Om Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus (01:01:59)
In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, ...
Inside Hacking the Human Mind: lessons from the world’s most effective brands (00:48:08)
In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were wri...
MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work (00:42:13)
In this 100th episode, MichaelAaron and Richard look back on their favorite moments from the podcast so far, including standout brand case studies like Guinness and Aperol, and key behavioral science ...
Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior (00:51:43)
In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks so...
Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change (01:02:14)
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using...
CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them (00:33:12)
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack p...
CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence (00:38:56)
We’re revisiting our chat with Phil Agnew, creator of the Nudge podcast, to explore how behavioral science shows up in everyday marketing. From pricing to persuasion, Phil shares examples and tactics ...
Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick (00:33:43)
In this episode, Jo Arden - Chief Strategy Officer at AMV BBDO and Campaign contributor - shares how hope, humor, and smart messaging can drive behavior change. From Stoptober to herpes awareness, we ...
How small behavioral nudges can transform culture and performance at work (00:48:12)
In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and friction reduction to regret lotteries and purpose...
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience (00:47:53)
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting ...
Behavioral Science For Agencies: Copywriting (00:38:58)
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses...
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action (00:51:44)
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketer...
How BMW leveraged the fresh start effect to win over new drivers (00:39:58)
In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relativity with luxury context, and exploiting proximity ...
How Halloween candy can teach marketers about choice, memory, and reward (00:33:50)
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matt...
Behavioral science for agencies: Pitching (00:41:12)
In this episode, MichaelAaron and Richard explore ways that behavioral science can improve the agency pitch process. From the illusion of effort to the stolen thunder effect and extremeness aversion, ...
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands (00:48:23)
In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral sig...
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value” (00:49:29)
In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use beh...
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells (00:54:32)
This week we’re joined by Adam Alter to explore the behavioral forces that drive decision-making. From the psychology of getting unstuck to the power of fluency, labeling, and context, Adam shares pra...
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship (01:00:35)
In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he re...
Hacking the Human Mind - Book Preview: Pringles (00:19:07)
MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky r...
How Heinz used precision and the pratfall effect to make its ketchup unforgettable (00:28:13)
This episode dives into the behavioral science behind Heinz’s iconic brand. Discover how specificity, self-deprecating honesty, and inviting consumer participation help make Heinz ketchup more memorab...
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement (00:48:49)
This week, behavioral marketer Nancy Harhut joins the podcast to explore how science-backed tactics like social proof, cognitive fluency, and personalization can lift engagement and boost conversions....
How Klarna uses present bias and temporal reframing to make shopping feel irresistible (00:31:36)
This episode unpacks the behavioral science behind Klarna’s success. Learn how the brand uses present bias and temporal reframing to reduce friction at checkout, increase willingness to pay, and resha...
Hacking the Human Mind - Book Preview: Häagen-Dazs (00:18:50)
In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science for brand growth. Then, they revisit the Häagen-Dazs ...
Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire (00:52:34)
In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of Mixed Signals and The Why Axis. In the episode, he ...
