On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.
📻 Siste episoder av Data Unlocked
Her er de nyeste episodene tilgjengelige via RSS-feeden:
How to Get the Most Out of Your Marketing Attribution With Ron Jacobson, Founder and CEO of Rockerbox (00:25:08)
If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you! In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a...
How to Put the PERSON Back in Personalization With Lockie Andrews, Founder and CEO of Catalyst Consulting (00:27:05)
In this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US. With years of experience in building brands, Loc...
How to Work Effectively With Your Data Teams With Nick Schrock, Founder and CTO of Dagster Labs (00:28:52)
In this week’s episode of Data Unlocked, Jason sits down with Nick Schrock, the founder and CTO of Dagster Labs. With years of experience in the engineering space, Nick has worked for some of the bigg...
What Will CDPs Look Like Two Years From Now? With Soumyadeb Mitra, Founder & CEO of RudderStack (00:37:05)
In this week’s episode of Data Unlocked, Jason sits down with Soumyadeb Mitra, the founder and CEO of RudderStack. Passionate about finding engineering solutions to real world problems, Soumyadeb spe...
How to Think About Your Bad Customers With Alex Levin, Co-Founder & CEO of Regal.io (00:24:58)
In this week’s episode of Data Unlocked, Jason sits down with Alex Levin, the CEO and co-founder of Regal.io. Alex has over a decade of experience in the marketing and product management world. He ha...
Google Vs. ChatGPT: What's The Future of SEO in The Face of Generative AI (00:27:08)
In this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything. Nearly two decades a...
Why Data Is the Lifeblood of an Efficient Email Marketing Strategy With Chris Marriott (00:29:51)
In this week’s episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect. Chris has decades of experience in digital marketing and vendor selection. He ...
Snowflake’s Data Platform & the Future of Marketing Tech With Christian Kleinerman (00:25:29)
In this week’s episode of Data Unlocked, Jason sits down with Christian Kleinerman, SVP of Product at Snowflake. Christian started his career over a decade ago with one of the biggest names in the mar...
Fixing the Mistakes You Made Going D2C During COVID with Wpromote CEO Mike Mothner (00:33:44)
In this week’s episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote. Mike started his career back in 2001, when digital marketing was still in its infancy. Even...
The Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & Zion (00:26:23)
In this week’s episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion. Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, ...
The Three Things Every Marketer Needs to Know About Identity w/ Gareth Davies (00:33:12)
In this week’s episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion. Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful probl...
Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten (00:25:52)
In this week’s episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten. David is a serial entrepreneur with decades of experience in the marketing industry. He has been feat...
Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital (00:23:33)
In this week’s episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital. Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, increm...
The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast (00:27:04)
In this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast. Michael is a trained econometrician with a background in healthcare and environmental eco...
Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution w/ Cherene Aubert, Head of Growth at Bobbie (00:21:23)
In this week’s episode of Data Unlocked, Jason sits down with Cherene Aubert, Head of Growth at Bobbie. With over a decade of marketing experience, Cherene is an award-winning ecommerce leader who’s g...
How to Understand Your Customers Better w/ Lucie Buisson, CPO of Contentsquare (00:32:01)
In this week’s episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare. Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she mo...
Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken (00:30:27)
In this week’s episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken. Mayur is an engineer who evolved into a marketer with several pivots through his career....
How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners (00:27:35)
In this week’s episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners. Aaron has spent over two decades delivering value for the world’s largest...
Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact (00:28:07)
In this week’s episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK. Prior to this, Olly held positions in big name companies, such as Zu...
Your Data-Driven New Year’s Resolution w/ Scott Breitenother, Brooklyn Data Co., Founder & CEO (00:28:01)
In this week’s episode of Data Unlocked, Jason sits down with Scott Breitenother, the founder and CEO of Brooklyn Data Co.. Before founding Brooklyn Data Co., Scott was the VP of Data & Analytics at d...
Let’s Talk About the Data Strategy Behind Your CDP w/ Darren Rankine, Partner of Marketing Technology, Transparent Partners (00:29:58)
In this week’s episode of Data Unlocked, Jason sits down with Darren Rankine, Partner of Marketing Technology at Transparent Partners. Darren started his career in marketing technology over two decade...
How Connected Products Are Changing the Retail Market w/ Cindy Brown & Keith Turco, MERGE (00:28:11)
In this week’s episode of Data Unlocked, Jason sits down with Cindy Brown, Chief Performance Officer at MERGE, and Keith Turco, Chief Growth Officer at MERGE. Before taking her expertise to MERGE, Cin...
The People and Process Behind MarTech w/ Pratik Kodial (00:30:14)
In this week’s episode of Data Unlocked, Jason sits down with Pratik Kodial, the founder and managing partner of Tapasya Investment Partners. Before embarking on his hedge fund manager path, Pratik ac...
How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake (00:29:44)
In this week’s episode of Data Unlocked, Jason sits down with Tim Fletcher, Senior Director of Product Marketing at Snowflake. Tim started his career as a business analyst at McKinsey & Company, then ...
The Future of CDP Category: Facts, Fiction, and Myths w/ Michael Katz, mParticle, CEO (00:34:56)
In this week’s episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle. Before founding mParticle, Michael was the CEO of interclick, a data-...
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