Each week, Matthew Liebmann, Vista Group’s Chief Innovation & Data Officer, Simon Burton, CEO of Numero and Maccs, & Ryan Provencher, Movio Senior Account Manager draw from their extensive industry experience.
Now in its third season, Behind the Screens focuses on global and domestic weekend box office as well as audience insights for the major movie releases. Interviews with industry leaders and insightful outsiders will feature in longer monthly episodes, along with a deeper dive at the end of each quarter on the industry. Happy listening!
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Burning anticipation for Avatar: Fire and Ash (00:11:19)
At the end of the season for this year's Behind the Screens, we're looking to the big weekend to come, with pre-sales and audience analysis for Avatar: Fire and Ash. Join us to find out how Fire and Ash compares to The Way of Water and what opportunities its audience may offer.Topics and times:Box office roundup - 0:58Avatar: Fire and Ash pre-sales tracking and upcoming titles - 3:15Avatar: Fire and Ash pre-release audience analysis - 4:34Tone impressions of Avatar: Fire and Ash - 6:19Avatar: Fire and Ash audience continued and marketing opportunities - 7:24The Housemaid pre-release audience analysis - 8:15Looking ahead to 2026 - 9:29Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Five Nights, Netflix & Warner Bros., and bridging the gap to Avatar (00:24:48)
It was a big weekend at the box office and for industry news. With Five Nights at Freddy's 2 hitting the big screen, Lauren and Matthew take us through the audiences and marketing opportunities for the horror sequel. But our eyes are turned a few weeks from now to the release of Avatar: Fire and Ash. Join us Behind the Screens to see how marketers can not only bridge the gap for the week to come, but build audiences for the end of year titles.Topics and times:Netflix and Warner Bros. deal - 0:39How exhibitors can plan ahead - 2:40Box office overview, Zootopia 2, Now You See Me, Wicked: For Good - 4:24Five Nights at Freddy's 2 box office performance - 6:25Five Nights at Freddy's 2 audience analysis - 7:14Marketing recommendations to bridge a quiet week until Avatar - 9:16Looking ahead; Ella McCay - 12:52Ella McCay pre-sales audience and marketing opportunities - 14:20Avatar: Fire and Ash pre-sales analysis and audiences - 17:35Opportunities for Avatar to lean into - 21:51Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Thanksgiving and Zootopia 2 (00:22:15)
Thanksgiving weekend saw some impressive numbers from Zootopia 2 around the globe. Lauren Greene joins us from the UK to examine the audience that turned out for Zootopia 2 and what marketing opportunities it presents for exhibitors, before we turn our eyes to Five Nights at Freddy's 2.Topics and times:Thanksgiving weekend box office overview - 0:59Zootopia 2 box office breakdown - 1:52Zootopia 2 audience analysis - 4:55Zootopia 2 marketing opportunities - 5:45Box office roundup - 9:13Hamnet impressions - 10:39Five Nights at Freddy's 2 pre-sales tracking - 12:34Five Nights at Freddy's 2 pre-release audience - 14:18Five Nights at Freddy's 2 marketing opportunities - 15:56Next week - 19:46Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Wicked: For Good and the road to Thanksgiving (00:14:02)
Wicked: For Good hit the big screen this weekend, and our dynamic duo are tackling the box office, audience, and marketing opportunities for Part Two in-depth.How did it shape up against Wicked Part One? How has the audience evolved? And how can exhibitors drive further repeat visitation to keep the momentum? We're answering all the burning questions and more this week on Behind the Screens.Topics and times:Wicked: For Good opening weekend - 0:14Wicked: For Good global box office breakdown - 1:31Wicked: For Good in-depth audience analysis - 3:34Wicked: For Good audience and critical reception - 5:51Marketing opportunities for Wicked: For Good - 7:29Zootopia 2 pre-sales and audience comparisons - 8:22Next week - 12:54Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Now You See Me, Running Man, and Wicked pre-sales (00:16:32)
With Wicked: For Good on the horizon to debut this weekend, the box office anticipation is ramping up. We take a deep look at the audience and pre-sales comparisons with the original Wicked, as well as new releases Now You See Me: Now You Don't and Running Man this week on Behind the Screens.Topics and times:Box office overview - 0:31Now You See Me: Now You Don't box office performance - 1:51Now You See Me: Now You Don't audience analysis - 2:40Running Man box office performance - 6:07Running Man audience analysis - 6:58Upcoming releases and Wicked: For Good pre-sales - 9:44Wicked: For Good pre-sales audience - 10:30Wicked: For Good marketing recommendations - 12:53Rental Family audience and marketing - 13:37Next week - 15:28Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Predator: Badlands, pre-sales, and marketing opportunities (00:11:28)
