To all you fearless trailblazers, WELCOME to my *Audacious Moves to A BILLION* podcast — the ultimate playbook where I spill the raw, unfiltered truth about how I took a startup to a BILLION in annual sales.
This isn’t some fluffy, complicated BS — it’s about the SIMPLE, POWERFUL moves that ignite 🔥 passion, grab hearts ❤️, and push people to deliver results that blow minds!
Get ready to learn how straightforward actions can lead to extraordinary success.
Let’s do this! 💥🚀
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Beyond Skills: The Goosebump 😮 Hiring Rule (01:18:55)
🚀 Beyond Skills: The Goosebump Hiring Rule!Learn how to hire talent that truly aligns with your vision and skyrockets your career. 💡📚Get ready for game-changing strategies, unique positioning tips, and goosebump-worthy insights! ✨
Shatter Limits And Become 🚀 Unstoppable (00:35:45)
🔥 Shatter Limits & Become Unstoppable 💥💡 Roy Osing, a badass entrepreneur & leader, drops truth: “Find what they care about & do it differently—that's the magic dust.”🚫 Don’t follow the herd—head west, learn fast, adapt quick.🔥 40+ years of real-world wisdom in bold, practical strategies. Tune into The Audacious Living Podcast with Audley Stephenson & learn how to break free, stand out, and lead like a freakin’ legend. 🚀🤘#Leadership #Innovation #BeDifferent #AudaciousLeadership #BusinessSuccess #Execution
Why “The Price Trap” Will Kill 💀 Your Business (00:07:46)
🚨 Why “The Price Trap” Will Kill Your Business 🚫When rivals slash prices, don’t get sucked in! 😱 Focus on adding real value 💎 and delivering premium solutions. That’s how you win big and last long! 🎯 Tune into Business Essentials Daily Podcast for the inside scoop! 🎧🔥#BusinessStrategy #Value #PremiumPricing #LongTermSuccess #Leadership
💥 Why Serving Is The New Leading (00:21:16)
🔥 Why Serving is the New Leading 💥Roy Osing, a $BILLION business builder, swears by asking “How can I help?” 🙌—genuine support = killer results. Want a boss team? Tune into Business Essentials Daily Podcast for the secret sauce! 🚀🤝#Leadership #ServantLeadership #BusinessSuccess #TeamPerformance
Building Sales 😎 Legends (00:09:42)
🔥Building Sales Legends Let’s Break it Down 💪Forget just dialing and grinding—Roy Osing says it’s about being a strategic powerhouse! 📈 Your team should WOW customers and make them your biggest fans. Want to unleash the beast? Tune into Business Essentials Daily Podcast for the ultimate sales wisdom! 🎧🤘#Sales #Leadership #BusinessStrategy #CustomerExperience #SalesExcellence
The Hard Road to BILLIONS: Most Fail Then Crush It Anyway (00:37:14)
🔥 The Hard Road to Billions: Why most fail—then crush it anyway 💥Roy Osing, the legendary biz warrior with 40+ years of badass strategies, shares how to carve your own damn path to $1B+ in sales. Think bold, think different—his “Audacious Unheard-of Ways” turn startups into unstoppable giants. 💪🚀Learn how to:▪️Gain a savage edge in a crowded jungle▪️Use emotional intelligence & passion to recruit top talent▪️Link personal wins with business goals for max impact▪️Get crystal clear & stay laser-focused▪️Turn pain into your fiercest motivator Ready to dominate? Hit play and get the insider secrets to high performance & relentless success! 🔥🔑#BusinessGrowth #Leadership #Entrepreneurship #Strategy #HighPerformance #AudaciousLeadership
Why a Blue Ocean Strategy Is a Siren’s Song For Business (00:09:55)
🚨 Why The Blue Ocean Strategy Is a Siren’s Song For Business 🚨The hype? It sells dreams of new markets and crazy growth. Everyone’s singing Blue Ocean—but listen up—real-world business isn't a fairy tale.🔥 Roy Osing spills the truth: Many strategies sound sexy in theory but buckle under the weight of real-world chaos.🤔 Don’t get lured by slick ideas—know what works, what doesn’t, and why some ships sink while others sail!🎧 Tune in to Business Essentials Daily Podcast for the raw, no-bull insights!#BusinessStrategy #Entrepreneurship #Leadership #BlueOcean #PracticalBusiness
How We Flipped the Script & Hit a BILLION (01:00:46)
