B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew.
B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.
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Welcome back to B2B Needs Draper, where we delve into the art of B2B marketing and chat with industry leaders to gain insights into their strategies. In this episode, we speak with Sumi Shukla, the Vi...
Creative B2B marketing Innovation at Cisco (00:24:56)
Welcome back to B2B Needs Don Draper, the show that's as irresistible as Don Draper’s pitch. Today we are speaking with Emma Roffey, the former VP of marketing for EMEA at Cisco. With a career spannin...
Fujitsu's Innovative Approaches to Global Thought Leadership (00:23:20)
Welcome back to another exciting episode of B2B Needs Don Draper, the podcast that brings creativity and inspiration back to B2B marketingToday we have a very special guest joining us - David Gentle, ...
A Human Approach to Marketing Cybersecurity (00:27:13)
Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. In this episode, we talked to Kristin Owens, VP Corporate Marketing at Checkpoint Software. Kristin talks abou...
Private Equity and B2B Marketing: Unlocking the Power of Brand (00:40:03)
Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. We have a special double-feature episode that dives deep into the world of B2B marketing and the often-neglect...
B2B's golden age is now (00:41:49)
Welcome back to B2B Needs Don Draper! In this episode, we dive into the golden age of B2B marketing and why it's an exciting time for businesses in this space. Our two distinguished guests, John Watto...
The Power of Personalization and Sustainability Storytelling in B2B Marketing (00:24:58)
Jose Pepe Gorbea is an inspirational leader guiding HP's pursuit of revolutionizing digital packaging technology across the globe.Jose is head of Brands, Agencies, and Sustainability Innovation at HP ...
Carolyn Henry is VP, CMO of Americas Regional Marketing at Intel and is the driving force behind their captivating marketing activations. Leading a team of over 70 marketers, she oversees strategies f...
How SAP is redefining B2B marketing (00:25:41)
Kerstin Koder is Head of Marketing EMEA at SAP. SAP was named the most valuable brand in Germany by BrandZ™ and is also recognised as the most valuable brand in Europe.Kerstin has more than 20 years o...
Mastering the art of brand building (00:22:26)
Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, produ...
The importance of a unified brand when your offering is complex (00:25:51)
Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.Before leading this operation, Ju...
Lessons on storytelling from inside Google and Instagram (00:21:05)
Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia.She has fifteen years of experience in both B2B and B2C market...
Making sense of Enterprise marketing (00:17:31)
Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a nat...
B2B Needs to be Brave (00:29:28)
Mark Choueke is author of the new book ‘Boring to Brave’. Mark has spent over 20 years at the heart of B2B marketing. Over that time, he’s helped grow more than 50 B2B technology companies across the ...
This is the Golden Age of Marketing (00:20:09)
Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.Sa...
Richard & Cos review 2022 and preview 2023 (00:37:36)
Richard Parsons and Cos Mingides are the co-founders of True, which was recently named B2B Creative Agency of the year - and the brains behind the B2B Needs Don Draper podcast. The last year of the po...
Transforming brand perception with ŠKODA UK (00:25:09)
Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.U...
Making sense of brand and demand in B2B (00:18:10)
Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-...
B2B creativity in the built environment (00:28:34)
Danielle Regan is the Director of Marketing and Communications at Mace, a construction company at the heart of the built environment. Mace connects expertise across the entire property lifecycle for ...
The power of passion and collaboration in B2B marketing (00:38:41)
Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO. For Nikki, it’s all about relationships - whether working with sales teams, suppliers, ...
Optimising B2B marketing effectiveness (00:29:44)
Cos Mingides is the Co-founder and Head of Effectiveness at True, which was named B2B Creative Agency of the year in 2022 by the Association of National Advertisers. True is in the business of making ...
Rethinking B2B media and advertising with Reach PLC (00:27:20)
Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people. Nick has launched new publications and apps across the UK and ma...
Exploring creativity and ambition in B2B (00:29:29)
Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW.Martin has been helping brands...
Building a B2B scale-up machine (00:30:44)
Michael Bouteneff is the Director of Integrated Marketing Strategy at SVB, (which was formerly known as Silicon Valley Bank). SVB helps founders of high-growth tech businesses achieve their often ambi...
Sparking B2B creativity with TikTok (00:21:33)
Isobel Sita-Lumsden is the Head of B2B Marketing Europe at TikTok. Prior to this, she held senior roles at Time inc, AOL and Verizon Media. Isobel is a creative and strategic marketer, passionate abou...
