Years (01:01:23)

    In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Ryan Hogan, founder of Hunt A Killer and CEO of Talent Harbor for a no BS conversation about what it really takes to build a community-first DTC brand. From failed mud runs to million-dollar subscription boxes, Hogan breaks down the wins, pivots, and painful lessons that shaped his journey.What you’ll learn in this episode:How a failed race sparked a subscription box empire.Why Hunt A Killer turned checkout into a community moment.The brand-building strategy that drove exponential growth.Navigating rising CAC and adapting to a post-tracking world.Why multiple sales channels saved the business.Behind the scenes of raising capital and choosing the right partners.How to restructure leadership and scale without burning out.This one’s packed with real stories and tactical gems for anyone building a brand people rally behind. _____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com

  12. EP56: How to Validate Your eCommerce Product Idea Without Spending a Dime (00:53:53)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) get into how today’s best founders validate ideas fast and effectively without relying on biased feedback from friends or family. Whether you're pre-launch or post-launch, this episode will help you stay sharp, curious, and customer-first.What you’ll learn in this episode:Validate or Vaporize: Why skipping validation is the fastest route to building a product no one buys.Google Knows Best: How to use Google Trends, search volume, and keyword data to back up your gut feeling.Talk to Strangers: Why your inner circle isn’t the best place to source honest feedback (and who is).Smoke 'Em if You Got 'Em: How to run smoke tests and pre-sell to gauge real market demand.Social Listening 101: The underrated art of eavesdropping on the internet to spot pain points and product gaps.Validation Never Ends: How to keep testing, learning, and iterating, even after launch.This episode is packed with practical advice, real-life examples, and a few spicy takes on the myths of overnight success. If you’ve ever said “I think people want this,” this one’s for you._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer03:06 Intro to the ASOM Pod06:30 Deep Dive into Product Validation15:49 Competitive Research and Market Analysis24:57 Leveraging Social Media for Product Research26:09 Distinguishing Trends from Sustainable Markets27:31 The Rise and Fall of Trend-Based Businesses29:01 Using Data and Tools for Market Analysis32:49 The Importance of Social Listening40:45 Pre-Selling and Validating New Products51:10 Common Mistakes in Product Validation52:42 Final Thoughts _____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  13. EP55 - How to Get Your First 1,000 eCommerce Customers Organically (00:59:41)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down what it really takes to acquire your first 1,000 eCommerce customers—organically. No paid ads. No magic bullets. Just strategy, consistency, and a whole lot of community building.What you’ll learn in this episode:ICP or Bust: Why understanding your Ideal Customer Profile is the foundation of all successful growth.Post with Purpose: How consistent, authentic social content builds trust and traffic over time.Communities Convert: How Reddit threads, Facebook groups, and micro-influencer collabs can turn browsers into buyers.Give to Get: The smart way to run giveaways and referral programs that actually generate leads—not just freebie hunters.Play the Long Game: How to avoid burnout and keep the growth engine running once early traction slows.Fear of the Feed: Overcoming hesitation around posting and engaging with your audience on social.This episode delivers actionable strategies, personal stories, and the honest truth about what it takes to build an eCommerce brand—one customer at a time._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer03:32 Intro to the ASOM Pod06:14 Identifying and Understanding Your Ideal Customer15:45 Leveraging Social Media for Organic Growth20:16 The Importance of Authenticity and Consistency in Social Media24:14 The Role of Social Media in Consumer Validation28:46 The Importance of Social Media Presence29:51 Building Community Through Social Media31:51 Turning Community Members into Paying Customers41:45 The Role of Referrals and Giveaways50:35 Challenges and Strategies for Organic Growth54:13 Final Thoughts and Advice for Entrepreneurs_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  14. EP54: How to Launch a New eCommerce Product in 30 Days on a Budget (01:03:38)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive into one of the biggest challenges for early-stage founders: How to validate and launch a new product in just 30 days—with a limited budget and no fluff.What you’ll learn in this episode:Validate Before You Create: How to test product ideas fast with real customer feedback (not just your mom’s opinion).Go Where the Buyers Are: Why platforms like TikTok Shop, eBay, and Amazon are clutch for quick market validation.Pricing That Works: The pitfalls of “gut feel” pricing—and how to set a number that drives both sales and scale.Tell the Right Story: How founder-led marketing and storytelling can unlock customer