🚀 How We Flipped the Script & Hit a BILLION 💥Roy Osing—40+ years kicking ass in leadership—drops truth bombs on how he crushed the game with bold, relentless strategies. From startup chaos to a $1B empire, he tore norms apart and rewrote the rules. 🔥Here’s how he did it:⚡ Disrupted the status quo with raw, unfiltered thinking🤘 Took risks others wouldn’t dare📈 Stayed gritty, innovative, and relentless🚀 Turned wild ideas into pure profitWant the gritty, no-BS blueprint for explosive growth? Learn from Roy’s journey in his books and on The Pete Primeau Show.This is your wake-up call if you’re tired of playing small. Time to think outside the damn box! 💣Listen now. Grow hard. Dominate.#BusinessGrowth #Leadership #Innovation #Entrepreneurship
Why Amazing Leaders Eat Dog Food (00:18:33)
🐶💥 Why Amazing Leaders Eat Dog Food!• True leadership isn’t just talk—it’s doing what you preach ✨• Inconsistent actions = eroded trust 🚧• Lead by example — “eat your own dog food” 🍽️💪Tune in for authentic leadership tricks! 🎙️🔥 #Leadership #Authenticity #LeadByExample #BusinessGrowth
The Savage Roadmap From Hustle to $BILLION Success (00:25:57)
The Savage Roadmap From Hustle to $BILLION success 💸💥 How did the $BILLION dream become reality? 💸🔥 Roy Osing, guest on today’s Expert Insight, spills the secrets. From startup to $1B in sales 🚀—with 40+ years of leadership and his book "Be Different Or Be Dead" 📖, he’s done it all! Tune into The Sales POP! Podcast with John Golden for the full behind-the-scenes scoop! 🎙️🔥 #BusinessSuccess #Leadership #Entrepreneurship #BillionDollarBusiness
Why Running With The Herd Sucks! (00:09:32)
Why Running With The Herd Sucks!…. and Why You’ll Fail! 🚀🔥Forget benchmarking, price wars, & “best of breed” — create a POWERFUL “ONLY” claim that SLAYS the competition. 🏆🙌 Roy Osing drops game-changing insights with his Strategic Game Plan.Tune into Business Essentials Daily Podcast now! 🎧🔥 #Leadership #Branding #BusinessStrategy #Differentiation
Maverick Methods to Grow Your Business (00:36:05)
Maverick Methods to Grow🚀✨ Ready to stand out, hit goals faster, and even surpass expectations? My guest shares bold strategies to level up your game! 🔹 What “Be Different or Be Dead” really means 🧟♂️❌🔹 Audacious moves from $500K to $1B 💸🚀🔹 Avoiding “CLAPTRAP” to truly differentiate 🗣️🎯🔹 Key activities for success 🏆🔹 Common mistakes to avoid 🚧🔹 How education fuels entrepreneurship 📚🔥 Tune into The Accountability Coach Podcast with Anne Bachrach for all the game-changing insights! 🎙️✨ #BusinessGrowth #Leadership #Entrepreneurship #Differentiation
Screw The Perfect Plan; Launch & Iterate (00:42:58)
Screw the Perfect Plan; Launch and Iterate🚀💼 Roy Osing spills his secrets to building a billion-dollar sales force! Focus on execution over perfection with these key questions: ▪️ What are your growth objectives? 📈▪️ Who’s your target customer? 🎯▪️ How will you compete and win? 🏆 He emphasizes leading with service, authentic relationships, and shifting from product to problem-solving for long-term success. Plus, hire folks who genuinely love people & craft marketing experiences customers crave! Tune into The Entrepreneur’s Edge Podcast with Mike Kaeding for more gold! 🎙️✨ #Leadership #Execution #Strategy
How to Create “Rave-worthy” Experiences (00:11:21)
🌟 Be Memorable With Dazzling Service 🌟 🚀 Too many companies focus on the products they provide.They tinker with the price, and they highlight the features. 💡 But here’s the problem: It’s harder than ever to differentiate your product from everyone else’s. ✨ To truly STAND OUT, insists entrepreneur Roy Osing, you need to deliver DAZZLING, ASTONISHING customer service—moments that take your buyers’ breath away. 💬 Because when you do, you trigger the most valuable marketing of all: Rave-Worthy Word of Mouth. 🔥 It’s not just about selling a product; it’s about creating an EXPERIENCE that your customers can’t stop talking about. 🎯 Are you ready to go beyond the basics and leave a lasting impression? 💎 Be Memorable. Be Dazzling. Be Unforgettable.
