Don't Blame the CRM is a podcast dedicated to helping B2B sales, marketing, and revenue ops people to succeed in their jobs through company data. We talk about CRMs, data enrichment, lead management, company data, prospecting, data analysis, segmentation, and many other topics. Manual data entry, irrelevant data, lack of data, or incorrect data are all problems data professionals in B2B marketing and sales are facing. We don't want anyone to blame their CRM; the challenges can be fixed.
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#31 [In Finnish] Miten rakentaa pitkä ura B2B-myynnissä⏐ Seppo Hälikkä (00:27:23)
Tässä jaksossa juontajana Mikko Honkanen ja vieraana Seppo Hälikkä. Miten B2B-myynnissä voi menestyä vuodesta toiseen ilman, että työ muuttuu raskaaksi? Seppo peilaa omia kokemuksiaan pitkästä työuras...
#30 [In Finnish] Tuotevetoinen kasvu ja myynti ⏐ Valtteri Ylimäki (00:34:10)
Jaksossa Mikko Honkasen vieraana on Valtteri Ylimäki, Trustmaryn CFO ja Co-Founder. Trustmary on kulkenut pitkän matkan videotuotantoyrityksestä kansainväliseksi SaaS-yritykseksi, joka houkuttelee tuh...
#29 [In Finnish] Näin hyödynnät arvomyyntiä ⏐ Jan Ropponen (00:40:29)
Jaksossa Jan Ropponen ja Mikko Honkanen keskustelevat arvomyynnistä. Jan Ropponen on kirjailija ja Axend-yrityksen perustaja.Arvomyyntiä voidaan kutsua B2B-myynnin salaiseksi aseeksi, jolla voi olla s...
#28 Mastering HubSpot AI: A hands-on guide | Robert Bråkenhielm (00:37:42)
In this episode of the "Don't Blame the CRM" podcast, we sit down with Robert Bråkenhielm, a partner at Resultify, to explore the evolution of website design and the possibilities of AI in HubSpot. Ro...
#27 B2B Sales Trends 2025 | Mikko Honkanen (00:11:18)
In this episode of the "Don't Blame the CRM" podcast, we reflect on a decade of predicting B2B sales trends and look ahead to 2025.Since 2015, we’ve highlighted six key trends each year. Early predict...
#26 [In Finnish] Tekoäly, CRM ja myynnin tehokkuus: Missä Suomi menee? | Juha Leppänen (00:38:35)
Tässä jaksossa Mikko Honkasen, Vainun yksi perustajista, vieraana on Kaksio Labs:in Juha Leppänen. Juha toimii sekä puheenjohtajana että perustajana Kaksiolla. Keskustelun teemana on tekoäly, CRM ja m...
#25 What does it take to be a successful RevOps leader?| Johanna Aronsson | Mentimeter (00:26:35)
In this episode of the "Don't Blame the CRM" podcast, Johanna, Mentimeter’s COO, talks about the company's growth and its current recruitment for a VP of Revenue Operations.Mentimeter is based in Stoc...
#24 [In Finnish] CRM on väärinymmärretty, näin saat siitä enemmän irti. | Sami Kankaanpää (00:37:00)
[This podcast episode is In Finnish]Tässä jaksossa Vainun Mikko Honkasen vieraana on Fellowmindin Sami Kankaanpää (Business lead, CRM).Jaksossa jutellaan CRM-järjestelmien laajemmasta merkityksestä li...
#23 The importance of being data-driven in B2B sales | Johanna Korhonen | Dear Lucy (00:37:14)
Johanna Korhonen is the CSO of Dear Lucy and was one of the first salespeople at Supermetrics – one of the most successful SaaS companies in the Nordics. In this episode Johanna gives tons of concrete...
#22 [In Finnish] Monikanavaisen myynnin johtaminen ja RevOps käytännössä | Kati Huusko-Viikilä (00:41:09)
This episode is in Finnish.Tässä jaksossa syvennymme Revenue Operationsin (RevOps) maailmaan Kati Huusko-Viikilän kanssa, joka on RevOps-strategiatoimisto Revoryn perustaja. Keskustelemme hänen kirjoi...
#21 [In Finnish] Miksi Revenue Operations on liikevaihdon kasvun salainen ase? | Mika Jordanov (00:27:43)
[This podcast episode is In Finnish] Tervetuloa podcastin kolmanteen kauteen, joka alkaa jaksolla 21. Tässä jaksossa Vainun Mikko Honkanen haastattelee revenueops.fi -palvelun kanssaperustajaa (ja yht...