loyalty from day one.Pivot or Peace Out: The mindset shift every founder needs when it’s time to either tweak the product—or walk away.Early Wins That Matter: What month-over-month growth, referrals, and repeat purchases really tell you about your product’s future.Whether you’re launching your first product or trying to speed up your go-to-market strategy, this episode delivers the hard-won lessons and actionable tactics to go from zero to sales—fast._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer01:56 Launching a New Product in 30 Days06:28 Market Validation and Product Ideas09:02 Prank Box Case Study11:55 Marketing Strategies and Channels26:39 Pricing Strategies and Common Pitfalls31:24 Understanding Pricing Strategies32:43 The Importance of Customer Experience33:35 Validating Your Product35:22 The Role of Storytelling in Marketing38:47 Learning from Real-Life Examples43:39 Setting Realistic Goals for New Entrepreneurs44:06 When to Pivot or Quit58:49 Metrics for Early Success01:05:10 Final Thoughts and Wrap-Up_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  15. EP53: Generational Shopping Differences in eCommerce: How Gen Z, Millennials & Boomers Shop Online (01:09:25)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive deep into the psychology of the purchase—unpacking how different generations shop, scroll, and swipe their way through the modern DTC landscape.What you'll learn in this episode:One Strategy Does Not Fit All: Why you can’t speak to Boomers, Millennials, and Gen Z the same way—and what actually clicks for each.Gen Z = Scroll to Buy: How mobile-first design and influencer-powered marketing dominate their shopping journey.Millennial Money Moves: Why this generation still cares about aesthetics and ethics—and how brands like Blue Bottle win their wallets.The Boomer Breakdown: What older generations value most (spoiler: it’s not your TikTok dance).From Hooters to Has-Beens: A wild case study on how brands fade when they don’t adapt to cultural shifts.Multi-Gen Marketing: Smart strategies for brands looking to connect across generational lines—without diluting the message.Whether you’re building a brand for Gen Z hype or trying to win the trust of a Boomer buyer, this episode gives you the real insights and playbook to make it work._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer04:06 Intro to the ASOM Pod07:30 Generational Differences in Online Shopping13:16 Influencer Impact on Younger Generations21:51 Mobile Shopping Trends Among Gen Z23:05 Brand Ethics and Sustainability31:42 Older Generations' Shopping Preferences33:10 Generational Differences in Medical and Nutritional Advice34:13 Customer Support Preferences Across Generations35:13 The Impact of Generational Buying Behaviors on Business36:58 Exploring Boomer Brands: Walgreens and CVS39:14 Millennial Brands: The Rise of Blue Bottle Coffee41:32 Gen Z Brands: Chamberlain Coffee and Tabs Chocolate44:06 Marketing Strategies for Multi-Generational Brands01:01:16 A Case Study in Generational Shifts01:08:20 Conclusion and Final Thoughts_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  16. EP52: eCom Hot or Not: Retail, Organic Growth, Live Shopping and Profits - Live from SubSummit 2025 (00:45:37)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) come in hot—unpacking what’s actually working in eCommerce right now… and what’s just noise.We’re talking community-building, live shopping wins (and fails), the death of boring product posts, and why chasing top-line growth without real profit is the fastest way to implode your brand.Content > Catalog: Why showing your product isn’t enough—and how entertaining, valuable content is what actually drives conversion.Community = Currency: How brands are ditching transactional mindsets and using loyal communities to power sustainable, long-term growth.Live Shopping Breakdown: What’s working, what’s not, and how to stand out in an increasingly crowded space.Beyond the Vanity Metrics: Why chasing top-line revenue can put your brand at risk—and how to build a healthier bottom line instead.Organic Growth Playbook: Real strategies from brands winning without paid ads (yes, it’s possible—and profitable).Retail Isn’t Dead… But It’s Evolving: A no-BS look at how retail fits into today’s DTC world—and where it still wins.If you’re building an eCommerce brand and want the playbook for community, content, and conversion in today’s landscape—you’ll want to hit play on this one._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer00:23 The Importance of Community in Branding00:54 TikTok Shop and Other Sales Channels01:49 Podcast Introduction and Host Introductions04:15 Retail Discussion14:01 Community and Organic Growth21:47 The Power of Community in B2B22:17 The Importance of Organic Conversations24:31 Live Shopping: The Next Big Thing25:45 Success Stories and Strategies in Live Shopping36:19 Top Line Growth vs. Bottom Line Optimization44:21 Conclusion and Final Thoughts_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  17. EP51: Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event (00:24:01)

