Om Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you. Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease.Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
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From Overwhelm to Authority: Steph Crowder’s Sales Strategies (00:50:29)
In this episode of the Authority Builder podcast, Charlotte is joined by her coach, Steph Crowder, a sales and strategy coach (and former Director of Sales Training at Groupon) who helps entrepreneurs...
From Start-Up to Scale-Up: Mark Scrivener’s Guide to Sustainable Growth (00:51:51)
From Start-Up to Scale-Up: Mark Scrivener’s Guide to Sustainable Growth In this episode of the Authority Builder Podcast, Charlotte Ellis Maldari welcomes Mark Scrivener—board advisor, fractional COO...
Ramez Antoun on Growing a Specialist Business and Attracting Clients (01:00:48)
In this episode, we welcome physical therapist and strength coach Ramez Antoun, founder of Spine PT University. Ramez shares his journey from private concierge PT to building a thriving B2B education ...
From Many Offers to One Engine: How Focus 10x’d a Grant Writing Business with Holly Rustick (00:59:38)
In this episode, Charlotte interviews Holly Rustick, world-renowned grant writer, bestselling author, and business coach. Holly shares her journey from international nonprofit work to building a thriv...
Building Authority and Visibility with Tony Rulli (00:56:59)
In this episode, Charlotte welcomes Tony Rulli, CEO and Lead Growth Strategist at Intentional Spark, for a candid conversation about scaling online businesses, the realities of running ads, and buildi...
Building Authority in a Niche: Heather Hammell on MFR Business Growth (00:59:38)
In this episode, Charlotte Ellis Maldari welcomes Heather Hammell, renowned MFR coach, author, and podcaster, to discuss building authority and finding clients in the highly specialised field of myofa...
Building Authority Through Offer Strategy with Ceels Lockley (00:48:42)
In this episode, Charlotte welcomes offer strategy coach Ceels Lockley to discuss the realities of agency life, imposter syndrome, and building offers that truly align with your expertise and values. ...
Designing for Outliers: How Otherness Wins Category-Resistant Clients (00:34:50)
In this episode, Joel Derksen, founder of the agency Otherness, joins the Authority Builder Podcast to share his journey from freelancer to agency owner, operating between the Netherlands and the US. ...
Make It Weirder: Adam Graff on Art, Integrity, and Finding Clients Through Human Connection (00:40:57)
Make It Weirder: Adam Graff on Art, Integrity, and Finding Clients Through Human Connection In this episode, award-winning London illustrator and educator Adam Graff shares his journey from commercia...
Zayna Rose on Authentic Visibility for Business Growth (00:55:55)
In this episode, Charlotte welcomes personal brand strategist Zayna Rose to explore the real work behind building authority and visibility. Zayna shares insights from over 20 years of helping founders...
How Creative Agencies Can Thrive Without Playing by the Old Rules with Young Hero’s Roberto Max Salas (00:49:11)
In this episode, Charlotte Ellis Maldari sits down with Roberto Max Salas, co-founder of Young Hero, to explore how creative agencies can stay nimble, relevant, and impactful in a rapidly evolving ind...
Designing Profitable Creative Business Without Burnout, with Jessica Abel (00:48:26)
In this episode, Charlotte Ellis Maldari welcomes Jessica Abel, founder of Autonomous Creative, to discuss how mid-career creatives can reshape their client work into sustainable, profitable businesse...
The Referral Trap That Keeps Service Providers Stuck (00:18:13)
In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to come to them. Drawing on nearly 20 years of experienc...
From Post to Pipeline: Content to Clients (00:14:41)
In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when...
Consistency Beats Perfection: The Patagonia Lesson on Marketing (00:04:55)
In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in marketing. Too often, business owners struggle with market...
Behind the Scenes with Charlotte: A Candid Podcast Chat (00:42:44)
From Outsider to Authority: How to Attract Dream Clients Without Losing Yourself (00:07:30)
Do you feel like you’re constantly “pedalling with one foot”—putting in the work, creating beautiful content, and building a talented team, but the clients you truly want just aren’t showing up? You’...
What a High-Converting LinkedIn Profile Actually Looks Like (00:07:59)
👀 Get your LinkedIn Profile Power-Up: A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do. → https:...
Keeping Your Sales Pipeline Healthy with Phoebe Dodds (00:43:21)
In this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey of balancing multiple businesses across Europe and h...
What Is Outbound? How to Leverage Proactive Outreach Without Feeling Salesy (00:12:31)
Why This Works When Other Strategies Don’t (00:07:04)
Ever feel like you’ve tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don’t work an...
Automation Isn’t Evil (It’s Just Misused) (00:11:30)
Automation gets a bad rap—and frankly, it’s not fair. In this episode, Charlotte breaks down why the tool itself isn’t the problem… it’s how people use it. If you’ve ever felt torn between “doing it a...
The Real Cost of Not Doing Lead Gen (00:10:36)
It’s not the price of tools or courses that holds most creative businesses back—it’s the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of...
You’re Not Behind — You’re Just Ready Now (00:10:49)
If you’ve ever thought, “I should be further along by now”—this one’s for you. In this episode, we bust the myth that you’re behind and explore the powerful shift that happens when you decide you’re r...
Demystifying M&A for Agencies: Value, Emotions, and the Key to Successful Exits with Jonathan Baker, of Punctuation (00:38:34)
In this episode of Kaffeen Espresso, we’re joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, th...
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