Every Friday, Chiefmartec's Scott Brinker and TMW's Juan Mendoza offer insight into the biggest stories, ideas, and topics in the marketing technology industry.
📻 Siste episoder av Big Martech
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BMT 018 | Generative AI: A new frontier in marketing innovation (Part 3) (00:27:32)
This week on Big Martech, we’re concluding our trilogy on generative AI with a deep dive into how these tools could shape marketing by creating new marketing channels and new experiences for consumers...
BMT 017 | Generative AI: A new frontier in marketing innovation (Part 2) (00:27:51)
This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology.
Scott and J...
BMT 016 | Generative AI: A new frontier in marketing innovation (Part 1) (00:20:04)
Generative AI is everywhere right now, and everyone is talking about it. But how does it really impact marketing?
This week, we’re kicking off another deep dive series of three episodes to explore e...
BMT 015 | The End of Third Party Cookies (Part 3) (00:24:05)
Welcome to episode three, the last of our series on the end of third-party cookies. In our last episode, we looked at how marketers were reacting to cookie deprecation, what the replacements are, and ...
BMT 014 | The End of Third Party Cookies (Part 2) (00:20:51)
Welcome to episode two on the end of third party cookies. We are doing things differently during season two. Instead of focusing on a particular theme every episode, we are delving deeper into the mos...
BMT 013 | The End of Third Party Cookies (Part 1) (00:28:29)
Big Martech is back with Season 2! We are doing things a bit differently this time around. Instead of doing a single topic per show, we’re doing deeper dives into the most pressing themes of Martech w...
BMT 012 | Everything that didn't happen in Martech in 2022 (00:33:00)
Welcome to December, when everyone announces their marketing trends reports for 2022. In this episode Juan and Scott think about 2022 differently - what are all the things that didn't happen in Martec...
BMT 011 | Embracing Martech Complexity (00:26:28)
Is having a complex Martech stack a bad thing? In this episode, Juan and Scott challenge the notion that having a complex marketing technology set up in a business is more of a reflection of maturity ...
BMT 010 | Partner Ops: Slowly, then suddenly (00:28:08)
"Gradually, then suddenly.” These words from Ernest Hemingway are a perfect way to describe the growing category of partner operations and how it's influencing the Martech industry. In this episode, S...
BMT 009 | Martech in Asia (00:22:48)
Martech is a global phenomenon. But we don't hear much about the innovation, challenges, and tech in the Asian marketing technology landscape. In this episode, Scott and Juan unpack what we don't know...
BMT 008 | Reverse ETL: Hype or trend? (00:24:08)
Over the past two weeks major CDP companies like Segment Twilio and mParticle have announced warehouse native data activation features, commonly known as "Reverse ETL." This week, Scott and Juan break...
BMT 007 | Chaos at Twitter (00:28:25)
It's been a big week for social media platform Twitter. With Elon Musk taking over and all the chaos that ensues we talk about how marketers and advertisers are reacting, the general downturn in the s...
BMT 006 | Martech gobbledygook (00:27:22)
This week, we're changing it up! In episode 6 of Big Martech Juan and Scott talk about Scott's viral LinkedIn post about how so many marketing technology companies can't clearly and simply explain wha...
BMT 005 | The martech downturn (00:26:53)
Is Martech heading toward a prolonged downturn? Valuations are down, funding is drying up and Martech and Adtech are at historical lows even after the pandemic tech boom. This week, Juan and Scott dis...
BMT 004 | What is data? (00:22:13)
This week Juan and Scott take a philosophical discussion on the role of data in business. Data-driven obsession is influencing spending on cloud platforms that are forecasted to reach more than $1 tri...
BMT 003 | The rise of ecosystems (00:28:20)
Ecosystems are forecasted to reach $70 trillion in value in the coming years and the B2B segment alone is heading towards more than $17 trillion. In this episode Juan and Scott unpack the rise of ecos...
BMT 002 | Adobe and Figma (00:28:26)
With the $20 billion acquisition of Figma, and the recent announcement of Canva's productivity suite, there has been some major moves in the creative corner of Martech. In this episode Scott and Juan ...
BMT 001 | Is Martech Heading Towards Its 2nd Age? (00:21:01)
The 2nd age of Martech, marketing technology black holes, China and data sovereignty, and stopping your friends from buying a CDP. Welcome to the first ever edition of Big Martech - a weekly show from...
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