Om Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you. Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease.Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
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Designing for Outliers: How Otherness Wins Category-Resistant Clients (00:35:52)
In this episode, Joel Derksen, founder of the agency Otherness, joins the Authority Builder Podcast to share his journey from freelancer to agency owner, operating between the Netherlands and the US. Joel discusses the evolution of Otherness, its focus on brand design, and why the agency thrives at the intersection of categories—where brands defy traditional industry boundaries. Key topics include: - The importance of strategy and creative partnership in brand building - How Otherness helps ...
Make It Weirder: Adam Graff on Art, Integrity, and Finding Clients Through Human Connection (00:41:58)
Make It Weirder: Adam Graff on Art, Integrity, and Finding Clients Through Human Connection In this episode, award-winning London illustrator and educator Adam Graff shares his journey from commercial illustration to a more authentic, personal practice. Adam discusses redefining success, moving away from the pressure of constant commissions, and embracing his unique, playful style—despite being told to “tone down the weirdness.” He delves into the power of creative collectives, specifically ...
Zayna Rose on Authentic Visibility for Business Growth (00:56:57)
In this episode, Charlotte welcomes personal brand strategist Zayna Rose to explore the real work behind building authority and visibility. Zayna shares insights from over 20 years of helping founders and leaders develop a “profitable presence” through intentional authenticity and image intelligence. The conversation dives into the challenges of identifying your authentic self, the power of visual presence, and why authority is rooted in self-knowledge and consistency—not just surface-level m...
How Creative Agencies Can Thrive Without Playing by the Old Rules with Young Hero’s Roberto Max Salas (00:50:12)
In this episode, Charlotte Ellis Maldari sits down with Roberto Max Salas, co-founder of Young Hero, to explore how creative agencies can stay nimble, relevant, and impactful in a rapidly evolving industry. Roberto shares Young Hero’s origin story, the shift from influencer marketing to a creator-led, storytelling-driven model, and the adoption of the “showrunner” approach for long-term brand narratives. The conversation covers the importance of collaboration without ego, adapting to in...
Designing Profitable Creative Business Without Burnout, with Jessica Abel (00:49:27)
In this episode, Charlotte Ellis Maldari welcomes Jessica Abel, founder of Autonomous Creative, to discuss how mid-career creatives can reshape their client work into sustainable, profitable businesses that align with real life. Jessica shares her journey from graphic novelist and professor to business coach, highlighting the challenges creatives face in balancing client work, marketing, and personal fulfilment. Key topics include: - The pitfalls of underpricing and overdelivering, and how t...
The Referral Trap That Keeps Service Providers Stuck (00:19:15)
In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to come to them. Drawing on nearly 20 years of experience, our host explores why referrals feel safe but aren’t truly secure—especially after the challenges of 2024, when many businesses saw their referral streams dry up. Key topics include: - Why relying solely on referrals is risky and reactive, not reliable - The difference between feeling safe an...
From Post to Pipeline: Content to Clients (00:15:42)
In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts. Key topics include: - The difference between visibility and revenue - Real-life ...
Consistency Beats Perfection: The Patagonia Lesson on Marketing (00:05:56)
In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in marketing. Too often, business owners struggle with marketing because they’re trying to craft a “perfect” or “unique” voice, rather than simply being themselves. Drawing from real client conversations, I explain how the most effective content comes from genuine experiences and actual pain points — not from forced formulas. Key topics covered: - The imp...
Behind the Scenes with Charlotte: A Candid Podcast Chat (00:43:46)
From Outsider to Authority: How to Attract Dream Clients Without Losing Yourself (00:08:32)
Do you feel like you’re constantly “pedalling with one foot”—putting in the work, creating beautiful content, and building a talented team, but the clients you truly want just aren’t showing up? You’re not alone. In this episode, Charlotte speaks directly to the quiet visionaries: creative agency founders who feel stuck on the outside of their dream sector, whether that’s luxury, lifestyle, or premium brands. She dives deep into: •Why “outsider syndrome” might actually be your greatest adva...
What a High-Converting LinkedIn Profile Actually Looks Like (00:09:00)
👀 Get your LinkedIn Profile Power-Up: A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do. → https://kaffeen.thrivecart.com/powerup/ Your LinkedIn profile shouldn’t read like a CV — especially if you run your own business. In this episode, Charlotte breaks down exactly what makes a profile stand out and sell your services (without sounding salesy). From your headline to your About section to th...
Keeping Your Sales Pipeline Healthy with Phoebe Dodds (00:44:22)
In this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey of balancing multiple businesses across Europe and her insights into building and maintaining a consistent sales pipeline, especially during challenging times. From organic growth and strategic partnerships to networking tips and nurturing leads, Phoebe provides actionable advice for creative agency owners and entrepreneurs alike. We cover: ...