With Predator: Badlands making a splash at the box office this weekend, the Behind the Screens hosts are diving into the audience, opportunities, and possible shifts in week two to take advantage of.Pre-sales audiences for The Running Man and Now You See Me: Now You Don't show us a combined analysis of marketing opportunities for the coming weekend.Topics and times:Predator: Badlands box office performance vs predictions - 0:49Predator: Badlands audience analysis - 1:46Marketing opportunities of Badlands' week two - 3:28Pre-sales for The Running Man - 5:24Pre-sales for Now You See Me: Now You Don't - 6:06Combined pre-sales audiences and marketing opportunities - 7:20Next week - 10:31Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
A brutal Halloween weekend, and Predator previews (00:12:19)
With a rough Halloween weekend at the box office, we're looking forward to Predator: Badlands, analysing pre-sales, audiences, and marketing opportunities for the upcoming title this week Behind the Screens.Topics and times:Back from AIMC - 0:18Box office overview - 2:29Bugonia box office and audience breakdown - 4:12Upcoming titles - 7:18Predator: Badlands pre-sales - 8:13Predator: Badlands pre-sales audience analysis - 8:52Predator: Badlands marketing opportunities - 10:43Next week - 11:29Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Chainsaw Man and Regretting You (00:11:49)
Between Chainsaw Man - The Movie, Regretting You, and Springsteen: Deliver Me From Nowhere hitting the big screen, there's a wide variety of audiences to appeal to at the box office this weekend. With Matthew away at AIMC, Simon and Lauren give us all the details on the box office and audience breakdowns for each title.Topics and times:Box office overview - 0:49Chainsaw Man - The Movie audience analysis - 1:35Chainsaw Man - The Movie critical and audience reception - 3:29Regretting You box office performance - 4:41Regretting You audience analysis - 5:20Regretting You critical and audience reception - 7:51Springsteen: Deliver Me From Nowhere box office and audience - 8:17Next week - 10:11Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Black Phone 2 lands, pre-sales for Regretting You and Springsteen (00:13:56)
With Black Phone 2 finding its horror audience in the build-up to Halloween, we're taking a look at who turned out and the opportunities for the movie in the coming weeks. Looking ahead, Matthew and Simon break down the pre-sales tracking and audiences for Regretting You and Springsteen: Deliver Me From Nowhere here on Behind the Screens.Topics and times:One Battle After Another international box office - 0:14TRON: Ares week 2 box office drop - 1:10Black Phone 2 box office overview - 1:49Black Phone 2 reception and audience analysis - 2:29Upcoming titles — Regretting You, Springsteen, Bugonia - 4:35Regretting You pre-sales - 5:20Regretting You pre-sales audience analysis - 6:14Springsteen: Deliver Me From Nowhere pre-sales audience analysis - 9:11Bugonia previews - 11:55Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
TRON: Ares and Black Phone 2 (00:14:14)
The question this week: who was TRON: Ares for? We dive into the audience makeup and reception to understand the performance of the latest Tron film, then take a look ahead at how pre-sales are shaping up for the horror hit Black Phone 2 here on Behind the Screens.Topics and times:Fall Summit - 0:20Taylor Swift's documentary series - 0:48TRON: Ares box office overview - 2:42Box office milestones - 3:39TRON: Ares audience analysis - 4:53TRON: Ares critical and audience reception - 7:31Roofman box office overview - 8:21Roofman audience analysis - 8:39Black Phone 2 pre-sales tracking - 11:02Black Phone 2 pre-sales opening audience trends - 11:48Next week - 13:10Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Taylor Swift, The Smashing Machine, and Tron: Ares (00:16:38)