#20 RevOps go-to-market strategy process in a nutshell | Wouter Dieleman (00:24:27)
In this episode, Aamer Hasu and Wouter Dieleman discuss key strategies for optimizing Revenue Operations (RevOps). Note: this episode contains a few of minutes of screensharing, which of course cannot...
There’s a growing amount of new RevOps people in the Nordics. If you’re one of them, what key things should you focus on? Tune in to the first panel discussion of vloxq’s new OPEX Community, where Lot...
#18 5 Dos and Don'ts for Efficient B2B Sales in 2023 | Vainu, HubSpot, Radiant, Contractbook (00:56:54)
Communication fatigue is a real challenge. People—including your potential buyers—are being bombarded with messages daily. Given that this is unlikely to change anytime soon, what can you do? We teame...
#17 PLG vs. sales-led growth in a SaaS scale-up | Henri Ripatti | Supermetrics (00:34:25)
In this episode, Vainu's co-founder Mikko discussed with Henri Ripatti, Sales Operations Director at Supermetrics, one of the fastest-growing SaaS businesses in the Nordic countries.At Supermetrics, a...
#16 RevOps: Know Your Customers | Elisabeth Norberg | Telavox (00:30:25)
In our 16th Don't Blame the CRM podcast episode, we discussed with Elisabeth Norberg, Revenue Operations & Intelligence Manager at Swedish telecommunications software company, Telavox. Knowing your cu...
#15 How to Manage Your HubSpot Data: Most Common Pitfalls & Best Practices | Lotte Nedergaard Lauridsen | Helion B2B (00:32:05)
In this episode of the Don't Blame the CRM podcast, Mikko Honkanen, Vainu co-founder, and Lotte Nedergaard Lauridsen, co-founder, partner & SaaS lead at Helion B2B, discusses the challenges and best p...
#14 Avoid the Headache; Bring in RevOps NOW! | Eric Portugal Welsh, Demostack (00:27:26)
“Bring RevOps in early. It creates less of a headache later”.And why is that, exactly? How to build a solid tech stack from RevOps point of view, and what does Demostack's tech stack look like? What's...
#13 You'll Wish You'd Had Marketing Ops Sooner | Adam Holmgren, GetAccept (00:31:17)
In this episode of the Don’t Blame the CRM podcast, Mikko discusses with Adam Holmgren, Global Demand Generation Strategy Lead at GetAccept. Adam has been at the forefront of the Demand Generation mov...
#12 How to Leverage HubSpot Workflows to Scale Up Your Business | Rune Aabo, Radiant (00:31:17)
Why and how to build and leverage HubSpot Workflows to grow and scale up?In the 12th episode of the Vainu RevOps interview series, you'll get to hear concrete tips and use cases from a real HubSpot ex...
#11 6 B2B Sales Trends in 2023 | Mikko Honkanen, Vainu (00:12:14)
In this episode, Mikko Honkanen, co-founder of Vainu, sums up our six key predictions for B2B sales trends in 2023 and what these trends actually mean for sales and marketing teams:1. From Siloed Ops ...
#10 What SaaS Metrics Matter Most for Investors | Maxine Rior, Northzone (00:18:01)
Maxine Rior, VC at Northzone, joined Mikko Honkanen, Vainu co-founder, and Kaveh Rostampor, co-founder of Planhat, for a fireside chat to talk about what metrics matter most for investors and how to t...
#9 Why RevOps Is the New Hot Role in B2B SaaS | Mikko Honkanen, Vainu (00:12:36)
In this episode, Mikko Honkanen, co-founder of Vainu, shares his findings from the 50+ interviews he has had with RevOps leaders, e.g., why RevOps matters as a buying center, why is RevOps the new hot...
#8 RevOps: Don't Throw Stones at the Sales Teams Navjit Bhamra, Lacework (00:28:00)
“Don't throw stones at the [sales] teams, but actually get in the trenches with them and understand what it is that they're doing, going through…you start unlocking a lot of understanding around what ...
#7 How RevOps will take the driver’s seat in growth companies | Mintis Hankerson, HubSpot & Mikko Honkanen, Vainu (00:53:15)
Scaling your company is often time-consuming and costly, and it may be hard to figure out the next steps. That's where Revenue Operations (RevOps) and Revenue Marketing (RevMark) come in. Tune in to l...