What Is Outbound? How to Leverage Proactive Outreach Without Feeling Salesy (00:13:33)
Why This Works When Other Strategies Don’t (00:08:05)
Ever feel like you’ve tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don’t work and why a simpler, more sustainable approach delivers results without draining your energy. In this episode, we cover: •Why visibility ≠ strategy •The 4 reasons our LinkedIn system actually works •How to get seen by new people every week •Why performance-based marketing is burning you out •What mak...
Automation Isn’t Evil (It’s Just Misused) (00:12:32)
Automation gets a bad rap—and frankly, it’s not fair. In this episode, Charlotte breaks down why the tool itself isn’t the problem… it’s how people use it. If you’ve ever felt torn between “doing it all manually” or sounding like a bot, this is your wake-up call to stop choosing between authentic and efficient—because you can (and should) have both. In this episode, we cover: •The difference between lazy automation vs respectful automation •How to use automation without sounding like a robot ...
The Real Cost of Not Doing Lead Gen (00:11:38)
It’s not the price of tools or courses that holds most creative businesses back—it’s the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of ignoring lead gen: on your confidence, time, money, and mental bandwidth. In this episode, we cover: •Why “busy now” ≠ “booked later” •The mental weight of inconsistent marketing •What happens when referrals dry up •How a simple system can protect your pipeline •Why luck isn’t random—it’s genera...
You’re Not Behind — You’re Just Ready Now (00:11:51)
If you’ve ever thought, “I should be further along by now”—this one’s for you. In this episode, we bust the myth that you’re behind and explore the powerful shift that happens when you decide you’re ready. It’s not about perfection. It’s about momentum. Charlotte shares why feeling “stuck” is often just the final stage before a breakthrough—and how to act on it. In this episode, we cover: •Why the percolation phase (yep, like coffee) is crucial to your growth •The real reason smart creatives ...
Demystifying M&A for Agencies: Value, Emotions, and the Key to Successful Exits with Jonathan Baker, of Punctuation (00:39:36)
In this episode of Kaffeen Espresso, we’re joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, the emotional complexities of the M&A process, and why deal terms often matter more than valuation. As an expert in helping small- to mid-sized marketing services firms navigate acquisitions, Jonathan unpacks what agency owners should focus on to make their businesses sellable and scalable...
Behind the Scenes with Charlotte: A Candid Podcast Chat 🎙️ (00:40:30)
I’ve got something a little different for you this week! 🎧 I was recently a guest on The Startup Support Surgery podcast, hosted by the brilliant Dr. Jo Watkins. While her podcast primarily speaks to GPs and medics exploring entrepreneurship, this episode dives into so much more—and I think you’ll find it incredibly valuable, no matter your industry or business type. Here’s why you should tune in: A Rare Behind-the-Scenes Look: I rarely talk in-depth about my journey, but this interview gav...
Mastering Brand Strategy: How Creative Businesses Can Stand Out with Laura Pearlstein Mills (00:45:26)
In this episode of Kaffeen Espresso, I sit down with my former colleague and strategic powerhouse, Laura Pearlstein Mills—founder of Cider. With over 15 years of brand strategy experience spanning luxury fashion, FMCG, logistics, and tech, Laura shares insights into the power of purpose-driven branding, her experience on the prestigious WPP fellowship, and how her multi-disciplinary career has shaped her unique perspective. We discuss: The impact of the WPP fellowship and how it shaped Laura...
The Hidden LinkedIn Goldmine You’re Ignoring (00:14:28)
Think LinkedIn is just for job seekers? Think again. In this episode, I uncover a massively underused LinkedIn strategy that can generate leads for coaches, consultants, solopreneurs, and online businesses—without needing to post daily or fight the algorithm. 🔹 Why most people use LinkedIn wrong 🔹 The hidden lead generation strategy your competitors aren’t using 🔹 How you can get leads from LinkedIn in under an hour—without posting a thing 🔹 Why this works better than traditional social media...
Live training recording: Simple Ways to Get Leads from LinkedIn Without Content, Ads, or Cold Calling (01:36:12)
In this episode I'm sharing with you an audio version of a recent live training that I did for my email list. I'm really conscious that a lot of people who listen to the podcast on on the email list and haven't had a chance to come along and join us. So sharing this recording here hoping you find value in it. If you want to take advantage of the bonus you can find the link below. And if you want to join our next free live training then hit the link below to join our email list and find...
The 30-Minute Marketing Ritual: Effortless Content Creation (00:13:56)
Episode Summary: In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you’re looking to create emails, LinkedIn newsletters, or Instagram posts, this ritual will keep you front of mind with your ideal prospects and help you develop marketing materials that work for you. Plus...
3 Simple Ways to Get Leads from LinkedIn Without Content or Ads (01:03:45)
Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights. Key Links and Deadlines: • Watch the full video replay of the training: https://www.kaffeen.club/3-simple-ways-training-wcc-bonus Hurry! Replay access and the special bonus expire at Midnight G...
From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith (00:53:41)
In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways. I came across Alex when a couple of my clients recommended I sign up for his email newsletter, The Hidden Path. If you haven’t subscribed yet, I highly recommend it—it’s a joy to rea...
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