    John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you on a boots-on-the-ground tour of SubSummit 2025 in Dallas—no boring recap slides here. From immersive booths and epic entrance setups to hosted buyer programs and jam-packed breakout sessions, they explore how the subscription industry is leveling up. Along the way, they highlight standout keynotes, behind-the-scenes convos, and some truly creative brand experiences. Whether you missed the event or just want the insider scoop, this episode captures the energy, innovation, and connections that make SubSummit the go-to for subscription-based businesses._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Introduction00:28 Exploring the SubSummit Venue02:08 Hosted Buyer Program Overview03:00 Walking Through the Booths and Activities04:23 Special Guests and Interviews06:02 Conference Enhancements and Experiences09:34 Final Walkthrough and Observations12:03 Exploring the Event Venue12:35 Diving into the Speaker Tracks13:48 Enjoying the Event's Delicacies16:08 Checking Out the Podcast Studio19:44 A Peek into the Main Stage23:17 Wrapping Up the Event Tour_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  18. EP50: eCommerce in Economic Downturn: Strategies for Resilience (01:00:05)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) unpack how eCommerce brands can stay strong during shaky economic times. From rising acquisition costs to unpredictable consumer behavior, the crew tackles the tough conversations about what it really takes to build a resilient brand when the market turns—and what not to do, using cautionary tales.What You’ll Learn in This Episode:War Chest Wisdom: Why building financial buffers is non-negotiable—and how to start now.Knee-Jerk Reactions = Death: Why slowing down and thinking strategically will save your brand.Customer Love Is the Moat: How community and loyalty become your unfair advantage.Cut Costs, Not Corners: Smart ways to optimize without hurting long-term growth.Real Talk Book Club: The team reviews The Hard Thing About Hard Things and what it teaches about navigating hard decisions.Vendor Negotiation Playbook: Tips for renegotiating contracts and improving cash flow without burning bridges.This episode is your tactical survival guide for leading through uncertainty. If you want to future-proof your business, make smarter decisions, and turn downturns into opportunity—don’t miss this one._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:06 Intro to The ASOM Pod04:43 Economic Downturn Strategies13:16 Consumer Sentiment and Business Adjustments27:44 Cautionary Tales: Learning from Mistakes31:20 Debunking the Quickster Story31:37 The Downfall of J. Crew33:42 Omas Pride and the Missed Opportunity37:24 Understanding the Mandela Effect38:49 Biggest Mistakes Business Owners Make44:10 Strategies for Business Resilience51:26 Book Review: The Hard Thing About Hard Things59:28 Conclusion and Wrap-Up_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  19. EP49: Content Marketing in eCommerce: Storytelling That Sells (01:10:39)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive deep into one of the most underrated tools in marketing: storytelling. With raw insights and real examples, the crew explores how brands can use human connection, humor, and authenticity to cut through the noise and drive serious results—without always needing a massive ad budget.What You’ll Learn in This Episode:Why Storytelling Converts: How emotional connection fuels customer loyalty and brand love.Organic > Over-Engineered: Why behind-the-scenes, real content wins over glossy perfection.Platform-Specific Tactics: What’s working (and what’s not) on TikTok, Instagram, Reddit, and YouTube.In-House vs. Agency: When to hire an internal content creator and when to outsource.Content Cadence: The pros and cons of high-frequency posting and what consistency really means.Story-Driven Brand Shoutouts: Standout campaigns from brands like Overnight Oats and Moms on Call.This episode is a tactical guide to building lasting brand resonance in a content-saturated world. If you’re looking to sharpen your content strategy and win with story, this one’s for you._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer03:19 Welcome to the ASOM Pod06:51 The Importance of Content Marketing11:39 The Power of Organic Social Media35:49 Identifying the Villains in Business36:37 Challenges with Legacy Thinking and Agencies38:06 Cool Brand Stories: Overnight Oats41:42 Cool Brand Stories: Apple and Accessibility47:26 Cool Brand Stories: Mom's on Call52:07 Effective Content Marketing Strategies01:02:36 Buy or Sell: Content Marketing Insights01:10:11 Wrapping Up_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  20. EP48: Bootstrapping Success - Building a Business Without Fundraising (01:10:59)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) and special guest Rytis Lauris (Co-Founder & CEO of Omnisend) come together for a candid and tactical conversation on what it really takes to bootstrap a successful business. This episode pulls back the curtain on scaling without VC dollars, customer-funded growth, and the grit it takes to build from the ground up.What You’ll Learn in This Episode:Bootstrap vs. VC: The pros, cons, and cultural impact of building without outside capital.Customer-Funded Growth: How to grow by listening to the people paying your bills—not investors.Inventory & Hiring