Backchannel
Business og økonomiFormer colleagues, CMOs, and industry veterans Anthony Kenneda and Mike Manheimer take you behind the scenes as they backchannel to get the inside scoop in the world of SaaS news.
Siste episoder av Backchannel podcast
- 17. Is There About to be a Mass Exodus of CMOs? (00:26:00)
Lots of marketers aspire to be CMO one day. But once they get there, many time they quickly realize it's not what they thought it was going to be. In this episode Mike and Anthony talk about the role of CMO and why a lot of CMOs are choosing to part ways with the role.
- 16. Is Gated Content REALLY The Enemy!? (00:16:32)
Watch the full video on AudiencePlus: https://audienceplus.com/discover/is-gated-content-really-the-enemy
- 15. AIs Role in the SaaS Buying Process (00:34:56)
Watch the video on AudiencePlus: https://audienceplus.com/discover/ais-role-in-the-saas-buying-process
- 14. A CMO's Thoughts on Board Meeting Prep (00:13:34)
Watch the full video on AudiencePlus: https://audienceplus.com/discover/backchannel
- 13. Will LinkedIn be the Next Big Gaming Platform (00:09:42)
Have you noticed that you now have games popping up in your LinkedIn feed? Mike and Anthony have a little fun weighing in and how LinkedIn should be using the data from gaming activity to enhance the LinkedIn experience.
- 12. Apple Gets Backlash on New Creative (00:12:06)
Apple just released a new ad spot for the newest iPad showing various items from music, art, and pop culture getting smashed. The response was not what they hoped for causing so much backlash that Apple CEO, Tim Cook has publicly apologized for it. Does this matter? Will it have repercussions for future creative marketing? Anthony and Mike discuss in today's episode of Backchannel.
- 11. What B2B Marketers Can Learn From "Chaos Packaging" (00:08:55)
The consumer package goods industry is constantly pushing the boundaries in an effort to stand out on the shelves. The latest trend is being dubbed "chaos packaging," but what does it have to do with B2B? Mike and Anthony lay it out in this episode of Backchannel.
- 9. Intercom is Reinventing Themselves (will it work?) (00:13:03)
Intercom launched a big reinvention of themselves; new website, new messaging, new disruption... There's been a lot of chatter over the good, the bad, and the ugly. We had to weigh in and in this episode, we share our thoughts.
- 8. Marketing Conferences, Stress, and Big Risks (00:11:20)
We're a week out from Goldenhour and the stress is mounting on the team. Mike and Anthony talk about the big risks we're taking, the stress involved, and what everything else Goldenhour.
- 7. The Eclipse Economy (00:08:16)
Watch the video: https://audienceplus.com/discover/the-eclipse-economy The whole country has been enthralled with the eclipse for the past few days. Mike and Anthony talk about the impact on the economy, both from a travel persective and an ecommerce perspective.
- 6: Podcast Sponsorships are Expensive (But are they worth it?) (00:11:15)
Measuring the value of podcast sponsorships are tough. People rarely use links in descriptions, even if it's there and self reported attribution only goes so far. So how do you know if they're working?
- 5: Conferences: Sponsorships, Side Events, and Jimmy from Love is Blind (00:13:44)
0:00 - Jimmy (from Love is Blind) 5:54 - Side Events 8:51 - Measuring Event Marketing Success
- 4: VC-Backed Founders Starting Podcasts, Should Employees Have Personal Brands, What do the Northern Lights Have to do with Marketing? (00:10:23)
0:00 - What do the Norther Lights have to do with marketing? 2:58 - Should VC-Backed Founders Have Podcasts? 7:15 - Should Employees Have Personal Brands?
- 3: The Anthony Kenneda, Mike Manheimer Origin Story (00:30:10)
Every great super hero (and villain) has an origin story. Backchannel has been 10+ years in the making. And today we're sharing how it all came together.
- 2: Impending TikTok Ban, How To Take Negative Feedback, Jensen Huang on Pain and Suffering (00:56:51)
00:00 - Intro (We're not #1 yet?) 06:24 - N'Sync reunion and what get's people to come to tech conferences 17:58 - TikTok Ban 33:01 - Jensen Huang's message on pain and suffering 45:43 - How to take negative feedback
- 1: Totango and Catalyst Merger, Punching Down, Current State of AI on Marketing, Tweet of the Week (00:40:19)
00:00 - Totango and Catalyst Merger 07:55 - Punching Down 17:05 - Current State of AI on Marketing 31:09 - Tweet of the Week