Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
Business og økonomiIf you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you. Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease.Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
Siste episoder av Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority. podcast
- Consistency Beats Perfection: The Patagonia Lesson on Marketing (00:05:42)
In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in marketing. Too often, business owners struggle with marketing because they’re trying to craft a “perfect” or “unique” voice, rather than simply being themselves. Drawing from real client conversations, I explain how the most effective content comes from genuine experiences and actual pain points — not from forced formulas. Key topics covered: - The imp...
- Behind the Scenes with Charlotte: A Candid Podcast Chat (00:43:32)
Curious about one-to-one coaching? Submit an application here and we can chat about your business. If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients. It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending. If you want to apply for one of these spots before we open it up more widely, you can do that here: https://kaffeen.co/booked-without-burn...
- From Outsider to Authority: How to Attract Dream Clients Without Losing Yourself (00:08:17)
Do you feel like you’re constantly “pedalling with one foot”—putting in the work, creating beautiful content, and building a talented team, but the clients you truly want just aren’t showing up? You’re not alone. In this episode, Charlotte speaks directly to the quiet visionaries: creative agency founders who feel stuck on the outside of their dream sector, whether that’s luxury, lifestyle, or premium brands. She dives deep into: •Why “outsider syndrome” might actually be your greatest adva...
- What a High-Converting LinkedIn Profile Actually Looks Like (00:08:46)
👀 Get your LinkedIn Profile Power-Up: A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do. → https://kaffeen.thrivecart.com/powerup/ Your LinkedIn profile shouldn’t read like a CV — especially if you run your own business. In this episode, Charlotte breaks down exactly what makes a profile stand out and sell your services (without sounding salesy). From your headline to your About section to th...
- Keeping Your Sales Pipeline Healthy with Phoebe Dodds (00:44:08)
In this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey of balancing multiple businesses across Europe and her insights into building and maintaining a consistent sales pipeline, especially during challenging times. From organic growth and strategic partnerships to networking tips and nurturing leads, Phoebe provides actionable advice for creative agency owners and entrepreneurs alike. We cover: ...
- What Is Outbound? How to Leverage Proactive Outreach Without Feeling Salesy (00:13:19)
Curious about one-to-one coaching? Submit an application here and we can chat about your business. If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients. It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending. If you want to apply for one of these spots before we open it up more widely, you can do that here: https://kaffeen.co/booked-without-burn...
- Why This Works When Other Strategies Don’t (00:07:51)
Ever feel like you’ve tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don’t work and why a simpler, more sustainable approach delivers results without draining your energy. In this episode, we cover: •Why visibility ≠ strategy •The 4 reasons our LinkedIn system actually works •How to get seen by new people every week •Why performance-based marketing is burning you out •What mak...
- Automation Isn’t Evil (It’s Just Misused) (00:12:18)
Automation gets a bad rap—and frankly, it’s not fair. In this episode, Charlotte breaks down why the tool itself isn’t the problem… it’s how people use it. If you’ve ever felt torn between “doing it all manually” or sounding like a bot, this is your wake-up call to stop choosing between authentic and efficient—because you can (and should) have both. In this episode, we cover: •The difference between lazy automation vs respectful automation •How to use automation without sounding like a robot ...
- The Real Cost of Not Doing Lead Gen (00:11:24)
It’s not the price of tools or courses that holds most creative businesses back—it’s the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of ignoring lead gen: on your confidence, time, money, and mental bandwidth. In this episode, we cover: •Why “busy now” ≠ “booked later” •The mental weight of inconsistent marketing •What happens when referrals dry up •How a simple system can protect your pipeline •Why luck isn’t random—it’s genera...
- You’re Not Behind — You’re Just Ready Now (00:11:36)
If you’ve ever thought, “I should be further along by now”—this one’s for you. In this episode, we bust the myth that you’re behind and explore the powerful shift that happens when you decide you’re ready. It’s not about perfection. It’s about momentum. Charlotte shares why feeling “stuck” is often just the final stage before a breakthrough—and how to act on it. In this episode, we cover: •Why the percolation phase (yep, like coffee) is crucial to your growth •The real reason smart creatives ...
- Demystifying M&A for Agencies: Value, Emotions, and the Key to Successful Exits with Jonathan Baker, of Punctuation (00:39:22)
In this episode of Kaffeen Espresso, we’re joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, the emotional complexities of the M&A process, and why deal terms often matter more than valuation. As an expert in helping small- to mid-sized marketing services firms navigate acquisitions, Jonathan unpacks what agency owners should focus on to make their businesses sellable and scalable...
- Behind the Scenes with Charlotte: A Candid Podcast Chat 🎙️ (00:40:15)
I’ve got something a little different for you this week! 🎧 I was recently a guest on The Startup Support Surgery podcast, hosted by the brilliant Dr. Jo Watkins. While her podcast primarily speaks to GPs and medics exploring entrepreneurship, this episode dives into so much more—and I think you’ll find it incredibly valuable, no matter your industry or business type. Here’s why you should tune in: A Rare Behind-the-Scenes Look: I rarely talk in-depth about my journey, but this interview gav...