Challenges: How bootstrapped brands juggle lean resources and talent needs.Transparency as a Superpower: Why honesty with your team builds long-term loyalty.Creative Constraints: How limited resources can spark your most innovative ideas.Bootstrapped Hall of Fame: A fun segment spotlighting legendary brands built without fundraising.From managing cash flow and customer expectations to building a scrappy culture that thrives, this episode is full of real talk and raw strategy for anyone navigating the bootstrap life._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer01:00 Navigating the Film Industry: A Cultural Perspective03:00 Welcome to the ASOM Pod03:38 Introducing the Hosts and Special Guests05:58 Bootstrapping Success: Building a Business Without Fundraising16:53 Challenges and Strategies in Bootstrapping32:39 Backhanded Compliments and Marketing Strategies33:20 Transition to Shopify and SKU Rationalization35:08 Software Feature Review and Customer Impact37:53 Inventory Management Challenges43:55 Bootstrap Companies and Talent Acquisition59:19 Advice for Bootstrap Founders01:07:24 Guess That Business Game_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  21. EP47: eCommerce Tinder Swipe Right or Left: Social Commerce, Tariffs, Organic Traffic, and AI (00:35:25)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella) come together for a dynamic, live discussion recorded at Commerce Roundtable Miami. They tackle some of the biggest challenges and opportunities in eCommerce today in a game of tinder swiping—from the rise of live shopping platforms to the ethical gray areas of tariffs. This is an unfiltered, insight-packed conversation loaded with actionable takeaways.What You’ll Learn in This Episode:The Price of Indecision: Why making faster decisions can be your brand’s secret weapon.Live Shopping Evolution: How TikTok Shop and Whatnot are changing how consumers buy.Mastering Organic Traffic: Proven strategies to drive growth without relying on paid ads.Tariffs and Transparency: The ethical implications of passing costs to customers.AI in eCommerce: How to use AI for efficiency without losing your brand’s authenticity.From live shopping game-changers to the controversial topic of tariffs, this episode has it all—raw insights, real-world stories, and a dash of debate._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer00:47 Introduction to the ASOM Pod03:50 eCommerce Tinder: Swipe Right or Left04:29 Exploring Social Commerce05:23 The Rise of Live Shopping07:25 TikTok Shop and Whatnot: A New Frontier08:23 The Changing Demographics of TikTok12:20 The Evolution of Live Shopping15:06 Tariff Checkouts: A Controversial Topic16:23 The Ethics of Tariffs in Business16:49 Navigating Tariffs and Business Resilience18:01 The Impact of Tariffs on Business Models19:43 Raising Prices and Consumer Reactions21:34 The Power of Organic Traffic22:11 Strategies for Organic Growth29:47 The Role of AI in Modern Business30:19 Embracing AI for Efficiency35:02 Concluding Thoughts and Farewell_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  22. EP46: Building a Community Driven Brand: From Customers to Evangelists (01:02:37)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest: Greg Dalby (SVP eCommerce at The Woobles) dive deep into one of the most important strategies for driving retention and customer loyalty: building community-driven brands. They explore how the shift from transactional sales to relationship-based commerce is reshaping the landscape of eCommerce.What You’ll Learn in This Episode:– Why community-driven brands are more successful in building lasting loyalty– How authenticity and clear brand values can set you apart in the market– The economic benefits of fostering a dedicated customer base– Practical tips for nurturing your early customers into passionate brand advocates– Case studies from Yeti, Patagonia, LEGO, and more to inspire your brand's community-building effortsIf you’re ready to build a brand that people don’t just buy from—but belong to—hit play and get ready for some serious community-building inspiration!_____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer01:07 Bryan's Unexpected Absence02:55 Introduction to the ASOM Pod04:52 The Importance of Community in eCommerce13:34 Building Brand Loyalty Through Community15:46 Challenges and Strategies in Community Building24:11 The Success Story of BLEs32:23 Exploring the Intricacies of Crochet33:05 From Hobbies to Businesses: The Etsy Journey34:21 The Power of Organic Growth Channels35:07 Lego: Building a Community Around Creativity41:22 Yeti: Creating a Lifestyle Brand45:00 Patagonia: A Commitment to Sustainability54:57 Final Thoughts and Rapid Fire Advice_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  23. EP45: The Psychology of Pricing - Value vs Perception in eCommerce (01:12:48)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest: Greg Dalby (SVP eCommerce at The Woobles) —to unpack one of the trickiest levers in brand strategy: pricing. They break down real-world examples of brands like Champion, Milk Bar, Hyundai, and Sharper Image, diving into the psychological vs. economic pricing debate and what it means for perceived value, brand equity, and long-term growth. If you’ve ever wondered