Taylor Swift: The Official Release Party of a Showgirl delivered a boost for the box office this weekend, so Matthew and Simon are diving deep into the details to see how it measured up against The Eras Tour. Then with Tron: Ares on the horizon, we look at pre-sales comparisons for both the audience and box office here on Behind the Screens.Topics and times:Taylor Swift: The Official Release Party of a Showgirl box office performance - 0:25Weekend box office overview - 1:58Taylor Swift audience analysis - 2:59The Smashing Machine box office performance, audience, and reception - 6:07Upcoming titles: Roofman, Tron: Ares - 9:17Pre-release opening comparisons for Tron: Ares - 10:03Pre-release audience for Tron: Ares - 11:33Roofman pre-release audience - 13:48Next week - 14:45Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
One Hit After Another (00:19:58)
Tackling a wide range of releases this week, Matthew breaks down the audiences, box office, and marketing opportunities for One Battle After Another, Gabby's Dollhouse, and The Strangers: Chapter 2. With Taylor Swift: The Official Release Party of a Showgirl on the horizon, join us for a Behind the Screens look at how the pre-sales audience compares to The Eras Tour.Topics and times:New releases this weekend - 0:32Box office weekend roundup - 0:58One Battle After Another box office in-depth - 2:27One Battle After Another audience analysis - 3:07One Battle After Another critical reception and marketing opportunities - 5:24Gabby's Dollhouse box office performance - 7:08Gabby's Dollhouse audience analysis - 7:50The Strangers: Chapter 2 box office and audience analysis - 9:28Taylor Swift: The Official Release Party of a Showgirl pre-release analysis and Eras Tour comparison - 11:30Taylor Swift: The Official Release Party of a Showgirl pre-release audience - 13:07Smashing Machine pre-release audience analysis - 16:03Cinema United's Fall Summit next week - 18:56Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Him, Taylor Swift, and a sad farewell (00:22:36)
Between Him, A Big Bold Beautiful Journey, and upcoming releases there's a lot of box office and audiences to dive into this week. Taylor Swift: The Official Release Party of a Showgirl shapes up for a big impact, and we dive into the pre-sales for One Battle After Another, and Gabby's Dollhouse before a sad farewell today on Behind the Screens.Topics and times:CineLatam conference - 0:16Box office overview - 1:24Him box office results - 3:13Him audience analysis - 4:44A Big Bold Beautiful Journey box office results - 6:42A Big Bold Beautiful Journey audience analysis - 8:32The Senior - 10:06Looking ahead: upcoming releases -10:29Taylor Swift: The Official Release Party of a Showgirl - 11:16Taylor Swift: The Official Release Party of a Showgirl pre-sales analysis - 13:21One Battle After Another pre-sales and audience analysis - 14:23Gabby's Dollhouse: The Movie pre-sales and audience - 16:48A sad farewell - 19:38Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Demon Slayer, Downton Abbey, and The Long Walk (00:22:00)
There's something for everyone this week, with the latest Demon Slayer title, Infinity Castle taking the box office by storm alongside Downton Abbey: The Grand Finale and The Long Walk. With an in-depth look at the box office and audiences for all three, as well as previews of the upcoming Him, Big Bold Beautiful Journey, and The Senior, be sure to join us Behind the Screens to uncover all the insights.Topics and times:Demon Slayer worldwide release box office - 1:20The Conjuring second week results - 1:50Downton Abbey debut results - 2:25Box office roundup, holdovers, and re-releases - 2:51Alternative content in cinemas - 4:04New releases: Demon Slayer analysis - 4:57Demon Slayer audience breakdown - 7:10Demon Slayer audience and critical reception - 9:16Downton Abbey: The Grand Finale box office breakdown - 10:08Downton Abbey: The Grand Finale audience analysis - 11:13The Long Walk box office breakdown - 12:42The Long Walk audience analysis - 13:38The trend of shorter films - 15:34Spinal Tap - 16:14Upcoming titles - 16:39Him pre-sales and audience - 17:00Big Bold Beautiful Journey pre-sales and audience - 18:36The Senior pre-sales - 19:40Next week - 21:05Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Breaking records with The Conjuring! (00:22:30)
Following an unprecedented slew of successes, Warner Bros' latest, The Conjuring: Last Rites made an incredible show at the box office this weekend. We bring you all the details from box office and audience analysis, as well as a look ahead at The Long Walk, Downton Abbey, and Spinal Tap here on Behind the Screens.Topics and times:Global box office overview - 0:43Domestic box office close-up - 1:50The Conjuring: Last Rites box office and records - 2:42The Conjuring: Last Rites audience analysis - 5:14The Conjuring: Last Rites critical reception - 8:19Hamilton rerelease results - 8:42Demon Slayer marketing opportunities - 10:50The Long Walk pre-release audience analysis - 11:43Downton Abbey pre-release audience analysis - 14:36Spinal Tap pre-release audience analysis - 17:41Next week - 21:28Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