What is The BE DiFFERENT Story? (00:03:57)
What’s the story behind BE DiFFERENT or be dead?What’s it all about and why is it so important to businesses today?Check this episode out for the “skinny”…
Trailblazer of Different Thinking (00:25:35)
The Trailblazer of Different Thinking “Welcome to a new edition of the Famous Interviews with Joe Dimino series .. In this episode, we talk with The Trailblazer of Different Thinking Roy Osing.We caught up with one of our favorite guests Roy Osing. He has been described as this: “Roy Osing is a guy who took a startup to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high performing businesses and successful careers.” Audacious Leader. Storyteller. In the trenches not in the textbooks. We dive in and let the conversation flow. Dig in.” — Joe Dimitro, Host, Famous Interviews Podcast
The Advantage Execution Has Over Planning (00:03:25)
How does flawless execution give an organization a competitive advantage?Listen in to the simplicity of it all!Advantage doesn’t come from the WORDS on your strategy document.It comes from the ACTIONS you take to make it real…
How To Be The ONLY Game In Town (00:56:38)
“How to be The ONLY Game in TownIn this episode, Roy shares how he took a business from startup to $1billion in sales through Audacious Unheard of Marketing. He also reveals how to craft your ONLY STATEMENT - how to position yourself as truly unique. Don't miss this episode!▪️Building a successful internet business.▪️Marketing to CRAVINGS instead of needs.▪️Targeting specific customer groups for business growth. ▪️Delivering a unique customer experience.▪️Differentiation vs. Distancing: The power of “The ONLY Statement”.▪️Developing a strategic plan: Declaring growth intent and defining customer groups.▪️The structure of business objectives and the importance of review.▪️Audacious leadership in business growth.▪️From selling to serving: The power of building relationships. ▪️Getting the sales compensation plan right.”— Mick Holly, Host, Sell The Sizzle Podcast
How To Use Emotion To Grow (00:03:18)
What 3 things should a business leader focus on if they want to grow their business?Listen in and discover the gems that were at play every step along the way to A BILLION IN SALES!
Hard To Believe Leadership (00:49:42)
Hard To Believe Leadership.“Check out these 11 simple truisms from business growth icon Roy Osing that make successful leadership…▪️Informality breeds trust.▪️Simplicity attracts followers.▪️The frontline is in control.▪️Your ego must be muzzled.▪️Language captivates.▪️First responders earn the prize.▪️Connect the dots and unleash the passion in people.▪️If you're not focused, you're done.▪️Imperfection drives results.▪️Serving humans is the critical success factor for leadership.▪️Loyalty creates sustainable leadership.” — Michael Grace, Host, Tech Unicorn Podcast
The Caring Strategy (00:04:04)
A Customer Caring Strategy is an absolute must if you want loyal customers who give you a sustainable revenue stream.You must CARE for your customers.It’s an emotional journey.Check these simple and proven nuggets on how to do it…
Find Your Fox (00:58:51)
Standing Out, Defining the Fox, and Being The ONLY One.“Have you heard the one about that guy who built a billion dollar company? You know, the one that talks about becoming “the only one”. Watch or listen now to learn how you can differentiate yourself in business personally, and as an organization. And according to this man, that’s how you experience billion dollar success.He’s going to walk us through his life story, explain the key elements of success that you and I can learn from and apply, and then he’s going to share with us the practical steps of how to take the next step in our own journey.Today’s guest is a gentleman, an entrepreneur, and an expert at growing organizations. He helps people recognize their worth, and is a catalyst for growth in their lives. He’s written in seven books, led multiple organizations, and even though we don’t mention this in the show, he’s balanced it all and has been married now for over 57 years! Ladies & Gentlemen, welcome to the Roy Osing story!” — David Pasqualone, Host, The Remarkable People Project
A Plan For Differentiation (00:06:56)
A Plan For DifferentiationBusinesses don’t like to take time to develop a strategy to plan their future. The strategy-building process generally takes too long, costs too much money and is not “built to execute” and achieve amazing results in real world markets replete with powerful customers and intensely hungry competitors.In this episode we unpack my Strategic Game Plan (SGP) that produces a winning differentiated strategy in just 48 hours!The SGP is simple, has a solid planning principles framework and has proven to work in the real world.Check it out. It will work for you too.
Stand Out or Be DONE (00:27:14)
How to Stand Out From the Crowd“The small business viking, Roy Osing, discusses what business owners can do to thrive. His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing. With a billion businesses to choose from, how does a company differentiate themselves in the market? Roy says it can be done by making one simple statement, he calls it ‘The ONLY Statement’. He encourages companies to think about what they’re truly “ONLY” at, what’s unique about them. He says if you can’t figure that out, your business is as good as dead. Every company should be able to fill in the blank of: “We are the ONLY ones who…”. That statement will definitively tell people why they should do business with you over another company. However, don’t feel like your work is done once you’ve figured that out. The world is always changing, and so your ONLY Statement will have to be able to shift along the way.” — Luigi & Matt, Hosts, The Liquid Lunch Project PodcastWhat You’ll Learn in This Episode:▪️The biggest challenge that businesses are facing.▪️What 3 questions every business owner should be asking.▪️How to develop an executable game plan.▪️What it means to be truly innovative.
Leaders: Take Notes! (00:26:34)
Fast and Furious Ways to Grow Your Business…Why Audacious Leaders are Great Note-Takers.Serving Leaders must be avid note-takers when asking employees how they can help make their jobs easier. And by constantly asking “How can I help?”, roadblocks, obstacles and grunge can be identified and removed, enabling more consistent operations and higher levels of performance. In this episode, we discuss why note-taking is a critical audacious leadership trait and why it leads to improved business performance. And I unpack the note-taking tactics I used to reduce operational friction and deliver flawless execution.
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