whether your price tag is helping or hurting your brand—this one’s for you.What You’ll Learn in This Episode:– Why pricing is about psychology, not just profit margins– What happens when premium brands go mass market (and lose their edge)– How Fender uses customer feedback and performance metrics to price smart– The merchandising + procurement loop that protects premium perception– Insights from The Handbook of the Psychology of Pricing you’ll actually useIf you’re building a brand people aspire to buy into—not just bargain-hunt from—hit play and take notes._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer00:47 The Toilet Paper Conundrum02:33 Welcome to the ASOM Pod03:12 Special Guest Introduction06:23 The Psychology of Pricing17:36 Subscription Pricing Strategies33:19 Economic vs. Psychological Pricing37:04 Psychology of Pricing in Subscription Services39:27 The Role of Merchandising Teams41:04 Procurement and Product Testing Process42:03 Customer Feedback and Retention Strategies47:52 Brand Evolution: From Cheap to Premium47:57 Case Studies: Champion, Hyundai, and Juicy Couture59:24 The Rise and Fall of Sharper Image01:03:16 Book Review: Handbook of Psychology of Pricing01:11:39 Conclusion and Next Episode Preview_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

  24. EP 44: The Future of eCommerce Customer Retention: Beyond Loyalty Programs (00:57:05)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest host: Anthony Combs (CEO and Founder of Splendies) get real about the differences between DTC and subscription-based businesses, and why retention is the lifeline for recurring revenue.They share personal stories and tactical wins—from surprise-and-delight strategies to exclusive communities and member anniversaries—that turn casual buyers into lifelong fans. And because no episode is complete without a twist, the team also unpacks the financial disaster of Vegas’ infamous Sphere project… big investment, bold vision, and some not-so-fun realities.What You’ll Learn in This Episode:– Why DTC brands need to think beyond the sale– Creative retention strategies that don’t involve boring point systems– How brands like Splendies and BattlBox are reinventing the subscription experience– When retention falls flat—and how to fix it– What Vegas’ Sphere flop teaches us about flashy vs. functional investmentsIf you're building a subscription-based biz (or just want customers to stick around longer), you’ll want to hit play on this one._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:26 A Night Out in Vegas: Whistle Blowing Incident02:53 Welcome to the ASOM Pod03:23 Introducing the Hosts and Guests06:56 Customer Loyalty: Beyond the Program09:31 The Importance of Retention in eCommerce14:12 Curating Subscription Experiences20:38 Surprise and Delight: The Subscription Model24:23 Subscription vs. One-Time Purchase Retention27:35 Analyzing Customer Cohorts and LTV29:00 Marketing Strategies for One-Time Purchasers29:33 Challenges with TikTok and Customer Data30:52 Retention Strategies and Exclusive Perks32:37 Community Engagement and Member Perks34:38 Loyalty Programs and Customer Feedback41:25 Subscription Models and Pricing Strategies49:43 Guess That Business Game54:44 Conclusion and Wrap-Up_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

  25. EP 43 : Scale vs Profitability: When Growth Becomes Unsustainable w/ Anthony Coombs (01:03:16)

    Scale vs. Profitability: Navigating Growth ChallengesIn this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest host: Anthony Combs (CEO and Founder of Splendies), and as we dive deep into the topic of 'Scale vs. Profitability: When Growth Becomes Unsustainable.' The team kicks off with a discussion on EBITDA, venture money, and the challenges of flipping business models from growth-focused to profit-focused.The hosts dive deep into real-life business case studies like American Apparel, MoviePass, and Nasty Gal, the podcast explores the pitfalls and lessons learned from these once high-flying enterprises. The episode also touches on recent hot topics like 23andMe's bankruptcy and data privacy issues. Key takeaways include the importance of a sustainable business model, understanding customer acquisition costs, and the challenges of expanding into retail and wholesale channels. Don't miss our 'Guess That Business' segment, where the panel dissects the downfall of 23andMe and more. Tune in for an engaging conversation covering e-commerce, retail, SaaS, and beyond!****Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com****00:00: Intro trailer00:47 Debate: Best City in the World (Not Chicago)03:02 Welcome to the ASOM Pod03:41 Guest Introductions and Banter05:50 Main Topic: Scale vs. Profitability12:01 Challenges of Entrepreneurship25:55 Omnichannel Strategies for D2C Brands31:11 Hypothetical Business Scenarios34:40 The Venture-Backed Business Model35:11 The Business Model of VCs36:16 The Role of Big Corporations in Acquisitions38:04 The Rise and Fall of American Apparel45:28 MoviePass: A Case Study in Business Failure52:11 Nasty Gal: From Garage to Bankruptcy55:21 Guess That Business?01:01:58 Wrapping Up and What's Next_____Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

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