On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.
📻 Siste episoder av Data Unlocked
Her er de nyeste episodene tilgjengelige via RSS-feeden:
How to Get the Most Out of Your Marketing Attribution With Ron Jacobson, Founder and CEO of Rockerbox (00:25:08)
If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you! In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more. Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digit...
How to Put the PERSON Back in Personalization With Lockie Andrews, Founder and CEO of Catalyst Consulting (00:27:05)
In this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US. With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation. For the past 17 years, Lockie has been leading the charge at Catalyst Consulting, a boutique advisory firm specializing in innovati...
How to Work Effectively With Your Data Teams With Nick Schrock, Founder and CTO of Dagster Labs (00:28:52)
In this week’s episode of Data Unlocked, Jason sits down with Nick Schrock, the founder and CTO of Dagster Labs. With years of experience in the engineering space, Nick has worked for some of the biggest names in the industry, such as Microsoft, Facebook, and Care Evolution. In 2018, Nick left all of that behind to found his own company, Dagster Labs, where he is also CTO. Dagster Labs is a data orchestration platform built for productivity. Dagster, their open-source product, is primarily us...
What Will CDPs Look Like Two Years From Now? With Soumyadeb Mitra, Founder & CEO of RudderStack (00:37:05)
In this week’s episode of Data Unlocked, Jason sits down with Soumyadeb Mitra, the founder and CEO of RudderStack. Passionate about finding engineering solutions to real world problems, Soumyadeb specializes in large scale distributed systems, machine learning, and deep learning. In 2019, he decided to use his expertise to build RudderStack. RudderStack is a warehouse customer data platform that’s purpose-built for data teams. Like Simon Data, RudderStack is a CDP, but on the opposite end ...
How to Think About Your Bad Customers With Alex Levin, Co-Founder & CEO of Regal.io (00:24:58)
In this week’s episode of Data Unlocked, Jason sits down with Alex Levin, the CEO and co-founder of Regal.io. Alex has over a decade of experience in the marketing and product management world. He has worked for some of the biggest names in the industry, such as Thomson Reuters, Personal, Inc., and Titan Steel Corporation. However, in 2020, he left all of that behind to found his own company, Regal.io. Regal.io is an AI-enabled outbound conversation platform. The company’s work is all abou...
Google Vs. ChatGPT: What's The Future of SEO in The Face of Generative AI (00:27:08)
In this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything. Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Yahoo. With its simple search box, Google simplified the process of finding information on the internet. Fast forward to today, and platforms like ChatGPT have similarly introduced expanded text boxes...
Why Data Is the Lifeblood of an Efficient Email Marketing Strategy With Chris Marriott (00:29:51)
In this week’s episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect. Chris has decades of experience in digital marketing and vendor selection. He has previously served as a tenured executive at Acxiom, where he managed and expanded the global digital and email services division. More recently, he was VP of Consulting for The Relevancy Group. Today, he is at the head of Email Connect, which he founded back in 2012. Email Connect is a ...
Snowflake’s Data Platform & the Future of Marketing Tech With Christian Kleinerman (00:25:29)
In this week’s episode of Data Unlocked, Jason sits down with Christian Kleinerman, SVP of Product at Snowflake. Christian started his career over a decade ago with one of the biggest names in the market, Microsoft. From there, he moved on to work at Google as their senior director product manager. Today, he is lending his expertise to Snowflake, one of our biggest partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data wit...
Fixing the Mistakes You Made Going D2C During COVID with Wpromote CEO Mike Mothner (00:33:44)
In this week’s episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote. Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his own company, Wpromote. Since then, he has been at the head of Wpromote, a performance marketing agency focused on leveraging the powerful combination of best-in-class marketing experts with proprietary...
The Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & Zion (00:26:23)
In this week’s episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion. Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, including positions with Intergraph, where he was based in The Netherlands, and additional assignments with Nortel Networks where he was based in Tokyo, then London. Today, he is at the head of Zion & Zion, a full-service agency with a fully-staffed CDP practice. They pride themselves on ...
The Three Things Every Marketer Needs to Know About Identity w/ Gareth Davies (00:33:12)
In this week’s episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion. Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful problems with data. With over fifteen years of experience in the marketing industry, Gareth has worked with big names, such as Google, Crisp, and LiveRamp. Today, he is SVP of Product at TransUnion. TransUnion is one of the biggest consumer credit reporting agencies in the US. Their work aims to...
Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten (00:25:52)
In this week’s episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten. David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, and others. Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leader...
Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital (00:23:33)
In this week’s episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital. Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands. Before becoming the SVP of Power Digital, Ben worked as their VP of Performance Marketing. His work was focused on building and leading the media planning team as well as working on strategy and client retention for Power Digital. Power Digital is a ...
The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast (00:27:04)
In this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast. Michael is a trained econometrician with a background in healthcare and environmental economics. Before founding Recast, he built the marketing science team at men’s grooming brand Harry’s Grooming. Today, he is using his expertise to grow Recast. Recast is a media measurement platform that helps marketing teams save millions of dollars of wasted advertising budget throu...
Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution w/ Cherene Aubert, Head of Growth at Bobbie (00:21:23)
In this week’s episode of Data Unlocked, Jason sits down with Cherene Aubert, Head of Growth at Bobbie. With over a decade of marketing experience, Cherene is an award-winning ecommerce leader who’s grown over a hundred direct-to-consumer businesses. Today, Cherene is using her expertise to help grow Bobbie. Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Their European-style recipe is the only infant formula to receive both the Clean Label Project’s ...
How to Understand Your Customers Better w/ Lucie Buisson, CPO of Contentsquare (00:32:01)
In this week’s episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare. Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she moved on to Contentsquare, and she’s been with them ever since. Contentsquare is the global leader in digital experience analytics. Their mission is to move beyond traditional analytics and enable an unprecedented understanding of the customer experience. The company’s AI-powered platform pro...
Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken (00:30:27)
In this week’s episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken. Mayur is an engineer who evolved into a marketer with several pivots through his career. He spent the first half of his career in tech and product management, but today, his focus has shifted to marketing. Mayur has worked with some of the biggest companies in the world, such as Spotify, IBM, Freshly, and now Kraken. Kraken is a digital asset exchange whose mission is to...
How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners (00:27:35)
In this week’s episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners. Aaron has spent over two decades delivering value for the world’s largest brands, from Procter and Gamble to Kellogg to comScore. Today, he is using his expertise to help Transparent Partners reach their goals. Transparent Partners is a boutique consulting company whose mission is to empower industry leaders to drive profitable business growth through better connected...
Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact (00:28:07)
In this week’s episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK. Prior to this, Olly held positions in big name companies, such as Zulily, Zillow Group, AdReady, and Microsoft Research. Today, he leads BARK’s Data, Analytics and Machine Learning initiatives in order to enable quality data-driven decisions for the company. BARK launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats and toys for dogs....
Your Data-Driven New Year’s Resolution w/ Scott Breitenother, Brooklyn Data Co., Founder & CEO (00:28:01)
In this week’s episode of Data Unlocked, Jason sits down with Scott Breitenother, the founder and CEO of Brooklyn Data Co.. Before founding Brooklyn Data Co., Scott was the VP of Data & Analytics at direct-to-consumer mattress startup Casper. Scott is an investor and advisor who specializes in building data driven organizations, and he’s used his expertise to found Brooklyn Data Co.. Brooklyn Data is a consultancy offering full-stack data and analytics team as a service. Their work ...
Let’s Talk About the Data Strategy Behind Your CDP w/ Darren Rankine, Partner of Marketing Technology, Transparent Partners (00:29:58)
In this week’s episode of Data Unlocked, Jason sits down with Darren Rankine, Partner of Marketing Technology at Transparent Partners. Darren started his career in marketing technology over two decades ago. He has worked with big brand names, including McDonalds, Accenture, and Plexure. For the last four years, he’s been using his expertise to help Transparent Partners grow. Transparent Partners is a media and marketing technology consultancy dedicated to helping clients navigate the co...
How Connected Products Are Changing the Retail Market w/ Cindy Brown & Keith Turco, MERGE (00:28:11)
In this week’s episode of Data Unlocked, Jason sits down with Cindy Brown, Chief Performance Officer at MERGE, and Keith Turco, Chief Growth Officer at MERGE. Before taking her expertise to MERGE, Cindy was the founder and former CEO of Blue Moon Digital, a digital marketing agency. She’s a digital marketing expert, and today, she’s using her knowledge at MERGE. As for Keith, he is a seasoned marketing and advertising, and technology executive who started his career nearly two decades ago at ...
The People and Process Behind MarTech w/ Pratik Kodial (00:30:14)
In this week’s episode of Data Unlocked, Jason sits down with Pratik Kodial, the founder and managing partner of Tapasya Investment Partners. Before embarking on his hedge fund manager path, Pratik actually had a completely different career. He was a data analytics and ecommerce expert as well as the VP of Marketing Effectiveness at JCPenney. Before that, he was a Senior Director of Pricing Analytics at Best Buy. Pratik has had a long career in the data analysis industry, and is a subje...
How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake (00:29:44)
In this week’s episode of Data Unlocked, Jason sits down with Tim Fletcher, Senior Director of Product Marketing at Snowflake. Tim started his career as a business analyst at McKinsey & Company, then moved on to co-founding his own company, Stride Software, a Customer Data Platform. However, that adventure ended in 2019, and today, he’s a Senior Director of Product Marketing at Snowflake. For those who don’t know it, Snowflake is one of our partners here at Simon Data. Their work is all a...
The Future of CDP Category: Facts, Fiction, and Myths w/ Michael Katz, mParticle, CEO (00:34:56)
In this week’s episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle. Before founding mParticle, Michael was the CEO of interclick, a data-driven advertising network, before selling it to Yahoo for $270 million. Today, he’s at the head of mParticle. mParticle is a customer data platform for multi-channel consumer brands. Their work helps the world's best brands unify data across all consumer touch points in order to optimize marketi...
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