The Summer Roundup: Jaws, Caught Stealing, and The Conjuring: Last Rites (00:24:16)
As the sun sets on the summer season, we're taking a Behind the Screens look back at the season's highlights and comparisons to previous years, as well as Jaws' 50th Anniversary re-release, the audience of Caught Stealing, and a preview of audience and box office predictions for the upcoming The Conjuring: Last Rites.Topics and times:Jaws 50th Anniversary - 0:36Summer box office roundup - 1:57Labor day weekend box office overview - 3:00Jaws 50th Anniversary re-release - 4:56Jaws 50th Anniversary audience analysis - 6:07Caught Stealing box office overview - 9:09Caught Stealing audience analysis - 10:08Caught Stealing marketing opportunities - 12:42The Roses box office and audience analysis - 13:36Upcoming titles - 17:14Audience and pre-sales previews for The Conjuring: Last Rites - 18:01Our picks this weekend - 22:15Next week - 23:08Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
KPop Demon Hunters and The Roses (00:09:02)
It's a short and sweet dive into the theatrical release of KPop Demon Hunters this week, as it dominated both the box office and the music charts. We're taking a close look at the audience for the sing-along release, as well as the audience for The Roses ahead of the end of the summer box office.Topics and times:Summer box office vs 2024 - 0:44KPop Demon Hunters box office overview - 1:35Holdovers and new releases, rounding out the box office - 2:24KPop Demon Hunters audience analysis - 3:19Chart-topping soundtrack - 5:20Upcoming releases this week - 6:12The Roses audience analysis - 6:53Next week - 8:09Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Weapons, Freakier Friday, and Nobody 2 pre-sales (00:23:04)
Today marks our 200th episode of Behind the Screens! Our hosts tackle the genres of horror and comedy this week with Weapons and Freakier Friday resonating with wide audiences, and we look at the pre-sales audience, box office predictions, and marketing opportunities for the upcoming Nobody 2.Topics and times:Weekend box office results - 1:16Weapons box office in-depth breakdown - 3:25Weapons audience analysis - 5:19Weapons reception and critical response - 7:40Freakier Friday box office breakdown - 9:10Freakier Friday audience analysis - 9:50Freakier Friday audience marketing opportunities - 11:41Are comedies back? - 13:30Upcoming releases: Nobody 2, Americana, and Highest to Lowest - 14:24Nobody 2 pre-sales box office tracking - 15:19Nobody 2 pre-sales audience insights - 16:33Nobody 2 marketing opportunities - 18:55Next week - 22:14Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Is comedy back on the big screen? The Naked Gun and Freakier Friday (00:18:33)
Comedies return to the cinemas this week with The Naked Gun getting emphatic recommendations from our host Ryan, and we look ahead to the 22-year throwback Freakier Friday coming next week with pre-sales and audience previews, marketing recommendations, and more Behind the Screens.Topics and times:Box office year-to-date analysis - 0:16Weekend box office overview - 0:50Bad Guys 2 audience analysis - 2:57The Naked Gun impressions and audience analysis - 5:09The Naked Gun marketing potential - 8:00Together - 9:40Freakier Friday predictions and pre-sales - 10:25Freakier Friday pre-sales audience - 12:17Freakier Friday marketing recommendations - 13:59Weapons pre-sales audience analysis - 15:43Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Fantastic Four and Cinematic Comedy (00:18:39)
It's all things Fantastic Four this week, we're bringing you in-depth box office analysis and pre-sales performance comparisons, and a deep dive on the audience, before we look ahead at The Naked Gun, seeing how comedy in cinemas shapes up in the modern market, along with comparative analysis and marketing recommendations to make the most of it this week on Behind the Screens.Topics and times:Box office year-to-date analysis - 0:16Fantastic Four box office overview - 1:30Fantastic Four pre-sales comparisons with debut - 3:25Fantastic Four critical and audience reception - 4:30Fantastic Four audience analysis - 5:50Bad Guys 2 and The Naked Gun pre-sales tracking - 10:13The important of comedies in cinemas - 12:34The Naked Gun comp title analysis and marketing recommendations - 13:30Next week - 17:30Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Previews, analysis, and marketing to maximise Fantastic Four (00:23:39)