- Mastering Brand Strategy: How Creative Businesses Can Stand Out with Laura Pearlstein Mills (00:45:11)
In this episode of Kaffeen Espresso, I sit down with my former colleague and strategic powerhouse, Laura Pearlstein Mills—founder of Cider. With over 15 years of brand strategy experience spanning luxury fashion, FMCG, logistics, and tech, Laura shares insights into the power of purpose-driven branding, her experience on the prestigious WPP fellowship, and how her multi-disciplinary career has shaped her unique perspective. We discuss: The impact of the WPP fellowship and how it shaped Laura...
- The Hidden LinkedIn Goldmine You’re Ignoring (00:14:14)
Think LinkedIn is just for job seekers? Think again. In this episode, I uncover a massively underused LinkedIn strategy that can generate leads for coaches, consultants, solopreneurs, and online businesses—without needing to post daily or fight the algorithm. 🔹 Why most people use LinkedIn wrong 🔹 The hidden lead generation strategy your competitors aren’t using 🔹 How you can get leads from LinkedIn in under an hour—without posting a thing 🔹 Why this works better than traditional social media...
- Live training recording: Simple Ways to Get Leads from LinkedIn Without Content, Ads, or Cold Calling (01:35:58)
In this episode I'm sharing with you an audio version of a recent live training that I did for my email list. I'm really conscious that a lot of people who listen to the podcast on on the email list and haven't had a chance to come along and join us. So sharing this recording here hoping you find value in it. If you want to take advantage of the bonus you can find the link below. And if you want to join our next free live training then hit the link below to join our email list and find...
- The 30-Minute Marketing Ritual: Effortless Content Creation (00:13:41)
Episode Summary: In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you’re looking to create emails, LinkedIn newsletters, or Instagram posts, this ritual will keep you front of mind with your ideal prospects and help you develop marketing materials that work for you. Plus...
- 3 Simple Ways to Get Leads from LinkedIn Without Content or Ads (01:03:31)
Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights. Key Links and Deadlines: • Watch the full video replay of the training: https://www.kaffeen.club/3-simple-ways-training-wcc-bonus Hurry! Replay access and the special bonus expire at Midnight G...
- From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith (00:53:27)
In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways. I came across Alex when a couple of my clients recommended I sign up for his email newsletter, The Hidden Path. If you haven’t subscribed yet, I highly recommend it—it’s a joy to rea...
- Leverage the Competition: Use Your Competitors’ Networks to Win Clients (00:19:32)
Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your services. Join us to learn how to tap into these networks to grow your LinkedIn following and client base. 👉 Watch the full training and claim your bonus: https://w...
- How to Expand Your Market with LinkedIn’s Geographical Filters (00:17:42)
In today’s global business landscape, you don’t have to limit yourself to finding clients in your local area. In this episode, we dive into a powerful strategy for expanding your market reach on LinkedIn: using geographical filters. Whether you’re a coach or a creative business owner, LinkedIn Sales Navigator makes it simple to connect with clients worldwide. Join us as we break down exactly how to use geographical filters to grow your client base and reach new markets beyond your local area....
- Navigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman Ismail (01:02:39)
In today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever. Top 5 Takeaways: 1.Consistency is key: Send at least one email per week to keep your audience engaged. 2.The sales cycle is longer: Clients need more time to make decisions in 2024—nurturing them over multiple touchpoints i...
- Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads (00:36:29)
🎧 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads In this episode, we explore how to leverage LinkedIn Sales Navigator to find your ideal clients without having to create content or run ads. This approach is especially powerful for solopreneurs and small creative businesses that don’t have time or budget for constant social media marketing. 👉 Watch the full training and claim your bonus:kaffeen.club/bonus Episode Highlights: ...
- What Tools Or Technologies Have Significantly Boosted Your Team's New Buisness Efficiency? (00:20:03)
In this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the landscape continues to evolve, so too do the tools we use to streamline our processes, generate quality leads, and drive growth. Whether you’re in a creative agency or any other business looking for ways to work smarter, these tools can make a massive impact. What You’ll Learn: •The updated list of nine essential tools we’re using right now to dr...
- Greatest Hits: How To Move To Mexico Whilst Growing A Thriving UK Agency, With Tom Hardy Of Manifesto Studios (00:39:12)
We're thrilled to bring you one another of our most loved episodes! Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands. Their impressive clients include Samsung, Red Bull, Vashi Jewellery, Savse (where previous guest Natasha Lytton was marketing lead), Myla lingerie, and Padella, one of London’s hottest restaurants ...
- Greatest Hits: Part 2: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association (00:28:19)
Welcome to part 2 of one of my most loved episodes to record to date. Tune in to hear Deborah Dawton and I discuss how design business leaders can bridge the gap between agency - client, and the importance of proving ROI as a powerful tool in business development. We also dive into the evolving landscape of design, unpack what the future holds and who design business leaders can turn to for support. This conversation is packed with practical advice, enjoy! >> https://thedesigncomm...