With one superhero still holding the top of the box office, we're looking at a wide range of new release titles this week: I Know What You Did Last Summer, Smurfs, and Eddington, as well as a deep dive into how audiences are shaping up for Fantastic Four, how to embrace word of mouth, and marketing recommendations for the upcoming title here on Behind the Screens!Topics and times:Lulls and surges in box office over the year - 1:22Box office top 5 overview - 1:50The success of film holdovers - 3:01New releases this week - 4:41I Know What You Did Last Summer audience analysis - 5:32Smurfs box office overview - 8:29Smurfs audience analysis - 9:44Eddington domestic release overview - 12:24Looking ahead at Fantastic Four - 12:46Generating word of mouth for Fantastic Four - 16:34Fantastic Four audience preview analysis - 17:26Marketing recommendations for Fantastic Four - 19:00Next week - 22:22Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Superman soars to the top, we look ahead to summer reboots and recommendations (00:19:08)
Superman and his trusty companion have taken the box office's heart with the top position this week. We're unmasking the audience behind the superhero's success here on behind the Screens, then looking ahead at Smurfs and I Know What You Did Last Summer with pre-sales audiences and marketing recommendations.Topics and times:Superman box office in-depth - 0:54Superman audience analysis - 4:35Marketing and audience reception for Superman - 7:35Smurfs pre-sales audience analysis - 9:01Smurfs marketing recommendations - 11:56I Know What You Did Last Summer reboot audience analysis and marketing recommendations - 13:45Next week - 17:45Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
4th of July, Jurassic World Rebirth, and can Superman fly at the box office? (00:17:52)
Fireworks and dinosaurs marked this box office weekend, and we're examining how Jurassic World Rebirth differed from it predecessors in it's audience. As Superman gets ready to fly in the coming days, join us for a discussion of pre-sales, analysis of new impacts, and marketing recommendations for the DC Superhero on Behind the Screens.Topics and times:Jurassic World Rebirth box office overview - 1:53Screen count cannibalisation - 3:03Jurassic World Rebirth audience analysis - 5:18Jurassic World Rebirth audience and critical reception - 7:36Superman pre-sales, tracking, and news impact - 8:45Superman pre-sales audience analysis and insights - 12:11Superman marketing recommendations - 14:34Next week - 16:44Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
F1 racing to the top ahead of Jurassic World: Rebirth (00:19:01)
We're taking a pit stop to check the pressure on F1's roaring debut at the box office this week, with the race taking the number one spot. But that's not the only thing roaring as we examine pre-sales, audience makeup, and marketing opportunities for Jurassic World: Rebirth here on Behind the Screens.Topics and times:Denis Villeneuve as new Bond director - 0:15F1 The Movie box office overview - 1:47F1 The Movie audience analysis - 4:25F1 The Movie audience reception and marketing opportunities - 6:25Megan 2.0 box office overview - 8:36Megan 2.0 audience analysis - 11:02Pre-sales and audience analysis for Jurassic World: Rebirth - 12:40Next week - 17:20Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
CineEurope highlights, 28 Years Later, and Elio (00:14:30)
With two new releases this past week, we dive into the box office numbers and audiences for 28 Years Later, and Elio. Plus, we shift gears and look ahead to pre-sales for Brad Pitt’s F1 movie and everyone’s favourite AI doll in M3GAN 2.0, all on Behind the Screens.Topics and times:CineEurope highlights - 0:16Box office roundup – 1:5428 Years Later box office overview - 2:5528 Years Later audience analysis - 3:3228 Years Later critical reception - 4:53Elio box office overview - 5:54Elio critical reception and audience analysis - 6:55Upcoming releases - 9:29Pre-sales for F1 - 10:22Pre-sales for M3GAN 2.0 - 11:38Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on InstagramBox Office Overview:The summer box office has crossed $1.5B domestically, up 26% from last year.How To Train Your Dragon was the number 1 domestic film, taking another $37M.28 Years Later opened to $30M in the domestic market, and a further $30M internationally, for a worldwide opening weekend total of $60M.Elio opened to $21M in the domestic market, and took $14M internationally.
